Differentiate yourself & the Internet will make you RICH

doesn't it seem like everybody is getting rich on the internet except you like every idea they come up with works but everything you try just doesn't I'm a failure that's because they understand the secret to differentiation and you don't yet in this video I'm going to walk you through a framework that has the power to turn just about any idea no matter how small into a product or service that will immediately grab people's attention because all those entrepreneurs you see online creators influ ERS they aren't any smarter than you they're just using this simple strategy

to separate themselves from any in all competition which is why it seems like the internet loves them more than it loves you the secret to differentiating yourself on the Internet is to solve one specific problem for one specific person in one specific way it's called the 111 framework last year I paid $668,000 to join a mastermind with some of the biggest creators in the world and they all in some way or another use used this simple 111 framework I'm about to share with you to build their seven and eight figure businesses so you can either

join some fancy schmancy Mastermind like I did and pay $68,000 or you can sit back while I give you the secret to differentiation and at the end I'm going to give you a bonus framework to help you charge the most money possible for your product or service without making the customer upset but first let's start with the problem most people think the key to getting customers or even going viral is to appeal to the widest number of people possible translation I solve lots of different types of problems but let me tell you a little story

that shows how as a customer this isn't actually what you want let's say you have a stained glass window above your garage and one day your neighbor's idiot teenager accidentally throws a rock through it so you go on task rabbit to find someone to help you fix it and what you find are hundreds and hundreds of people who all call themselves window repair Specialists and they all have five-star reviews and they all have tons of testimon but this isn't any old window right this is a stained glass window and you want to make sure that

you hire the right person for the job so after a lot of scrolling you eventually find one person who doesn't have that many reviews and doesn't have a ton of testimonials but in their bio they call themselves a stained glass window repair specialist so out of the hundreds and hundreds of task rabbits which person are you going to call are you going to call the generalist who says they can do anything for anyone or are you going to call the specialist who says all I do all day long is solve the exact problem that you

have you're going to call the specialist every single time now you might be sitting there going Cole if I say I only solve one specific problem that's going to cut out 99% of people and you're right that's a good thing because when you try to be something for everyone you end up being something for no one so the secret to differentiation is you can't say you solve every problem you have to say you solve one specific problem the next question is for who for everyone who has that problem no for one specific person who has

that problem so watch what happens when we keep the problem the same but we swap out different Target audiences so stained glass window repair for royal families stained glass window repair for antique dealers stained glass window repair for churches same problem but three completely different Target buyers and again you might be saying Cole but if I say I only work with one specific type of person that's going to cut out 99% of people yes it will and that's a good thing because each one of these buyers has a completely different set of sub problems wants

needs and expectations do you really think having the royal family as a client is going to be the same as having a church as a client no of course not which means if all you do is work with one type of person you're going to know how to help that type of person better than anyone else which differentiates you even more but the real magic happens when you solve one specific problem for one specific person in one specific way and coming up with a different way to help people is always the hardest part because every

industry has solutions that are already popular right so struggling to lose weight you hire a personal trainer or a nutritionist struggling to sell your house you hire a real estate agent these are already the popular solutions to these problems your job and the secret to differentiating yourself and any product or service is to come up with a different way to solve that one specific problem for one specific person because if the way you help these people is different than what everyone else provides guess what you officially have zero competition now I know the 111 framework

works because this is how we built our beginner writing program ship 30 for30 to millions of dollars in Revenue we solved one specific problem people can't write on a consistent basis for one specific type of person someone who wants to start writing on the internet not all the people who have already been writing on the internet for a decade in one specific specific way creating a 30-day writing challenge that holds them accountable to a daily writing habit it's so simple but this is how ship 30 became the fastest growing writing program on the internet and

you might be thinking okay well Cole sure that worked for you but can this really work for people like me yes it absolutely can and I also know because I've coached hundreds of ghost writers in our premium ghost Writing Academy on how to implement this 111 framework differentiate themselves and start pitching High ticket clients with a new and unique service and we now have people in our ghost writing program doing anywhere from 5 grand a month as a side hustle to 50 Grand a month running a small onep person agency so yes this 111 framework

can work for any product or any service and here's the big takeaway but before I give you the bonus framework I promise you and if you find yourself jotting down notes and enjoying this video do me a favor and hit subscribe I publish videos like this every week now the last framework I want to share with you is this simple equation Revenue equals domain expertise divided by Supply translation how much you can charge is purely a function of what you know domain expertise and how many other people in the world have that same knowledge Supply

which means the single easiest way to move yourself into premium pricing territory is to get so specific about what problem you solve for who and how that the combination of those three variables means you have zero competition you're the winner and when you're the winner you set the price the faster you can make these three things clear in your bio on your website in your cold Outreach the more likely you will be to succeed on the internet remember the internet wants to make you rich social algorithms are literally engineered to help you reach the right

customers and for the right customers to be able to discover you all you have to do is tell the internet What Makes You Different and the algorithm takes care of the rest so use the 111 framework drop any questions you have on how to use this framework in the comments and I'll see you in the next video