The NEW WAY to Grow on Instagram in 2025

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I guess I'm going be the only one on here to actually tell you the truth Instagram is changing and most people have no idea what's about to happen what worked last year is already falling flat and the platform is heading a direction that I believe will catch a lot of creators off guard now if you want to not just keep up but actually get ahead you've got to know what's really going on behind the scenes there's a big shift coming and if you jump on it now you'll be way ahead before anyone even notices and
I know this cuz my whole business depends on Instagram I spend hours every day watching what's happening looking for p in figuring out the next moves and I'm positive I've cracked it and I know what the next big shift is going to be and I'm ready to share what I found but enough yapping let me get into it this is the new way to grow on Instagram in 2025 now before we get into the actual trends that are going to dominate Instagram in 2025 let's go through the old trends of 2024 because you're going to
see is that they actually relate to one another now the biggest Trend that happened in 2024 and even 2023 was the importance of these verbal hooks now ver hooks is just what you would say in the first 3 to 5 Seconds of your video and the goal of them was to just grab attention instantly with something that was captivating by you saying a word or a sentence that was captivating to the viewer but nowadays these verbal hooks they're not working as well as they used to they're losing their power now an example of some verbal
hooks I'll show you here in case if you're not aware of it yet right if you're completely new to social media a verbal hook again is just kind of an impactful sentence so this is actually a free resource we gave out to some viewers at the beginning of the year beginning of 2024 because again these were working very well so we gave out this free resource that just gave 78 FAL hook templates and as you can see here are just some examples of one like X steps to desire result like five steps to boost your
website traffic mistakes I made when target audience mistakes I made when starting my business don't hate me but don't hate me but here's the hard truth about success right these are just hooks again it would be the first sentence of your video just to draw the viewer in to make them interested in watching your video and seeing for what's to come so this was the biggest Trend in 2024 was these verbal Hooks and the importance of these verbal hooks Now videos that went viral with just a verbal hook last year are barely working now because
everyone's kind of just mastered them everybody is good at creating hooks nowadays so if you just have a good verbal hook it's not enough to get millions of views anymore it was back in 2024 or the beginning of 2024 and 2023 having a good verbal hook you could get millions of views just off the hook but now it's not enough and just to show you that's not enough these videos right here these videos were like a social media Guru will give you some viral hooks that you should use for yourself these videos aren't even performing
that well anymore like these videos you would see all the time of some people telling you hey use these four vowel hooks use these vowel hooks for your videos these ones aren't even performing that well and it's just showing you that this is kind of dying people are kind of like tired of these viral hooks or verbal Hooks and that they just don't work like they used to like those videos are just not getting the engagement because they're becoming less and less effective so that was the first old social media Trend in 2024 was this
importance of the verbal Hooks and oh you need a great verbal hook okay that was the old Trend second the second old Trend was this ADHD edited content what I like to call it so in 2024 over edited videos with Graphics popping up constantly were such a big Trend and the idea was very simple about them it was more visuals would grab the attention and keep viewers from scrolling away so essentially what you would do is you would probably have an editor maybe you edit the videos yourself and you would just have Graphics pop up
constantly because again the thought was it's like oh if a graphic pops up every now and then it's going to catch the eye of the viewer it's going to make the video more engaging and they're more likely to stay on and keep watching the video that trend is now kind of dying and the reason it's kind of dying is just because people are tired of it right when you have these videos where things are popping up all the time it's now becoming very overwhelming and actually confusing to watch just to give you some examples here's
one of my videos that I uh created in January of 2024 and as you can see this video there's just random graphics and things popping up everywhere in this video like and that's because this was a style this is what worked back then it was this style of videos with Graphics popping up everywhere like see even like things like that like it's crazy it's just it's so much nowadays where people like if I saw this on my feed I would scroll too now like it's so confusing and just overwhelming and over stimulating and it's a
big reason why they just don't work anymore right cuz you can watch this entire video but you most likely won't even know what was said or taught in this video because there were just so many things happening uh just to give you some other examples I'll just show you some more examples of these over eded cpes here this one by Houston cold as you can see like his are way better than mine but as you can see it's a lot of things happening it's very confusing viewers get over stimulated they just want to scroll okay
the last one here by Devin jaho who is kind of the originator of this over edited content he was kind of the guy that kind of like really started to make his edits really engaging and he blew up so everyone kind of copied him but again this just isn't working anymore like it's just so much at one time and it's just making people scroll more than actually want to stay and watch the video all right so that was a big Trend in 2024 or an old Trend was this ADHD eded content and then number third
