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there are so many mistakes that YouTubers make and over the course of my career I see these mistakes happening over and over and over again and on this live stream we're going to actually cover the most common mistakes that really hold YouTubers back of really amplifying what they're trying to do here on YouTube now if you're new to me I am Daryl Lees I've been on YouTube since 2005 and I'm obsessed with YouTube I Love YouTube so much and occasion I'll jump on and train you guys or showcase one of my students uh but ultimately

I'm working on my YouTube channels and I'm working in the businesses that that I love and so for me uh there's going to be a lot of Great Value here today and also we're going to actually do some giveaways I'm giving away some tickets to vidsummit it's a conference I put on every year um and it's something that I love uh we're actually doing our 11th year um oh wrong one here we go our 11th year um and that is going to be in Texas on September 3rd through the 5th and ultimately really excited about

this we're just getting ready to push it my partners Mr Beast and sha durus uh would definitely love you to attend um because this year is going to be off the chain and now we've had some of the biggest uh content creators on the planet as our speakers and our Keynotes uh but ultimately um we'll be giving tickets away for you that are here on the live stream uh going and getting the information of how to be more successful on YouTube by avoiding the mistakes but I thought do you know what it would be really

good to actually give a ticket away in the beginning um before we even started and I want to I want to just kind of tell you why I want to do it at the beginning um there are people here in uh in this community uh people in the the YouTube educator community that just really give 110% sent for you guys and every time that I do a live stream this guy comes on and it doesn't matter what time um it is um and and ultimately I just really appreciate him and I I just want him

to really know that I care so uh Doug good morning um I know it's really early in Australia and I'm just so grateful for you and so Doug I'm going to have you be my guest at vinm this year you deserve brother um I just I just want you here so that is September 3rd through the 5th Doug uh congratulations on that just for being you man you supported the community so much and I just love it I just love who you are and what you represent and I'm just great that that you're a great

supporter of the YouTube educator space you you know you you really have contributed a lot so really do love you brother and I can't wait to see you in person in September okay so I want to kind of give you a couple concepts of of things that I look at now um I've been on YouTube since 2005 and I've really seen the mechanics of how YouTube works and I really love YouTube I Love YouTube as a business um I love YouTube as the opportunity that gives us and I find that one of the things that

really frustrates me just being in the space is I see really talented people come in and then they go because they make very common mistakes that just can't see and uh some of them come in way fast stay for a little bit of time they they grow really fast but they're not really uh focusing in on the right things and so they leave just as fast as they come and then too I see others that just kind of grind and go and they're trying their best but they're they don't know what to do they don't

know where to focus they don't know where to improve and so for me uh I I've seen this over the course of my career where a lot of my friends would come and go and I'm like man I really wish they would actually just uh you know look at YouTube differently and see the opportunity now the thing that I've been able to do over the course of my career is um get 34 gold play buttons these are channels that I started from zero and get over a million subscribers each and then I also worked with

the biggest uh YouTube uh creators on the planet um like I I really have and I I actually wrote a book called The YouTube formula um that you can pick up there's a there should be a link in the description but I I just love helping people literally understand the opportunity and then leverage the opportunity I think my biggest Joy is seeing people that that just get it and apply it and and are able to really grow uh their not only their YouTube channel but their YouTube Empire their their business outside of YouTube as well

and so over the course of my career I've generated over 105 billion video views on YouTube so just a just a few just a few um but I'm in a new stage of life where I'm really focusing on other businesses and you know I want to give back uh to you and then two I have kind of this unique thing that's going on right now I actually have a son uh who's wanting to know the business now he grew up in the business he his friends are the biggest YouTubers on the planet I mean they

they communicate quite a bit and so I'm helping him kind of navigate this world again and in fact we got some things that we're going to be introducing uh this year which we're really excited about and for me you know I I don't want to necessarily pass down the reins but I want to be able to teach him properly and so I'm just letting you know uh since July he he came on um he's just been really grinding away and just going through the process of really understanding YouTube and also understanding YouTube in a way

that could have very predictable success in fact I believe that every YouTube educator or someone that actually consults with YouTube needs to do YouTube um you know because they're great coaches and consult cons things and helping you get clarity but until you know the pains and then also the traps um and you actually understand it on a very visceral level uh you know what to do so he's been doing uh content consumption and then also content creation since uh you know since July of last year and he's just about ready to get going on his

approved Channel um that he's es has to prove himself to get a silver play button gold play button uh cuz that's kind of what I do for my team they have to get that that's kind of that's kind of like your um you've earned it you you understand it enough that you've earned it and so I really would love to um help share with you today um All About ways that you can improve on YouTube and far far too many people focus in on the wrong things and so today we're going to actually cover 10

different things um that that a lot of creators do doesn't matter if they're small or big they just do just because it's human nature and we just really are are missing the mark and sometimes it's just that one little thing that leads us to to succeed so let's go ahead and Jump Right In um and I'm going to go ahead and throw this up right here um I could tell you um one of the things that I see uh over over and over again is um that that YouTube uh is is so vast and so

big and there's just sometimes too much focus in on the wrong things now I want to kind of talk about some of the things that you should focus in on that would actually improve your YouTube experience now I 100% have heard this like the YouTube algorithm hates me or the YouTube algorithm sucks or I can't get past the YouTube algorithm and I can honestly say I want everyone to stop thinking about the YouTube algorithm it's like literally since 2012 they did an experiment and in 2013 well over 10 years ago 10 10 10 plus years

ago uh 11 years ago now uh well pretty close to because it was around this time that it did um YouTube switched from A View based algorithm uh which you needed to be concerned about the YouTube algorithm to an AI and so YouTube was um uh very aead of its curve on uh trying to understand uh a a few things on YouTube and so they put in 2013 an AI to look for patterns and understand and people and so I want I want everyone to stop really thinking about the YouTube algorithm and just like push

it away push it out of your mind and ultimately start only thinking about the viewer uh because that's what the algorithm cares about and I'm telling you you guys I I've literally seen this where people come on and they say oh no I I focus in on the viewer but the algorithm does this I'm like no it's not there's something off and you need to understand what the viewer is doing with your content and then also just because you posted a Content doesn't actually mean that people want to watch it and so you got to

really really break it down and for me um I can say that there are so many iterations of YouTube that that uh people think YouTube does and they create these little mysteries in their head and they kind of put it out there as these these factual things that are not really factual and and they they create this Boogeyman which is the YouTube algorithm and ultimately it's just that they don't understand the viewer now when I actually teach my students and it doesn't matter if it's a brand business YouTube Creator we actually focus in on the

viewers in in every Regard in fact one of the bigger sections of the book is really understanding your viewer avatars and ultimately I'm going to break it down on what you should actually focus in on as you're actually engaging on your YouTube Journey uh the first one is potential viewers now um I can tell you that most YouTube uh uh channels we just say I I just want viewers I always want viewers and I want to put them in specific categories because uh based on behavior of these categories it helps us understand the type of

viewer and the viewer experience that they have from day one all I care about is understanding who's watching it uh where from what um and it's important because once you understand it gives you a little bit of context of how they're actually engaging with your content and it starts to fill some of the the questional hypothesis or theories that you might have on your viewer and it gives you a lot more clarity and so uh but my whole thing is you know we need to really figure out how to really focus in on the potential

