How To Get Experience In Social Media Marketing

How many times have you gotten caught in  the trap of not having enough experience to get experience? Especially  if you're trying to break into a new field or niche like social media  marketing, this is so common. In today's video, I want to talk to you about how to  get experience in social media marketing.

Alright, let's talk about how to escape that  loop of how to have experience to get experience, to have experience to get experience, and how to  get rid of that once and for all. And then let's get into the do's and don'ts of social media  and yes there are probably a lot of don'ts that you see all the time. Let's squash those  and make sure that you never fall into those, and I want to tell you some of the tricks that  I wish that someone told me about marketing on different social media platforms.

When I first  started my business, I was a social media manager and I've grown and scaled my business to become a  social media and video marketing agency that just crossed over two million dollars in revenue. But when I first started, I struggled with that you have to have experience to get experience. You know, some people would say, "Well, can I see some examples of your work", or, "How long have you been  doing this for?

". I just want to help you to overcome that so that you don't have to stumble over those  answers. That your work can speak for itself and the more you actually lead with that confidence.

People won't even think to ask you that question. There are ways that you can find experience right  away. Part of it could be having your own social media accounts that are doing really well, and  sometimes that can be something we put on the back burner.

Because we want to take care of our clients  first which is understandable. But making sure that you're spending a little bit of time on your own  social media accounts. Maybe it's your Facebook, your Instagram, your YouTube.

That's going to be  a great portfolio for potential clients to see, "Well, they're putting effort and they're getting  results and they're reaching an audience", that you can show them from your own experience what you're  creating for yourself. You might also consider taking on internship opportunities from credible  businesses that might look really good on your resume. It might look really good on your resume to  get that referral or to get a recommendation from a business that has authority and to say that  you worked for them could look really good when you're promoting yourself to other businesses.

There's also tons of websites where you can bid on freelancer opportunities. That people will go  on these sites all the time like Upwork, Fiverr, Indeed, where they can actually be looking for  someone to work with them on these projects and you can submit your resume, some of your previous  work, and bid on the job and actually apply to work with them on these platforms. That would be a great  way to get experience.

Now, the other way that has been really valuable for a lot of social media  marketers is to take on free or discounted work. Now, I also want to give you a disclaimer with that  is that when you discount your services people may discount your skills. I really believe that when  people pay they pay more attention.

So even if you went to a company and proposed, "Hey, could I do this  project for you? I'm just going to charge you", and maybe you say you're going to charge them cost  or something that just they're still investing something so they care about it. They are invested  in the result that you're bringing them.

So maybe you approach a local company and say, "Hey, I'd love to be able to test out this service on you or I'd like to create these videos for you or  create this content for you, and because this is an industry I haven't worked in before or because  this is a new experience for me. I'd love to do this for you at cost or at this lowered price point. "  That can be a really great way for you both to get experience and quality work.

Alright now, that we've gotten you out of the trap of that have experience to get experience. Let's talk about  the do's and don'ts of social media marketing. As a social media manager it's really important  that you're putting out quality service for your clients, so that they'll refer you.

You'll be able  to get more people. You'll have incredible results to show on your portfolio. So let's talk about the  do's and the don'ts.

Starting with the do's, have a strategy. We're not just creating content for  the sake of content. We're not just throwing spaghetti at the wall and seeing what sticks.

The  most basic strategy is to know that every single piece of content is accomplishing these three  objectives, lead generation, lead nurture, and lead conversion. How is every single piece of content  generating a lead, nurturing them towards a sale, and then converting them into the sale. So consider  that with every piece of content that you create.

The next do's are research and that includes competitor research and trend research. When you're creating any kind of content, creating your social  media strategy. What are the trends?

What are the competitors doing and you can kind of learn what  to do and what not to do with this research. Maybe you see a competitor in this space that is just  crushing it with a strategy or you might see a competitor that's flopping with a certain strategy. You can learn a lot from what not to do as well, and then look at the trends.

What are people  talking about on social media? That maybe you can ride that wave ride the noise and be able  to get involved in. A couple years ago the ALS Ice Bucket Challenge, was a huge trend  and was really fun to watch these videos.

That if there's a way that you can get involved  in things that are popular that can be a great way to boost your content and boost the business  on social media. The next three do's I'm going to pair together because they really go hand in  hand and it's to know your client avatar, know your message, and know your branding. Those three  become like an ecosystem for your content because obviously, the message that you're going to create  is for the client avatar that you're speaking to.

The branding that you're going to create aligns  with your message and aligns with that customer avatar. So knowing the demographic that you're  speaking to, knowing your message, knowing your branding all goes hand in hand and then keeping  that consistent for all of your strategy and for all of your content. It's so important for that  consistency and brand loyalty.

Another great strategy that I love to do with social media  marketing is to repurpose your content. Maybe you have a video that you put out on YouTube that did  really well. Maybe you can grab a little snippet of that video.

Maybe at like a 30 second clip that  then turns into a little mini video that you can put on your Facebook, or on your Instagram, or your  Instagram stories with a call to action to, "Hey, go watch the rest of this video on YouTube. Wherever  you can repurpose content that's going to expand your content inventory. Even taking a script or  taking pieces of a blog and turning that into shorter social media posts or tweets.

That's a  great way to get your content to work for you and reach more people with less effort. The other  do as a social media manager that I recommend you do is to outsource when you can. I am constantly  looking at the activities that I'm doing in my business and I'm kind of categorizing them by.

What do I do well? What do I not do so well? That I could potentially outsource to someone who's much  better at it and what do I do that's actually in my superpower, that's actually generating more  revenue for the business.

