Iman Gadzhi - The Voice of Future Millionaires (E021)

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First Things THRST
Season two of First Things THRST kicks off with a bang as we introduce the business mastermind, @Ima...
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I genuinely hate universities I was in the hospital with her I was like Mom by way you've never broken any bones have you she was like yes one time when you're dead pushed me out the car while we were driving I think everyone should rush to make 5 or 10,000 or 15,000 a month I bought my mom a $4 million house that's their dream you never take someone's dream away from them what's up guys and welcome back to First Things thirst we have a very special guest today a man who needs no introduction Iman gadzi
how are you doing I'm good I'm good thank you for having me on thank you very much I remember I started this podcast about it almost a year ago and you're one of the first people I wanted to have on obviously but you said to me no can do I'm afraid I'm saying no to podcasts ask me again in a year and I did and here we are a year later so you're a man of your word thank you very much yeah I told you I make it happen how what what's the reason for you
not doing any podcast first of all I'll be very honest I think a lot of people go on too many podcast runs and for me I kind of just got to a stage even a year and a half ago where I was going on podcast and I was just repeating the same thing again and again and I feel like at a certain point you need to go and like I don't know like live some life and like go do something else and like get some new insights and some new experience in life and then you
can come back and kind of relay and share some of that uh so that was the first thing the other thing is there was just no benefit of me going on podcasts yeah and I guess I'm just kind of like a bit of a introvert I usually just like working you know so um I think obious this stage your following is blown up over the past year two years so but stu stuff like this obviously you know quite fond of you so so you know this doesn't feel like a podcast when did you when did
you first uh find out about me curious to know oh okay I remember I was considering moving to Dubai I was in Cape Town at the time mhm what year was this end of 2020 M uh I was at my place in Cape Town and I was looking at like all of a sudden it was like during the whole like lockdown this that which I was very vocal about and very against and I was just very upset about the whole thing and I just decided you know what I'm that's it I'm done with the ukam
I'm leaving and then started assessing some of my options UAE came up as one of those options and then I saw your video where you moved from London to Dubai and I was like H okay this yeah this makes sense and then there we go been hooked ever since so I know you've said this before many times on different podcasts YouTube videos but for those people who don't know the background of you know where you come from what you've been through you were born and raised in dagistan for at least four years correct and then
you moved to London mhm when you were four correct and then you had some pretty terrible experience with Father figures biological father wasn't in the picture much my biological father was an alcoholic abusive MH um which I guess I'll call it what it is it didn't affect me uh you know I will be very honest it wasn't something that has caused me trauma or something that lives with me because I guess it was just kind of out of sight you know obviously it's affected my mom very deeply and my mom's a very like hardcore strong
Russian woman so she'll tell me like stories and she's it's funny like I get reminders of what she's been through every once in a while but it's just weird because she's so blaz about it recently she just had a little incident and she um a fractured her shoulder so I was in the hospital with her I was like Mom by the way you've never broken any bones have you she's like yes one time when you're dead uh pushed pushed me out the car while we were driving and you know and so it's but just I
guess that's just Russian moms sometime they're just like strong like Eastern European people are just very strong people and they can just kind of like they're very blaz about things so for me personally that didn't really affect me uh my stepdad my mom and my stepdad started dating uh they met in Moscow they dated for a year and a half two years then and child living out in London uh and then eventually he proposed and we moved to London and it was great until it wasn't great eventually that kind of got Rocky and yeah that
how old are you at this point I was eight or n yeah and basically he cut us off and they kind of went their separate ways and at that point I was realized very very quickly I had to become the man of the house yeah cuz she uh she was working NHS yeah she worked she worked a couple jobs here and there uh she was a receptionist at NHS so for anyone who doesn't know in your audience that NHS is the public healthc Care Service in UK and I don't know if you've ever been to
NHS hospital I went once and it's just brutal I'm sure you know like you're just there stuck waiting for 6 hours in the emergency room no one's tending to you no one's seeing you so when you're the receptionist you're getting a lot of abuse hurled your way because there's a lot of people who rightfully are very upset and are very in a very stressed state so she did that she also used to work uh at harro's um s just you know minimum wage retail jobs um and yeah how was uh how was school for you
at least like the early years I think I I think I had my first friend when I was maybe n or 10 years old like I was always just very shy to myself uh even though you know people see me online and this and that I'm naturally very introverted I can be loud and gregarious and outgoing if need be but I just like being alone into myself um that's interesting because you would seem like the last person I would have thought would go and pick up a camera and start talking to it and putting their
life out you know it's cuz I had no one who I could talk to about that like I was I started reading a book a week when I was 14 years old now I was always super into reading even when I was young 7 eight I used to read a lot was then I read like hardcore self-help business books from the age of 14 so you know why I it's because I knew I was like I I knew from the age of eight or nine years old I was and it was I guess you just
grow up so quickly I remember even my mom used to have to always hide her bank statements because I would be 11 or 12 years old looking at our bank statements and running calculations how much how much are we spending what's oura our run rate and my mom's always been super Frugal even to this day she's still super Frugal you know I said being a youngest of seven growing up in the Soviet era she she's always learned to be resourceful and Frugal and this and that but you know I would be 11 or 12 years
old and I'll would be looking at this stuff i' be running calculations and it was just very clear to me like we are royally uh and when you know that and when you're the only child especially of a mom who's single mom who's out there working and trying to make ends meet listen it's not like we were homeless or anything like that but it's still you just don't want to see your mom in that place or in that state especially as a only son a only child so yeah I guess I just got sucked into
the world of self-help and self-development and the thing is now if you're 14 and you do that it's so crazy how quickly things change in the world cuz 10 years ago that was whack if you were 14 and you were into self-development you were a weirdo you were like an outcast whereas these days if you're 14 and you're into self-development you're praised like people respect that they respect you for it so the reason I picked up a camera was because I I had no one to talk to and that's the thing that's I guess that's
what's very unique about my position is you can see me going from there's literally videos of me it's literally ridiculous I went and watched the few of them and a day in the life of a bodybuilder yeah I was I was super into like Fitness back then uh you know obviously I never took it as far as you um yeah maybe if I had your training plans back then I I you know I could have taken a little bit more seriously but uh yeah I was 15 years old it's it's crazy because I have eight
years of footage on YouTube and I was uploading on YouTube for so long just for myself like I had years and years of me just documenting everything from okay I'm reading this book this week so I'm reading this book uh this is what I'm doing in the gym uh this what I'm going through oh I have this business idea I'm starting this business uh all the way to like me signing my first client uh and then going through a long drought where I wasn't signing any clients and then I signed my first big client and
then a week later I was making five five and a half half Grand a month within two months later I was making 15 grand a month then I hired my first employee and then 3 days later I make a video of how my first employee left cuz he thought I was basically just such a leader like I was 17 I didn't know what the I was doing it's it's so good though like if there's one thing I regret it's that I didn't start sooner I started uploading I think my the the first upload was in
2016 which is when I was I was 26 and already at that point I'd been training for so many years I hadn't there was two competitions I did didn't film any of that opened up a gym didn't film any of that there was like so much in my life which I didn't document which I can only really go back and check some Facebook pictures of maybe early Instagram pictures like I'm so annoyed I don't have that footage so you yeah but you can be annoyed but also it's you know I think it was different back