viewer now a lot of you might not have a lot of content out there and every viewer is a potential viewer uh but ultimately we want the goal to take that potential viewer and have them click and have them become an active viewer now for them to become an active viewer and I just want this clear for everyone for them to become an active viewer is um they have to watch more than one video uh for them to engage with you uh there's there's a graph it's probably the most underutilized graph in the history of

analytics which is like a gold mine if you really do it which is the audience tab you can you can see a couple lines you'll see a purple line and a blue line uh you know the the blue line is a new viewer so someone that just watched one video over the course of what whatever you did so if you put 28 days or if you did you know uh you know 90 days or whatever you'll be able to see how many people um are actually watching as a new viewer now the goal would be

is how do we take them from a uh new viewer to an active viewer now an active viewer is someone that watches more than one video and so for me you know we just need to understand who are the ones that are engaging with it and what type of content they like and I can tell you the biggest mistake when it comes to these YouTube channels is we're focusing on one video instead of a video content strategy and ultimately you know it's like oh this one video brings all the views but it's not the viewer

that would actually go and be an active viewer they they only came for one piece of content so there is a a a little disconnection there that I want to share with you now the next thing would be uh going from the um active viewer and this is where um I like to really hone in on which is the core viewer the core viewer is basically someone that really loves your stuff uh they they rarely miss a video uh they're they're all in on your content creation they love what you're doing and there's a like

a life expectancy that actually comes into uh you know someone's viewing experience and so when it comes to uh to normal or mundane um the core viewers might slip back to active viewers and then slip out you know where uh there's a lot of churn rate of them leaving and I see that happen uh with people that are not innovating or really understanding what their core viewers actually want now there's one other point uh that I really focus in on and this is where I can tell you that a lot of people with just just

stop here potential viewers you know active viewers and core viewers but I love hardcore viewers these are the people that that are like Doug that are leaving other comments and are engaging in a community and are are part of it they don't want to miss anything and these hardcore viewers are so important to the core of who you are now I can tell you that as you uh start to understand the hardcore uh viewers it's it's ultimately um what engages with them isn't necessarily the video that you do it's actually the content in the video

but also the story in multiple videos and so they're like oh remember when you did this or whatever whatever they're giving context of of this story that's been told over multiple videos and so for me I really do love uh engaging with them and I can tell you I never ever ever ever focus in on the hardcore viewer I don't I don't say okay I'm going to make a video for my most hardcore viewer do you know why I don't do it because they're going to watch any video that I put out there anyway and

for me I would rather engage with them in the video where they feel like they belong they feel like oh my gosh that's so funny or I reference something that only they would know and so you know for me it's more like pepper in the content that's like really engaging with them uh and that hardcore viewer that's what they love that's that's that kind of candy that they're looking for in the video content and ultimately that candy uh satisfies them and they're like oh my gosh and they they they get it but guess what your

potential viewer doesn't get it your active viewer doesn't get it and really your core viewer might get it it depends on where they're at because they might miss a video or two but the hardcore viewer no they're going to get it they're going to actually have a you know a comment thread on it and they're going to kind of engage with that that has been uh underl in thing that I look for of when a channel really starts to pop off is how many comments and threads are around just topics in the video or scenes

in the video or around a character in the video and they actually start referring other videos and other moments and then two a big mistake that I found that creators make is that they only focus in on them and so you're not really expanding out to a wider audience you're just really just speaking to your love group and that's not a good thing it's not I I think you can speak to the love thing while while uh getting people into the content now that being said um you know I can tell you that um I

love I love teaching this I love uh people understanding the avatars that come from potential viewers the active viewers the core viewers and the hardcore viewers and there was a a student of mine uh who came on and actually did a huge pivot on their Channel and uh we started to really Define the viewer and and she became obsessed with viewers she became obsessed I want to I want to speak to these viewers and then ultimately understanding the viewers and then two she broke it down where the types of viewers that she was looking at

was more the potential viewer and the active viewer she's like really in on this and then because of her consistency she started to really understand the core viewer and the core viewer's mentality now I can tell you that this right here led to her growth and it's hope scope she has 4.3 million subscribers she's still one of my students today she's she's amazing super talented her and her husband are are awesome but she did a presentation at vidsummit that um it was a couple years ago and and I I will never forget this because I

literally talk to her about viewer avatars and really understanding the psychological breakdown of the avatars what the avatars are doing where they're watching when they're watching why they're watching and then ultimately some things that we're going to talk about a little bit later just kind of sharable moments and so on it it was like so engaging and it was like oh my gosh and so she did this presentation it was by far the best presentation I've ever seen on on viewer Avatar like there's not even a remote close second because she was really honing it

in uh in ways that most creators go whoa and you can see why she actually does that so I don't know if there's anyone here from YouTube ever that's watching this that actually works for YouTube corporate but get that girl in front of Brands get that girl at you know brandcast or whatever cuz I'm telling you she is one of the smartest people I've ever worked with I'm telling you she is just unbelievable and when she talks about knowing your audience it is like unheard of unheard of in that that that way of things that

she's actually doing right now to get at that granularity level and so for me that is something that I want you all to do um you guys can get access to that presentation at vid some of the replays are available you can find it in the the description um I think it was a couple years ago uh you can just look for you know viewer Avatar you know hope scope and you'll it'll pull up but these are the types of things that we discuss at at vidsummit but also these are the ones that I'm really

really uh uh focused in on for you as a YouTube Creator because these are the elements that you truly need to understand and let me tell you when I first take on a a channel and what you guys don't know is I generally partner with a brand new channel um um or a Channel of some sort um every year um and I take my agency that we used to work with you know Brands and creators whatever we just focus all on en onto a a Channel or a company and um basically I don't own just

the channel I own uh the the company itself because there's so many different ways to really hone in when I take on a new project like that all I do is like probably five six months is I'm I'm the one that's really starting to understand the audience I'm trying to understand who they are who the potential are I want to understand the psychological triggers and and their makeup and then two um you know I'm reading every comment I'm engaging in every every way I'm trying to really drill down to understand it and the reason why

is it leads to success because the more that you know how to communicate to your potential audience your potential viewer your active viewer and your core viewer you're you're you're you're literally doing one of the most easiest things on YouTube which is giving YouTube What It Wants which is speaking to the viewer because like when viewers love it YouTube knows that and when viewers engage with it YouTube knows that when viewers actually say oh my gosh I I can't miss this YouTube understands that and So based on viewer Behavior Uh we're actually able to grow

really fast and so for me that's what it's all about and I can tell you that's a presentation you don't want to miss and then two uh go when you get a second go there and take a look at Hop scope's Channel and and she she's been on a couple interviews I should probably get her on another one uh when when I we got time but um you know she's super smart but you can see kind of her evolution of and then her honing in on the audience and I can tell you she's going to

be uh one of the biggest creators on the planet she's just on that trajectory I've seen it before you can go from there now that being said um she's honed in on what I call uh viewer avatars and those viewer avatars once again we have multiple avatars which is potential viewer you have active viewer we have core viewer and hardcore viewer and we want to speak to them very specifically at different times now generally I I like to speak 80% of my time um to active viewers um I don't worry about core viewers I don't

worry about hardcore viewers but I'm like active viewers I want to make sure 80% at least of my videos that I'm engaging with them is to them it's really really appealing and then also the other 20% you'd think okay you're going to be to your core viewer hardcore viewer no no no no no I I want to appeal more broadly to potential viewers because I want to earn that trust um that that potential viewer can become an active viewer and you know it it really goes uh way in depth on that now the next big