the old Trend another old Trend was what we call Quick actual tips now the most viral videos on on Instagram were videos that were typically less than 30 seconds long and gave you a tip that you can do right after watching the video so speaking of Devon jaho he kind of blew up with this style of content too like he gave quick actual tips in his videos and if we scroll the way down these are kind of the videos he did it in and as you can see his views are crazy like 233k 200k 100k
and he really did blow off off this style and again a lot of people kind of just copied him and started doing this for themselves now the problem with these quick actual Tiff videos is that if you only post these quick Tiff videos you're not building what we call true fans which are people who really see you as an expert and really watch all your content See you don't build these true fans because you're not creating a deeper connection with your audience there's a lot of creators nowadays who just post quick actual tip videos because
again they go the most V they get the most views they get the most followers but it's now not relating to making money anymore I have tons of creators who hit me up who have had over like hundreds of thousands of followers and they hit me up because they're not making money from their content and they wonder why and usually the main reason is because they're only creating these quick actual tip videos and they haven't created any relationship with the viewer so just to give you an example of some quick tips types videos uh this
first one here is by uh Brian and and Brian in his video here he's basically telling the viewer here are three settings that you can immediately do on Instagram to help you reach more people right it's a quick video give some good information but again we have no idea uh we have no idea who Brian is we have no idea what he offers again this video is really just to get views and get followers and it did exactly that 100,000 likes so probably about a million views if I had to guess all right let's take
a look at the next example and the next example in this video uh oh yeah this one went Mega vile for a lot of creators which was showing these paid versus free tools like showing the paid tool and showing the free version of that tool again this is a format or a video that did very well for a lot of creators blew up for a lot of creators but it doesn't show any um it doesn't show anything about them it doesn't make the viewer know like or trust them it just gets you followers but if
you don't have followers who know what you do or know what you sell then what's the point of having hundreds of thousands of followers if you're not making any money from them all right and then the last example I have here is this video uh mic here shows like a chat gbd prompt so even giving chat prompts this is kind of quick actual videos because again someone can just copy this prompt throw it into chat gbt get some sort of result but again it's not doing anything to deepen the relationship with the viewer okay so
this was again a huge Trend that's happening in 2024 was these quick actual tip videos cuz they do go the most file they do get the most followers but if you only post this style of videos you're going to have a lot of followers but you're not going to have any true fans and you're going to make very little money and I know a lot of creators who are like that and you don't want to be like that okay so these Trends ruled 2024 but the social media game is Shifting fast it shifts almost every
single month it feels like at this point and after doing tens of hours of research and analyzing hundreds of videos which I actually do I analyze almost hundreds of videos every single week I've spotted three major shifts that I believe are set to dominate in 2025 and I do believe is if you jump on these now you're going to leave 99% of careers in the dust and I promise you you will get more views on your video you will build more true fans and you will beat out most creators all right so again enough yapping
and let's get actually into what these shifts in transfer 2025 are the first one is that I truly believe is that visual hooks are going to be king now visual hooks are just visuals that grab your attention instantly not with words but with eye-catching actions transitions or different editing effects so the difference between verbal Hooks and visual hooks is verbal hooks you would try to capture someone's attention with your words right you would say something try to like catch their atttention get them engaged a visual Hook is where you're using visuals usually sometimes even with
words as well so a visual hook could be something like someone dropping a glass and the glass shattering like that would catch your attention or maybe jumping into the frame of the video or maybe doing like a long Zoom or some type of zoom in right these are all visual Hooks and the reason why they're taking over is because people are starting to scroll faster than ever and you truly only have like half a second to actually stop them and get them to watch your video and unlike verbal hooks which rely on someone listening and
if you didn't know this um this is a for you almost 50% of people watch Tik Tok or Instagram without audio so with verbal hooks if you're only relying on someone listening you're kind of losing 50% of your audience almost so the difference with uh visual hooks is that visual hooks capture tension without sound really making them Universal and irresistible okay so here are some examples of visual hooks uh just so you have more of an understanding this one is what I call the stop motion hook which is again very engaging he uses like stop
motion here to grab your attention super unique and just super interesting another one here is what I call the interesting environment this is where you film your video in something that's not your bedroom or an office but in an environment that just immediately makes your video stand out from the rest so Mino here actually did his on top of the roof and right I remember when I first saw this video it immediately grabbed my attention cuz I'm like this guy's on the edge of a roof like like of course I want to see like what