it was it was just different like there was nothing cool about that back then you know now it's like all of the stuff is glamorized all the stuff is cool whereas back then it's like I'm sure you know even in 2016 I even had I was filming in the gym in 2015 I felt like ashamed like I felt genuine shame like I felt like I was doing something wrong or I would like put the tripod down on the street and like talk and like I felt like I was like breaking the law or something like
that so so things have really changed so you know you can't really kick yourself for that yeah I remember there wasn't even uh like selfies weren't even a thing the first three years of My Gym training I did not take one picture inside of a gym because it just it wasn't a thing the phones weren't really that good anyway and then even if you did take a picture where were you going to put it my space yeah exactly so I had to go back and look at some like holiday pictures to try and piece together
you know my 10year transformation so the game is definitely different compared to how it used to be it's a very different world your your early sort of business mind and moneymaking schemes I read somewhere that you did uh you were you were buying and selling Instagram Pages correct growing them and selling them yeah when I was 14 what else were you doing that was the first business uh so basically once again I guess YouTube was a second evolution YouTube at first was just like a diary to myself and before that a year and a half
two years before that I had an Instagram page it's actually still on Instagram it's called faku the norm fcuk the norm for obvious reasons why I was called that uh and up until maybe like maybe like the last 15 or 20 posts aren't me but everything before that you if anyone wants an insight into what I was thinking when I was 14 years old you can go to that page I wrote every single caption of that page and I grew that page to I think it was 30 or 40,000 followers within six months and all
of a sudden one day I get a message from a brand and they're like oh how much do you charge for a promotion and this around 2014 this around like the movement era you know where brands are starting to realize oh there's these pages and these these uh influencers and we can pay them and we can make a great return and that was what I got sucked into the world of telegram groups where people are buying and selling promotions and buying and selling accounts and that was basically the first thing I did I started selling
promotions uh in uh Instagram promotions for that page and then I was starting to get offers to buy that page so I took the money I made from promotions and what I would do is I would buy an Instagram page let's say for like a Porsche fan page and I would take that Porsche fan page because that's a very Niche thing you can't really get many sponsors for that and I would take a Porsche fan page with 50,000 followers which back then was a lot worth a lot more than what it is today and I
would just Rebrand it to a general luxury page and you know I'd lose a decent amount of Engagement and followers but at least the page was open to a lot more uh sponsorships and potential sponsors and that's what I did I just flipped Instagram accounts and then eventually I ended up selling that first account um I remember in the early in my early 20s I uh I I'd paid for a couple shout outs on these bodybuilding Instagram Pages because that was the thing back then I remember Instagram bodybuilding was like one of the biggest ones
and this is when reach was like strong like you were getting a lot of engagements on the reaches and you could pay what varied in the early days wasn't that much but then they started charging more and more so all these Fitness people because there was a lot fewer people on the fitness space and Instagram they would pay Instagram bodybuilding to feature them and then you would get a couple thousand followers like organic followers from them and that was like was a business back in the day now it's obviously completely changed but yeah and that's
kind of what happened very quickly within it was within six to nine months of me getting into that it was just everyone kept undercutting each other and prices just of what people were charging of what the accounts were worth went down so much uh that I saw the direction it was headed in and I just knew that it wasn't really it wasn't like a real business it wasn't something tangible did did you did you notice at an early age that you had a particular strength that were you're like okay I'm good at this not really
I I wish I could say I was one of those kids when it must have been something though yeah but I wish I could say I was one of those kids who was was like seven with a lemonade stand but I wasn't like I wasn't one of those kids that went to like went and brought Candy to school and sold it to people you you understood social media I don't I wouldn't say necessarily understand social media I think I'm just a very like logical person I think people are just very emotional in their decisions I'm
very logical and I'm very I can pull emotion out of something and look for at things for what they are and I think that's why I've done so well in life because as you continue to grow in life probably the biggest hurdle you're going to face is managing people and managing people is all about removing your emotions and removing you have this idea of who you want someone to be and who they actually are and those two things aren't the same a lot of times so I wouldn't say that I'm naturally gifted at business or
this or that I think it's just when you go through when you go through tough a tough upbringing and you go through a upbringing where you have to see reality for what it is I think I had from such a young age I had to see reality for what it was not a uh clouded picture per like this is reality and you have to face reality and when you know how to face reality and you know how to not run away from things you're a very very powerful person and you can go listen you can
have any University degree you can have any this that it doesn't teach you critical thinking and it doesn't teach you how to look at situations and look at real world problems and figure out okay I'm how do I unfuck myself here MH so yeah I definitely wouldn't say I'm was a boring business Sant or anything like that so what happened when you you reached the age of 17 you decided to drop out of school correct why CU I was making like 20 grand in month and I had an employee for this was doing which at
that point I had an agency so after I was doing the Instagram accounts from there it said I saw the way that it was going I made decent money it must have been 10 grand something like that enough that I felt very rich at 15 uh and then I just got really into fitness like super into fitness stuff uh and you know I was trying all different things conjugate methods squat every day uh all these different splits and you know I was learning the difference between uh you know your thoracic your cervical you know learning
body anatomy and stuff like that and I would just bite off my friend's ears and my friend's parents ears and I would basically just hustle my friend's parents into paying me 20 pound an hour and I would just sell them monthly packages and back then that was like you were a personal trainer yeah bro at5 yeah D super qualified but um yeah I think my friend's parents just respected the hustle and respected I had initiative and I may have not been the best personal trainer but actually being a personal trainer you learn you learn some
good skills doing that like how to communicate with people sure how to you know motivate them get results from them yeah it's a it's a good skill to have and doing it at 15 is pretty cool but how how did you do that when you at school at the same time after school yeah no I I've always been a Workhorse yeah you have to see that well yeah the Workhorse stuff that that's never been an issue um so that led me into I'm watching all these Fitness influencers and I'm like yo you know what why
don't I just pick up a camera and just start vlogging my life like start making videos and you know they would get like 13 views but I didn't really care cuz it felt like someone I could talk to cuz as I said back then the self-development stuff it wasn't cool you were you were legitimately lame you were an outcast in school I was a full Outcast I was lame like everyone laughed at me and the acne was very strong as well acne was also very strong yeah yeah yeah rough uh it was probably like all
the protein shake all cuz you know how the diet is back then diet's like as stuffing as many carbs as you can dirty Ramen uh um I remember um Tesco used to have a you could buy three packs of Reese's Cups so three packs nine nine Reese's cups for 1 pound 20 like all I've viewed food back then was was just calories yeah I didn't give a micronutrient macro I didn't give a like just calories um cuz also I have Russian genetics so like I'm I'll be very honest I'm one of those people I eat
anything nothing changes like I will not gain fat it just doesn't happen for me um that cheap protein powder will mess you up as well it you your bowels your skin everything bro yeah so at what point do you decide oh well this is fun but this is not for me so I was doing that I had a YouTube and I was kind of honing in my craft of photo video and then from there I just started reaching out to people and saying yo I'll give you a free video shoot I'll make a little video
for you I'll do a photo shoot stuff like that and then that's how I started getting some photo video clients until the day where one business was like can you do this for us like long term I was like what do you mean and they're like like could you like manage our social media and like create content and post it and grow it I was like yeah sure and I sent out my first quote which was it was I was so scared to do first of all I charged weekly because I thought that might sound