mistake that I see is bad packaging and I I'm telling you I think a lot of creators think that they have amazing Packaging um and what packaging is is a title and a thumbnail and I'm here to tell you I have seen this over and over and over again where there's so much emphasis on understanding packaging um that that I I've seen creators Elevate their their content just off of the packaging now that being said it's still bad packaging at times um and and there's certain lines that you shouldn't cross you should understand a certain

things and then two there's also the evolution ution of your packaging of how it is doesn't mean it's going to always be that way you just need to be mindful of does it work or not but I can say that this one is a big one I I would say is huge because um most people think oh it's really going to pill it you know I'm using you know I'm paying a lot of money for my titles paying a lot of money for my thumbnails I got experts that have taught me this and this is

what I'm doing and the the reality is the reality is is they don't understand their audience the reason why it's bad packaging is because they don't understand the viewer they don't understand how to appeal to the viewer they think oh this is what this is the best standards or whatever I am telling you some of the biggest channels that I've seen don't really edit a thumbnail very well it's usually a screenshot of like that's like thumbnail 101 bad things to do on YouTube right you want to make it really happy bright and all this other

stuff no no no no no no no no I I I bad packaging is when it's not speaking to the attent uh the potential uh viewer or the person that's going to click on it when you don't understand who they are and what they click on and what they don't click on it it's engaging so I I I had a student come in and they're like I want to be the next Mr Beast I'm like dude um I this great but you're like 55 dude I said there's no Jin Alpha Jin Z that's going to

really connect with you I'm sorry you're more on the Boomer scale and it's just not going to happen brother you know and so he was like editing like Mr Beast it was like back in the day that Mr Beast used to do these Fast Cuts had the thumbnails like Mr Beast it was like Sensational you know and it just like totally missed in the mark and like stop it I go I I just stop it and let's just make a a solid thumbnail that would actually appeal to a 45 to 65 year old male okay

and we did what was crazy is all the views that he got on all his other videos um in that one video that he released with just appealing to his audience it got more views on one video than the rest of his channel and it was the right viewer it was the right engagement in fact it was the right type of edit it edit for that viewer and we'll get into that as well so for me it's like don't don't think that every package should be the same because what appeals to one audience might turn

off another um what what engages with one audience might uh be distasteful for another and so you really need to understand what they're looking for and ultimately understand that audience so everything goes back to the viewer everything goes back to that person that's engaging and and then don't think that just because everybody else did it means that that's right for you I'm telling you that's a huge mistake I didn't actually put this in the 10 mistakes but that's a huge mistake like literally thinking you know this is my audience and this is what they're doing

over there but ultimately I got to copy them no it's like I can guarantee you there's certain people that come to your videos that receive different value and have different backgrounds in some go goes to someone that you might even think they're in the same Niche and they're not I mean for me that's a huge mistake and so for me I I just don't ever want you to do this so when I say bad titles and bad thumbnails you need to have it appe pill to a certain audience now there's certain Educators that'll come on

and like say no this is the only way to do it you got to do it this way and I'm like no like no like I I can give you a thousand reasons why not to do it and the reason why is not everyone's the same there needs to be a sense of curiosity U there needs to be a sense of connection you know in in a title and thumbnail but it's connection to the person but it doesn't need to be done a certain way we just need to understand the way that's going to work

the best for us and so that that is really really really important so really at the end of the day uh you know this mistake happens over and over again because they say oh this thumbnail worked on this one I'm going to do it on that one or this title worked on this one I'm going to do it on that one and they totally Miss uh the data that's really saying H your audience doesn't really engage with that much and and then two the people that are clicking on it are more your uh core viewers

and oh uh if anyone's watching here from YouTube thank you so much for adding um you know I like you guys don't realize how amazing the analytics that we have on YouTube it's like now they're giving it so that we can see people that are subscribed versus nons subscribe and you know they're really getting into the granularity of it that gives us a lot more data to really speak to them the right way and understand who's who's on and you know who's engaging and so on so for me um that's where it's all about and

and so uh we want to appeal to our target audience with the right types of thumbnails now I want to give you an example this is one of my students foot crunch um and when when he came to me um he was like Hey you know I love FIFA I love playing FIFA I want to kind of expand out we actually uh had a strategy session and then he came into my group coaching called uh Channel jobar and just exploded like he just got it he realized it and you know he's done done quite a

bit in the space the reason why I bring him up is because he gave a presentation uh in one of our private private meetups that we do and I'm like holy crap that's really cool Santiago I mean this is really really cool so let's uh have you present it vid Summit and I want to I want to kind of explain this he understood his audience to the core like he understood every variable from potential audience active viewer um and then he also understood the core viewer and the hardcore viewer and he realized that if he

would switch his thumbnail at a certain point in time this is what he did a whole case study at vid Summit but when he switched his thumbnail at a certain time he would get a million more views on that video a million more views on the video and he had it down it was like science and so you know foot crunch is super talented and he realized do you know what when a when these metrics would hit at a certain point in time he would switch out his thumbnail and I could tell you the thumbnail

was not even remotely good like if you were to take it from a thumbnail perspective and take it to a thumbnail designer they'll say that's the worst thumbnail you can ever do and one of the reasons why he'd take his face off the thumbnail and and it would engage in a different way and he would do it in a way where it was like oh what is this Channel or whatever and it was very very unappealing to his active viewers and also his core viewers and hardcore viewers but the reason why he got another million

views on the video is because it was attracting the potential viewer and then once they were sucked in then it was like they it was kind of in that whole thing and so he actually did a presentation of V some you definitely want to do that um it's something that you need to um uh really watch um it it was a couple years ago but yeah he he and his team is super smart they're they're doing so much they have multiple channels and uh they're just they're just doing the way that I Believe YouTube should

be done which which is great okay so I love his strategy and his strategy was hey I know that my audience is going to be so engaging and they're going to love me up to a point but I want a strategy to actually get more potential viewers and I I think this is where this is a big mistake I think you know understanding uh bad packaging um and then also modifying your packaging and being more intentional of getting the those other types of viewers you really need to know the data point on that and it's

really really cool uh when you go there now um I want to move on to the next one um I can tell you this is the fun thing um but I I've seen a lot of people do great titles and thumbnails but the first part of the video doesn't even meet the expectations of that title and thumbnail and I know that seems kind of like weird you know like why wouldn't you do it but all the time that I hear it is like yeah but it's like literally in the video so watch the video I'm

like yeah but they're not going to watch the video if they think that they clicked on something and you're not fulfilling on that promise there's not that that expectation being met you're totally disconnecting oh thank you for the the the uh the uh the correction on that but it's like for me it's like really understanding the uh in in intentionality of what you're trying to do and then really pulling in the viewer right at the beginning saying this is the video that you clicked on I can say that it was first and foremost the the

most important thing for me is can I get the click and then can I earn a view now getting the click isn't earning the view that's just starting the journey and so earning the view is how do I set up the story how do uh you know how do I go from there um and and roll from there so like for me that's what I want to do so like to really meet expectations you saw my little typo on that one I was just doing it right before because I don't really plan for these things

