The YouTube Scriptwriter Getting Millions of Views

George Blackman is a scriptwriter who has written YouTube videos for the likes of Noah Kagan film Booth Ali abdal Mike shake and Creator wizard in this video he's going to be revealing what makes for a strong hook at the beginning of your videos the mistakes that are killing your attention how to understand your attention graphs and his top three tips to improve your scripts so George what makes for a strong hook on YouTube one word for you Jamie Clarity this is a big thing that kind of spreads across lots of different things that we could

talk about but the biggest thing that I see particularly in one-to-one sessions with the people that I work with and in the retention graph reviews that I do for my newsletter subscribers is just being Crystal Clear not over complicating what the video is about and breaking it down as simply as you can so that partly comes down to the language that you use you don't want too much jargon in the first you know a couple of sentences you don't want to try and prioritize being clever over being clear that's like a big one that I

that I say a lot is Clarity over cleverness I probably need to think of a way of saying that that you know uses better words but Clarity is like the key thing I think one of the ways that I think about breaking that down often and this is regardless of whether you make entertainment content um or educational content is breaking it down into these kind of three bits it is who are the characters what is the concept and what is at stake and this is something you can break down really quite easily so if we're

talking about an entertainment video often the characters will be the people we're watching on screen right we want to know uh whether or not they're going to be able to achieve whatever it is the video is about and that brings on to the next bit what is the video about broadly speaking like what are we going to be seeing uh these characters attempt and then the third one why is it interesting what are the stakes what does it take for them what happens if they fail what do they stand to gain by winning what do

they stand to lose so that's the entertainment side whereas uh when we're talking about educational videos those three kind of steps the character is more often than not the viewer um what we're doing in a piece of educational content is we are trying to reflect back basically at the viewer the things that they are feeling and when the person in the video wins it's it's basically a kind of mirror held up to the the audience and saying this this win is something that you want and I'm showing you how to do it so the character

is you essentially as the viewer um the concept is whatever it is that they're trying to learn and again the stakes are what will happen to me like for example let's take Ali abdall's why you're always tired video the character is you the concept is learning uh why you're always tired the stakes are without learning this stuff you will remain tired going forward essentially and so those are the kind of stakes for for you as the the viewer so character concept Stakes nice easy way to think about starting your video okay so having Clarity being

very concise is is quite important I've heard many different people's opinions on this when it comes to the hooks around payoffs because you set up an expectation with the title and the thumbnail right so you have a promise a lot of people say you should pay that off straight away you should show to people that it wasn't click bait and you should give the answer right away and then open up another loop that holds them over for the rest of the video what's your opinion on that do you believe that that's the correct way or

do you believe that you should just continue to hold on to that payoff at the end of the video and not give it away within those first 30 seconds so the way I always think about payoffs is that there's always going to be the kind of the ultimate payoff but the way I view the kind of best scripts are the ones that create building blocks towards that ultimate payoff where each of those building blocks is in itself a payoff if we're talking about the the ultimate answer to the video I I think it's always got

to be nearer the end because um if the most interesting thing that happens happens immediately um then we're like What are we strapping in for if we've already found out the answer that we came for right away um there is obviously a balance here because um you know if we're talking about certain review videos people might appreciate being given um the answer that they're looking for up front and then listening to more of the review for whether it's a product or a game or a movie or whatever to get an idea and initially if oh

this is a good game this is a good film this is a good product but now I'm gonna stay and listen to for the nitty-gritty um because in those situations uh that will create your satisfaction they're more likely to keep watching your review videos going forwards but I think the vast majority of cases um you want something to pay off soon but you want to try and save whatever the big question is or the big moment uh until until later um I think ultimately it's about immediately we've got the broad question of the video again

whether it's education or entertainment what is the thing we're waiting to see what is the thing we're waiting to learn how do we want to be transformed um but if we can basically leave that ultimate question till the end and set up a bunch of building blocks that are necessary to understand that final payoff that's kind of the most ideal way what common mistakes do you see people making when writing their Hooks and I guess more broadly that their entire video script it often comes down to clarifying in their own mind what that big question

is what that big pay payoff is so I was doing some work with a one-to-one client recently and what I was experiencing with them was very similar to what I see across a lot of the reviews I do where the general topic that they're talking about is interesting and you can see that it's interesting to them they're clearly passionate about it but they haven't decided what that like big question is they're trying to answer so I think it can often be most helpful if at the start you kind of break down the talking points that