cheaper and I also charged I was too scared to charge 100 pounds a week so I charged 95 pounds a week um smart yeah they didn't see through that at all well actually I guess they didn't because they ended up signing um and that was my first clan that was in August of 2016 was it a thing back then social media management and marketing I remember back in that year I think 2017 it to become a thing but when I did it like I didn't I didn't know was I didn't view it as like oh
I have a social media marketing agency or whatever like for me it was just CU it wasn't really that I was just a service provider that's it like at the end of the day if you you can call yourself a business owner and this and that but if you are a solo preneur you're just a glorified contractor and by the way there is nothing wrong with that you can make you can easily make 10 15 20 grand a month as a glorified contractor but you just can't really call yourself a business owner you know you
can't call yourself an agency there's no agency it's just you you know um but didn't matter you know I started my agency at that point and was so you had that first client did you start taking on more people and then Tri I tried for seven months nothing worked really no CL for seven months so you had one I had one cl 300 380 pounds a month and if you took the amount of time that I was actually working uh or what I was getting paid divided by the amount of time that I was working
I was working 2 hours below minimum wage I was doing 30 Instagram posts 30 Facebook posts all unique 30 Instagram posts 30 Facebook posts and also managing their snapch which meant I had to physically be there um what a great deal for that tell me about it and then the next client I signed I signed a client seven months later uh and it's so crazy because it's I guess come so full circle with them uh the next client I signed was gem flow oh yeah yeah yeah so I signed them and that was £1,900 a
month um how did you how do you Wing that that's pretty that's pretty good I don't know gen flow when my first uh introduction to genf flow was the athlete app that was the first uh platform where I could host my programs in an app form MH so when I started working with them like that was for me it was it was a very good money maker because you could just scale it I had no idea gen flow was that was my yeah that was my first client or my first big client and then uh
two days later I signed an or three days later I signed another clan for500 and then the next Clan I think was 750 or something like that um and that's kind of how life goes when when this point you you're not doing that all by yourself all by yourself really all by myself yeah how old are you 17 okay so it makes sense yeah you school I've got work to do well no at that point it was I said it was like five grand a month or five and a half something like that and that's
fine but that's not like drop out of school territory fine I think the the point in which I dropped out of school I was making 15 20 a month but that was also six weeks later yeah like the thing is in life when it rains it poures and that goes both ways when things are they're usually very and when things are it's not one thing it's usually multiple things stacked on top of each other and when things are good you're on top of the world because usually multiple good things happen in a row and yeah
that seven month drought period for me it was I think it's very funny and I try to I get accused sometimes people are like oh you know he's telling people get rich quick and this and that and sometimes I sit here and I wonder to myself are you listening to anything I'm saying like do you actually even listen to anything that comes out of my mouth because all I've done over the years is try to tell people hey it's going to be slow but what's your other option yeah and the the main cancer in life
right now and the main cancer in the world is social media because the thing is I in that seven-month window I wasn't watching like there wasn't really that content back then I wasn't watching kids signing clients and making 10 grand a month or 20 grand like there was no comparison I didn't feel any shame I was like yo I'm making 400b a month this is sick I'm like I'm and I'm trying for more like I was like I was so happy with myself I was so proud of myself like you're doing something and it may
not be I didn't I didn't get what someone else was doing I was just proud of myself M and by the time that thing scaled up it was the reason I didn't quit in that seven months is because I didn't look around I just looked at myself and I realized listen I got to be patient this stuff takes time this stuff takes time to learn these skills and also what's my other option much if you giv up and be like I'll just stick personal training yeah would have been a very different life so you persevered
and it was obviously well worth it uh after that where did it go you just continue to you dropped out School you continue to focus on that agency yeah so continued to grow the creative agency uh until a certain point so the inflection point was 6 months later where I was working with these clients but they saw no value in it so I was getting decent retainer I was making decent money but I'm as I said I'm a very uh unemotional person when it comes to business so I look at things for what they are
and I don't get emotional about it whereas clients can get very emotional sometimes they can go you know I I had clients of mine who were spending £1,000 a month on Red Bus ads but then they were like trying to like constantly on my neck for the 2500b a month I was charging them to manage their entire social media and grow it and you know create all of this content that they could use a hundred different ways and it got to a point where it just got on my nerves so much that I was like
this I'm done I need to change things up I need to Pivot and that's when I started learning advertising and that's when I decided okay I'm going to start offering advertising Services I'm going to start offering advertising services to my existing clients as a you know as a small fee on top of what I was already doing so just like Facebook ads Facebook ads yeah and you know that's when I scaled to a 100 Grand ath no I'm just kidding what actually happened is I lost like 70% of my business cuz the issue was I
was so at ads that not only did I lose them for the ad services but I was either way I was charging very small amounts to do it because I was upfront with them that hey I'm just getting into this but it wasn't that they looked at that and they were like okay he can't offer the ad Services they just looked at it as okay he's just at what he does in general whereas they had you know they were clients for six months before that very happy with the other core creative services but I got
dropped for both so that was a rough period where I had to basically just learn advertising and that was the first time that I really started to look outward and start looking at contractors and realizing that I didn't just need a full-time employee I could start using contractor Arbitrage I could start using this Global Market that we have and the fact that for someone listen if I'm I'm charging at that point I was charging UK clients us clients $2,500 a month $3,500 a month and there's people in Brazil and South Africa and Romania and Serbia
and all of these places where if I can give them three of my clients and I can charge I can pay them $300 per month per client they're making $900 a month and they're in University they are killing it m like their life has changed like they they're making the sort of money they would make 3 years after they get their degree and they're making that in school right now while still being able to go to school that was really my first taste of the global Marketplace and I said it was patchy for a few
months but you know uh I think it was April 2018 that was my first 40 40 or 50 Grand month uh and then by it was October 2018 I think that was my first 100 Grand month so was there a point where you'd hit a certain amount of Revenue or profit per month where like this is good way you felt like oh like I've made it no and that same attitude has carried through my entire life and I genely think it's the reason I am where I am today I've never been interested in making it
that's why I don't believe in the whole like oh I made it because I've seen it time and time again where people make it and they buy their Lamborghini and they buy their this thing and that thing and they're like oh I made it I achieved the dream and people don't realize that things Decay you there's entropy there's it doesn't what you can do is you can buy yourself time like if you work really hard for the next six months you may have bought yourself 18 months but there's no such thing as passive income yeah
the market will do what the market does and someone will come in and take your spot so I I guess just from a young age I've always just realized there's no such thing as like I'm here now I'm happy I think there's definitely a monetary amount where you can get to where you realize okay I'm kind of happy at this amount but it still takes maintenance uh I just I think I was in such a weird position where I made my first million when I was 18 and when you make your first million when you're
18 and you're also like I grew up so quick in so many senses of my life so like even when it came to women when it came to money when it came to all these things I grew up so quick and it's it gave me this perspective that like for me at least apart from work and challenge like what's left like I have so many listen I even have friends of mine that have $300 million in the bank and they're in their late 20s and they've done very well in certain businesses and I'm I I
have to check in on them because sometimes I they're a genuine suicide risk because they have all of this money at a young age and they don't know what the to do yeah they're lost they're genuinely lost they have no purpose in their life and when I I don't say it lightly when I say I I think that they are a genuine suicide risk so I have to constantly check in on them make sure they're doing okay and that's a person who has the dream so I think you know there's nothing wrong with getting to
