The Most Profitable Niche Is You (Create Your Niche Of One)

the first business course that I bought was a six-figure agency course that was six years ago before that I didn't really see the value in courses and I see people talk about this quite a bit it used to be very common where people just don't trust courses at all and I was the same way I didn't trust courses I didn't trust the people selling them I knew that all of the information could be found online whether it be from YouTube videos or less expensive courses like on udemy but that never worked I didn't see any

results with it and it's clear why it's because the information is so scattered and even on social media platforms I know this well right this is what I do is in order for me to grow which is main priority right I don't want to be stuck at zero subscribers posting into the void just hoping someone finds my hyper valuable content you have people are playing the game of catching attention delivering some form of value whether it be uh just educational actionable advice or entertainment or a mix of both but it's usually short sweet and just

focused on high performing topics and the topics like most of the topics inside of the six figure agency course that I took if you would have put those online in a separate video without people showing intent by actually purchasing a course it nobody would talk about it it's just so [ __ ] boring and nobody wants to actually sit down and listen to those things and especially when there is not any money or pain on the line to actually implement the strategies that you are purchasing it just doesn't make sense there's a lot of psychology

involved in purchasing a course putting something on the line actually forcing yourself to sit down with the boring strategies and Implement them right rather than just looking for some form of entertainment online and hoping that you can find the perfect balance of entertainment and value so that you can just endlessly consume content while doing nothing about your life and don't act like you're immune into this nobody is immune to this I'm not immune to this right I click on things mindlessly on my phone and end up watching for a minute before I realize like what

the [ __ ] am I doing why am I actually watching this I could be doing something better and so when I was fed up with my multiple business attempts and just trying to learn online and learn the fundamentals and buy books and other things I was Fed Up frankly I I didn't want anything to do with the space anymore but I wanted to give myself one last try so I researched the best or the latest and greatest business models to get into um something that could take me to six figures in income which at

the time like it's a good thing to aim for six figures at the start uh but you soon realize that that is just the beginning of all of this so I found a dude that had a good reputation his name's Billy Wilson if you want to go research him I haven't looked at him very much in the past but Billy Wilson I paid 9.99 or 9.97 for his six-figure agency course and it was a great course I learned a lot for from it but it was a huge chunk out of my finances I was like

at my final straw where I had tried so many different business models this one had to work or else I go back to coding or getting a web design job the the entire story is a kind of like jumble of multiple business failures and then eventually getting a job and then eventually making one work but this course was like me getting dead serious about making all of this stuff work and so with that with that pressure on the line and me about to drop out of school and deciding whether or not I should actually do

the homework and at a part-time job at the time everything just added up to the point where once I saw that first bit of resistance from actually like reaching out to people cold emailing them getting on a call actually trying to make the business work it all made sense but there's just so much pressure in my life that it all felt pieces I didn't get results and I ended up having to get a job because that was uh it made the most sense at the time and so this course again was great it taught me

about the applicability of copyright writing sales marketing funnels paid ads all of these things that I had been learning about like compartmentalized through my YouTube research and on social media this was all packaged up clean here's how it all works in the form of an agency business model and so I went on to take this because now it makes sense for almost any business model it's like I need this piece I need this piece I need this piece I need this this piece and if you want to understand those pieces check out the one person

business model playlist that I have and the one million dollar skill stack where I go over like which skills you should learn in order to apply to almost every single business model so there were three things that destroyed my chance at success here and this is on top of the the pressure in my life the first was that I didn't give a flying [ __ ] about running a Facebook ads agency I didn't want to actually work on my business second thing is that cold emailing local businesses was time consuming stressful and none of them

had the money to pay me now of course I could Target richer people or people that had more money but eventually I found a solution to this after uh seeing some success with web design and cold email this is why I always recommend starting a personal brand now it's the future if you're not already on the train I don't know where you've been I don't know what videos you've been watching but personal brand have leads come to you and have an authoritative profile so when you actually do call DM people it is much better than

a random email showing up in someone's inbox now I'm not saying it's bad all around it's a very good strategy I'm just saying for most people it makes thousand percent sense to start delivering value via a personal brand if you're afraid to write content for free then you shouldn't even be thinking about working for a client your first client without much experience it goes both ways you have to start you don't have to fake it till you make it but you have to start posting and delivering value that you are learning and that you are

