5 BRAND NEW Digital Marketing Strategies for 2024 (HUGE Leap Forward!)

the difference between marketing your business in 2023 and what you can achieve in 2024 is going to be a huge leap forward and it's all thanks to AI but how do you use it right and do way more with less and avoid tanking your business by using it wrong in this video we're going to hit all five major digital marketing categories where I'm going to show you the single tactic that's working best for each in 2024 and the best way to use AI to help you supercharge it and do more in a whole lot less

time I'll even help you avoid the traps that most businesses fall into when they use AI the wrong way so let's start with our first category content marketing now here's a truth that I've discovered over the past few years the businesses that make it that really take off in a big way do it by offering information on the front end then selling on the back end and what this comes down to is putting out helpful content on a regular basis that people they potential customers can find then watch listen to or read and begin to

form a little relationship with you in the process that relationship can easily triple your leads and it costs about 62% less than traditional advertising now obviously I chose to go all in on videos for my content marketing but there's something that can work even better when it comes to relationship building and that's podcasting think about it people usually listen to podcasts all the way through sometimes over an hour at a time and going really long form like that lets you fast track that relationship like you wouldn't believe but there's always been a big problem with

podcasts so when you write articles people can find it through a Google search when you make a video and put it on YouTube they'll find you an audience for it but with podcasts discoverability is notoriously hard mostly because the platforms that host podcasts don't really care if people find your sh show or not so your new podcast would have traditionally had a really hard time finding an audience but there's a new player in podcasting you may have heard of it it's YouTube they've been quietly dipping their toes in the podcasting arena for over a year

now and they're finally making it a huge priority for them so 2024 is the year of a kind of hybrid content type the video podcast so you can still upload the audio to all the traditional places like apple podcast Spotify all those guys but you can also upload the video version right here onto YouTube where you're much more likely to find your audience because that's what YouTube does best and there are podcasts in every single business nich you can think of but now comes the fun part actually coming up with the topics that you can

talk about that would really closely align with what you actually do as a business and AI can definitely help you out here this one's not super super surprising chat GPT but how you use it is what's going to make this such a powerful tool for you you just start with this prompt you're an expert content creator in the fill-in-the blank Niche list out 50 topics for a podcast about X for an audience of why then just keep track of the ones that make the most sense that you'd actually want to talk about in a spreadsheet

then take the ones you like and one at a time just ask chat gbt for a detailed podcast outline for that topic and then take one final pass at it yourself and add in your own bullet points highlighting your own experiences opinions and your own advice this is an incredible timesaver when you don't have to start from a blank page and then when you add in your own flavor as a final step you won't be making that mistake that most people make when they use chat GPT to create their content it's giving you the raw

talking points but you'll be delivering it in your own way in your own voice and that's that's what makes this strategy so powerful and yeah you might be thinking easy for you to say Wes but setting up a podcast sounds hard honestly it's not as hard as it sounds as long as you have a couple of key elements you can totally start a podcast using nothing but a smartphone along with an affordable external mic I happen to use the road podcaster and I'm going to leave a link to it below if you wanted to pick

one up then you just need a nice looking background you know since this is video you got to do better than a bare white wall or you know sitting on your bed and honestly this isn't really any different from the background in a zoom meeting you know you just need a semi put together well-lit setting with maybe some you know books and plants and really that's it you know the advantage of video podcasting is you can create a lot of content without a lot of heavy investment on your end you know you can get away

with a simple AI editing program and you can even look to your outline off a computer screen that's just to the side of your camera and you're golden and there's actually another hidden reason why a video podcast is so beneficial right now more on that in a minute but for now let's just move on to our next digital marketing category social media marketing if you've been paying attention to where social's going over the past year you know that those short form vertical videos are still where it's at but what kind of shorts are working best

right now across Instagram reels Tik Tock and YouTube shorts believe it or not it's stuff like this these are absolutely dominating all the shorts platforms and if it looks familiar it's because these are basically just repurposed video podcast Clips yep if you went all in on video podcasting you get to double dip into all these social media platforms too with pretty much no extra effort once again thanks to AI now there are tons of AI tools like get Munch and video who will not only chop up your long firm videos into short social media ready

