hey everybody Nick here and in this video I'm going to be covering the top three niches for automation agencies in 2024 and moving into the 2025 New Year so first things first this is just my own process and my own thinking that got me to 72k per month these are not the only niches that you need to use and they're certainly not the only ones that are available to you so there are plenty of other profitable ones here these are just the ones that I think are the best as of the recording time of this video take whatever makes sense to you if you disagree firmly with something that I say later on that's all cool discard that part take the good parts take the gems and then make yourself better for it and the last thing I'll mention here is no gatekeeping I'm just going to show you everything I'll even give you whole systems that you could sell to these niches in a moment so first things first before I talk about these niches what makes the best Niche to begin with there are three qualifiers in my mind the first is that they have to be digital AKA they can't be brick and mortar you're not really going to get good results working with your croissant store across the street or the retail um women's shoe store down the block right and I'll talk about why in a second the second is they have to be mid or high ticket mid or high ticket just refers to the average uh Revenue per user or average order value generally you don't want to work with people that sell stuff for $2 or $3 you can and I have before but it's nowhere near as justifiable of an expense for the company to work with you than if you are working with people that make 10 15 $20,000 per customer and the third thing and really the most important thing is that the niche that you're targeting needs to suffer from problems that your automation solves and this can be a little bit uh there can be a couple of quirks here and I'm going to get into that in a second but let's break each of these down just to be practical so why digital over brick and mortar well the first thing is that if you were to pick a brick-and mortar Niche sourcing your leads right from the get-go is like 50 times as difficult as if you're working with a digital Niche a company that you could Source from the internet from LinkedIn from Apollo from each of these lead sources websites especially if you want to do cold Outreach too I'll give you a quick example let's say you're working with an HVAC company in Chattanooga or rather you're targeting HVAC companies in Chattanooga I just um figured out what Chattanooga was by the way I didn't realize that Chattanooga was a city and I had no idea how to spell it so hopefully I spelled it right over there but let's say you're working with or you're looking to work with HVAC companies in Chattanooga Tennessee how many HVAC companies are there realistically in Chattanooga Tennessee um 500 I don't actually know so I'm just going to guess them it based off my understanding of the population if there are 500 worthwhile HVAC companies to work with in Chattanooga Tennessee how many of those companies contact information do you think you can get maybe 200 or so so you essentially have a lead pool of 200 people to go after now how long do you think it's going to take to test your offer to refine uh the best way to pitch this thing right could take you weeks could take you months could take you tens of thousands of contacts to really hit like offer Market fit if you only have 200 to play around with you're not going to get the best results cuz you're not going to know what's going to work for them your uh lead generation is therefore going to be much shittier and so will your project management are fulfilling because you won't have a lot of practice essentially working with companies like this so sourcing leads is way harder uh if it's like a local business so I like to avoid that entirely not saying you can't make it work you can there's just no reason why we have to be playing this video game on Extreme difficulty when we could be playing it on easy instead the second big problem is that clients often don't understand the value of automation or are skeptical I'm not saying that people that work at brick and mortar businesses or people that own them are necessarily less technological or like less Adept with these Technologies but I do find on average that they tend to be and the reason why is because they just don't have to work with these Technologies on a daily basis right if you're running a croissant store I mean how often do you really need to like learn about cold email software or crms right you probably have an order management system just out of the box provided for you by maybe the the the company that runs your payment processor or or something like that they're just three or four big P systems for croissants I don't know so the point I'm making is they don't really know enough about the industry to see the value as directly as somebody that is digital because somebody that's digital you know they work with chat gbt probably on a daily basis they understand how Claude Works they understand the value of these llms just a little bit more intuitively the third big problem is that budgets are often smaller since their own reach is limited have you ever asked yourself how much these companies actually make per month like that croissant store that like retail shoe store that I'm talking about here the vast majority of these businesses do not make much money and they have very thin margins it's going to be very difficult for them to justify paying money to you even if you could deliver some outsid result so their budgets are smaller I mean you know why work with somebody that's making $20,000 a month that if you were to be paid 5K um that's a quarter of their whole Revenue when you could be working with somebody that's making 100K a month then your 5K is only 5% of their revenue I mentioned that it's a pain in the ass working with technologically inept people it is this isn't the biggest part by any means but it's certainly a pain my ass so I like to work with people that at least understand like you know how to log into their Gmail and work with their Outlook