you have in your mind for what this video is going to be about but then looking through each of those talking points and thinking to the viewer like which of these is the most interesting the least obvious the most shocking potentially and then figuring out how the other talking points can naturally build up to that ultimate question this kind of comes back to the clarity thing um this is one of the biggest mistakes is if you don't have that Clarity in your own head of what we're trying to guide the audience towards then it's it's

a lot easier for your writing to kind of go astray a little bit and not be super focused to become a bit rambly so it's Clarity in your own head really over what that big idea of the video is when you write scripts for your clients and you open up notion or Google Docs and just sat there with a blank page what is the first step that you take to ensure that you get a good script at the end uh so if we're going on the assumption that you've already figured out um a rough title

for this thing and a way to package it kind of Fairly the first kind of Step once you've got that blank page is really just free-flowing spamming the ideas down that you think could be interesting for this video and it's judgment free and you fully accept that you may end up deleting half of what you've written down but it is just initial kind of brainstorm where you think in the type of video that I'm imagining creating right now what what do I need to talk about what should be in there that's kind of when it

comes to education when it comes to entertainment uh again it really depends what you're doing um if it's that you're trying to learn a new skill or break into a factory or whatever it is and a little bit of preliminary research is is needed so that's when you're going to think okay this is what I think I want to do I hope it's possible if it is uh what do I need to know and what would um what would the kind of steps be for me getting from A to B but the real takeaway from

that first bit is is not worrying particularly about what the Hook's going to be this is at least how I do it um not worrying about anything other than is there enough interest here in the points that I'm thinking of to go ahead with making this video what other common retention Killers you've seen from analyzing hundreds of retention graphs the big one and and this is particularly pertinent when it comes to educational videos particularly listicles is and it always comes back to the payoff right a lot of what we're talking about here is going to

be related to payoffs it's when the payoff is given before the context or rather explaining something that can be understood very quickly and then spending another minute talking about it or giving examples what you ideally want and again the tendency to do that is that that's kind of how we talk to each other right you're going to kind of it just feels more conversational to say and the next thing I want to talk about is this so let's go into it um but the issue is but particularly when it is something that's very understandable at

a pinch and I think it pays to assume your viewers are intelligent a lot of the time because they probably are the problem there is it gives them permission to skip ahead because if I feel like I've understood something and I think we've all experienced this right where maybe we're troubleshooting something on our computer and we look up a tutorial for whatever we're trying to do and particularly when it comes to like Tech tutorials there's always like a two-minute Spiel at the start where they introduce themselves and talk about and you're just you're skipping around

looking for like the thing that you actually came for um and again like the issue there is if you give what they've come for immediately I I'm closing that tab I like I've got what I needed I'm closing this now and I'm back to whatever it was that I was doing before so the key there is really just reversing the order of information um and the joy of this problem is is that it is a fairly easy fix a lot of the time uh we want to build up that context we want to create curiosity

building up to the point at which we reveal what we're talking about and again the advantage of doing it this way is that we do something that's very very important for your audience which is making them feel smart so I had a boxing channel that was speaking to me the other day and I reviewed his graph in my newsletter it's actually the boxer who was training Michelle Kari in that Incredible video she made recently I only just discovered it's the same guy which was really cool but his video was really really cool but the issue

was I think it was like a 10 boxing techniques uh if you're a short person to beat someone who's taller than you and the issue was at the start of each tip he'd be like this is the tip and then he'd kind of demonstrate which was cool but the suggestion I had for him was what if rather than doing it that way around you start the section by going into the technique and showing them what it is that you're doing against your opponent not only does that delay the time until you give away what it

is but it actively engages their the viewer's mind because they're now looking at it as a boxer and trying to interpret what it is that's happening before they get told and again a lot of the time they probably will figure it out before you actually get to the payoff but then that just makes them feel smarter because they've had to like work it out rather than being given it on a play so lots of advantages to that and and that is really a key one I found is placement of payoffs uh and spending too long

dissecting something once we've given the point away is there sort of a a mental model or or philosophy that you have when it comes to payoffs that people can look at when it comes to writing their own scripts how can they identify what what those special moments are I suppose a little bit of Common Sense and introspection is needed to figure out what they are something that I do that makes it a lot easier to identify where they are is literally going through and highlighting uh what I think is a payoff in some way so