a point financially where you're happy and I always try to make it clear to people that I listen I'm at a very and for the last couple years I'm at a very interesting point in my life where I take home it personally tens of millions of dollars a year that's not a good life my happiest life was when I was between the ages of 19 and 20 probably those two years I was doing a couple million dollars a year profit take home best quality of life by far less stress less responsibility less stress less responsibility
but it's you know I've I guess I've people always say oh I don't do it for the money but it's like you get to a certain point where you've just made so so much money that you have to ask yourself why does this person keep doing this it's quite clearly not for the money cuz they're good uh and I think I would just be bored if I yeah well that's that's what sets you apart from everyone else I mean if your 18yearold has got to the point where they make you or they've made a mill
like they're going to go wild and maybe they that'll be it they're happy they just want to go party for a couple years cuz you know you can certainly have a good time at that age with a million but you I still did by the way make that very clear and I still do I I have a lot of fun yeah uh but you I feel like you do it you do the work once you've done what you need to do you take a little break enjoy yourself and you get back to it straight away
100% And I think the as said the thing that sets me apart is I'm very some people think this is bad but I'm always paranoid I always think what could go wrong and for uh quality of life perspective that's not a good way to live let what what I got a question for you yeah what are you more paranoid about becoming irrelevant on social media and you viewed your YouTube views just the couldn't good bless or income dropping drastically uh it's paranoid in a different way what I mean by paranoid in a different way when
it comes to the Social Media stuff I'm going to be honest I I literally don't give a like I was making content on YouTube for half a decade before anyone even watched it like so quite clearly I really don't care it's not that and I'll be honest I actually it's something I've toyed with a lot I don't know how much longer I'm going to be on social media if I'm going to be honest I think especially in the last half year I've something I've really molded over and for me a life out of social media
is much better i i people need to get that through their head that a life outside of social media everything in your life becomes very complicated with social media and I've also gone to a point in life where I have such a like I really I mean like I was 21 when I really never needed to work again ever in my life I had 10 million to my name personally at the age of 21 after tax and at that point you're good like I'll be honest once you have 10 maybe you can push for 25
but like once you got 10 like you really are you're fine you're good so it's not so much paranoid in that sense because I don't I don't need any more income for the rest of my life and if the if the social media side went down I would kind of love that because then I can focus on my companies what I've been invested in and stuff like that and when you have a certain track record you don't need social media like in order to if so if you let's say for example your social media vanished
how much would the revenue from the other company companies and businesses be affected well some companies would be affected more than others but also some companies revenues would go up substantially more because I can focus on it because I have a lot of companies that social media doesn't affect social media has no bearing on uh the performance of that company and the thing is I was saying this uh to my friend the other day we were talking about some athletes and one athlete is very uh active on social media and the other athlete is not
and you know my friend was saying that I know this person will become a world champion and I said I'm telling you this for a fact right now for a fact this person will never become world champion cuz you can't be a social media you can't be a little monkey social media Superstar and still do this yeah now and in that world that doesn't make sense now if your social media directly helps you get more business then that makes sense and I'll be honest I was actually going to quit social media 18 months ago it
was my business partner at my software company that talked me out of it because my business partner at my software company said listen you could drive us so much business through your socials that it would be you have fiduciary responsibility it would be so irresponsible for you to not do this and that was when I finally started taking social media seriously you know I'll be honest I was this uh 2022 listen in one year from Summer of 2022 just summer of 2023 I grew 2.6 million subscribers on YouTube I wrote some of the stats down
cuz it was literally the growth was ridiculous in 2021 I was looking at Social blade it's pretty decent website by the way um in that year I think from the beginning you had 161,000 subscribers and finished the year with 180 so growth 19,000 subscribers in one year then we go to June 2022 in one year in less than a year you got a million subscribers and then after that it just is it list I started taking YouTube seriously in summer of 2020 Summer of 2020 to Summer of 2023 I went from 400,000 subscribers to 3
million subscribers and the thing is a lot of people well first of all there's never been that growth on YouTube in history yeah in anything to do with Fitness or self-development there's some people that have done it like a vlog channels and this but that's like yeah but you have to do crazy stuff that's also like I I can't compete with that you know the thing so over the space of the last couple years self-development Fitness all this stuff it's gotten a lot more cool but it's still not mainstream like it's not not everyone is
doing this stuff so yeah it's listen I don't think the growth is crazy I think it's the fact that we I orchestrated every aspect of it like there's people who achieve things in life there's a big difference between achieving something and being able to explain how you achieved it and why you achieved it and a lot of times the people who achieve things can't actually break down I did this this this this this and this is why this happened when do you think they got lucky or they just don't understand how they did listen luck
is a big part I would say even the first few years of my business I was just a a large part of it is luck you stumble on certain business models at the right time and this everything in life is is partially luck even when I started doing the fitness videos I got lucky the time I was doing it like if I was to make those videos now I'm sure they wouldn't get the same amount of traction it was because I was one of the early ones to start doing the the very simple to the
point Fitness videos timing luck it's it's a part of life simple as that what would so what what were your tactics and strategies to blow up that YouTube channel because I think realistically today there's so many people that want to have a following that want to grow their YouTube their Instagram whatever it might be well first of all the the first thing I want to make very clear to people is I want people to ask themselves why do you want this because I being wellknown for the sake of being wellknown is legitimately the stupidest thing
anyone could ever do cuz when you're wellknown there's expectations of you when you're wellknown if if you're well known enough you're going to need security and that's not because you as a person are at risk but it's just certain thing like listen most people are lovely but there's certain places there's two places I will not take photos you could stop me while I'm running I'll take a photo if I'm at dinner with my mom I will take I the most like I will stop I will go out of my way the two places don't come
to my house and at a place of prayer those are two places I just want to be normal has it happened what house yeah go on a a five tell some stories a five times five times a day but people wait this is in Dubai yeah no but people are dumb like people and I've had crazy stuff I've had people swim over to try to get to my house bro I've had you name it I've had it and bro that's in Dubai you can't believe the that happens in in London Cape Town other places it
gets crazy bro and who these just fan boys that want to meet you these are just yeah they're fans and and the other thing that people don't understand about Fame is you could have a Superstar athlete but the thing is you could be like oh this is some famous football player like I'm I'm friends with quite a few famous football players and people know who they are but not as many people will go out of their way to go take a photo with them or be like yo like you changed my life or yo you
did something for my life whereas for example if you have a a football player or you've got a musical artist and they have the same amount of following I would say the musical artists will have 10 times more effective Fame because you have people who are like you helped me through something in my life and that's a that's actually a very beautiful thing I think it's what you're known for is very important and the fact that people know me for I watched you go from 15 years old broke and just trying to like start a
business to where you are in your position now and like I can see the full thing you've helped me so much that's a beautiful thing but also yeah you know doubt you inspired millions of people and that said I don't I really don't take that lightly and that's why I don't give a what I am doing I could be anywhere anytime and even asks like even my security team tells me all the time like you do realize you don't need to do this right like you can you can say I'm having a day for me