and that sort of stuff and and really my bottom line here is just the internet is where Money Changes hands in 2024 and because it's where Money Changes hands it's where you should be you should be working on the internet you're working with automation tools which typically work very well with the internet they're all interconnected so it's logical that you would get your customers on the internet as well if you just contrast that with digital I'll just spend a second on this um you could Source tens of thousands of leads within a few days for just a couple hundred doar that is insane since clients work online they're typically more problem aware AKA they'll instinctively get your Automation and because their budgets are often bigger because people are often more Forward Thinking and ambitious their networks are larger for referral purposes they tend to use the tools that you sell just a lot easier to get up and running with them and so this is like my main qualifier um when I'm selecting niches and when I'm I'm looking for niches to work with now onto the mid and high ticket um when you work with people that charge a lot of money per customer you have three or four types of Leverage the first is that you have sales leverage acquiring a single new customer for your client often justifies your own expense for months and or years if I'm work I'll give you an example with a company that I work with uh just a run-ofthe-mill marketing agency if they sign one client they make $335,000 a year my expense for them is about $4 or $5,000 a month depends sometimes I charge them a little bit extra so if you think about it my my annual fee is uh I don't know about 48 to $50,000 working with that client and then if I just get them two customers literally just two customers um they're already making money on their investment with me so how easy it is it is it to get two customers obviously that depends on your Niche but mathematically it's usually a lot easier than let's say getting a thousand customers at a lower price point so acquiring a single customer for you gives you tons of sales leverage gives the company tons of sales leverage um that's why mid and high ticket rocks the second is people leverage since mid and high ticket usually offers offers usually involve a lot of people like to fulfill you know if you're charging somebody for $50,000 a year um you know often there's a fair amount of work that needs to go into that automation has the potential to make a big difference at least in their fulfillment in their gross margins and like their cost of good sold if you guys are familiar with that term so you get a lot of people leverage as well um opportunities mid and high ticket offers make a lot of money right I say that a few sales per month typically equate to about seven figures very true so there's also a lot more referral opportunity for you these people are typically better well connected they typically have a lot more money to spend and people that have more money to spend tend to cooporate with other people that have more money need to spend um they tend to be more meaningful just kind of better for your career and then the budgets are often higher people are more professional guys that work with people that make you know 10 15 $20,000 per sale uh just tend to kind of got get their together if that makes sense they don't have to deal with a lowest common denominator sort of consumer they typically deal with people that are um sort of on like a different different level if you want to put it that way and so their thinking are different um the quality of the work that you're going to do with them tends to be different and I personally find it's just a lot more streamlined okay the last thing I'm going to mention before we dive into these three niches are the problems that they need to suffer from so this isn't an exhaustive list of all of the problems that companies can suffer from but it's certainly a list of problems that um I look for in the niches that I want to work with the first big problem and the sort of an umbrella is they don't have enough money so their sales and marketing blows so this might mean that they struggle with legun they struggle with sales admin sales admin here refers to stuff like how much time is their team spending on proposals how much time is their team spending doing routine data entry or um logging in a CRM that maybe do or do not need to be logged how much time do they spend on forms right um if the team struggles with follow-ups if the niche struggles with invoicing or software if this if this in Industry sorry usually doesn't have data visualization no dashboards no charts they have poor quality inbound flows right maybe their marketing sucks um their PPC campaigns are poorly structured and so they don't have you know maybe a good chatbot system they don't have good social media management they don't have good reputation management these are all things that I look for um and usually the way that I do it is I'll just find like 50 companies in a niche that I will Source completely at random and I'll just look really quickly to see what their website looks like what their uh problems look like how they're sourcing their leads and I'll sort of make a determination that way obviously we can only really int it all of this is anecdotal but uh you know providing yourself with more data does allow you to make a better result however anecdotal it is the second is uh not enough manpower on the Fulfillment side of things so we just talked about sales and marketing what about your ability to actually do the project once you land I look for niches that have no or poor project management systems I look for ones that typically have very complex org charts org chart just refers to the distribution of people in a business right CEO CTO coo maybe a director of marketing director of sales I look for people with these really bloated org charts typically where they don't necessarily need to be anywhere near as bloated but they are just because that's how the niche does things I look for uh niches that do menial tasks that take up a lot of time there are a lot of niches that work with spreadsheets