The 5 Things You Must GIVE UP to Be Successful

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Marie Forleo
Do you ever wonder what it *really* takes to be successful? Here’s the truth. If you want to make it...
Video Transcript:
do you ever wonder what it'll take for your business to finally take off in today's video I'm going to walk you through five things I had to give up in order to create a successful business you know I've been an entrepreneur for over two decades now but let me tell you I struggled so much in those first few years my goodness I was a hot freaking mess I wish someone would have told me what I'm about to tell you but here's what's great once I finally gave up these five things I started making more money
I started making a bigger impact and most important I became a better happier person hey if we haven't met yet I'm Marie foro author of the number one New York Times bestseller everything is figureoutable and for the past 22 years I've run a digital Empire that inspires millions of people I've also helped over 80,000 other entrepreneurs start and grow their businesses as well I am so happy you're here because giving up these five things can save you so much stress and time and struggle so let's get into it first thing I had to give up
was self-doubt as I mentioned I struggled for years in the beginning I was deep in debt I had this string of job failures and I found it nearly impossible to just sit still and focus so my mind was my biggest enemy who do you think you are starting this coaching business when your life is such a mess why should anyone listen to you or pay you for advice you're a total failure want to know how I gave that up it wasn't through affirmations or visualizations or even therapy instead I just told the truth and in
doing so I set myself free so rather than trying to position myself as some expert or know- it all I was just totally transparent I said hey look I am no Sage from the stage instead just think of me as your guide on the side I'm someone who is on the journey just like you I just happen to be obsessed with learning and growth and finding all of these new ways to help myself and others lead a magnificent life I was like look you may not have the time right now to read all of the
books and review all the research and road test all of the tools but I'm already doing it so I can help shorten your learning curve and that was it it was simple it was truthful and it helped me move through that debilitating self-doubt that kept me stuck for so long now the next thing I had to give up was a fear of rejection and criticism look I'm going to be honest as a highly intuitive and sensitive person this one was so tough for me I mean nobody likes rejection right nobody wants to get criticized from
an evolutionary standpoint it makes total sense I mean wanting to be liked is rooted in our survival instincts plus neuroscientists say that social rejection activates the same part of our brain that processes physical pain so of course those nasty comments and those judgments they hurt but here's the deal whether you sell sell t-shirts or you run a restaurant or you write books or you're any kind of coach or trainer or consultant no matter how good you are no matter how hard you work not everybody is going to want to do business with you or like
the things that you make however do not I repeat do not let that stop you from sharing your gifts with roughly 8 billion people on the planet there are hundreds if not thousands if not millions of folks out out there right now waiting for your unique and one-of-a-kind idea and if you do not get out of your own way and do everything you possibly can to get your brand in front of those people the folks that you're meant to serve I am telling you you are stealing from those who need you most I want you
to remember this there is no product there is no service in the damn world that is the right fit for everyone that shouldn't be your aspiration especially in business business because trying to please everyone is really a recipe for mediocrity it's a recipe for failure and for unhappiness if you try and go down that route you're going to get lost in a sea of sameness and never make the money or the impact that you're capable of now I've got a lot more to say on this so if you ever want to go way deeper and
you want my help with your business consider joining us for B school next time that program opens up the third thing I had to give up was following conventional advice so when I first got started I read all of the classic business and success books that I could get my hands on and they all mentioned some version of the same core advice pick a niche Focus down get known for one thing and while that advice made perfect sense to me intellectually it didn't fit for who I was as a soul every single time I tried
to narrow myself down right into a niche and be just one thing I legitimately felt like I was cutting off a Lim it was like I was this square peg trying to fit into a round hole and it did not work the truth was I didn't have just one interest or one passion or One Singular thing to focus on I loved personal development I loved spirituality I loved Fitness I loved hip-hop dance I had dreams of being an entrepreneur I loved marketing I wanted to write I wanted to be a speaker I wanted to be
a teacher I wanted to do all of these different things and I'd been that way my entire life it's how I was designed that's when thankfully I stopped trying to fit in and instead started calling myself a multi passionate entrepreneur I finally gave myself permission to bring all of me into my business and do things that I had never seen done before so I brought my love of music and dance into my coaching and into my online courses I started creating videos that had these elaborate sketches to make teaching points here's the point that I
want you to remember who you are is a one-time mega event in the universe in all of history there never has been nor will there ever be another you so do not waste one more minute of one more day trying to follow the conventional rules I want you to start doing you because guess what unless you do you you will never be done the fourth thing I had to give up was control in the early days of my business I started out like most of us do as a one person show so I wore all
the hats right I was finding the clients I was working with the clients I was invoicing the clients I was doing customer service I was doing a little bit of graphic design I was getting my website done I was creating and Publishing newsletters every week literally all the things and I was doing that while working several part-time jobs and yes it was exhausting so in order to grow beyond that stage I needed to hire help which meant giving up control and for me that was super terrifying one thing that helped me was this notion of
starting small meaning start delegating small less critical tasks first so I want you to think about what those might be for you maybe it's hiring a customer service assistant for a few hours a week just to respond to emails or maybe it's hiring a bookkeeper to help you with your invoices or booking a cleaning service to free up your time without feeling guilty for letting your house turn to choose a few low stake tabs s that you can hand off to develop trust with new people and practice loosening the reins and before long you're going
to wonder why and how you ever tried to do everything all by yourself now the fifth thing that I needed to give up was excuses so in order for my business to reach the level of success that I dreamed of I had to eradicate any and all excuses from my mind and from my life excuses like I don't have enough time or I'm already working for part-time jobs or I don't have enough money to hire anyone or I've never been a boss I don't even know what the hell to do or how to hire someone
or how to manage or how to delegate or you know what I can't do this I'm having trouble focusing and I can't finish things because of my ADHD now have you ever said anything like that to yourself before most of us have right so no judgment here I can honestly relate but here are two things that help me give that up first thing was this quote that I read by the author Alan cooh which said there are two kinds of people in the world those who have reasons and those who have results now I don't
know what it was but something about that quote really hit me on a deep level and I made a commitment to myself to the best of my ability to be the kind of person who has results rather than reasons or justifications now the second and more tactical thing that really helped me eradicate my excuses was my life motto everything is figure out all I want you to write that down because it is the truth with a capital T so that's my Baseline core belief in life it's how I approach everything from Little minor problems to
some of the biggest and most painful challenges that I've ever faced it helps me stay positive it helps me keep an open heart an open mind and be willing to see and create new possibilities in fact I wrote a whole book called Everything Is figure out which is now in 34 languages and inside chapter 4 is an entire very tactical Hands-On chapter about how to live an excuse free life check it out if you want a Playbook on how to eliminate any excuse that might be holding you back and finally I do want to say
that for me living an excuse free life is not a one-time event it is an ongoing practice of telling the truth to myself about myself about what I really want and what I'm willing or not willing to do to get it and while there's so much more that we could talk about giving up these five things helped me start getting Traction in my business and I know in my heart they can help you too now if you enjoyed this episode please go ahead and hit that subscribe button right now it'll make sure you don't miss
any new episodes and it also really helps us reach more incredible people just like you and if you want to hear more on this topic or anything else let me know in the comments thank you so much for tuning in to thise episod of Marie TV and the Marie for Leo podcast and until next time stay on your game and keep going for your Big Dreams because the world really does mean that very special gift that only you have I'll see you [Music] soon
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