I just like okay here's some things that we were able to do um but it's like is it really engaging with them up to a point and really um fulfilling on that promise that that is something important and then two making sure it's soon enough that they're not just bouncing off so they might bounce off in 5 minutes they might bounce off in five five uh seconds you know everywhere in between your data will tell you where it's at but ultimately you need to understand that and then also you can go through that uh process

now the next mistake that I found and I've even seen this with really really big creators um mostly with some big creators is they don't really know how to tell a good story uh they can get views but they don't know how to tell a good story and I believe it's so important for you as um a content creator to understand storytelling because it's so involved um it's so involved with humans uh we've been telling stories for Millennia right and it's just like these stories are passed down these stories are shared and and ultimately they

think it's like oh I'm going to do the spectacle and that's it but there's no storytelling elements of why they're doing the spectacle or how it connects with you and so for me it's like really important that you actually uh improve storytelling and in fact I believe that if you do not improve storytelling you will not be relevant um and I've seen it I've seen it over and over and over again they're like oh no I'm just doing it well people connect to the stories more than they connect to the the situation you know or

the click um and and if they connect with your story um there's there's ways for them uh to know what Journey you're on and be vested into the journey now I can tell you I have seen storytelling um you know bad storytelling good storytelling and I'm going to show you a brand new YouTube channel that I believe has some of the best storytelling on YouTube would you guys like to see that put it in the comments if you do um and you could you could basically say hey there's great storytelling channels uh and there are

your providers but for me I I like discovering great uh YouTubers and I actually got to know this YouTuber because he wasn't really a YouTuber he was just sick with his sick of his life and wanted to change so he called me and he did a consult and I gave him some very specific instructions and now he's one of my students but um his storytelling is off the chain I I I'm telling you I I I've been around YouTube quite a bit and this channel right here is unbelievable and um my my whole love with

this is um he actually knows how to carry a story visually he knows how to carry a story and pull you in and it's it's great so uh if you get a chance go check him out um I I think a lot of you will really resonate with this content uh because you can kind of feel what it is um for me it's like there's certain momentum that happens on YouTube and um he's literally at the early stages you can see he's just right at the beginning but I can guarantee you uh you give this

guy a couple months and it's it's like with the plans that I know that he's doing he's going to be great because his content's good it's weird enough that pulls you in um and and you might say there's no constant theme this there it's not like hey it was whatever but you got to really hear what a story is um and why he's doing it and what he's looking for that is so amazing that it pulls you in you can't see what Adventure that he does next and he he just doesn't want his life to

be um uh what it was and he's willing to take a huge step out into the unknown and just discover the world and it's just really really cool so I can guarantee you follow this channel uh he is by far one of the smarter uh you know uh channels out there you know he's currently in my program right now but uh you just wait you just wait and and and and I like he has enough Drive there's enough momentum and and he's think he's asking the right questions but realistically I enjoy his videos and if

I enjoy his videos and I don't mean this in a bad sense I'm like oh my gosh those are really really fun um it means that they're actually pretty good storytelling because like my my family hates watching videos with me because I do it for work and I'm like oh they should have did this there I can't watch this just not watchable you know but uh it's so great so great hey look at that look at that he's actually in the chat he's he's in the chat on the live stream because he understands the importance

of it so go check him out but uh one of my one of my favorite if you go to his first video um there there's a a lot of great storytelling there but I can tell you guys it's like the storytelling is the most important part and and and it's the retention of people in videos that make the biggest difference but also them going deeper with you which they will if they if they can come on and see the why and understand clearly what's going on even though it seems like there's no pattern of what

he's doing that's the Brilliance of the channel so uh all right let's uh jump into the next thing now one of the bigger mistakes that I see is that the content uh video creation isn't structured right and you might not really understand what this means um and and it's something that I I I find that that YouTubers do over and over and over and over again um and it's just like they don't know how to structure a story they don't know how to structure a video and what they think is important is not really important

so let me let me give you a perfect example so one of the channels that I uh well one of the businesses that I own is is a channel called Matt's off-road recovery and uh Matt and I are Partners in in the business and when we first went on he was just still trying to figure out YouTube and I literally was just uh uploading every video I was doing every title doing every thumbnail engaging with every comment just to try to understand and it I did that for about four months and then I said I'm

going to do an edit and just give me one test to do an edit and uh so I actually did the edit and it came back um which is content at the time was about 12 minutes and it came back about 25 minutes and um he's like oh man we got to cut this out this doesn't have the fill that I want and I said I think it's the right content structure for moving forward um I I really do and I think that what you did was good but this is going to actually uh you

know do do better um and it's going to engage the viewer on a deeper level and and it's going to it's going to bring them into uh a moment and I I kind of shared this example at vidsummit I don't know four years ago three years ago whatever it was and it was like what we call a nacho moment um it's like he people want to see him stop at the gas station to gas up before he go rescue somebody's with him and his friends and get some nachos because it makes him relatable and so

I I went through the process did the edit it was uh almost twice as long if not a little bit longer than what normally do and we got 96% retention on a half a million views 96% retention okay and then it went up uh to millions of views and it actually came down you know because the other people was going out to more like if you have videos that take off YouTube go gets a new audience and then it brings everything down um just because it's a potential viewer that becomes you know maybe a view

new viewer uh that we're hoping to get as a um active viewer and so that right there you know I think right to the day is the the highest retention we've ever had on a video and you know the watch time through the roof was actually uh you know 4X uh what we would do on a normal video and the watch time really brought momentum in and then when we released the next video we actually saw a huge Spike and increase of of new viewers and then the the next video proved that the concept worked

because we actually had great retention we didn't have as high was like like 80 82% or something like that on the next video but it was still kind of back and forth of really uh you know mid to high 80s after that and then it really led to a lot of growth and so I love I love understanding you know what good video structure is based on who we're making content for and and ultimately there's uh another example um if you look at Dr stin eberg um he's one of my students as well uh he

thought oh his video content structure what he first started needed to be two to two I'm sorry two to 5 minute uh quick little informational tips on on health related topics and I'm like no man like like you like to go in depth like your videos are like 30 minutes long I'm like go go longer and he's like no I mean all these other channels are doing I'm like but you're not the other channels like people will come for you for the value that you're doing and so let's set up the video structure of what

you love to do he loves to lecture so he goes through a lecture and it's like 25 30 minute lecture and I'm here to tell you I'm here to tell you he exploded he some of his retention I was I was jealous of some of his retention man I'm telling you it's like holy cow because the people came they wanted to Deep dive they didn't want just this superficial stuff they wanted to Deep dive they wanted to know exactly what he did and so that's where it actually grew over and over and over again so

big mistake is that you need to have your content structured correctly for your audience and you really need to understand what works what doesn't work we have analytics to help us out with that okay so moving on uh the next mistake is no one really focuses in on what I view is more important than than title thumbnail because I think title thumbnail can be developed it's something that you can train and teach but you got to figure out what's that sharable moment now I can say for me um uh there's there's an obsession that I

have I I love the old school Star Wars don't really care too much about the new school Star Wars um but I love the old school Star Wars and the reason why is when I was younger my uncles took me to the movie theater and I watched The Empire Strikes Back and there was one moment that just kind of blew my mind and I I literally stand up in the chair and like whoa like that my uncles were like you know freaking out too but it was when oh sorry for spoilers if you haven't seen