I think if someone's giving you their time and their attention like I just think that's preposterous and ridiculous oh you're just having a day for me personally but uh don't you think if you came off social media you have a a Jew e to these people who look up to you and want that inspiration and guidance I think yes and no I also think you get to a certain place where you've helped people as much as you can and this is also my biggest issue I think I was telling you this a lot of people
meet me like or people who actually know me and actually know my businesses and what I off right they're like wow I didn't realize you're actually a really good businessman like you're razor sharp and I can't show that on social media because the thing is the things that I deal with these days in my day-to-day life these days at my family office managing different corporate structures managing different Investments meeting with the founders and CEOs of companies I've invested in managing my own internal team doing all like stuff that is just very outside of like I
can't take that and help my audience like this is also why there's a lot of you know I was telling you I was so used to being honest when I was broke and I was so used to being honest like I was honest when I was broke I was honest when I was making 95 pounds a week I was honest when I had my first 10K month I was honest when I made my first million I was also honest in times when you know there was times in my business where my business in one weekend
went my business decreased uh we lost 40% of our revenue and I was was honest about that then I made videos about that then you know I even have uh it's funny enough it was actually in this building this must have been like two and a half years ago when I was in Dubai I I had a video uploaded my $7 million crypto portfolio and then you know I joked in it oh you know who never you never know it could go down you know next week it could be it could be 15 or next
week it could be three and here I was making a video two weeks later it's my up my updated 3.5 million crypto portfolio you know so I've just always been so honest through this journey that the issue is now I can't really be honest about you get this weird place where you can't even be honest about how well you're doing or you can't even be honest of like how sharp you are as a business person as an operator because it just doesn't it doesn't help my audience yeah so I get what you're saying if I
stepped away from social media it would be I'd be doing a disservice to my audience but at a certain point like how much can you help your audience when you're you're just in a different stage of life and this is something that I battle with with at times because I'm still here making content for people who are starting out because I as you said I do feel a sense of responsibility but at a certain point do you go may maybe the type of the content would change over time yeah it could change but once again
it's just it would be so not applicable and I guess I'm also one of those people that I I really do when I go off social media I won't like it won't be like a oh goodbye guy I will just go and you I'm quitting YouTube yeah yeah like I'm not like I'm not one of like when I say I'm going to do something there you won't see me come back six months later yeah that will be it it will be done and I think there is something quite like that' be cool if you took
a couple years off and you came back and then you just this this very different person yeah maybe maybe well we'll we'll see you know there's all stuff I I toy with going back to original Point what were what were some of the tactics that you implemented that helped that channel listen there's some stuff that I can tell you off camera OB say I'm more than happy give away all the secrets no I mean listen I'll be honest there's there's actually stuff that I'm I really the one that I liked was the old thumbnail Switcheroo
yeah so okay I'll give you an example that's one thing we have three full-time thumbnail editors when I say full-time is in everyone in my companies they're all fulltime full-time people we don't use any contractors any service providers no hey you work in my company another company any of that everyone works for our companies like whichever company it is our companies and that's it you're part of us or nothing and I have three full-time thumbnails I implemented this in 2020 right as we were about to scale up three full-time thumbnail erors and I upload one
YouTube video a week so and then people are like that's ridiculous that's how does that work that's that's stupid every upload every YouTube video that goes out we have each thumbnail editor has provides five options so we have 15 options for thumbnails for every single video and I I never post for thumbnails either like I don't like you will not see me like doing a thing oh can we stop and take the thumbnail quick no no no just use whatever images are out there online and make the most of it so that's one thing that's
not revolutionary but what we did is we would go back and every single day we would rehash an old YouTube video so we would go back and we would uh and once again there's 15 options so we would go back and we would AB split test old videos so I can tell you right now I don't need to upload for on YouTube for a year and I may not get 10,000 subscribers a day I think right now slowed down it's a little it's like 7 and a half thousand a day average but if I don't
upload for the next year I will still get 5,000 YouTube subscribers every single day day and day out because I just have a backlog of videos I can go back and rehash so that's just like for example one Baseline very simple thing MH yeah do you think that's because the the type of the videos that you have put together particularly recently over the past two years they're very I guess anybody who is remotely interested in making money is going to going to benefit from watching it and they're very they're straight to the point no waffle
very well edited that surely well first of all people are more than likely going to watch the whole thing they're not going to tune out which means YouTube's probably going to recommend it to more people but um there's just more and more people that still don't know who you are that are probably going to watch one video and be like oh let me to watch every single one of the videos he's put out yeah it's it's number one that and number two it's the fact that I'm so meticulous with the way that I do things
you know I've never said this but I I follow 7030 split so 70% of my uh content I'm not even I don't care if my audience watches it it's literally just a grow new audience sometimes like I'll be honest it's to the point where if view like subscribers slow down i' and it's I think some people think that I like script my videos or have my videos written for me the level of attention and care that I put into the video is I write like maybe 10 or 15 bullet points down I'll just I'll I'll
literally just like think of the video and it's not just the video you have to find a way to package it and stuff like that and that's the most important thing is the concept of the video cuz you could have a a great video but you need to find the right like you got to think if someone looks at it on the YouTube recommended Fe like why would they click on it yeah like what is it that stands out about that or benefits them personally so 70% of my videos is to grow new audience and
the other 30% of my videos is the stuff that I know my audience loves and would make sure that they don't unsubscribe so I keep that 7030 split the issue is a lot of and also I'll be honest those are the 30% are the videos I really I genuinely enjoy making you know I really enjoy doing the event stuff because it's like it's a full-blown investigation into a topic I really enjoy making uh like the Vlogs or you know more entertaining stuff like that the other 70% the sit down video it's more to draw in
a new audience help educate people but like I don't particularly enjoy that too much so I think most people put out content and they follow one of two paths either you've got channels out there for example like yeah listen there there's Chan channels out there that just only make content for new audience and that means that their engagement like if you look at my engagement on YouTube no one within a month every one of my videos gets at least 700,000 views usually a million at least within the first month and that's because I'm making content
that applies to new audience but also doesn't piss off my existing audience so that 30% of content is there to make sure that the people who are like the past three videos is quite I've I've already seen videos like this last year or I've seen and but then that one out of every three content they're like oh okay this is why I'm subscribed to him yeah and there's too many people out there that are just making content for a new audience and their existing audience are just sick and bored of it because you're just putting
out the same again and again or conversely there's people that just want to make stuff for their audience but then you're never going to grow and by the way that was me for a long time you know in 2021 I was just like I did not give a like YouTube was like it was uh you know I laugh at my team about this it's CU in life you can't be perfect to everything you have to pick and choose your battles and YouTube just was something I did not care about it really it didn't affect me
so my you know I I I sit down with now my chief content officer and he leads a Content team of 40 people and we laugh about how three years ago it just me and him and you know I'd shoot a video uh and you know on the day of uploading we'd be like so what should we tely oh and we just like we'd figure out in three minutes and then we' just do the thumbnail oh Mike all right we need to have a chat um and you know we we sit down and we pick
