How To Write Ads For A Skeptical Audience (Weight Loss Case Study)

i'm literally getting into the under the fingernails into the really really my new details so they can understand it and when you do that it's like when people hang on every word that you're saying um so my dna so last week um we sort of badgered you for some ideas on how to attack the poppy yep this is what we've come up with um and we're about to go live so the client absolutely froths this loves me that's what i like to hear yeah that he's like he's a really good client to work for he's

very realistic very level-headed um and yeah he's just a pleasure to work for so it's going to be a good relationship excellent can you make this screen bigger so i can read this copy yeah okay here we go because last last week i was just suffering through it but until i know you can make a video who wrote this copy for ants all right headline new breakthrough technology for effective weight reduction helping aussie women aussie aussie man sheds kilos based on this new age genetic evidence well that's a good one i got a diet plan

based on my dna and actually work dna testing help shed kg's lock down fitness story dna testing helps aussie women shed kilos yeah this is all good no more wasted time this simple dna test reveals personalized exercise plan yeah they're they're all good headlines um so you're going to do different female different male yeah yeah okay cool i'm calling all health conscious aussies did you know a brand new study out of the uk exposed that an average adult will try 126 different diets in their lifetime crazy right so if you if you're one of the

many aussies trying to restrict diet silly tea detoxes or even eating like a rabbit with no success well i have news for you um i have good news for you it's not your fault because what i told you no matter how much exercise or you eat if you don't understand the simple secret there will never be a point successful sheldon kilos yeah this is exactly what we discussed this thing will crush um if anything i would sell more against the existing things i would definitely mention paleo atkins keto all of them and i'd say that

none of them will work unless you do this because everyone if we know that everyone's tried 126 different diets then we need to throw stones at those things because like everybody's done a diet that hasn't worked before right so we're we're we're already going up against someone that's very very skeptical and we just are in a unique position where we have something that is literally new unique and something that never that somebody has never ever seen or heard about before so we need to use that card as much as we possibly can um and so

like literally mention all of like just google top 10 most popular diets paleo keto atkins all that kind of stuff intermittent fasting and you're saying like good luck because none of that's going to work unless you know your blood type and you know this brand new scientific research that shows you exactly how to eliminate stubborn fat and all of that kind of stuff but other than that it will be very strong um and they don't have any one that you could use like a news story with is there anyone that's lost lots of weight like

good old gavin or shelley or anything like that that we can do a news hook for i'm gonna ask that all of the creatives are centered around like a news story so i haven't done any one second yeah so you would want to get this live but also get the like because your story based copy you cannot beat it it's physically impossible to beat story based copy i don't care if you're going to cold traffic it's impossible to be so if you if you that's the reason why i keep doing it because you can't beat

it but i would go i would run with this so let's look at your lead into i remember my battle with weight it's yo-yo dieting yes extreme detoxes and constantly wondering if i have my genetics to blame the way that you can make your copy strike like lightning even more is even just getting it even more specific shells right so instead of just saying yo-yo dieting and extreme detoxes tell me about what they are i did juice fasters i did like tea bloating detoxes you name it i tried it dietitians weight watchers meal kits delivered

low calorie low carb no carb paleo i had literally tried everything um and i was so frustrated and i found myself crying in front of the mirror one day right like you get really really in the weeds because when you speak like that they're like oh she's one of us they're one of us they know exactly what it is like right but when you just say thing like yo-yo dieting extreme detoxes it's not enough you need to get really visceral with the copy that's when people like so like even with that ad that i run

where it's like cbos cpcs and all those kind of stuff if you're a facebook marketer you know that i know right i'm not talking about have you launched a campaign and it didn't work like i'm literally getting into the under their fingernails into the really really my new details so they can understand it and when you do that it's like when people hang on every word that you're saying okay um wondering i constantly have my genetics to blame perfect yeah my health was always a question game so who is this person nelly so what images

are you gonna use with this because this is first person copy yeah so i've got um they have this like these spokeswomen people um that i'm using in the copy but no images sorry no images of these ladies no there is yeah okay so there's your story based yeah okay and do we have specific like age weight location no we don't so but i know that if i ask them i can get it all right yeah get it because that's that's the best 86 kilo melbourne woman loses 15 kilos with brand new scientific based diet

um but this is good i much prefer this copy because it's it's just really straight to the matter but you've gone a hundred percent down the to two roads that you want to go down new story versus story based um the one line is that and constantly worrying if it was my genetics to blame i think that that is the golden thread that is just going to crush because that that helps you sell against everything and that's like what a lot of people think in the back of the mind when they don't get success from

the things that it's their genetics and you're like just coming out and just addressing that thing straight away um health summer management when we know exactly how our bodies work things change for me pretty rapidly i might try and integrate that into a headline then yeah i would um is that all of the copy no i've got heaps of other variations no but is that where are you going to get into the juice where is the scientific juice okay yeah so you've got i understand w when exactly our bodies wait sorry it wasn't until i

met the team at yeah i wouldn't be saying that i would say but it wasn't until i got clear of exactly what my blood type was and how to pair my blood type with the foods that would put my body into overdrive fat burning mode to shed kilos literally why i slept i used this data i used this simple data to understand exactly what foods to avoid what i could do when i should eat how big my meal sizes should be more so than like here's the pitch here's you want to be like this is

how i figured it all out and this is where you can get it if you're interested in figuring out exactly what your blood type is and if you want to know exactly what foods to avoid so you can finally lose all the weight that you've dreamed of losing and then give me a little bit more of the science behind it so i believe you a little bit more it oxygenates your blood cells it creates more i this is all i'm just making up you have to find out what the real stuff is um it changes

the blood count it does whatever it does you need to tell me it so oh wow like this isn't just a fat this is real this is science this is like check the blood type this is the answer that i've been searching for my entire life and then yeah i i like i couldn't believe that it was so simple that i had finally gotten the keys to unlock the weight loss that i'd been searching for for all of these years and it was so concerning when i found out that everything that i tried was physically

impossible for it to work because i wasn't eating for my blood type and when this happened i'm at a vowel that everybody deserves to know this in this life-changing information and i've actually partnered up with to get this little scientific weight loss get into the hands of as many aussies struggling with their weight as possible so then it's like oh okay i understand why the reason why this person is pitching it and you're kind of closing the loop on the whole thing hey guys we're coming to you from lockdown in melbourne if you enjoyed this

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