on a daily basis but they're only really uncovering 10% of the power of those spreadsheets those are exactly the sorts of people you want to work with I look for niches that typically don't have good Sops I look for new niches that aren't very established where there aren't Sops for tasks then I look for niches that have fulfillment processes that could be automated with AI but aren't a good example that's my writing business when my writing business was on the come- up the reason why it was on the come- up is because we automated the vast majority of our fulfillment processes with AI in an era where nobody else was doing that and that's what enabled us to scale to to 92 UK most businesses suffer from one or all of these problems obviously but certain industries suffer more and that's what I look for in my niches okay drum roll please we're now done talking about what makes a good Niche we can actually talk about the niches themselves and I have three very juicy ones for you and for every Niche I'm also going to talk about some example companies I'm going to give you example problems that they suffer from I'm even going to give you the exact systems to sell to them as well these are systems that people in my community are selling as we speak and making a ton money doing so these are systems that I know other people on YouTube are doing I'm just going to give you it all right here so the first Niche that I think is easily probably the highest Ry Niche on this list is B2B Tech what do I mean by B2B Tech well B2B stands for business to business Tech is technology obviously this is essentially like high ticket SAS or high ticket Enterprise software products so Min High tiet software with many customer touch points I. E not a low ticket self served saf this SAS this isn't something where somebody can go on a website click sign up pay $5 a month and then just run it completely for themselves this is tons of customer touch points this is where you're assigned a rep this is where you have to book in a call so they do a demo for you this is something that takes a lot more time effort and energy in order to acquire on the sales side of things but the thing is usually the average ticket value of a single customer is way higher as well and so it sort of pays off most of these companies have annual revenues of 7 eight figures some of them on the high High eight figure side you're probably not going to be able to work with or acquire cold like the way that I usually do but the people in like the the low to mid seven figures easy the people in the low eight figures potentially and I've actually gone through and I've found some examples of companies because I want to show you guys what these websites actually look like this first one here is called sber sber is a communication API product essentially it allows you to create apis for the entire customer Journey using live chat video AI chat Bots Omni Channel B business messaging notice how like what this company does is not evidently clear to you an average consumer who doesn't understand this Niche off the top of your head this is the sort of product that you're looking for because it solves a super specific need in the market typically for Enterprise look at how much money these guys are charging 3. 99 a month $5.
99 a month right what if you have uh 5K 10K right the prices are pretty high if you wanted to do 25k monthly active users you're looking at like an annual fee about 14 15K on the starter plan more on the Pro Plan so this is a good example of one high mid or high ticket Enterprise product this is another one called check these guys do some embedded Payroll Solutions notice how they don't even have pricing on their website because they probably charge so much money that to put pricing on their website would I don't know be a disservice to them or something turn people off instead you need to contact them you need to book a meeting with their sales team this is the demo flow that I was telling you about the last one is this company IMO Health same same sort of idea you need to schedule a demo they have a lot of customer touch points they obviously are big dick in they have AWS here you know Cedar siai they have netsmart they have a lot of like huge companies that they work with specifically in the healthcare Niche so these are companies these are like compan I'm not saying work with these companies explicitly I'm just trying to give you examples so you can pattern match this when you're on the internet looking for businesses and niches to Target in this umbrella why B2B Tech specifically three main reasons you have an extremely high customer LTV which means if you can acquire One customer for them you justify your expense basically immediately right if you're charging I don't know 3,000 bucks a month or something you get two customers for sbird you've you've already Justified your expense completely they're big but they're typically not like Enterprise level big um what I mean by that is if you're meeting people on like the seven figure Mark like I was talking about typically you can still find the contact details of a major decision maker somebody that can say yes or no to you uh reasonably easily you can do so for a few dollars and then they're also easy to Source they're digital they're not brick and mortar so they have a wealth of data you could use to personalize your Outreach and then you can just Source a lot of those leads really really simply and easily some specific problems that these companies suffer from um lead gen is a big one in my experience any of these like mid to high ticket B2B tech companies that are founded more than a few years ago they often rely on really crappy bloated sales teams outdated Outreach products we're talking Outreach products that cost them2 or $3,000 a month to operate um you know they they typic some times they get some type of like uh like investment for instance they like raise around or something like that and they got all these Tech Pros that come in a few years back you know four or five years ago um I've worked with tons of companies that have uh received investment four or five years ago and this is just a pattern