happens of course it's going to grab my attention right so this is a great visual hook another one is what's called Pope in the pool where it's essentially while you're talking you're kind of doing some sort of action so Yas in here his um Pope in the pool method is him throwing balls into a jar while he's talking right super engaging grabs your attention rather than him just saying the words he's doing an action so another example of this would be like even cooking while talking reading a book while not really reading a book but
it's maybe throwing a book while talking just some sort of action that's that's also a visual hook uh the Stitch hook which has become super popular on Instagram among like Brands and businesses this is where you Stitch a popular video to your video well you transition it to your video super popular this has made a lot of Brands I know online go viral and then another one which is actually my favorite is the Snapchat cut where at the very beginning of your video it looks like just a regular snap chat video but then as you
can see here it Transitions and then does it like a the little transition there which is really cool okay so these are all visual hooks now some creators who are actually crushing it right now with visual Hooks and I think are great examples are these three right here so the first one is Sammy Jones he's kind of a new Creator I found who I think does such a great job at visual Hooks and grab your attention um like this video right here I think it's this one one yep like this video right here he does
this like top down shot which is like super engaging and then another one is like the Clone effect right Ely grabs your attention with the three of him um even this one like a freeze frame like super engaging right off the bat like makes you interested in watching the video another one who is great is I'm gonna mess up this guy's name I think it's koal koana koana I'm definitely messed that up but he's like the stop motion guy that I showed you before like this is a stop motion video too like he's super good
at visual hooks at just getting you interested in watching this one too him with the chain with his shirt off like even this it doesn't even have to be an interesting environment it could be like what you're wearing to capture someone's attention too even this one a zoom out that SEL like that again just something that grabs the attention visually so he's a great person look for if you need some inspiration for visual Hooks and even someone who does more simple visual hooks is Nana Del re where what she does is that at the very
beginning of the video she has a bunch of b-roll shots like added together um but again it's very interesting it keeps your eyes engaged so let me show you one of these just so you guys can see as an example this one right here she has like multiple different angles of her while she's like talking with captions again super engaging um let's check even this one while she's reading here like again it's cutting Cuts Like different actions of her all right so check her out she does more simplistic visual hooks but again these are examples
for it too again your visual hooks don't always have to be crazy crazy things even though I do believe the more crazier it is the better your vide is going to perform um but again they don't have to be super super crazy okay so that's these are three creators again check them out who I think are actually crushing with visual Hooks and then if you need some help with visual hooks for yourself I actually create a full database of visual hooks that you guys can use for inspiration so you guys can actually get this full
document you're seeing on the screen right now in uh using a link in the description so check it out and just go to this doc click this link and you're going to see this resource right here where I give you 18 visual hooks here with the description of them so for example like the duplicate effect this where you duplicate yourself so there's two of you and then I actually give you an example of the video so if you check out here this would be an example of it okay so if you need help coming up
with visual hooks definitely check out this resource now the second social media Trend that I think is going to dominate in 2025 is the rise of Storytelling so I truly believe storytelling is going to be the key to growing on social media simply because people are tired of fakey um fake content flashy content that kind of all looks the same people are kind of tired of it right everybody nowadays on Instagram is kind of just copying one another which is fair if you want to grow faster I even believe copy proven content but it feels
like too many people are copying one another just copying the most simplistic videos so the question is how do you really differentiate from each other and I believe that's by telling real and relatable stories I think that's what people actually want to see people want to see videos that make them feel something whether it's laughter inspiration Nostalgia sadness whatever it be they want to watch a video that makes them feel something in a video they can connect with we're at a point where I do believe audiences want to see The Human Side of creators not
just their polished content right they just want they don't want to see just the camera person who says everything perfectly and who seems like the perfect person they want to see your fuckups they want to see your struggles they want to see your victories they want to see you they want to see doing your everyday thing and they want to build a connection with you because if you're able to build a connection with your viewer that's how you're going to turn them into loyal fans and that's how you're also going to turn them into customers
if you're selling a product all right so here are some examples of creators who are killing it with storytelling and are dominating on Instagram right now so the first one is Mino Lee who I think does such a good job at storytelling and basically what he's done is he's created a daily Series where he just goes over his journey of trying to create a 100K a month business and he actually started this series when he was like literally making less than $100,000 a month I believe and I think now he's at like 50k a month