the thumbnail on the spot yeah is sounding a little too close to home for you so yeah that was basically our process back then um so YouTube is a very and this is like by I'm telling you right now is like super surface level stuff the other stuff is yeah yeah yeah I'm more than happy to tell you on your videos on Instagram you know stranger to showing your success being like flashy show your you know the watch collection the cars and things like that is there a specific reason why you do that so do
you do that to get attention so people watch the videos do you do it because you want to back up what you're talking about you're telling people how to make money how to help them out if you didn't show them how much you would earn or your wealth then maybe they're less likely to listen to you I think let me put this way with or without social media I'm going to spend that money either way MH uh with or without social media I'm going to spend money either way and you just need to look at
my spending habits to understand that I've always just kind of been me I think like in the last maybe six months year it's been cool to wear like dress like a grandpa I've been dressing like a grandpa for years and I've just I that's just me I've just always been doing that and you know you you've chosen to share that with people yeah but I it's because I'm sharing my life it's not cuz I'm specifically man facturing things I'll give you a perfect example I I've made I made tens of millions of dollars before this
year and I bought my first car for personal use in March I mean now so far this year I bought seven cars because I've got more into it but the point is like what people do when they make their first million dollars is they go buy a Supercar especially if they think that that's going to help them grow their brand you know my brand was growing massively last year I could have gone out and bought a Bugatti or a this or a that easily but I didn't cuz that just wasn't authentic to me like I
really just did not give a about cars and also like I think the other thing is I moved to Dubai two years ago when you live in London having a car is a headache it's a hassle and even in London the car that I own in London is just a black Range Rover cuz I can't you can't have anything nicer in London it draws too much attention it's going to cause you issues security or not security you just there's certain you just don't want to get yourself in certain situations it's just unnecessary so I think
that's the other thing living in London it was just there's no point to have a a nice car it just seemed inconvenient to me stuff like that so do do you have a rule where you will spend a certain percentage of your income or are you quite Reckless with you spending no no actually I I ran the numbers the other day and I actually figured out that I haven't been sticking to my rule in the opposite sense I was like I need to spend more money no I'm being serious like obviously and by the way
when I say spend money I'm talking about like my free cash flow as in money that I have personally taken out in dividends from my companies uh if a company like you know I've had for example one of my software companies has done incredibly well in the last 18 months but we keep all of our money in the company so that doesn't mean that I can take the money out and this and that etc etc I'm talking like responsible dividends free cash flow to me or from Investments uh that I have to spend a certain
percentage of which is 30% mhm so spend 30% and the other 70% gets saved uh and invested and yeah I actually ran the numbers that day and found out that I've not been spending enough is that why you've been going to the jet office uh no I'll be honest the jet is it's always been a dream of mine like to buy a jet do you think do you think it could be one of those things where you get it and you're like yeah I don't want a jet anymore no I'll be honest we ran through
the numbers and I actually I've watched it and I think if if you were to Charter it out full-time you would only make a loss of 400 Grand 400 Grand a year correct and then obviously the 25 odd million for the jet itself and the depreciation on the jet I can't imagine you chartering your jet though uh me no do that uh listen I'll be honest I've letting little kids run around your jet you know ever ever since I kind of grew a lot on social media there's certain stuff I really have refrained from talking
about but like there's properties I own that I use but I also rent out cuz the way that I've view things is I don't view things as how much money did you spend on something or in terms of fund assets I don't look at how much money did you spend on it like it doesn't matter listen someone could spend $50 million on an asset and if they are guaranteed to return back $50 million like guaranteed that's the fire sale price then it's not irresponsible they're not spending money they're just parking money yeah so you know
I have some of these assets where if I was just to buy it like some some of my properties if I was just to buy them and just have them sit empty that's that's irresponsible I need to look at that and go am I being kind of dumb here could I just in that point might as well just rent and you don't have all that money tied up uh but I feel comfortable buying these properties and nice locations and getting to use them because the other time they're rented out so I kind of view it
as like I'm making a bit of money and I get to basically have these fun toys and Villas and houses and stuff like that so that was my thinking going or that's the idea I wanted to explore going into jet business now he's an absolutely great guy and I actually know him not from social media I know him because uh funny enough my assistant Amara is family friends with him um and his family so yeah there was a connection through that so I think he was he was just very honest with me he seems like
quite a a straight shooter and he told me he's like listen it doesn't matter how much money you have because of your traveling patterns and how much you fly it will never make sense for you to have a jet ever like I he's like I person personally do not recommend you ever buy a jet now here's the thing there was when I had no money I always used to tell myself I will never buy a new car ever you know I'll always buy a car with at least 2 3,000 kmers you get to a certain
amount of money I've only bought new cars 20 all my cars are 2023 brand new so sometimes you know you have an idea in your mind of like this will never make sense but you also just get to a certain point where you just want to the smell of fresh Alcantara and you want to know that no one else has used this thing before you so uh that's all to say that as it currently stands it does not make sense for me to get a jet whatsoever uh it will never make sense for me to
get a jet but you know you want a jet I want a jet and hopefully I get to a point where it's just it doesn't matter who gives a if I lose you know a million and a half a year on a jet who cares the people who say that jet is waste of money is the people who don't have enough money to waste yeah yeah don't worry about it it's not for you so you you you're dabbling a bit in property but you don't really talk about that too much yeah that when you have
a large social media following you get some big issu it can lead to big issues uh so a lot of the listen I'll guess you don't want to be telling people what I bought this property right here yeah no and it's it comes with yeah it listen it comes with a lot of issues the other thing is because I am some of these properties are getting rented out it's the dynamic will be different if people know that it's my property yeah be setting up hidden cameras and weird stuff it's not only that it's I mean
that that I'm not worried about the scary stuff yeah that's not really a concern it's more so it's just like it it's just different it may attract a different crowd I'll be honest my preference is always when I get a call up and I know that uh 55-year-old billionaire is staying there with his family for a family vacation I don't want I love my audience but I let I mean this with no disrespect I wouldn't want me staying there let me put it that way yeah as a as a a a owner of the property
I wouldn't want me staying there I I wouldn't want anyone having a party in my house cuz I know what happens at parties listen I wouldn't want anyone to be yeah just no is it is apart from the security issue is people knowing that you have a lot of money ever come around to just bite you in the ass or has it been ever cons associated with that uh in life it's in general it's better for people to not know what you have and I mean that not only in terms of monetarily in terms of
your abilities this is the actually one of my advantages is the fact that as I said a lot of people don't know how sharp I am in the business world and what sort of operator I am and that gives me some Advantage because sometimes people count you out the people that are relevant now the people that you actually get face to face with they can kind of see behind the scenes so I think it's not only just in terms of a monetary perspective I think it's all in life it's just better for people to count
you out except for the ones that matter and the ones that matter we'll find out yeah so there hasn't been anything particular that's you know come back to bite me an the ass but in general it's where's the place you've been to that you've needed the most security or you've been on edge the most been on edge uh Streets of London l London right London yeah London and Cape Town that's really I want go South Africa no cape Town's great you'll have no issues I used to listen I I had a house in Cape Town
for years and I was walk around with Rolex you know Rolex on my wrist stuff like that no security you'll have no issues it's just uh it's just like if if you I guess listen with everything in life just have your wits about you you know I lived in London I think I bought I was 19 when I bought a rard Mill and I was wearing it when I was 19 years old I was wearing my RM in London no issues and this and that so and I was wearing nice watches protex this that in
