there's somewhere around 8 billion people on the planet I guarantee you one thing most of those people will never buy your products most of the people are not interested in your products or services so how do you find who will be interested a lot of success in the game of marketing is to be able to locate who the audience is I always say that the worst commercials in the world will sell a boatload of products and services to the Right audience the best commercials in the world will go broke to the wrong audience simple as
that so you got to know who your audience is but how do we do these steps let's explore how AI can be used to help us with [Music] this so what does it take to build a brand let's take a broad look at some of the initial steps you got to identify your target audience in other words who are you selling to there's somewhere around 8 billion people on the planet I guarantee you one thing most of those people will never buy your products most of the people are not interested in your products or services
so how do you find who will be interested a lot of success in the game of marketing is to be able to locate who the audience is I always say that the worst commercials in the world will sell a boatload of products and services to the Right audience the best commercials in the world will go broke to the wrong audience simple as that so you got to know who your audience is market research you got to understand the competition any related market trends and consumer Behavior create a brand identity you want to create a brand
name Logo color scheme Etc but how do we do these steps let's explore how AI can be used to help us with this for this example our goal will be to create a brand new supplement brand the first thing we want to do is Define our target audience these exact steps apply to whatever business you want to create or you want to launch no matter what that is service business products business digital products business no matter what that is 100% applicable exact same steps so we're want to Define our target audience so let's have Chad
GPT help us with this this is a PR we will use please create a summary of the key demographics and interest for a target audience in the industry Niche for my product service so we're going to look at this video right here from juwels doing exactly this okay so let's get chat gbt to help us develop a basic description of our target audience now of course you can go way more in depth with this but we're going to just start with a basic prompt and see what it generates for us so first things first we're
in chat GPT right now and we're going to select GPT 4 now GPT 4 is part of chat gbt plus which is the paid version and I highly recommend it if you want to have a better experience it's just going to produce better results so we changeed it to GPT 4 which you have to do manually every time by the way but we're going to go ahead and just put this prompt in there and fill in the blanks so we are this prompt says please create a summary of the key demographics and interests for a
target audience in the supplement industry and we're going to focus primarily on gummy vitamins so we're going to say gummy vitamins for maybe I don't have these worked out exactly yet but I'm going to list a few that I'm interested in launching so vitamin C Hair Skin and Nails D3 multivitamins generic Etc and let's see what it makes for us all right so it created kind of like bullet points of the various aspects of our target audience so I'm actually going to ask it to create a summarized perfect so we're going to go ahead and
take that and we're going to save it into a separate [Music] document okay so there is our target audience description so hold on to that because we're going to need it for other steps here so that's target audience so in this particular example we got that it said the target audience for Gummy vitamin supplements spans a diverse range of individuals age 18 to 65 including both men and women who prioritize their health well-being and personal care this group encompasses Fitness enthusiasts vegetarians vegans busy professionals and holistic health practitioners additionally includes those with specific dietary restrictions
or allergies and parents or caregivers responsible for their families nutritional needs overall these consumers seek convenient enjoyable and effective solutions for maintaining a balanced lifestyle supporting their fitness goals and enhancing their appearance and addressing potential nutritional gaps okay that's basically an overall view of what the targeted audience is of course you have to get a lot more micro than 8 to 65 because that's a lot of people and that's not how you Market these people are entirely different and how they communicate and how you want to communicate to them is very different at each different
level right so you can get very micro every step of the way so now this time to put together a little market research for this one we use this prompt generate a detailed market research report for a small business in Industry that's where you come in that you have to that's the work that you have to put in that's where your industry goes without an established brand name incorporating our existing target audience research below and product service information also below focusing on marketing Trends market trends competitors and opportunities for growth and differentiation target audience research
you're going to paste it right there product service information at info right here the more detailed the better so on that bracket information in yellow you're going to enter as much information as possible about your brand or your service and what you're trying to go after this is where you get inspired this is your part of giving it the input so it can generate what you want if you don't give it good information you're not going to get a good response back the magic is when you actually pour your heart into it so let's see
what it does okay so now let's use chat GPT to help us generate some market research now of course we can go into way more detail on this but we're going to get just a basic idea of some market research that we can then use to do these initial steps of building this brand so to do this we created a prompt and this prompt so it says generate a detailed market research report for a small business in the supplement industry without an established brand name which we haven't figured out yet incorporating our existing target audience
research which is going to be below and product service information also below focusing on market trends competitors and opportunities for growth and differentiation I already copied and pasted our target audience research that we generated earlier uh this is a fill in the blank which I added already and then we want to add our product and service information the more detailed the better so let's go ahead and just put gummy vitamins for vitamin C multivitamins B3 Hair Skin and Nails turmeric Etc so those are the ones that we're thinking with creating maybe they're not finalized yet
but that's what we're we're thinking doing there let me change that to Etc all right let's go ahead and send this in again make sure this is on dpt4 for better results okay so there is our market research now we could look it over make any changes we wanted to by doing some follow-up prompts but we're going to go ahead and just copy and paste this onto our document over here that way we just have it ready and available to do the next steps of our brand building wow market research report just like that we
got all that data you would think that that was edited to speed it up no that was the actual in real time speed of the platform to give us that response right pretty incredible stuff so it's getting form right now right now we got the executive summary for example here it starts with like this this market research report focuses on a supplement industry specifically gummy vitamins for a small business without an established brand name with a target audience of individuals age 1865 this report examines current markting trends identifies key competitors and offers insights into growth
opportunities and differentiation strategies all right going along think about whatever your business is and that's what goes in there right and the part of describing it like anybody wants to give me an idea what their business is anybody what's that travel travel so you're a travel agent you're showing people like opportunities on travel and helping them book pation packages and stuff like that if you go back to the prompt that we just showed you guys you take that industry right there we put it right here generate data market research report for a small business in
the travel industry without an established brand name incorporating our existing target audience research below and then you put the research in here and then you over here in this section to describe it so you got to go in there and fill that in product service information we specialize in helping people find their dream vacation locations and we also set them all up and we help them come up with agendas and plans so they can actually have an incredible experience in their vacation spot and all that good stuff you go in there and you describe it
the more you describe it the more the return you're going to get from that particular platform historically my audience have been 47 years old to 55 years old that are looking to travel with their children right you get specific and you get a really good response back [Music]