which is crazy so he does such a great job at storytelling and showcasing his journey so I would definitely check him out another person who does such a good job at storytelling is mileen May she talks about just the lessons she's learned in her life she goes over some insights and she is like super relatable like you watch her videos you kind of feel what she's going through because you've been through it yourself super relatable has developed such a loyal fan base and as you can see her videos are killing almost every single one gets
like 200k she's like a 400,000 follower she is killing it again another great Storyteller that you guys should check out and the last one here is Adrien purr who is a little different with his storytelling he actually gives a lot of value in terms of cinematography videography and how to become a better uh filmmaker but what he does is he uses his own stories to kind of teach a lesson for you to uh take for yourself and again absolutely killing with this content there 600,000 followers and his videos are just crazy good so definitely check
him out too so if you guys need help with storytelling and just how to do storytelling that would definitely check out these three creators but if you even need more help with um creating storytelling content cuz I understand T storytelling is a skill and it's not everyone is a great Storyteller I don't even think I'm a great Storyteller then what I did was I actually created another resource for you guys where I came up or I found 30 storytelling hooks that you can use to start off your video with so again just go to this
document click on this link and you're going to see a bunch of Storytelling hooks here uh so to give you example some of them is like this is probably the greatest lesson X has taught me this is probably the greatest lesson failure has taught me um um I made the best decision of my life when X I made the best decision of my life when I decided to drop out um if I could give my younger self one piece of advice it would be if I give my younger self one piece device it would be
to embrace failure as a learning opportunity okay so these are ton of hooks that you can use at the start of your video that will set your video up for like a storytelling structure okay so again if you need help with storytelling definitely check out the storytelling Hooks and just use them at the start of your video I think you'll see that the video I think you'll see by using these hooks a lot more people are going to connect with your video and you're going to develop a lot more loyal and true fans now if
you need even more help with storytelling though I got something for you as well and um again because I like giving the most value of all creators I like giving the most value to you guys all the time um the other gift I have for you is actually the script templates or these storytelling script templates I should say so what I did it was I found the four most Ed storytelling scripts on social media from Instagram and Tik Tok and what I did was I actually found the Frameworks that are used the most often so
for example this is like the Rock Bottom story framework where essentially I give you the formula for the video so it would like you would start with a rock bottom hook like two years ago I was broke sleeping on a friend's couch and down to $23 in my bank account then the next part of the video is like you would give like a struggle snapshot or even go more in depth into your struggle um so as an example every job I applied for rejected me felt like a failure I I asked myself how did I
get here then you have the turning point then you have the huge win then you have the call to action um and so on so yeah so I have four storytelling script Frameworks that you guys can use again all of them have like their own formula then even help you guys even out more cuz again I like giving the most value I actually created chat prompts to create these scripts for you guys so all you need to do is whatever script you want to do let's say we want to do the Rock Bottom story right
we want to create a script that follows the Rock Bottom story framework all you need to do is go to this one here that says prompt copy this entire prompt into chat gbt so you would like copy this entire thing so if we go to chat to real quick let me paste it in there we go you put it in here then all you need to do is just replace the brackets here with kind of your information so the brackets here you put in what industry you're in then you would put like your lowest point
or someone's lowest point the challenges they face what decision help you change what transformation you achieved what action you want your audience to take you just put those in and then basically a storytelling script is going to be created using that information and that follows this framework okay so I have uh those prompts for each of these storytelling Frameworks here that you guys can use that have their own details that you just need to fill in all right so this should definitely make it easier for you guys to just come up with some storytelling scripts
because again I understand that storytelling is kind of hard and is a skill you need to learn but this should definitely help you guys out so again get this resource just go to the link in the description of the video and you'll get it there all right so that is the uh that's the second Trend that I think is going to just dominate in 2025 I think it's going to be all about storytelling and the best storytellers are the ones that are going to get the most followers build the most loyal fans and just make
the most money because if you can create loyal fans you don't need a lot of followers to make a lot of money like you can have two to 5,000 followers and still make like 20K per month is as long as they're all like loyal followers that see you as a true expert okay now the third and last social media Trend that I think is going to dominate social media and Instagram in 2025 it is minimalism over ADHD style editing now most of you probably know this man right here Alex rosi he is one of the