London for a long time as long as you're just not dumb you have your wits about you so I think all of these places you'll be fine it's just certain places definitely make me a little bit more on edge London is one of those places how is uh how you got your place in Dubai which you're running you live with your team or some of the closest members correct of your team how was that it's I moved into my own place when I was 17 and I was always used to living alone it's actually been
one of the best things that ever happen cuz I think one issue and I don't know maybe you can speak to this in Dubai I find a lot of my male friends in Dubai who live alone who are high Achievers uh end up getting quite they feel quite depressed a lot of times because it's you're in a place where you feel the energy of like you should be doing something so you're working super hard it's also like in London you you know when I lived in London I would have friends that would just come ring
on my doorbell randomly and they're like oh yeah I was just you know going to a coffee shop around the corner I thought I'd pop in you don't get that whole vibe of oh I just thought I'd pop in here yeah so you don't have people kind of just visiting you because you know in London or Paris or wherever you're just going for a walk and you get close enough to a friend's house and you call them and you say oh you in let's let's hang out you don't get that in Dubai so I think
for me was incredible it was needed you know I live with my head of security uh so it was just it got to a point where it was needed uh and it just made sense and I also lived my head of production so for me it was just might as well just have you know the people who are most needed in house with me and it's just it works well for us it's like living with your Bros it's perfect yeah obviously you're getting your work done as well at the same time yeah correct I experienced
um my first sort of taste of being alone when I I left Newcastle I had a the best group of friends ever but I knew that I needed to move to London if I wanted to spread my wings and just you know crack on with my career plus they were never their Vision was different to my vision so I went to London didn't know anybody in London and that was when I kind of just locked myself away in my apartment and just made YouTube videos which was good for business there was no distraction I was
just working all the time but it was lonely I was very lonely and I I don't think I realized how much I actually needed to just go out and interact with people and I think I think a lot of young guys have that issue these days where they think oh you know what screw relationships screw my friends like I'm just going to lock myself away and work nonstop I think it's a period you go through but also you get to a certain point where you did what you said you were going to do and I
feel like now you kind of deserve to pop your head up and be a normal social person again and there's nothing wrong with that but yeah sometimes you need to go through those periods of isolation and like for you if you do monk mode what does that mean for friendships I mean these days it's not much uh I think so monk mode was something I started doing three three four years ago and it was I mean it was something I was doing anyways but I just put a name to it and I think monk mode
was floating around as a term but it wasn't like what it is now I heard it Loosely here and there so I just started telling my friends oh I'm doing monk mode and it was a way for my friends to you know understand like my friends would even be like oh oh are you on monk mode you know like offering me a drink and like oh I forgot you're on monk mode blah blah like it it was something that people could get behind be like oh okay I get it he's like in a period of
focused work and this and that so I'm just a very intense person I like maybe I make it seem on this podcast like I'm a robot or this that like party hard like I enjoy myself more than I like to push everything in my life to a 10 out of 10 extreme CU I like to see how far I can take things uh so listen I have a lot of fun but I like to have a lot of fun but when I'm not having a lot of fun I like to work super hard and I
like to have those I think it's important as well your point in your life you're 23 man you have the some of the best years ahead of you the 20s are good so 20s are good and also listen I think especially as a a man you you don't hit your best years until you're like at least 26 like at least I would say uh for me it was 28 that was when I felt like oh do you know what I've actually I understand life like I know how it works now I'm starting to understand how
women work I'm getting money yeah like it's it's it's good now and listen the the world we live in is is Savage cuz and I think this is I've said this before there's a rush for I think everyone should rush to make five or 10,000 or 15,000 a month I think that's a very com like even 18 year olds or 19 year olds that should be aspirational thing but I mean there like 19y olds are rushing to make a million dollars a year and I think a lot of it is to do with women they
think that that's going to help them get women and I really need people to understand that when you're 19 no woman wants you bro no woman wants you like girls usually don't want a guy below the age of 26 now here's the thing of course you know if you act a certain way I was when I was 17 I was dating girls in their 20s you know like I've always just carried myself in a certain way you just have a certain energy but nonetheless when I was 19 or 20 with all these girls it's not
it's a it's they don't want a guy that Agee they want the guy who's 28 or 30 so when you're you know 21 years old in a rush to become a millionaire because you think it's going to get you all these chicks just understand you're you're competing against guys who are like 30 32 you have no chance you're like you have absolutely no chance so this is what I always tell guys I say if you have that day one girl ride through it with her like if you have that day one girl that's been with
you from the jump I think that's probably the most beautiful thing that you could ever have and either take her on this journey with you or if you don't have that delay dating delay dating as much as you can because it's go make your go make something of yourself first and women will always listen I know that some women might disagree with this I've just I I've seen enough of the world to understand how things are a woman with one man will act one way and like a toall brat and with another man beyond her
behavior and it's just the way because she understands that one man will tolerate things and another man won't how dare you say that it's listen it's just the way the world works and and by the way that's same thing with men men between men you know a man will act in a certain way there you know men will wouldn't even dare being a minute late with one person whereas another person they know ah it's fine like you know it can slide so it's just between people so I think it's much better as a man to
build something of yourself and then you command certain respect and you command certain Authority and especially in today's dating culture I think as a man you definitely need Authority in your relationship and you need your woman to respect you otherwise she's got 30 dudes in her DMS right now offering her a flyer to this this that place and a certain point if she's like doesn't really respect you and she feels like you're kind of nagging her she's out what uh what's your policy then with the ladies at the moment I'm sure your DM is getting
hit up but you're a busy man you focused on work uh I don't even know if you're you got your main girl I don't know if we keep that private listen so I'll be honest I in this in the same way with business I think with my personal uh my personal my interpersonal relationships um I think I could tell people certain things I could tell guys things but just doesn't apply to them and I think that was some of my issue with what was happening last year with all of the red pill stuff is guys
were saying you know you can have a open relationship and she you know you can sleep with other girls but she shouldn't sleep with and or and she should do this and you can expect this and they're like saying this publicly to tens of millions hundreds of millions of kids or yeah that's what they are kids boys and it's like why are you telling people stuff that doesn't apply to them when I come on this podcast there's so much stuff that I'm I 99% of my best stuff I don't say here because I'm like it's
going to apply to three people watching this so what's the point of me even talking about it like it and that's what happened in this the red pill space last year they kept talking about all and that's why when you ask me this question of you know I could tell you've uh you matured you know i' I basically just realized there's certain things you just don't need to say cuz it's it doesn't apply to applies to 0.1% of the people watching and if it applies to 0 1% of the people watching you there's probably just
no point yeah you know so um yeah long story short guess chopped up for Guess views though but yeah listen for sure doesn't go down well yeah for sure it definitely gets views um but listen if I had advice for men as I said I think either for me there's genely nothing better than that day one girl and especially in today's day and age that like day one girl who has been there from the the beginning like you just you can't beat that and I think that's like the most beautiful story in today's day and
age I feel especially someone like you I don't know if you could ever find that again yeah it's listen it's it's very very it's tough and here's the other thing for as a guy as a successful guy you'll always have the funny thing is it doesn't matter what position you get to in life you'll always people always say oh but how do you know she's not who you for the money and it's like okay maybe like maybe it's I don't know cuz I'm I'm driven I'm caring I'm generous um I'm respected do you just want