think of them as just the AHA moments right where you've you've either shown them something that's interesting or exciting something that they've been anticipating or you've taught them something that is instrumental in creating that ultimate payoff at the end um aha moments are just like other thing and once you really look through it and I think this is maybe something to talk about anyway but I find this is kind of the last step of editing the script um we can maybe talk through the full process but this is very much I don't think from a

retention mindset until the script is basically all done this is very much a last uh you can be thinking about it a little bit but the the final kind of test is going through it and highlighting this is a payoff this is a payoff this is a payoff and it's so much easier to see visually then right we've got this huge chunk of time here where there isn't really anything that's been paid off that can be fine as long as we've kind of made it clear what that next payoff is that we're building up towards

the audience always needs to know what what it is they're sticking around for next but it's just a helpful kind of indicator that maybe we've got too many payoffs here or nothing going on for a while here but yeah as for identifying them I feel like you just you gradually get a sense a sense for that uh over time okay do you want to talk a little bit more about the entire script that you just mentioned yeah so this is kind of like the uh I tweeted about this once about the kind of like different

hats that you wear when you're scripting a video or planning a video where that first one actually forget the names of all the hats I gave but the first one is like the painter's hat where um it's like I said before very free-flowing you're just like getting the ideas down it doesn't really matter if it's messy it doesn't have to be perfect the main thing is is just uh getting those initial thoughts out um then I I like to like genuinely take a break and like not think about it for half an hour or something

do another task whatever it is uh go for a walk you know all the all the classics I'm no expert on how to like optimize the productivity for this but I definitely like to to not think about it um the next step is then figuring out like we spoke about at the start the what the the main point is and really ascertaining what is the most uh thing that's most interesting to me but that also is the most interesting to my audience and that is going to be the the ultimate final big question that we're

answering uh all the big uh moment that we're showcasing and from that then figuring out the the building blocks that that get you there and rearranging those talking points so that it would flow naturally from one one thing into the other so that's the structure then worked out and once you have that then again I take some time get a cup of tea go for a walk wait till the next day obviously this can be condensed um and and then it's about fleshing it out and again the first time I flesh it out I I

get the kind of artists hat almost back on where I'm not thinking too precisely but I want to make sure that it does work that it does flow from A to B now I've started writing it next round Titan uh tightening that up making sure you're not being too uh wordy there's not too much jargon and it all basically should then tighten up to be something that if push came to shove you could sit down and record um and then the Final Phase is that retention phase like I said where the sentences are all as

as they should be they're kind of as optimized as they can be but now it's about ordering those sentences and within the structure just making those little tweaks to to try and make sure the uh the video is as tight as it can be and is entertaining and as engaging as you would like it to be so you mentioned a few times there around getting into the mind of your viewer your target audience what tips do you have for how we as YouTubers can get into the mind of our viewers and know exactly what it

is that they want from a particular video and then take those thoughts and put it down on the paper where it just makes sense and will resonate with our viewer so one of the interesting things I've seen um a YouTuber called Jenny Hoyos doing recently she's just passed a million Subs I think or maybe two million I think I think one million she basically asks something like which of my uh like uh cooking hacks have you actually tried since I showed you them right so she does lots of really successful shorts different kind of cooking

related stuff uh well and stuff beyond that but from that you can kind of get a sense of all right this one clearly resonated the most because it actually caused people to take action on what I was doing I should probably do more of that there's a creator that I'm working for called Mike shake at the moment who is an entertainment YouTuber learns difficult uh physical mental skills and I remember scrolling through his uh Community section and seeing what kind of things he'd ask and quite simply he once asked Can you backflip and that was

it because again it's like you can work out from that well if 90 of my audience can backflip me making a 20 minute video learning to backflip is not going to be interesting because everyone can already do it so the community section is what is like a big one but I think there's definitely additional steps of creativity you can take there to kind of get into the minds of what your viewers have been enjoying but then beyond that there was one Creator I reviewed called Jason farmer who he I messaged him about this to kind

of find out what his audience Avatar creation process was like and he said this kind of blew me away he's got uh I think some sort of spreadsheet where he literally goes through the comments on every single one of his videos and his videos get thousands and thousands of views sometimes Millions um and he will just take every question every comment that's kind of related to what they'd like to see more of or anything like that collates them in this spreadsheet and I mean literally takes data essentially on what the most common desires are of

