GESTÃO DE VENDAS NOS NEGÓCIOS (Segredo de Sucesso das Grandes Empresas)

Sales management in business. Certainly, one of the most important pillars for the success of any type of company. However, not all professionals or companies are able to work on this subject in an organized and planned way.

Keep in mind that having good sales management in business is what will make your company not only survive, but, most importantly, grow every day with true profits. Therefore, now understand what sales management is and how to work on this subject in the right and profitable way. You want to receive tips and information to set up your own business.

So subscribe to this channel and stay up to date with everything you need to know to open your own company. To try to make this subject clear, we will address the following points: 1. WHAT IS SALES MANAGEMENT IN BUSINESS 2.

WHY IS IT A KEY PILLAR IN COMPANIES' SUCCESS? 3. HOW TO WORK IT IN 11 POWERFUL TIPS So, let's go!

1. WHAT IS SALES MANAGEMENT IN BUSINESS Sales management is the backbone of any type of business. It is the engine that drives a company's growth, sustainability and short, medium and long-term success .

In other words, it is the ability to effectively manage the sales process. Not only to increase revenue but also create lasting relationships with customers. Thus, it is a set of actions that directs the entire sales flow of a company.

In an organized, planned and assertive manner. As a result, achieve your goals. 2.

WHY IS IT A KEY PILLAR IN BUSINESS SUCCESS? REVENUE GENERATION Sales are the main source of revenue for most companies. In this way, with efficient sales management, it will be possible to ensure that the company can sell its products or services in a consistent and profitable manner.

GROWTH AND EXPANSION Thus, when sales are well managed, they directly contribute to business growth. Because by increasing sales, the company will have more profit so it can expand its operations, reach new markets and invest in new products or services. ADAPTATION TO THE MARKET At the same time, a company with solid sales management is better prepared to adapt to changes in the market.

This includes adjusting sales strategies according to market trends, technological innovations or changes in consumer preferences, for example. OPERATIONAL EFFICIENCY Likewise, well-structured sales management can improve the operational efficiency of the business. For example: optimizing processes and implementing technologies and automation, which helps reduce costs and increase the efficiency of the sales team.

ANALYSIS AND DECISION MAKING And this implies an analysis of relevant metrics and data. This allows for a deeper understanding of sales performance, facilitating informed and strategic decision-making. ESTABLISHING RELATIONSHIPS Another important point is that when your business has good sales management, this will help to establish and maintain solid relationships with each customer.

This is important for building trust and loyalty, which can result in repeat sales over time. CUSTOMER SATISFACTION Added to this, good sales management is not just about selling, but also about providing a great customer experience. This includes understanding customer needs, offering appropriate solutions, providing good service and after-sales support.

Keep in mind that satisfied customers tend to come back and recommend the business to others . FINANCIAL HEALTH Considering all this, it is possible to say that efficient sales management helps to build and maintain solid and strong business financial health. So that the company can work with tranquility, quality and financial power to invest in fronts and areas that can bring great results.

Both in the short, medium and long term. Literally, always evolving and growing. 3.

HOW TO WORK IT IN 11 POWERFUL TIPS 1. UNDERSTAND WHAT YOU ARE SELLING Firstly, it is very important that you understand in depth about what you are selling. Be it a product or a service.

See how it will solve your customers’ problem or need. And analyze the real benefits they will provide for your target audience. Put yourself in each customer's shoes and study whether what you are selling is really attractive and necessary for them.

Often, entrepreneurs believe in their product/service, but forget to analyze whether it would really be relevant to their target audience. However, if the product/service is really relevant, make consumers understand this. Make it clear what benefits they will get from buying what you are selling.

Show that the purchase is worth it. And a good way to stand out in the market is to work on your Competitive Advantage, which basically helps you find or create something that really differentiates you in the market. Thus, showing the target audience that your offer is really advantageous and worth it .

If you want to go deeper into this subject, we have a very practical video. To watch it, just click on this button above or on the link we leave in the description. 2.

DEFINE AND STUDY THE TARGET AUDIENCE In short, a target audience is a group of consumers with common characteristics that your company identifies in the market. Thus, direct your efforts and strategies towards it. Basically, the target audience consists of consumers who are similar in terms of age, social class and purchasing behavior.

In this way, it serves as a guide and direction to define what your business needs to do to achieve sales. Therefore, winning over your target audience should be your company’s focus. Without them on your side, your business’s chances of success are non-existent.

Therefore, study carefully who your audience really is. Identify and analyze points such as consumption habits, age, gender, where they live, preferences, etc. Carry out an in-depth and detailed study to get to know your consumers well.

Therefore, we recommend watching our video that explains how to define your target audience the right way. If you want to watch it, just click on this button above or on the link we leave in the description. 3.

STUDY THE COMPETITION Studying the competition is an important point in developing your business strategy. Analyze the prices worked, product quality, customer satisfaction, delivery times, payment conditions, etc. Knowing your competitors well will enable you to identify whether your business has a competitive advantage to gain space in the market.

