Why did my side-hustle fail? How to validate business ideas

this isn't the video I wanted to make today I thought it was going to be about how I bought a catamaran quit YouTube and started sailing around the world unfortunately though reality has deviated from my projections despite getting 3121 free tier signups and selling one million 100 000 tokens with zero dollars in infrastructure cost thanks to the Firebase free tier and a gross profit of 75. 90 my side hustle is still failing and if we can't turn the ship around soon I'm going to have to take it behind the barn I'd expect anyone in this unit to do the same for me in today's video we'll look at everything that's gone wrong so far but more importantly look at a variety of strategies that you can use to validate ideas and not things up first of all though why is my side hustle failing I made a 75. 9 profit in the first day which extrapolates to twenty seven thousand dollars in annual cash flow in addition the business runs on autopilot and I haven't had to touch the code since it went live that's great and I'll likely keep it running indefinitely from here as a zombie project but here's why I'm not very optimistic my conversion rate was only 0.

3 percent that means I need to get 300 free users to sign up just to get one paid user who's only paying 6. 90 I'm able to be profitable in the short term because I have this YouTube channel that's like a gravy train with biscuit Wheels but I've already used up that Ace in the Hole I've only had two additional sales after the initial launch if I want to keep pursuing this business I need to either invest a lot of my own time into organic marketing or pay a friendly company like Google or meta an absurd amount of money to appear on their platform it depends on the industry but it can cost hundreds of dollars just to get one conversion if you have a product that has a very high lifetime value it can definitely be worth it to pay for advertising because if you can pay for ads while still being profitable then there's really no reason not to in my case though my product only costs 6.