his audience so it really depends how much time you're willing to put into it but you can be creative with it and by the looks of it you can go quite deep if you're willing to spend that time reading your comment sections and seeing what people would like to see from you so you've analyzed so many different retention graphs out there what are the common retention graph pitfalls that you see and how do people stop that from happening going forward I mean caveat to all of this uh every retention graph is very context dependent so

there are no right and wrong I suppose but there are definitely patterns that you observe and that I've picked up that happen time after time so the first one out the gate is related to what we spoke about in terms of swapping payoff and context so if the payoff comes too early and then you give it context afterwards and spend age is talking about it that's when you get the kind of like very spiky graph where it's like a downhill ski slope essentially where people evidently there's little spikes across the graph getting lower and lower

that is essentially an indication that people are finding it too easy to skip ahead in your video because you're giving too much away so the fix there is what we spoke about earlier swapping so you're no longer doing payoff contexts instead you're giving context then pay off the next one that I see a lot which you may have seen in your videos is where there's an initial big drop and then it kind of goes up again maybe around a minute or something and that's an indication that your your intro is too long essentially or that

people have gathered again I guess it's related to the last graph we spoke about as well um but essentially you're not getting into the meat of the video quick enough people do not need all the information that you're giving early on this might be where you're spieling off all your credentials as a real estate agent or a doctor or a dentist or whatever it is that you think is necessary at the start um again there's a balance there to some extent depends what the video is you might need to give that kind of context but

essentially if that's happening over time your intros are too long and another one that I see and this is maybe harder to identify because there there could be multiple reasons for this but is the particularly not not especially spiky but they're quite slow consistent decline across the course of video this tends to happen more when the video's got more views because the fewer views there are the more kind of generally spiky the graph can look because there aren't as many data points but if the video is just on a gradual decline the whole way through

um I think I I've referred to this one as like the gradual realization graph and again it comes back to payoffs and I've often observed this in videos where they're really well made the video is visually engaging and the Creator is is really strong in front of camera and it almost tricks you into thinking that the video is really cool um which it is for the you know for the majority of the time it's like it's fine but it's the gradual realization that I haven't learned anything new for however many minutes I don't actually I'm

sat here like I'm engaged in what they're saying just about but I don't actually know what it is that I'm waiting around for now I feel like my question's been answered or I've even forgotten what my question was at the start of this because they're just talking about something else now and that often comes down to just a lack of focus on what the videos topic is and like we spoke about before with payoff placement um but if you have got that slow gradual decline I think it's it's really worth just watching your video back

um trying as to be as objective as you can and thinking what am I waiting for now as the viewer is that clear to me uh or am I just uh half engaged because the Creator is entertaining but actually after 60 of the video I sh I have no reason to keep watching so that's a big one to look out for so how YouTubers think about scripts differently than they currently are oh that's a mighty fine question yeah so this may be a slightly anecdotal piece of evidence here like this is all just off of

what I've observed um but I think there's this kind of wave now where more and more people are realizing the the value of a script and I think that's something that I'm quite deliberately trying to push on my social media generally partly because it's my business and it's their you know my livelihood depends on people wanting people to write good scripts for them I think the idea that you can kind of sit down in front of camera with a bunch of bullet points uh if you care about creating the most engaging video you can and

the most kind of retention focused is is not realistic because a lot a lot of the time like again it's like I've spoken about with the structure of the payoffs and everything else you can't be intentional with any of that stuff if you don't know what it is you're gonna say uh in minutes one to two if you've got a vague idea cool but it's it's especially difficult to to be intentional with foreshadowing and setting up the next mini payoff and uh establishing yeah again what the the ultimate goal of the video is in a

way that is precise without having a script there uh so the big mindset shift for me is just where you can the more prep that you can do beforehand the more you can really think about like structure is such a big thing and and I keep banging on about it but getting that structure right ahead of time if you put that time in that essentially infects like every sentence that you write uh for the rest of the script and it makes it it actually Narrows your options when you know exactly what it is that you're

trying to do with the video because you've spent time thinking about it um and it makes the whole process a lot easier it makes it easier for your editor who if that's you maybe or someone else you no longer have to spend ages thinking ah like she's kind of rambling there maybe he didn't need to say that but I'm not sure if I can cut that out because maybe I need that for something that happens later and you know all of that so yeah I think the mindset shift for scripts is try and write them