going to help clients with anyways in exchange for a lot of money it doesn't make sense why people don't start a personal brand and the third thing was I was never confident in my Niche and that led to an immense amount of friction and shiny object syndrome so this whole Facebook ads agency that the journey along with it taught me a lot that a lot of things that I would use in my future business models and it identified a problem that would repeat time and time again when I started these businesses or when I had

something going well I would always come back and question what is my Niche right choosing a niche is the biggest problem ever in this Creator economy everyone one talks about it and I I mean I work directly with people in modern Mastery and digital economics it's just a recurring issue time and time again so it's been on my mind time and time again to try and deliver a solution right because that's what you do as a Creator is you take problems and you think about them you contemplate you research you write your own stuff you

pull from your direct experience and my experience growing and long story short this is what I've found but before we dive in there is a new style of cohort that I'm running it starts on February 7th I would recommend you check it out links in the description in short we're going to be creating your niche of one and this is all as a personal brand creating your niche of one writing 20 plus foundational pieces of content I'm going to be writing them with you on the screen and we are going to outline a growth strategy

for your social media in reality it's just networking but how to network properly build relationships get new opportunities whether it be a job opportunity freelance clients or or just meeting great people that'll help you grow all of that is 150 right this isn't an expensive cohort like I've ran in the past where it's 9.99 or even 2000 it's 150 right for all of that good stuff so check it out hope you enjoy it hope I see you in there let's make this whole one-person business thing simple one build for yourself two write to yourself three

sell to yourself there are millions of people with the same interest problems and desires as you and you only need to find a fraction of them the most profitable Niche is you so that Facebook Ad Agency that we talked about earlier wasn't my first business business attempt and it wasn't my last so somewhere along this journey of mine I stumbled or I started logging on to Twitter more and some guy Jose Rosado came across my page with like a self-improvement tweet like a harsh truth and I'm like oh Twitter isn't all memes and [ __

] I can actually find people giving out value on Twitter and surprisingly after I followed him and more people showed up on my feed um and I was exposed to This Money Twitter people were giving out incredible advice that I was just like taking left and right and eventually it just made sense to start a personal brand on Twitter and so that's what I started doing but one thing made me stand out amongst all the others that is I didn't have a static Niche so before this we're all over the place here but before this

I was doing web design and funnels for Server service businesses and then I pivoted that offer as marketing Consulting for creators because that's who I wanted to work with at the time right were the people that I was following the people that I looked up to it only made sense that I try and work with the people that inspire me right so reposition my offer to marketing Consulting with which is pretty much the same thing where I'm helping them with web design funnels copywriting all the things that go into that for a service business but

I offered Consulting rather than freelancing simply because I'm a Creator and I knew they were a Creator and since they're a one-person business I understand that they want to do it on their own right that offer would be more profitable than me doing it for them because I would just be teaching them but I I didn't only talk about my marketing Consulting right or marketing or funnels or web design I talked about whatever I wanted to in a way that was interesting to other people in other words I had to introduce them to the importance

of the topic I wanted to talk about in order for them to understand if I wanted to talk about emotional management I would if I wanted to talk about Fitness and Nutrition I would if I wanted to post an aspirational piece of content I would eighty percent of my content did not revolve around the thing that I was selling and it didn't matter why would it if I can be interested in both Fitness and business so can other people other people can have the exact same interests as me and even if they don't have those

interests then I write a tweet where we're gonna go about that over this in two videos from now where I write content with you in the video self-awareness as a whole is like the biggest business hack right because you have to think about how you would actually view content like do you only follow business people do you only follow Fitness people it just doesn't make sense when you actually think about your own actions if something shows up on my feed about Fitness I feel like anyone can become interested in Fitness if it is the right

tweet right that's the entire challenge is how do I introduce you to the importance of a topic like Fitness so I could say 10 reasons you need to get into the gym that applies to anyone and if the reasons are good then it's shareable people are going to follow you and then if you want to talk about business and you go here's 10 reasons to start a one-person business it's the same thing right you have to start Broad and beginner level and then that's top of funnel social media that's how you grow and then once

you get them into your newsletter or into your lead Magnet or some other kind of funnel that educates them in alignment with the service that you have to offer that's where the sales come from right because you aren't and shouldn't be promoting in all of your content it just doesn't make sense to do that and if you can create a system that bakes in promotions then you have much more free space in your mind to talk about whatever you want right so if I want to sell a product or service here's exactly what I would

do first talk about whatever I want in an interesting way that leads to growth two craft a three week long strategy based on the topics and the product or service this builds Authority and it's what I'm doing right now with solopreneur Sprints right pay attention did I talk about business in the last letter or did I talk about whatever I wanted the third is start beginner level for the sake of customer awareness and increase to Advanced as it gets closer to launch right long medium and short form content from the top down the promotions write