Clips like these but they'll do the the hard work of choosing which bits have the most viral potential in the first place so without any extra work you could end up with dozens of Tik Tok or Instagram ready Clips YouTube LinkedIn even Pinterest you can post these everywhere automatically and you don't even have to think about which Clips are going to work best my advice having both short and long form videos online is going to help you the most you know both types of video are going to be top of funnel Discovery tools for your

business in 2024 someone who likes one of your short videos might check out your podcast and suddenly they're all in on your funnel when people see you in both places you'll essentially achieve what we call omnipresence that being everywhere effect and that repetition helps you build deeper connections faster but what if you don't have time to sit down and record long form podcasts or if you just know you're not going to actually do it here's a great tip from social media expert Vanessa Lao she suggests creating a fake podcast most times people who do this

style don't even have a podcast and their mic isn't even plugged in all they have is a podcast mic not plugged in they're looking to an angle and they're just talking as if they were talking to someone on a podcast that has been proven to work especially when we look at the metrics of Engagement and of the retention on these videos and so it is something that you might want to consider trying especially if you are someone who's not ready to have a full-blown podcast just yet so I'll leave that up to you just make

sure that your mic's actually plugged in or you might just get some trolls pointing it out and blowing your cover that's right you're a big fat fony now I do recommend these clips being around 1 to 3 minutes long which is longer than I recommended in the past and the simple reason is that all these shorts platforms are having a really hard time monetizing those super short videos you know slotting ads in between 6C click Clips is just really hard to do as it turns out so for 2024 The Sweet Spot is short but not

too short and you'll notice the same thing everywhere Tik Tok YouTube and even Instagram is starting to push videos longer than a minute long now if you want the biggest bang for your book I recommend sitting down for those long form video podcasts then letting AI chop it up into the best 1 to 3 minute Clips then posting across all your platforms you know you may only do 1 hour a week but anyone watching your social media will think you're practically doing content creation as a full-time job they'll see you they'll appreciate your deep Dives

and they'll start to trust you and that my friend is how you scale a business in 2024 now ai had a pretty unexpected negative consequence on marketing this past year used to be you'd create great content for your website you'd optimize it for search and you just might rank your blog post and even Sal sales Pages for your keywords that you wanted to be found for but now that Google and Bing have gotten their paws all over their own AI tools they're actually starting to deliver search results in a new way rather than showing your

article as an answer to a searcher's question they're planning on just answering it themselves through an aid driven chatbot so when it comes to our third marketing category search engine marketing I would recommend a pretty big pivot here so specifically in 2024 you need to be focusing on one of two types of search-based content option one you could go all in on deep experience-based written content so I'm talking articles that go beyond answering a simple question simply you know think about it like this if the keyword phrase you're trying to rank for could be easily

answered by AI you shouldn't be going for that phrase anymore the good news is though many people are searching for answ ansers that do go a little deeper that require a real human with all their real experiences hard one knowledge an expert opinions and those are the types of articles that you should now be focusing on or option two stop trying so hard to rank in Google and try to rank on YouTube instead that's right don't think of YouTube as social media it really isn't what it is is the world's second largest search engine so

why not go all in on video content that AI is going to have a much harder time replacing sure there are AI generated channels but I turn them off pretty quick and I bet you do too I don't know a single person alive who would rather watch a video made up of b-roll clips and a fake voice over than a real person with real experiences and an actual personality so look through your content and then concentrate on the topics that only a real human can answer what's the content that comes from your direct experiences you

know create more stuff like that you can still use chat GPT for your first drafts but if you want better performance in search engines you'll have to do chat gbt one better so layer in your human experiences include anecdotes from your life or work inject a few opinions and take a stance on some issues let's say your business is selling personal finance coaching you know you help people get out of debt so if you create plain old generic content you might have chat gbt spit out some quick articles like five ways to get out of

debt inject your experience though and suddenly people have more reason to read you know maybe you think the debt snowball method is superior to the Avalanche method and your article defending the reasons why then relate them back to when you got out of debt yourself you know you can still use chat GPT for your base content but you're also going one layer deeper taking a stance defending it and giving Google's users something to think about not just a quick bite and of course all these digital marketing categories up till now all exist to move people

deeper and deeper into your sales funnel and the goal for all these people you've connected with so far should be to get them onto your email list where you can take it even deeper faster yep email marketing is still the king when it comes to converting interested prospects into paying customers the only catch is you've got to get them on your list in the first place and we typically do that by offering a free lead magnet in exchange for their email address but lead magnets are changing you know in the past you might have offered

a free ebook or PDF and that can work okay the average written lead magnet converts at about 22.8% but the conversion rate of people who take a quiz is almost double that at 40% so that's twice as many leads on your email list with one simple switch the problem's always been that creating a quiz can be a pretty tedious and confusing process but AI can help you here as well use try interacts new AI quiz Builder just fill in some basic information and let them take over from there and once it's finished you can just

embed the whole thing right on your website but how will you get people to your site to actually opt in for it that brings us to the last category on our list paid marketing so for my money there is no better way to spend advertising budget than to spend it on getting people on my email list and meta AKA Facebook or Instagram ads are still the best way to do it but the AI solution for making these ads work extra hard for you is where this really gets good in 2024 and I've got the entire

playbook for you right here just click through to get all my best prompts so you can use chat GPT like a personal ad writer and marketing manager because if you don't learn it someone else in your industry will by the time 2024 is over