where you can um it doesn't work for everyone I've said this before like some clients I've worked with in the past they just don't jive with a word for word script and maybe that's the same for you but I think the Assumption for most people is that it's not necessary or that you can get away with it uh without writing one but actually it's definitely worth investing that time in it if you can just to see if it works for you I think the biggest struggle that people have with using a word for word script

is that on paper it sounds good but when they start to record it it doesn't really feel like them there's a lot of tone that's missing how do you think about incorporating that into the script to just make it feel more natural and authentic with that particular YouTuber it comes down to repetition trying it a lot but you've literally got to read it out loud uh and this is something I learned in a big way when I was working with a client who had you know hundreds of thousands of subscribers and watching the the raw

footage of them trying to kind of read it you could just tell that like I'd missed I'd miss their tone a little bit and it does it does show up and in this case I hadn't really spent time reading it aloud I hadn't spent time thinking about their voice um so again for you it is just like you've got your own voice it's in your head so sit there and read it out see how it goes and this again this probably comes after The Script is basically done and ready to go these are the very

minor tweaks at the end sit down read it out uh tweak bits that you that you can but the rule also is like once you're actually sat recording it you don't have to stick to it word for word um it's just uh having the word for word script means that you've absolutely nailed down the structure and the overall kind of feeling of the video but if in the moment you need to skim over a couple of words like that's totally fine it's your voice it's your video but just spend that little bit of time reading

it aloud to see if it kind of flows first of all yeah something I found with word for teleprompter scripts is some YouTubers love them some people are against them and the clients that I've worked with whenever we have tried using a teleprompter their attention is just so much higher usually by about 10 to 15 which is huge in YouTube terms but that's mostly because it means that you're much more concise you don't ramble you don't tend to go from tangents um the examples that you use are a little bit more well thought out rather

than whatever pops into your head in that moment and all of that can shave off like two minutes of of the watch time and just as I said communicate way more effectively and so retention's up which is great um but a lot of people always say oh I I I can see on the data that yes that's the case but it takes the enjoyment out of this for me to just read from a teleprompter and not have bullet points and just Riff on it but what I found is to actually kind of have like a

50 50 or a 75 25 split between teleprompter and rambling so there the way that I've kind of come to this conclusion now is especially the hook and the introduction of the video that has to be word for word script because you really have to think about that but there are certain parts within that video where you can just say riff you know or or say a story that relates to you and you can kind of be off the cuff and I think that makes it a little bit more authentic you don't sound as much

like a robot and sure the retention might take a bit of a hit because you're now sort of not being concise and you're just reading from bullet points but I found like that's a nice middle balance where YouTubers seem to enjoy it and get the best of both worlds um I think that that's the best approach at this particular stage I know for me when it comes to YouTube videos I kind of prefer that and I actually use an app called prompt smart Pro I believe it's called where it follows based on what the words

that you're saying and so if you are to go off the cuff and just ramble for 30 seconds the teleprompter will stay still and so you can very quickly go back to that sentence that you were talking on and then the teleprompter will continue and you're back on track and so I find like having those moments just makes a script seem way way better to read from and I always feel like it comes out much better in the edit that's really cool I'd not heard of that but I know I completely agree and um it's

of an interesting I do watch back every time the client videos that I've worked on and there are just those little moments where you'll see them just do a little aside or make a little joke um which I didn't write and it does it just elevates that um that sense of personality and and this is kind of the thing that I I'm a bit stuck on generally with my whole like thing in all this is that I start I ended up being the kind of like retention graph person who um like send me your attention

graphs I'll analyze them and whatever else and but I don't in the same breath I don't want to be known as the like the soulless script writer guy I because ultimately the retention graph like I said is so dependent on context and uh often meaningless in some regards uh in terms of the conclusions that we can draw from them it's not always obvious why a video's done really well uh or sometimes it is um it's it's such a you know it's not a black and white thing um so I mean for sure keeping the elements

of personality in there is uh is a balance to be to be struck okay so Switching gears here for a moment um like us um you know the people listening here if you hang out on Twitter in the YouTube space you'll kind of see everyone talking about how important storytelling is when it comes to creating content can you break that down for us and and sort of why is it so important why is everyone talking about storytelling I mean I don't know how spiky my takes will be on this particular thing I think it's the