that I'm seeing where they'll just buy like a really expensive software stack because that's what the director of marketing at this bloated ass company uh is used to using and so essentially what happens is these aforementioned sales or marketing products are often super expensive so you can just justify your monthly container in month one by saying hey why are we using this right like why are you using this why don't we use this this will instantly save you you know $2,000 a month or something like that and you know if you're charging $2 to $4,000 a month you can see how it's a very simple proposition for it you're almost like an IT consultant at that point granted um a lot of them also have very complicated internal fulfillment processes so these companies often have software Engineers because they need people to work on their product it's a B2B tech product it's kind of like a mid High ticket SAS right but even though they have software developers and software Engineers what a lot of lack is they lack a business engineer and the business engineer's purpose is our purpose it's to work on everything surrounding the product itself it's to work on the infrastructure of the company it's to work on optimizing the sales process it's to work on optimizing the marketing process it's to work on Building Systems that automate large chunks of their work and so they have software Engineers for their product they have product Engineers but they don't have people that work around the product on the on the delivery mechanism of the product the vehicle they're in and even if they do these people don't tend to understand automation so what systems would I sell them I'll give you the exact systems I would sell this is going to be a common thing on my list by the way I'm going to sell my cold email lead gen system absolutely if I was working with one of these companies and they were paying me three four $5,000 a month this is exactly what I would do day one I'd buy 10 domains I'd link 30 mailboxes to Smart leader instantly I have links in the description if you need them I'd start warming them up ASAP I'd Source 4,000 leads by the end of month one if you do this right if you warm up between two to 3 weeks and then you send emails immediately you will have reached out to all 4,000 leads with a response rate of about 4% you'll have generated about 150 160 replies many of which will turn into justifiable sales opportunities booked meetings demos that sort of thing for that company if you can do that by the end of month one you will have Justified your own expense instantly and you're probably uh already at the point where you're going to start generating multiples on it so this is the very first system that I would look to sell companies like this immediately right off the get-go the second is i' look for CRM automations as I mentioned to you previously these companies often rely and sort of like out ofd tools or tools that are just way too unnecessarily complex what I would do is I would I would build CRM automations for either their own CRM or I try and get them on one of mine something like clickup something like one of the few software platforms I've mentioned to you guys in previous videos so when a new lead comes in what happens I'm going to build automations that respond to the lead instantly with AI personalized messaging if you can increase conversion rate by even 5% right 5% of $50,000 is $2,500 you're effectively increasing the revenue that they make on every person that comes in by $2,500 which is huge the last thing I'd propose to them or I'd build for them is proposal generator B2B Tech often has very similar sales processes to agencies and I've talked a lot about how the agency sales process looks but there's usually some sort of Discovery call or demo call sometimes there's a big super expensive sort of closing call where you get the person to say yes to you and then there's usually some proposal there's a quote there's an agreement there's a sort of like drawn out um more like oldfashioned old timey sales process it's just like a button that you click and you accept the terms and conditions and then you pay so because of that you have a lot of stuff that you can automate you can template proposals you can template um quotes and agreements and stuff like that using Ai and no code and there's a ton of sales leverage there for the companies because companies like this typically spend a lot of their sales Budget on sales Administration okay Niche number two is recruitment we actually have somebody in my community right now called sod that scaled from $ z uh I think like 35 or 40 days ago um to I think over $155,000 a month in profit and all he's doing is targeting recruitment agencies so mid to high ticket Services especially in executive Search and specialized roles executive Search just refers to looking for like people a little bit higher up um you know CEOs C Level companies director level sorry C Level people director level people VPS that sort of thing the way that recruitment companies work is they typically handle a very high volume of applications and a high volume of candidates and anytime a business handles a high volume of something um a small percent Improvement in what you do for every specific customer will yield very big results and usually these recruitment companies have annual revenues from like the high you know the sorts of companies you're going to work want to work with have revenues from like the high six figures all the way up to maybe like the low eight figures if it's a bigger recruitment business I have a couple of examples for you here this one is in my province in Canada it's called recruitment Partners um this is just a good example of u a company whose money I don't actually know if their revenues are between six to eight figures but I strongly suspect that they are just because of how many offices they have the fact that I know the areas that their offices are in and that sort of stuff so that's a good example locally in Canada another one that might be a little bit higher in on the scale would be modern uh recruitment or executive Solutions these guys do executive recruiting specifically