Empire Strikes Back but Luke Skywalker found out that Darth Vader was his father and so ultimately that was kind of mindbending but that was a sharable moment that we would talk about over and over and over again and then two some people wouldn't even share it like you got to see it there's this one moment that's going to blow your mind right uh another one that was really really big it made the box office just get get busted which was right at the very end of six cents um it was just this the last few

minutes of of the the movie that literally bit your mind where you had to go watch it again just so you can see it that way and so for me it's like really understanding what is that sharable moment now this could be education it could be inspiration it could be you know comedy entertainment whatever that may be but it needs to be that one moment that they're like oh my gosh you got to see this because of this okay now if I go through my text right here um when I share with someone it's like

there's a sharable moment and I'm thinking of one to three or four people that I have to share it with that's human nature like I I do that even today I I find myself sharing more you know Tik toks you know than than I do YouTube videos but I still send a lot of lot of videos out there but it's like there's these sharable moments that I'm sending with PE out for people and then it pulls them in and I want to tell you what this H what What's Happening Here is if it engages with

me enough and it like connects with me and that sharable moment connects with me I'm thinking of three or four people right now um that that I need to share it with so if if there's anything old School Star Wars that really makes me laugh or there's some meme or whatever um I know exactly I'm sharing with my daughter cuz she's a bigger Star Wars fan than me bigger Star Wars fan than me and then and then uh kind of my my family and a couple brothers and so on so I mean there might be

10 or 12 people that you know will get the joke and you know get get that reference and they'll send me stuff too and so that's how we're engaging that's how we're communicating and so um I found that a lot of of YouTubers don't really even talk about terrible moments they just talk about oh this video is going to be epic I'm going to do this this this and this and they're not really thinking okay what's that one moment that people want to share you know and then two what's that one moment that that is

going to really connect on a on a on a deeper deeper level so um hopefully you can you can really start honing in on that um and there's just a lot of mistakes that we're making and it's just this these small little attention to details like that one moment uh or that one thing about Sher moments it's like it could be anywhere in the video it doesn't need to be at the very end but it's just oh my gosh I cannot believe that happened or oh my gosh there's so much value there I have to

share it um it's great okay next uh is focusing on wrong analytics for decisionmaking I can tell you oh my gosh this right here there's a couple charts that I wish YouTube would just destroy run over with a bus uh never put on because it literally creates um I think anxiety and creators um and one is the 10 out of 10 chart like I don't like that chart I hate it you know it's one out of 10 10 out of 10 and I'm like is it really is it really um and the reason why I

say that is because if you go deeper into it it's based off of the time frame of the last 10 videos of what they did in it and you might there might be other variables that you're not considering um and and I've had things that were 10 out of 10 and they were just like a thousand views short from being one out of 10 so it's it's like you have to dig a little bit deep deeper you can't just be depressed because it's a 10 out of 10 I need to change my thumbnail well no

let's go look at the right data to make the decisions because I'm like why did you change that it's like you're on the verge of and and when they Chang it back it's just like they're just making bad bad decisions on the wrong analytics and so let me make it clear um this is something that I I truly teach all my students I want them to obsess with it um I don't mind if they look at the 10 out of 10 out a glance but they can't make a a rational decision based off of that

they can't there's just too many variables you got to go deeper into it now YouTube's given us all the data they give us everything that we need to do what we need to do right we just need to understand it what we're actually looking at so for me it's all about clickthrough rate right so clickr rate is not like when you when you look at click through rate on YouTube it's all together I want to look at clickr it by traffic source and the reason why I want to do it by traffic source is because

YouTube has algorithms with an S every traffic Source has its own algorithm it has its own Bots it has its own uh metrics of success and we need to understand what those are and and ultimately that is something that foot crunch was able to see is oh this this thumbnail has really really high clickthrough eight on browse feature which is my hardcore viewers but on potential viewers after you know 60 90 days if we switch it it's going to bring in more audience on suggested videos because that's this thumbnail actually works better on suggested videos

that would be the best way um to really make decisions now for me I even go more granular I go more meta on this because like I want to know what where they're watching the video not where they're watching the the traffic Source but it's like what what is the device um and I can tell you that that some of the biggest channels on the planet okay some of the biggest channels on the planet actually are getting their their content viewed on TV and no one's talking about it this way they're thinking oh everybody's discovering

it on mobile device or whatever no no no no no they're watching on TV and you know what if they watch it on TV they watch longer and guess what happens when you watch longer there's there's not much you can't really change off of it like you're sucked in your Comm you're ready to go and for me you want to know that because you know that if they're watching on TV they have a higher probability of watching longer they just want to watch the whole thing you know so you're talking about Mr Beast you're talking

about Mr Ryan Tran people like that it's like no they're watching on TV and they want to consume it that way now they'll have mobile device and desktop and all that other stuff but I want to know down to that level of what they're watching because it'll help me understand the intentionality and then two also understand my my data points that's speaking to me so I need to understand the click so understanding click- through rate and also understanding impressions of where the traffic's coming from and understanding where real time traffic is coming from is really

great YouTube like I would say if there's one tool that that literally gave me an advantage it was getting real-time analytics like like seeing stuff in real time because I could not take a hypothesis and prove it but when I had realtime analytics 100% it could prove it every time I could see exactly what was going on where it was coming from how was doing and I could make very specific uh pivots as I needed to do that so I can say that for me it's like really making the right type of decisions now can

I go through and give you everything you need to do to get the right type of analytics for decision Mak I can't like it would take days to give you that in fact I actually do uh group coaching you can find it in the description below it's called Channel jump start and we got a lot of people on here so if you're a jump starter say I'm a jumpstarter in the chat um but like I go way in depth on this and and and then two um you know it's just more understanding the data points

of of not the video but how the video is being consumed by the viewer and who the viewer is so I basically love the viewer I I want to understand where they're watching it from why they're watching it from and then two um there's a a sense of split viewership on a channel where certain videos appeal to a certain demographic and they want a certain value and another set of videos go from there like like you got to sometimes make a choice to say okay I'm going to stop doing that I want to do more

of this and that's when channels explode so ultimately it's all about really making the right decisions with the um uh the the the data points you know and so really knowing that now I can say that this next one um is a bigger problem with most of you and and I've seen it where um you're trying things on YouTube and I I do a lot of consultations I have a lot of people hit me up and I I found that this right here is is a very uh horrible uh plague with creators which is they're

not really constantly improving like you're just doing the same old same old it's like I I found this idea it's trending or this is like a a social Jack or a trend Jack or they're not really improving by by any means at all and um they're not looking at their data to improve and so I I wonder you know it like if you're putting a lot of energy and effort if you're not at least improving by 1% you're very stagnant you know um and and that stag uh that stagnation uh will keep you always in

the place you're just thinking oh if only if I can get that one view everybody's going to love my content instead of saying no maybe my content's not that good and I can always improve um do you want to know what the one of the best uh characteristics I found when it comes to this topic that I found with big YouTubers um put it in the chat just if you want to know what this is because I found that there's one characteristic that they do that that literally transforms their Channel and and for me this

is something that I think we can learn from and and most of the bigger creators that we have on stage of vidum they're they're doing that but it's like they'll look at their older videos and they'll actually cringe by watching their older videos and I found that the more they cringe to the date of the video uh the better content creator they are so they it could be like two months ago they watch a video like oh that was so bad or I could have done this this this and this and I'm telling you those

are the ones that are always improving always evolving always um moving the needle and I know some of them can cringe of the videos 5 years ago and there's a drast Improvement but I'm just saying even a month ago or two months ago I found that those bigger creators they can't even stomach their own videos because they've they've improved that much and so for me that's where I uh really want you to focus in on um this next one is um the plague for a lot of us and um I I think this is one