themselves and then the fifth systemize what worked and incorporate promotions throughout the week to keep sales high like bi-weekly threads on a topic around you offer so if I offer web design and let's say I talk about whatever I want Fitness business self-improvement philosophy anything throughout the week every single Tuesday and Thursday I write a web design and business specific thread right and at the bottom of that thread I have a promotion of my offer I can that's a system that I can milk endlessly and if those threads are good and they tackle a common

problem they give value like you understand persuasion that's how you make sales alright so let's create your niche of one or the niche of you here's a graphic you are the niche let's look at this because this is important on the left we have the start of a story then the highs and lows associated with it so people have the desire to change and that is around where your customer is right now and then when you add the desire to change you had to learn educate yourself acquire skills and actually take action to gain experience

that you can teach other people and that entire Journey represents your unique path in life that you that's what content ideas are and then upwards where it says you are here you see how you're just a bit ahead of your potential customer or a follower and then you are working towards your ideal future and now your ideal future is not marketing web design or some hyper-specific Niche right it is very big broad I'm sure it resembles the good life and that is unique to every single individual and how you are going to achieve that good

life is unique to you are are you going to study spirituality maybe you like philosophy more what part of philosophy do you like stoicism uh what are the other things what kind of business model are you going to talk about right is it going to be a Creator business is it going to be a freelance agency e-commerce what's it going to [ __ ] be next Health everyone needs health health wealth relationships so are you going to talk about health every now and then because in your future your ideal future you want to have high

energy so that you can put effort into your business so what are you doing health related to do that and how can you incorporate that in your content to make you stand out from other people because you already have the systemized promotions in place to sell your offer and monetize so from a spiritual or philosophical lens your brand is yourself right it is a concept and that brand can be an outcome of a repetitive business ideology that has been conditioned into your head so if you've only been studying freelancing and haven't dug into like Facebook

ads Agency for example and brought in your perspective to collect that collect aspects of that perspective and bring it into your world view then you're gonna it's gonna end in a lot of pain and suffering because you're gonna think your business model is the best just like religions do or even sports teams do and you need to take a step back zoom out and create your brand as something unique as something that is you without attaching to any specific ideology and instead creating a holistic Philosophy for your own brand so let's walk through how to

recreate yourself as a brand first is map your ideal future how is your story going to end will it result in peace health and fulfilling work or do you have no idea how it's going to end up your story is what separates your personal brand apart because every single person's story is Niche individual and unique and if you don't have a vision for the future one watch the society is a pyramid scheme video I believe so but if you don't have a vision for your future how are you going to educate and execute in a

conducive manner towards that Vision are we going to take directional action in order to gain experience in life and pass that experience down second is intelligent imitation when you take stuff from one writer it's plagiarism but when you take from many writers it's called research that is a well-known quote from Wilson Mizner but it's the whole steal like an artist thing so my voice or tone or message is a combination of the voice tone or message that I like from other people right I read books and I figure out I like how this guy said

this one thing I'm gonna take that or at least take note of it and then practice it later or hmm I like how this guy talks about flow I want to talk about that too or like on the flip side too we've talked about anti-vision and vision before and having like a good and bad thing to observe and allow you to choose or make the right decision accordingly but if I see something that I don't like where it's like I don't like how this guy's writing it sounds too like Airy fairy I get that from

The Power of Now I love that book but I want to be able to distill those Concepts to the people that don't really resonate with the way that he's saying it right I need to come at it a different way in order to attract a new audience to that very life-changing message and so the same it's the same with everything it's not only my voice but my brand what colors do I like uh what are like minor button details on my website like the rounded edges it's everything that's what creativity is it's either taking one

thing like an idea and then deconstructing it into parts and then reconstructing it like mental Legos or it's taking those parts from other people and then reconstructing them into your own so this works for anything but here's what you're gonna do write down the books that impacted you the most write down the creators authors or public figures whose style you love the most immerse yourself in their work condition your mind to think in that style write down their tone voice and what makes them great research their products landing pages and every detail about how they

make an income in short create a tribe of mentors and exclusively consume their content you won't have to copy them directly if you're so immersed in their work that your subconscious bursts original ideas for you from those things right you'll notice that you naturally start to talk in that way so the third thing is book to Brand content the path of the problem solver or value Creator is how you escape the world of replaceability fall in love with the challenge that problems present from superficial to metaphysical and your ideal future will create itself this is