Even though, I might be good at video editing, that's taking the  time away from the strategic things I could be doing or speaking to groups or speaking  on stages, or working with high ticket clients. That I want to be able to elevate my skill set and  bring in more revenue for the business and I could outsource some of those tasks to people who would  be thrilled to do it and free up my time, so I can work more in my superpower. Which will continue  to grow and scale the business, and the last but the most important to do on this to-do list is to  tell stories in your content.

I recommend for every social media marketer, any business, any  entrepreneur, to create a story inventory. In your content the things that are going to captivate your audience the most is when you share stories. Think about stories in general.

How much  did you as a kid, maybe use stories as an excuse for why you couldn't go to bed at night. You're  like, "I just need one more story. " We kind of do that with consuming content on social media.

I don't  know about you, but I have had many nights where I stayed up past my bedtime. Because I was just stuck  in the scroll and consuming people's content and their storytelling, and the best entrepreneurs,  the best marketers are the ones that spend more time on the storytelling. Because that's what  captivates an audience and gets them to know like and trust you.

So think about the origin story of  the business. Think about the origin stories of the individuals involved in the business. Think  about those turning points or those moments, those pivotal moments that can become a story that  your audience will resonate with and feel like they want to be part of this movement.

So now that  I've gone through the do's, I'm going to get into the don'ts. But I want to hear from you, how many  of these are you currently doing? Tell me in the comments below.

Alright, let's get into the don'ts,  do not do these things. If you want like make a pledge right now promise to me, "I, [insert your name]  promise I will not do these things for the sake of my business and my social media marketing. " Alright, you ready for it?

The first one is one that unfortunately a lot of people fall into especially  when they're new on social media and it's that they buy followers. Unfortunately, people when they  start on these new social media platforms they think, "Oh, if I have more followers, I'll look more  credible. I'll look like I'll have more authority, and there's these sites where you can buy a bunch  of followers for really cheap.

Like you can even buy like a thousand followers for like 20 bucks. " It's not worth it and here's why, first of all, your metrics will be all skewed. You won't know what's  real.

You won't know if your engagement rates are good. Because if you've bought a thousand  followers but only 10 of them are real. What if all 10 of them are lifers and they're  engaged and they're commenting on everything?

But then you have 990 fake bots that aren't  engaging. Your metrics are skewed and then the algorithm thinks that you're not actually a  valuable social media account. So they're not going to put you in front of more people.

So this is a  huge disadvantage, do not buy followers. The other thing about buying followers is that although, you may think that that vanity metric of looking like you have more followers makes you look credibl. It may actually make you look untrustworthy because it's kind of clear to see people who  have bought followers.

Because you can see that maybe their account says that they have thousands  of followers but no one liking or commenting. You know, it's kind of easy to see that this person  has done something that's not really in integrity. So, don't do it.

The other don't is always selling  all the time. That if all your posts are like, "Hey, buy this and here's this thing and blah. .

. and here. " What I would recommend is having an 80/20 rule.

Where 80 of your posts are value,  relationship building, nurturing, and 20 of the post is asking for a sale, "Hey, click the link below  to buy this thing. " You've probably seen those ads or or people that you follow on social media  that just come across. Like they're bombarding you, they're pushy, they're salesy.

You probably know  as a potential customer or as a follower, that, that doesn't feel good. So you don't want to  give that feeling to someone else either, and the other daughter I'll leave you with is don't try to  be on every platform at once. Sure we talked about repurposing in the dues that, that can help you to  be on other platforms.

But I would just recommend be on the platforms that you know your audience is on.  Where you can actually reach them. Double down on your strategy there and if that's working well,  maybe you can you know try to work around on other platforms.

But I would just recommend own where  your audience is and own where you do well. Before we move on, I notice you haven't subscribed to this  channel. Go ahead and click that subscribe button.

If you're an entrepreneur and you're looking to  up level your business and turn into an infinite cash flow system. I am putting videos out like this  every single week. So make sure that you hit that subscribe button.

I've certainly had my fair share  of all of those do's and don'ts. I've experienced a lot of them, I've tested a lot of them and I've  had to learn the hard way from a lot of them. When I first started as a social media manager.

I was actually a dental hygienist. I was working nine to five in a dental office cleaning teeth all day. I know, pretty boring, and I started doing social media for the dental office, just between patients.

Because I'm a creative person was looking for that creative outlet and I would just tell stories  about the other hygienists or the dentist, and tell kind of these fun stories. I would make up  stories about our office goldfish or I would tell cool stories about our patients, and our social  media accounts started to grow and we got people that would come in saying, "Hey, I heard about you on  social media. " So after seeing some of that success, the IT guy at our dental office said, "Hey, could I  refer you to do social media for one of my other clients", and I was like, "Well, I mean sure.

" I didn't  know that this could be a business at the time. Well, he referred me to all of his clients and  then all of a sudden I had this business and I didn't even know really that I could make money  doing this, and I kind of stumbled into it just by creating content that I enjoyed consuming. I see it  on a lot of social media accounts for businesses that they put up these fun facts or memes or  quotes and instead, I looked to create stories that would allow the audience to connect with the  people at the business.

Instead of fun facts about teeth or how often you should floss. Like, I  wanted to tell the stories about the people. Because that's what brought people into the  office.

Because they felt like they knew the people behind that Facebook account. So consider  that when you're creating your own content is how can you actually allow your audience to  connect with the people and also ask yourself, would I be interested in this content? If you  want to learn more about creating content that converts into cash flow can become a  cash flow system for your business.

I have a training on exactly that, you can click the  link below to get access to that today for free.