that we all need to look at which is um you're not consistent now I don't mean consistent on uploads but you're not consistent in what you're trying to do um there's a lot of inconsistencies it could be inconsistencies in your content it could be inconsistencies and this is what happens to a lot of people in your uploads like when you get a schedule I say keep it you know just keep it keep on moving forward be consistent in that be consistently improving be consistently looking and analyzing your content be consistently speaking to your viewer uh

be consistently finding sharable moments it's about consistency that really helps us uh see patterns and when we can see patterns we can capitalize on momentum now um one of the coolest things that I found is that YouTube doesn't care that you post consistently they'll if it's a good video it's going to put it out a good video however that being said there's the consistency for the viewer if they know that same time same place that you're going to engage with them you know they're going to be looking forward to it and when they miss it

they're like Hey where's your video man you know so it's be cons consistency for there now I know a lot of you might say oh well because of my mental health I needed to take some time off yeah just tell your audience that you're going to take some time off it's great or better yet come up with some content that you can package in a way that would be a low lift that would just really engage those core viewers and active viewers to engage and put a couple of those together and they might not be

the same Vol volume or whatever you said hey you know taking some time off you know I just wanted to be able to put this video together for you and it was like the funniest moments that I really loved in my videos okay great and you're reacting to it okay that's very low lift that would hit the the core audience and the um and then also your active viewers but anyway uh it's about being consistent so that you can actually understand the viewer and understand the viewer in a way that you can anticipate the viewer

and so that's one thing that I found that a lot of creators um uh make is the inconsistency of of their process the inconsistency of their uploads the in consistency of uh the their ideation um so it's be more consistent to see the patterns and then go from there now um I I would say um there's aot lot that I look at YouTube and when um when something happens um on a channel uh when there's a whole bunch of views come on a channel that's when I get the most analytical um when I when I

see a whole bunch of traffic come in um that gold play button right there I got a gold play button 28 days and uh it was kind of um not normal I I'll give it that I did really great research on you know the um the channel and I understood the audience really really well um I spent probably eight months doing a lot of Recon and research and going in depth but what happened was uh momentum hit and and I found when when content creators um don't understand how to capitalize on momentum they they just

see an up and then a down and what I want to do is have an up and then a down but it increases my Baseline it increases the average and then it goes up again on the other release and so for me I can say that um not Capital capitalizing on momentum properly hurts and sometimes people see something happening they might react too quickly when you need to slow it down um there's a channel that uh is out there is called bikes and beards and um we we uh there of mine um I don't even

know how many million two or three million subscribers um but he did this one video around Christmas time that was just popping off and and he was getting ready to post a regular video and I says don't post it man don't post it and he's like why why wouldn't we post it we got to keep consistent with him he says dude right now if you post it it's going to impact the views that are happening on this video cuz the where these views are happening and I says don't post it just wait and and he's

like okay I trust you we're going to do it and he waited and I says the moment that it starts coming down naturally is when you want to release your other video and they just keep in mind you can let the audience know in another way but we want to capitalize on this a really really great video so he did that it was 4 days over what he normally did but the video views started to come down and right when he released that next video the next video was the highest viewed video in a 24h

hour period that he's ever had and why was that why was that and the reason why is he had a lot of general interest on that last video that he actually watched okay there's so many new people coming in to the funnel uh so many people finding and discovering about the channel it was appealing and it did what it needed to do it not only appealed to his core viewers and hardcore viewers but it was active viewers and potential viewers so pretty much the whole metrics of what he was looking for and when he released

the next video it was a really great video it served that video on the front of YouTube for those people that watched it because it was they were just really active with it they actually engaged with it and so ultimately that next video it was his number one video and it had everything to do with the momentum then he and when he capitalized on that that that next and then he hit it over and over and over again where it changed out his content schedule a little bit but it was based on momentum but he

had the most views you've ever had on the channel in the shortest amount of time time he's had the most video views during that month than he ever had ever before and it had everything to do with hitting the audience right and I want to I want to tell you a thing that most people weren't talking about they like oh this is a strategy for me I need to do it because this is what darl says no it was his data and his audience and I knew his data his audience and then two it was

during Christmas break okay people view YouTube differently during Christmas break and so it's even the timing of it and the device of and they're actually watching longer and you know there's so more opportunity and so ultimately it's it's understanding those things that you need to do to really capitalize on that opportunity so understanding momentum capitalizing on on momentum is also another uh important point now I want to I want to share with you uh there was oh man I think it was three years ago or four years ago uh there was an employee um from

YouTube that is over Discovery at YouTube uh that's the ones that you know he's over making the algorithm and Todd Todd BPR but he great great guy love him to death one of the smartest guys in the world just great um and he actually shared something at vid Summit that has never been shared publicly before and this is quite a few years ago which was all about momentum and I'm here to tell you when when he said he says oh I'm going to uh share something that I had to get a lot of approval to

do and is going to really benefit your audience all I could do is be obsessed with what he said and it made so much sense which is this um we all know about Impressions Impressions is the opportunity that your title and thumbnail is going to be seen within a half a second that's an impression it could be done on homepage on suggested videos whatever is that right and and ultimately he said that if your previous video um got a 100,000 views or a th000 views or whatever it is YouTube your next video that you would

release would have an increase in impressions for a period of time okay so like when you when you release your next video if you got let's say 100,000 we'll use that just for easy easy math it would do 7x more Impressions so when you release your your next video it would actually go to 7x more Impressions than it did based off of that now the reason why that's happening is because YouTube saw that hey your your viewers actually watch this video and they want to give your next video an opportunity to grab those videos a

video views coming from the people that are the most active and the most active are the people that are actually watching in real time on your channel and when you released your last video they you know there's a higher probability and they've seen that correlation that higher probability if they like this the video you did and you're consistently releasing the next one there's a good chance they click on that and if they did YouTube achieves its goal which is predicting what the viewer wants to watch and keeping on the platform longer and so that 7x

multiplier is really cool and so for me you know it's like you you can get momentum and I have found I want everyone to understand this everyone to understand this I have found even if you get a hundred uh 100 views and it's 700 um you know Impressions people will say yeah YouTube hates me whatever I'm like no if it's a good video and you understand your viewer just give it time I've had I've had YouTubers come through my uh group coaching and in the 12 weeks we actually have them uh do one video and

but they have to do it my way they have to commit to do it my way and and really go into it and they'll do it they're like oh man I only got like 100 views you know this doesn't work blah blah blah blah blah I'm like just wait just wait and sure enough three months four months 6 months down the road that video just pops off becomes a number one video on the channel not even a remote close second some of them even get millions and millions and millions of views and and ultimately if

they've done what I've taught them to do then their whole Channel just kind of goes up and and and expands and and ultimately that is um something that I love and and ultimately that is something that we all need to take into consideration so we need to understand momentum we need to see how it applies to our Channel and ultimately that momentum when we get a lot of views when we get a lot of watch time when we get a lot of Engagement it's really making strategic decision decisions of what to do next uh the

first thing that I do when I go into analytics believe it or not is go to realtime analytics what was happening currently on your Channel right now is the heartbeat of your channel it is and you can make a lot of decisions just based off that so I just saying that's why I'm saying realtime analytics is the best thing that YouTube's ever given us is is seeing what's happening in real time so for me that's what it's all about and I can tell you that as you kind of navigate your uh YouTube uh Journey um