the usual situation with YouTube where it comes and goes in waves and I think you know we're kind of potentially exiting the beastification era to a point like obviously he's going to keep on doing really well the channels that have imitated that style are going to keep doing well as well um but I think uh you know like any cycle like fashion or comedy or music or whatever the stage that comes after is often uh in opposition to the stage that came before um and I'll re-reference it again actually the the Michelle Kari boxing video

that came up was a real kind of uh master class in uh showing those moments that don't have to be super retention hacky and uh you know something happening all the time just letting moments sit is something that's it you know really underrated um it's something that Ryan Trahan does really well as well um like there's this GTA video that he made a while ago where like it's it's the dumbest video ever but it's one of my favorite on YouTube because he sets up all these like these mini goals for himself and there's a point

at which he manages to get his first car and then we just sit and kind of watch him driving it for seven eight seconds to nothing except a bit of music and it allows us to connect more with the person that we're talking to I'm sorry that's talking to us that we're watching when we experience those kind of human moments with them and we're allowed to have those moments of calm and peace and um you know thinking uh how they must be feeling in that moment uh so I think ultimately it's just it's a bit

more it's a bit more human potentially in a world where um everything is super attention gravity whether it's YouTube or our phones or Tick Tock or whatever it is you kind of want that chance to just slow down a bit and storytelling is a kind of big way in which we can we can do that so all stories come to an end and we call that click call to action uh on YouTube how important is a call to action and how can YouTubers create stronger call to actions to get more clicks on those videos because

most people I feel they don't really understand how important that part of the video is usually if you look at their attention graphs it's like a cliff how can people flatten that out and get them to continue binge watching all of their content the first thing is always um if your goal is to make someone watch your next video which is um you've helpfully team me up with this but that's always what I uh say is the best because it helps grow multiple videos helps grow your channel uh more than just at the end saying

oh and make sure to subscribe which is also fine but um yeah so it depends what your goal is if your goal is to make them watch more content the key is is to as best as possible not indicate that the video is about to end so don't fade in a kind of outro track that's very evidently saying okay this is basically the end now there's nothing more for me to say I'm just going to keep on talking for another 10 20 seconds and see how you feel you want to make as though you're about

to say something else that is incredibly necessary for understanding the whole context of this video that you've just spoken about again this is like the the film Booth School of retention maybe not the right word but the the school of thinking where you want them to feel like they don't have all the information yet and so the kind of three-step formula that I use for this and it's honestly wild how how effective this is maybe we can get some screenshots of uh stuff that videos that I've used this on and people have used it in

their videos and sent me screenshots of their click through right at the end versus their Channel average is first of all a link that doesn't mean a URL it means a link back to something that has been mentioned in this video essentially so again it feels like oh we're drawing on something that they've already watched they're already interested in the next is open a curiosity Gap that being but you're not going to understand this uh without understanding this or this is all pointless until you have recognized whatever it is whatever we're opening the Curiosity app

to um and then the third step is the promise and that promise is essentially by clicking this next video you'll get that answer um so link curiositygap promise it works like a tram like an absolute charm so um definitely give that a try if you're trying to get people to watch your next video I guess the key thing and the sticking point is you've got to make sure the video You're selecting is something that is going to be relevant to the people who've just watched this one but once you've built up a bank of content

it's often a choice between like oh three of these videos could work which one which one can I pick um but you've got to pick the right video otherwise people are gonna start mistrusting your recommendation at the end what are the top three things YouTubers can do to improve their scripts let's kind of break it into like hook main video and so the hook is coming up with the payoff and this again affects the entire video knowing what that ultimate payoff is the big moment of the video the reason the most interesting reason people have

to be watching establishing that clearly in your head that's the thing you've got to do at the very start um the next thing uh being aware of those mini payoffs during the video um so again this comes down to highlighting those payoffs throughout the video and being very intentional with the language that you're using every sentence that you're structuring um and so ultimately that comes down to being willing to try word for word scripting um and then the final thing is the the call to action um link curiosity Gap promise making sure people keep on

watching your content it's going to increase their session times on your channel so you get your videos more views which is more likely to get your videos recommended to other people and grow your channel a little bit faster if you enjoyed that video with George consider subscribing and if you'd like to improve your storytelling on YouTube click here to see how the best creators like Casey neistat Mr Beast and doddford created videos that are impossible to click away from