SE Suite B Suite um you know stuff like that now why recruitment specifically I mentioned the high volume repetitive processes that's huge but the big thing that they have that that stands out is they have tons of pain points in sourcing screening and communicating with both leads and candidates so these are all people-based problems which automation helps a ton with but they're also outreach-based problems which you can leverage the systems that I've talked about before to sell tons of Outreach based problems mean these are problems typically and how communication is managed how people are contacted for the very first time cold email cold DMS that sort of thing the last thing is they're digital first industry and they're very accustomed to using various software tools recruitment companies typically have a very very big software stack um and so recruitment is a fantastic industry to be in and I'd highly recommend you know you at least try or check this out the specific problems they suffer from just to itemize lead gen recruitment companies struggle with consistently finding new clients or job openings job openings meaning like job openings for them they look for companies that want to Place uh people in a specific role and then they say Hey listen let me place that for you older firms especially rely on very outdated methods like uh expensive job board subscriptions I find these very silly um you can pay several thousand dollars a month for these things and they yield you basically nothing the second is time consuming candidate sourcing recruiters will spend tons of time to manually search through Linkedin job boards uh tons of like databases in different niches like you know like uh like programmers C developers that sort of thing to find potential candidates this is pretty inici and there are much easier ways to access a much larger candidate quantity list that may be a little bit lower quality but the law of large numbers works in your favor the last thing is uh they typically have very poor candidate communication they have very poor follow-ups keeping all candidates informed about their application status where they are in the pipeline especially people that aren't selected is important but uh almost everybody neglects it because it's just simply infeasible if you're processing several hundred candidates at a time I talk about this leading to negative employer brand and missed opportunities for future placements um I I think that's reasonably straightforward you can solve all this with automation you could have a pipeline with a bunch of stages you could have it so that when somebody moves from one stage to another they're automatically notified of their placement in that stage I've built these systems out for a couple of recruitment companies myself this provides a ton of Leverage here are the systems that you could sell them or at least some systems the first is a cold email Legion system again I'm going to go buy 10 domains link 30 mailboxes start warming them up Source 4K leads and then reach out to those people by the end of month one you'll have generated at least 160 repes it'll cost the company a few hundred these are justifiable sales opportunities this is going to to to secure you several more months working with this sort of client the second is a candidate generation system and this is really cool essentially it's the exact same thing as your cold email lead gen system it's just now you're doing it on candidates and not leads you can find a list of people you can find lists of companies at similar companies to the company that you are looking to place a role for you can scrape all of the people that work at those companies and you perform some type of directed Outreach to those people or you can use those people to generate like a lookalike list or a list of attributes that you are looking for in the people to source and then you can just perform your own uh sort of search LinkedIn recruiter LinkedIn the sales Navigator these are great platforms for this the third is automated resume screening this isn't just resume screening mind you can actually feed in all of the responses to their like um proposal or application processes into AI uh you could have them go through everything holistically just dump it all out and text have them tell you whether this person is qualified or at least the sort of person that you're looking for um tons of older recruitment companies do what's called keyword matching which is where they literally just look for the presence of a word in a resume or a CV it's outdated um more companies are now using AI to read through stuff like that but they're still a lot of potential and opportunity out there so I'd encourage you guys to give that a try and the last is a dashboard because recruitment agencies deal with large numbers so many candidates many job openings visualizing this data and using it like like you have a lot of opportunity make your company better when you have a lot of data but the vast majority of recruitment agencies at all level six State figures typically don't take advantage of that anywhere near as well as they should be so you can very easily create comprehensive dashboards that visualize recruitment metrics the number of people placed the the pipeline value of the leads in their pipeline who needs to be followed up with who's doing their job who's not the average cost of a new lead per recruiter you could break things down that way there's tons of Leverage in that industry all right Niche number three is creative agencies and I actually created an example for this in my community where I created a company that targets specifically creative agencies and actually went and I got a customer for them um so I'm very familiar with this Niche I've worked with a few in my time the most recent being literally um well like two and a half three weeks ago something like that so creative agencies are mid to high ticket services that offer various Creative Solutions obviously they offer some type of creative so design but they also tend to do marketing they tend to do advertising they tend to do like PBC campaigns that sort of thing now just a holistic