there are opportunities for you to be uh more impactful um and what what I've done is I I really love surrounding myself with people that are smart and people that just get it uh people that understand the true opportunity and um I the one of the main reasons why I started vidsummit 11 years ago is there wasn't a conference out there for the Creator economy I mean there's VidCon which I love VidCon was great I've been to all VidCon one to whatever it was just great when the Green Brothers actually started it was really really

awesome but it was it was like a fan Creator experience and I'm like no there's not anything that's just totally designated to the Creator economy where creators are helping other creators and and so I started I started with Summit uh you know 11 years ago and the whole reason why I did it is I wanted to learn from them the more data that I had the better decisions that I can make and then two everybody approaches things differently and there might be some patterns that that they all do that I can actually learn from and

so uh this year I can tell you super excited vid Summit is coming up uh it is uh September 5th uh I'm sorry 3rd through the 5th in Dallas Texas we found a new home there um and we we uh have my partners Mr Beast and Sha durus but we have the biggest creators on the planet that come and just want to share with you their strategy and I can tell you Michelle Cari came last year um and she was one of our Keynotes and I took so many notes on her she was so great

and Zach King came back and spoke again it was just so so amazing um and it's just really really really a great thing now one thing that I can tell you was um this this last event was was probably the best we've ever had like the best uh conference we've ever had uh we had more YouTubers than ever before um there were some people that would like to capitalize on some of these bigger YouTubers uh you know uh time uh but guess what you know it's like if they are a Creator that's what we're trying

to create the environment for but we had more compliments than ever before on this last vid Summit then two we sold out more uh locations than we ever did before now here's the crazy thing we actually sold out of two actually two locations already I mean it's April like I'm I'm kind of blown away so you want to get your tickets because we will sell out this year again and and when it's done it's done and and then too we've learned a lot from the the uh vid Summits over the years and we can't wait

to really blush your life um with vidsummit uh 11 and so uh you can go ahead get your tickets at vidsummit dcom vidsummit dcom you can find it there uh let's go ahead and take some questions and I'm going to give away two tickets I already give away uh one ticket earlier on but I'm going to give two more tickets and it's just kind of where I you know kind of feel like it does that sound good I I think we'll use the Stream yard uh giveaway tool here uh so let's do hash vidsummit #

vidsummit and and we'll go from there let me let me pull up the tool I wasn't even ready for it so I like I love streamyard they're so good okay let me let me pull this in streamyard I think that's the right thing I hope I got it yay I got it all right okay hash vidsummit hash vidsummit and we'll we'll actually uh um pull this in in a minute okay okay great so if you have a question go ahead and put it in there um all you got to do is put uh hashtag Vin

once and you'll get that ticket um but uh really excited about that okay here we go um living in Omaha there we go David uh eventually should our analytics match our typical uh Avatar um so let me let me kind of explain my process is is I think that your understanding of your content and understanding of your demographics of your viewers you'll actually make better content for them consistently and so it's not that it will match your typical Avatar it will become your typical Avatar you'll understand them better and so for me I just want

to understand them better um and understand their makeup and I I I can tell you um I do this a lot with with YouTubers and they think their avatars thing and I I I Pro to them that it's completely different um and once they start to understand it then that's when they start to grow because they're actually speaking to the right type of people instead of speaking at them or it's not really them you know and so that's that's something we look at but that's a great question um let's go ahead and hit this one

next the bearded it Dad question is your number one uh productive advice for people struggling with time management uh so what is that I already batch produce but don't have enough time with my full-time job okay so if I if I was in your position I would do two things um is is if you're doing it as a part-time you know Venture um bat shooting is great but I think it's more than just bat shooting I think it's just more what what takes you the most type type of time and what I what I do

I actually wrote this in the book is called work week analytics where I I write down everything that I do during the day now if you're doing a full-time job you just say okay my full-time jobs here when I am working on the YouTube channel what do I actually do and I like to mark all those and I try to figure out first what I hate to do and what wastes my time and then I try to find someone to do it now if you're not in a position to hire someone I'm not saying H

you need to hire someone it might be also how can I be more efficient in these areas so it's not pulling me away from the things that I need to really do for the channel um so that's kind of my number one tip is time blocking and um really trying to get into the flow state of really being productive so I might say I'm GNA do for the next hour all I'm going to do is ideas and I'll have a 100 ideas and then um the next day I'll probably do another hour and I'll just

do a 100 titles and thumbnails um and at least the concepts behind it and then the next day I might say okay here's my next four videos or five videos based on this um based on the data and then and then I'm bat shooting on that and so I think that's great that's what I would do um and and go from there and then two I hope one day brother um that your beard will be on full on YouTube fulltime I'd love to see it okay so great uh great question um if you are wanting

a free ticket to vidsummit uh go ahead put uh hash vidsummit hashtag vidsummit we'll go from there um next is okay question I've been following your YouTube formula book uh a month and met Justin Justin's my president of my uh Agency company and group coaching uh all gree indicators and improvements except for view counts what's happening so if you're seeing uh up arrows so this the green arrows are up and the views are low it's just hey it might be working out and it's either way too narrow in the sense that you're you're um not

speaking to a broad audience you're speaking to a very narrow audience but you're seeing green arrows okay that will continue improve and then based on our conversation about momentum and also if it's good content that YouTube knows who this audience is and it's very consistent that like the content uh you can go from there there's one thing I want you to check um Cali um I would go into the advaned mode so you go up in analytics go to advance mode click on that and then if you go in it'll lay out all your videos

You'll see the views and so on so forth there'll be like a little plus icon that you can click on just it's it's a say round circle just right above the videos you hit that and then go to average view per viewer and if you notice that you're getting like um two view two uh two uh uh views per viewer or it could average view per viewer or is it three or four in a 28 day period that means they're pretty loyal audience and then I go through the comments to try to understand who they

are and the demographics who they are and it could just be waiting time before YouTube picks it up um so those green viewers will the green arrows will still go up but it'll be bringing in more viewers more opportunity so just keep on being consistent look at that and if you are getting that um it's great um generally when I see that happen it's maybe one video that's bringing it in and they're not getting um the views consistently on every video or there's not correlation between the two but great question um okay on the dock

with Skipper can you find your true Avatar with children's content Absol freaking lutely um children's content is difficult um just because of uh the way it works but it's more understanding children's Children's behaviors and then who you're targeting and then two there it the age of the child and you know how it engages I have a uh uh uh one of my students uh just crossed I think they're either just crossed or about to cross a million subscribers in the kid space and um they they were really trying to figure it out and and ultimately

we went through the same process of understanding which kids are actually watching it who they're wa why they're watching and then packaging the content around it and then he's getting you know 60 million plus views a month if not more um and so he's been able to really blow up and it's really understanding you know the value proposition and what what you can get consistently and how it means and his content is really really good it's it's just it's some of the best which is great okay uh did uh I did an annoying video with

AI voice over with uh thrift shopping okay I got horrible comments uh but more views and more subs can I uh can negative attention help a Channel or should I take down the video like I don't really like taking down videos um I I I like if you really look at what's happening is when you take down a video you take down the opportunity for YouTube to correlate it and and I like to give data points for YouTube um to find the right type of viewer and so you might say this is not my right

type of viewer I think you can you can go into it but you might you might unlist it um you know don't make it private just unlist it would be fine if you want to take it down but don't delete it um you don't want to delete it uh from from every regard you want to give YouTube the opportunity to to leverage that for sure alrighty um let let's go ahead and um let me uh share my screen real quick and um let me see here let's do that giveaway does that sound good we do

the giveaway it's your last chance to do it here so let's uh let's go ahead do that and I'm going to do one other one here okay all right here we go you can see that real good let me kind of position that it's kind of weird okay there we go there we go um all right so uh hash vidsummit vidsummit here we go and the winner is of the free ticket here we go watch it be Doug we already give dug a ticket did Doug even do it look at that all right Scott Scott