the infinite game so every story has an ideal outcome or a goal and then on the path to that call Goal there are a series of highs lows emotions battles mistakes and solutions to the problems that you find along the way to be systemized so here's how you turn your brand or yourself into a niche that houses your content products or Services treat your ideal future as the end goal of the story make note of your past there are a select few pivotal moments that can be your starting point of the book write down an

outline of the book what are the chapters that must be included to reach the end goal outline key points for each of those chapters seriously do this this is book to Brand you take a book you map the ideal outcome of your future right that's the angle point a is where you are now or one of those pivotal points in your life that made you want to change and then in between those are chapters and sub chapters and those act as your content ideas right and then you fill them in by writing newsletters condense those

into threads condense the threads into posts like tweets Instagram reels tick tocks whatever it may be and then over time let's say you want to write a book like I am this is exactly what I'm doing for my content and this won't be immediate you're not just going to write out the chapters all at once you're going to write down two or three but then you have some form of an outline and then you have something that will allow new ideas and experiences to register in your awareness and you'll be able to connect it to

that outline and come back and start filling it in as you experience life read books read content from your tribe of mentors that you created etc etc so number four is to write your story so your story is what makes you unique and relatable and if you've been paying attention you can see at the very start of this video I started with a personal experience around a topic that I wanted to talk about in order to frame the situation my six figure ads agency course that I bought I'm sure that was quite relatable with a

lot of you because the the story and the relatable aspects of a story give people hope and makes them aware of the possibility that it is possible to overcome the low point in life that they're in or to take advantage and double down on the high point so we we just talked about this but for the sake of repetition because it's important write the sections of each chapter as an article or newsletter repurpose that writing into a podcast or YouTube video condense the main points into a thread Carousel or LinkedIn post rewrite those main points

as engaging tweets turn those tweets into real scripts and posts for other platforms this process gives you a multi-dimensional understanding of the topic that you are writing about right because a tweet is a big idea it's not super actionable it can be but an article you're fleshing out so much more you're connecting different ideas and as you do this this will change your life over six months right I have so many [ __ ] reasons to tell you guys to start a personal brand and that's all my videos are it's like hey here's all the

reasons start one already because I genuinely I genuinely don't think that a Creator is a business model it's a life philosophy right just apply to the internet and another thing is that if you remember the best ways to learn from my video learn new skills fast teaching is one of them right everyone's afraid to teach when teaching is how you learn you don't have to lie you just be honest like hey I learned this today how interesting is this or if you do something like why should you start a one-person business just give off your

honest experience in a bullet point list it's like no one's stopping you but yourself from writing and producing some form of value in the world so number five is when in doubt zoom out two steps to happiness zoom in on what's important zoom out from everything else the solution to struggle is perspective this journey is difficult you will struggle to articulate your Niche because nobody wants to put themselves in a box and so for now I'm just putting it on your radar that you can completely you can completely forget the traditional Niche down advice of

choosing like the most profitable Market with someone that you don't want to work with in any capacity using a skill that you don't want to use in any capacity you can create your own Niche and if this is a problem like if you can't fully understand this yet that's a good thing so what I would recommend you do because the reason it's not making sense to you and you lack understanding is because you let's say there's a DOT here and there's a DOT here and you're missing the dot here that allows those to connect and

give you that aha moment in your mind right so you lack experience so what you need to do is start anyway immerse yourself in information that has the potential to solve that problem read books buy courses buy listen to podcasts just immerse yourself in the information drown yourself in the information to the point where when you [ __ ] off and do nothing or you zoom out or you go on a walk then ideas won't stop coming to your brain and things will start to make sense because your subconscious mind is working to solve that

problem so that is it for this video the most profitable Niche is you so if you enjoyed the video make sure you like leave a comment with your favorite part or any insights that this gave you be sure to subscribe as well and then again just a reminder solopreneur Sprints a new affordable 150 dollar Co report to build the base of your one-person business in 14 days we go over uh we write 20 plus foundational pieces of content we create your niche of one and we give a growth strategy and how to repurpose content and

everything you need check out the landing page uh it's only open for enrollment until February 7th after that you would have to join digital economics the Masters tier gives you access to all solopreneur Sprints that are ever going to happen ever so check those out links in the description starts February 7th February 7th so we've got some time but not much hope to see you in there hope you enjoyed the video once again I have an incredible rest of your day peace