creative service most of these agencies manage multiple client projects simultaneously most of them are also extraordinarily disorganized so there's a lot of added value in you coming in and cleaning up and they often have a mix of retainer and Project based Revenue models with revenues typically in the 68 figure range I'll show you a couple examples as usual the first is C2 creative Studio this is an independent brand strategy and design team in Chicago um this is the sort of website for the sort of company that I would be looking to work with as you see they're nice and clean they're obviously very handsome fellas um and then you know you can schedule a discovery call that way so this is something that you could very easily do Outreach for and uh you could get a lot of customers it's also something you could easily build crms or project management systems or that sort of thing this is another one called nosy and then this is the last one called Havas and as you see these are creative right there's a reason they're creative agencies because the websites are creative the art is you know creative all of it's quite beautiful in terms of the problems that these companies suffer from again you'll notice that there's uh Trend here and it's that basically every company suffers from leaden and so Leen is something that you should be selling to these people regardless of who they are what company would n their in because they're probably going to be like a yeah we need more leads agencies obviously struggle with consistently finding new clients the vast majority of agencies that I have worked with when I ask them so how do you acquire new clients their number one response is well mostly referrals that just tells me they don't have a scalable lead generation system they don't have a scalable way to acquire more customers and they're essentially operating a hobby more than they're operating a real business another problem is poor project management they often juggle multiple projects with varying deadlines or resource requirements they typically have very poor project management systems or if they have a shitty sales process they'll usually acquire customers that they can't fulfill using a standardized templated offer which leads to bottlenecks miss deadlines burnout amongst team members dissatisfaction with the company that sort of thing you see this all the time uh timec consuming Administration agencies spend a ton of time on non-billable administrative work like time sheets organizing assets uh interstaff communication waiting on resources to be freed up or allowed deliverables that sort of thing this is a huge impact to productivity and it results in you spending maybe at least another 50% more than you actually have to if you're unfamiliar with the term billable or non-billable um typically billable is referred to in like hourly based pricing models which a lot of agencies do agencies will get on a big retainer for $200 $300 an hour or something like that and then they'll give a little discount to the company if they purchase a set number of hours from them so let's say it's $200 an hour and then they discount it to 150 for 30 hours that's 4,500 bucks a month well there's billable work which is typically working on systems and then there's non or sorry working on deliverables and then there's non-billable work which is stuff like filling out time sheets organizing your own assets basically internal work that you don't show to the customer client and so it's this internal work that ends up being timec consuming and since you're not making money on it obviously you want to minimize it however possible the last thing is difficulty in tracking your billable hours difficulty in invoicing because a lot of them have like super drawn out invoicing procedures that are all like Net 30 Terms just a massive pain in the ass creative work often involves tons of these small tasks and iterations that are hard to track which leads to undercharging for services scope creep and difficulty I mentioned here in assessing the true profitability of projects or clients here are some of systems that I would sell to them and I have sold all of all of these systems to to creative agencies before as well as basically every other company on this list uh cold Emil Leen systems of course I'm not going to go through the whole RI roll of telling you how many domains to buy you can buy as many as you want I'm just trying to give you an indication as to how aggressively I would approach these mid to high ticket companies uh really important one is AI powered fulfillments and project management I would build out custom project management pipelines for that industry what whatever uh their their service offerings are so if they have three service lines if they do like um I don't know they have like an all-in-one creative agency management thing which is $155,000 a month and then they have some other thing that's uh like a $3,000 a month like ad creative package and then they have some other thing that's a big social media managing package i' build it a custom pipeline for each of those okay so I'd have like a service line pipeline for um you know the organic stuff one for the PPC stuff one for the um all-in-one and with every step I would use artificial intelligence to template out resources for the team based off the input that the client gave them via a brief or something like that you could e easily do half or more of the work for any sort of text based task probably less for like a visual task still although AI art and AI designs are getting quite good quite quickly so you could always build the infrastructure in there knowing that that's going to arrive quite soon but any text based task you could easily automate more than half of I do it at my own company one second copy it's one of the reasons why we're able to scale so quickly I'd also automate their time track and automate their invoicing literally just getting one of these companies on stripe is usually huge I know it's silly but a lot of these companies that make you know 50 $100,000 a month they're just using really outdated payment processors that maybe charge them like 2. 5% instead of 2.