Williamson you are a winner you're getting your ticket there to vidmit super excited about that you're able to do that now what Scott what you need to do is you need to go to Twitter it's called X now I don't know if you know that and I want you to uh DM me um now I might need to follow you just call me out on on Twitter I'll actually get you the information to uh to go that or you can go to the vid Summit uh website um and and also uh just kind of do

it through there saying that you are a winner I am taking a picture of your name and so we'll know it's coming from you and you're going to get a ticket to vidsummit 11 which we're really really excited about um uh I can okay um here is uh one one of my favorite people here let me pull him up here this is good um let's see if we can get this um so yeah um there's some great great things here okay here we go um so Corey Corey Corey is actually um we we tap the

shoulder of Corey's Team every year um and why because he's super good at what he does he actually does all the ad buying for vidsummit so like we you know we love to get as much organic as possible but Cory's able to capitalize on it his team is great he just gave away 499 bucks says can we give him another ticket away yes let's do it and I will tell you um Corey um this is what we want to do okay um let's go ahead and give it to someone that um I man I think

that's them let me let me double check let me just double check because I saw someone tweet something and I thought okay that's really cool I just want to make sure it's the the right person um you know just make sure make sure it's them I I swear it is but uh um Maybe not maybe not okay all right I thought they were on here if not but let's uh let's do another one um for a giveaway should we do I guess I guess we could do a another chance with the uh the winter winter

chicken dinner um uh screen here so let's do that let's do that'll be an easy way to do it so let me hit draw again and we'll do another one this is because Corey gave us 499 bucks to go do it again he does all our ad buying and Cy we about saw you you about won it let's see if you win it it' be so funny one Blended bunch one Blended Bunch hey I want you to thank Corey because you got this ticket because uh Corey said to do it again did it through a

super chat so uh one Blended Bunch congratulations once again what you need to do is go over to Twitter uh hit me up on that DM me and I'll get you the information of where you're where you're doing it I'll make sure I do a copy of this so my team knows that you will be coming to vidsummit as a guest which is super exciting thanks you Corey appreciate that okay guys I I basically want to give one more away um and I I do it I want to do it for a couple reasons uh

one is I can't take any more questions I got to actually go here uh go spend some time with my family but I basically want to um really just kind of hone in there's a there's we gave one to Doug we got some some stuff with a Scott and one Blended Bunch but there was a good comment back here and I'm I'm going to try to find it um it's it kind of I can't really do everything um when I'm just doing this by himself so I I was trying to get it but it went

by too quick um here it is okay all right Seth you are coming to vidsummit you are coming to vids I saw this and I'm like okay you have an old video new video this vid Summit is for you guy I'm telling you so I'm going to go ahead uh I'm going to screenshot this you're coming to vid Summit as our guest uh we we'll have a ticket for you all you got to do is send me a uh tweet uh DM and we will get you there um I wanted I wanted to do that

because uh you know you were here uh you made several comments a couple of them kind of grabbed my attention I wasn't able to get to it I had I think you had some questions but congratulations Seth uh you're coming to vidsummit so I just want to end on this um why vidsummit why you should come uh let me go ahead and pull up the vid Summit screen just so you can see this real quick uh it's it's really really important um you know uh the reason why so I just saw huge opportunity huge opportunity

um in the YouTube Creator space I saw the Creator economy uh before that was even a term and I wanted to surround myself with people that actually see the same thing I saw I wanted to learn from them of of places and things and strategies that they did before we literally have the biggest YouTubers on the planet the top 1% that come they bring their teams I had someone bring 82 people on their team now you might think oh my gosh 82 people they paid for 8 82 tickets they didn't ask for money or they

didn't ask for a ticket discount or anything they brought 82 people uh because they found so much value in it and they wanted their team to be trained in that certain way um I'm telling you this is great we learned that um there's so much opportunity I think for me I think the only thing that I was uh disappointed in at V sum was I wasn't able to see a couple of my friends because like it was spread out a little bit more than what we were used to and I just need to now know

I need to make time to make sure I see some of my friends that I that I don't normally see every year so uh the biggest creators on the planet Mr you Mr Beast is going to be there uh myself which is not the biggest YouTuber on the planet and Shan durus is one of the smartest business guys uh which I love but we we are literally putting the the schedule together um and you're going to see that now now I can tell you right now that Now's the Time to actually get your your your

ticket and the reason why is we're going to put the schedule up and as soon as I put the schedule up it's going to go up by 100 bucks it is I'm going to literally put the schedule up and then raise it to 100 bucks that's what I always do every time is very predictable that will be happening in about a couple weeks so You' probably want to get your tickets now um I'm telling you get your hotel rooms quick uh it is filling up we already got two hotels that are full I don't know

how that's happened because we don't have the tickets to correspond with that but they're full um I guess they're waiting and they got that first and they want to be closer but yes that is happening you don't want to miss out and I can tell you it is going to be the biggest best uh vid Summit we've ever had and there's so much to learn and I want to I want to kind of talk about uh why um um this year there's going to be um two two topics that we're going to take a little

bit more than we've ever done before one is the gaming economy um now you might think the gaming economy doesn't mean anything for you um I'm just saying I see things and I want to be able to discuss those things so um half of our content is going to be around um AI um it's going to be around the gaming economy and then it's also going to be around leveraging the next level of content creation uh Mr Beast just did a $100 million brand deal or not brand deal uh content deal with Amazon um I've

done quite a bit in the space there'll be a lot of topic on that there of how to really leverage your content and Licensing and things bigger than YouTube um but the gaming economies will be a really interesting one because epic games who I love uh they were CLI of mine and I love them to death and I love what they're doing I love playing their games uh there is a mode in fortnite right now that are making a ton of creators money and I'm talking about it's not small money either and I think there's

new opportunities there for behind the scenes people for people to leverage and we're going to do case studies there and we actually have uh one one Creator uh that started a company with another Creator and they're just pumping out maps and making a ton of money they're one of the keynote speakers I'm really really excited about it because there's so many opportunities for us uh in so many different ways and so I don't want you to um uh oh I I think we just sold out another hotel I'm telling you it's going quick man I

am telling you it is going quick so get that but uh I want to get them on uh the stage to kind of share the opportunity CU I think it's going to be one of the bigger opportunities in the space because some like you can make money on ads you can make money on on Epic it's great and there's going to be some great great things for you to learn so it's going to be about AI it's going to be about that it's going to be whatever but then also half of it it's going to

be about stuff we always talk about which is building this as a sustainable bu uh business training your team really going in depth getting the granularity really focusing on data hopefully we get some uh uh you know some bigger announcements coming up I just have a few people that I'm waiting on before I put the schedule together but I can tell you it's going to be we got the name to get the big names and uh they're wanting to be there they're wanting to be with their teams regardless if they're on stage or not so

guys thank you so much and I can't wait for you to uh see you at vid Summit once again vidsummit dcom vidsummit docomo get your ticket we will sell out this year I can guarantee it it's going to happen it's going to happen um because the venue size we're almost in capacity before um and and now we got a lot of momentum moving into this year's so guys thank you so much we'll see you on the next one thanks everybody