And, consequently, win over your target audience. 4. DEFINE THE OBJECTIVE Define your objectives very well.

Literally, identify where you want to go. This will serve as a guide and direction to focus your strategies towards this. In other words, your planning will be much more coherent and assertive.

At this time, remember to work on goals and objectives that are realistic. That, in fact, are possible to be achieved. Always considering the current structure of your company and its respective investment power.

Thinking, writing and visualizing goals helps to motivate the team and avoid wasting time on activities that will not lead to their achievement. 5. ASSEMBLE AND PREPARE THE TEAM Train and align all information with your sales team.

Make everyone involved aware of the results that need to be achieved. Furthermore, show how the products and services offered by your company are the best options to solve the target audience’s problems or needs. Ensure that everyone is aligned and agrees that the objectives and goals are achievable .

By doing this, you can be sure that your team will be well prepared to work in an engaged way, serve each customer very well and, consequently, make more sales. 6. DEFINE DEADLINES AND RESPONSIBILITIES At this point, always plan with dates and deadlines that are realistic and possible to achieve.

Always considering the conditions of both the company and the market. Often, professionals work with deadlines that are not real and are very difficult to meet. And this causes frustration and even misunderstanding of the process.

Therefore, work with consistent deadlines. That they are truly possible to be respected. At the same time, define those responsible for each task.

Determining the responsibilities of each team member is essential. This way, everyone will know what needs to be done and who is responsible for each part of the sales process. 7.

COLLECT THE DATA Now, it's time to collect the data. Both from the market, but mainly from customers and potential customers. Here, tools are used that help a lot in this work.

Whether analyzing your own sales, researching social media and the internet, talking to your customers, carrying out research, etc. But nowadays, there are many ERPs that focus on this type of work. Basically, it stands for Enterprise Resource Planning, which can be translated as Company Resource Planning.

They help you collect real-time information about your customers’ relationships with your company. And it even automates business processes, such as marketing. 8.

ANALYZE THE DATA Now, with the data collected, it's time to analyze it. Try to find patterns, discrepancies, curiosities, etc. Compile all the information that was acquired and understand as much of it as possible.

For example: average ticket, purchasing habits, best-selling products/services, customer location, profile of your consumers, communication channels that brought the most results, how frequently your consumers purchase, demographic and general psychographic profile of customers , anyway. Analyze everything in depth to find insights and information that are relevant to your business. And that they can be used to work on your strategies and tactics to increase your sales.

9. WORK THE SALES FUNNEL (PIPELINE) In short, the sales funnel is a strategic model that shows the customer's journey from the first contact with your company to the completion of the sale (including post-sales as well). In other words, it is a representation of the path that the customer takes until closing the purchase or sealing a business agreement.

So, if you want to know more about the sales funnel (or pipeline), watch our video on this subject, which we highly recommend. To watch it, just click on this button above or on the link we leave in the description. 10.

ACTION PLAN Develop the action plan to define everything that needs to be done in an organized way. Furthermore, it will be possible to define the entire structure and team necessary to carry out all the proposed tasks. And leave everyone involved aligned and well prepared.

Also, remember that a fundamental pillar to increase your sales is to always focus on your customers. In other words, prioritize that they are always satisfied with your products or services. As well as the type of service and attention they always receive from your company.

Therefore, we highly recommend watching our video that shows everything you need to know about an action plan and how to put together one. If you want to watch it, just click on this button above or on the link we leave in the description. 11.

FOLLOW AND MONITOR CLOSELY Monitoring the progress of work and looking at the results closely is a fundamental part of sales planning. By doing this, you will be able to measure whether the results are being achieved and also make possible adjustments, if necessary. This way, you will be sure that the plan is being executed as expected and that the results are being achieved.

And, of course, have a solid foundation to retain your customers and work on the next sales plan, agreed? Did you see how working well in business sales management is very important to achieve results and make true profits every day? That is why it is considered one of the key pillars for the success of any type of company.

However, the tips we talk about here are not the only ones. So, if there are any others that we didn’t show, write them in the comments and share them with us! And there?

Did you like this video? So, if you can, click the “Thanks” button below and help our channel so we can continue producing and improving videos and content of this type for you. And just to recap what we talked about here: 1.

WHAT IS SALES MANAGEMENT IN BUSINESS 2. WHY IS IT A KEY PILLAR IN COMPANIES’ SUCCESS? 3.

HOW TO WORK IT IN 11 POWERFUL TIPS We hope you enjoyed it! And if you want to know more about how to set up and manage your own business, visit our YouTube channel where we have several videos on this subject, okay? And if you liked it, share this video with your friends and family to help them too!

If you want to prepare even more, download our free e-book now with 11 key questions to find out if you are ready to open your own business or not. Let's leave the download link here in the description of this video, okay? And be sure to subscribe to this channel and stay up to date with all our news on how to set up and manage your own business.

And if you can, leave your like to help this channel. A hug and see you next!