top content creators today now the question is what makes him so successful as a Creator why are you seeing this guy everywhere well the reason why he's so successful is because he tracks all his views and data very closely and by doing this he actually discovered something that was very surprising you see his minimalistic simple easy to understand content actually performed far better than his flashy over-the-top videos so he puts out again thousands of pieces of content like every single year probably hundreds every single month and after backing all his data he found that again
his minimalism content the very simple videos outperformed his overedit videos now the takeaway for you is that we're now in an age where people want videos that are simple and easy to understand right they these videos should quickly get to the main point without feeling confusing or without them feeling confused so what you want to do is you only want to really use visuals that actually help explain your video you don't want just random Graphics popping up just to keep the video gauging you want to only use videos that actually help explain the video so
again don't throw in random effects or popups just because you think they'll get more likes I don't believe they're going to help as much as you actually think it does so just to give you an example of heroi and like his Direction where he's taking away this content like you could take a look at some of his recent pieces of content as you can see they're super simple like this one is literally just him talking with captions in the middle of the street right so super system minimalistic and this video did very well for him
another one is this video where he's just sitting down I think he's talking about Chick-fil-A but again as you see here there's like no crazy Graphics like he's only using visuals that help explain the video more okay and this is what he's transitioning to and this is what he said in his YouTube videos too you can actually search them up he said how how he's going more minimalistic style content because it's performing far better for him and again if it was performing better for him someone who spends hundreds of thousand dollars on content someone who
tracks all his data and Views you should probably do it as well okay I have that philosophy too like if someone's doing better than me I'm going to kind of follow what they're doing so minimalism over ADHD style editing content now if you're not sure how to actually edit your videos or how to keep it minimalistic and how to not overedit or what should be the proper editing again I have another free resource to give you guys CU I'm such a nice guy and I actually have this editing checklist that you can use for yourself
or if you want to give it to an editor if you've hired one so in this adding checklist it has all the foundations you need for like a short form video so like whenever you're putting captions make sure it's slightly below your chin make sure all the graphics fix fit in the zone make sure to have a visual hook use one focal point use simple and clear visuals so this is a uh checklist that you kind of just give to an editor or you can use for yourself to make sure your video follows all the
editing foundations and as long as you follow that checklist you're going to be fine with your video you really don't need to add like over-the-top Graphics to make your video go viral all right so here are the main takeaways uh from this video for you the viewer what you need to understand is that visual hooks will beat out verbal hooks in 2025 I guarantee you that storytelling will outperform value-based videos in educ edal videos like quick tip educational videos now you may see that your storytelling content isn't getting more views than your quick videos that's
okay again storytelling content those videos are meant to build your connection with the viewer and establish even deeper relationship you do this you're going to generate more loyal fans and generating more loyal fans typically means that when you sell product you're going to make more money okay so storytelling might not outperform value-based videos in terms of views but in overall income conversions and all that it will trust me and lastly minimalism will beat out flashiness content all right those are the three main shifts that I guarantee is going to happen 2025 and you're going to
see for yourself and that is the new way to grow on Instagram in 2025 is by following these three shifts and adapting and adapting them into your content right away now if you want help right to grow your Instagram as fast as possible in 2025 right this is going to help you this is definitely going to help you but if you actually want help and you want to turn your Instagram into a 10 to 30k month business actually have something for you and that is our what I call our vile Creator Inner Circle in this
Inner Circle we actually help build your social media brand with you we give feedback on our your videos we help you set up and optimize all your funnels we give you access to all of our strategy secrets and resources like in this video I gave you guys a lot of resources in this video in the Inner Circle there's like 30 more resources or 50 more like we constantly update this so like what you saw here is nothing compared to actually what's in the Inner Circle um we also tell you what to sell and how to
sell it so if you want to sell a product we'll tell you exactly what product to sell and we'll just give you continued Frameworks and coaching to keep scaling okay so again if you guys want to grow as fast as possible in 2025 definitely put these into action right now these takeaways but if you feel like you even need more help again you can join our Inner Circle or you can apply for our Inner Circle because we only take a limited amount of people using the link below this video all right guys so apply using
the link in the description and again if you want the link to this document to access all the free resources or just to go over everything that I went over here uh the link to this document will also be in the description too all right guys thank you so much for watching this video and I'll see you the next one take care
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