to focus on the money you know cuz because then I could you could say the same thing about the women oh how do you know he's just not with you for the looks it's like but but women don't get that as much like guys is always like she's ju how do you know she's just with you for the money so uh but the beautiful thing is I guess if you're one of those guys who does have a day one girl then you can always just be like well you actually like she's been with me from
the beginning uh so I think that's that's definitely quite uh a beautiful aspect to it but it's tough It's very very tough for guys out here and it's very uh there's a lot of good things the red pill community did do last year in the sense of like it's okay to have standards it's crazy right like it's okay to have boundaries as a guy it's okay for you to not be comfortable with things that your woman does wow like what a shocking Revelation and I think obviously that made a lot of like women very triggered
last year uh when that whole thing was going down um you think it's eased off a little bit now listen everything in life is a pendulum so when things swing so far this way and it's every it's not only just uh the online conversation about interpersonal relationships it went from like okay as a guy you're not allowed to say anything like you're a misogynist if you're not comfortable with your girl being out at 5:30 in the morning in AA like how dare you you're so controlling like you know but that was like the level of
insanity it was at before and then it swung so far which is like if your girl isn't a virgin she's a it's like both those things are so stupid both like what world are you living in um so it swung so far from this way to that way that I was I I was telling everyone last year I was telling all my friends like it's going to it comes back that this will not be cool because it's like everything in the early 2000s it was all about like looking a certain way like looking as big
and jacked as humanly possible and then it seemed like it went more into like athletic bodybuilder JY shark era and then now I'm sure you see the thing as like uh a hybrid athlete like that's the cool thing so everything in life always it's always a pendulum music as well music the trends in music are coming and going all the way down to phone sizes you know so these things come and go and they change uh so yeah I think 100% it is massively died off I wanted to speak a little bit about the the
charity work you're doing I had a few questions the first one is why I'm sure you asked this a lot but you do charity You're Building schools in Nepal correct why Nepal I get that question a lot yes uh it seems a little confusing I'll be honest it's not Nepal it's more so the organization mhm it's that was one of the funny things I learned in 2019 so when I first decided I would contribute a portion of my company's profits in 2019 I realized very quickly realized if you start going to Charities and going hey
I want to donate you know few hundred thousand pounds a year for the foreseeable future they just think you're money laundering like no one takes you seriously you don't get any calls back you don't get any like it's just it's too unbelievable for them yeah like unless you're like a big big like massive Corporation and usually if it's like a big chunk that they just need to like sign off on uh so and bear in mind as well I wasn't going to like Red Cross and stuff like that because the thing is there's charity you
business AR yeah there's charity you do to feel like a good person and then for me there's like and be bear in mind there's charity you do like the truest form of Charity is you don't tell anyone about it and that's actually most of the work that I do the reason that I did make it public was because if I felt like it related to my audience like there's there's a lot of things I do in my life for a lot of people and there's I have to come to the decision of like is this
genuinely inspiring for my audience like for example I bought my mom a $4 million house you know a couple months ago and obviously I was really in two minds of whether I should put that out cuz I felt like maybe it would kind of ruin the experience and this that but I also remember like people know people would find that inspirational yeah like to be able to do that for your mom so going back to 2019 I needed the reason I brought that whole thing up is I needed a charity that I'm not just pissing
away the money so that means you're working with smaller Charities and as I said when you're going to smaller Charities with that sort of monthly or sorry yearly donation a lot of them they just think you're joking or trying to wash money or something like that so ended up after six months it was six months of work finding this uh ended up finding an organization called parar trust and started work in 2019 built our first school built School uh two schools in 2019 and then since then build two to three two three four schools a
year you have an input on what they're learning there uh or you just raising an army of uh kids who are going to chop up your content and put it out on all pages that's that's actually my master plan I'm actually just looking for uh yeah for cheaper employees in the future I'll have them start working at 13 um no unfortunately listen I have an input in the sense of like there's certain schools we decide okay in this school does it make more sense to uh put more money into the IT Center or more uh
money into science department or more money into library and I I have that I mean I'm I'm the so donor so I I get to basically decide those things but I can't come in and be like yo [Music] you should not learn algebra because of stupid like that I don't have you know a right to dictate and I also know for a lot of people they find it very ironic uh and maybe even a little disingenuous that I am so scathing of the formal education system oh yeah you've been you're cooking up something aren't you
you know I have such a disdain for the formal education system uh and they're like okay yeah that's that's fine and that's funny and one of my companies is e-learning platform that is our educate educate and our full our entire mission statement is 10 times the impact on your income for one 100th the price of University so like I really I genuinely hate universities now I hate you hate University more than school I hate University more than school yeah correct because also you can get free schooling now I know in certain countries you get free
universities and actually in some countries you even get paid to go to university uh but majority of universities and also the thing is the people that are going to University or the people who have those universities in those countries usually even if you know they're in a place like uh Netherlands which from what I understand it's almost free it's so cheap uh all the people from Netherlands are still trying to study in the US anyways and trying to go to UK and stuff like that so I have friends of mine that have gone to the
top universities and are genuinely I look them in the eye and they're like genuinely I want to be a leading doctor or I genuinely want to be one of the world's best lawyers and I look in their eyes and they mean it and when they mean it I will not ever say anything further about education or my opinion because they are living their truth like that is actually their truth and that's their dream and you can never take someone's dream away from them but that's 2% of people 98% of people are there because they want
to appease their parents they feel like they should do or they don't know what the they want to do in life that was me three years and I I remember just walking away from it thinking what what the hell was all that about spent a lot of money I had a fun time you know I had the university experience but what I actually learned it was just I did economics and business management and it was just this Theory taught by someone who's never actually run a business it's so mental when I think about it even
school you go there 9 to5 you have absolutely no saying what it is that you want to learn you just this is what you have to learn you have the UK GCS then your A Levels you're doing it because you want to go to the university of your top choice because everybody's telling you oh you need to go to university everybody around you is going to University so you put all the work in you revise you study you get the good grades then you get to University then you're like that that's it like that's why
I was busting my balls just to get to University and here I am and it's just this L I don't want to be here yeah no and it's you know the unfortunate thing is the entire system is basically built to create workers and that's why there's so many emotional triggers even think all the way down to the alarm bells in American systems there's so many emotional triggers to have you fall into line even if you look at the way that uh the desks are placed didn't Rockefeller come up with the school Sy correct the reason
why is because they needed more workers and the thing is listen whatever we tell whatever we implant into the use mind today in 10 years in years we won't see too much effect on it in 10 years we'll start to see some effect on it in 20 or 30 years it's just they will believe whatever they've been told to believe and here's the thing listen we can have a long conversation and there's there's two sides to the conversation about for example global warming and climate change but no one can sit here and deny the fact
that there these idiots were saying that by 2,000 all of Miami would be underwater and then they move the go post to 20 uh 2010 and then they moved it to 2020 and Miami is totally fine and the thing is kids I even remember being taught that you know about climate change and this and that you know Al Gore had a very big documentary uh I think he was running for president uh back in the mid uh early 2000s and the reason I bring this up is now you get all of these teenagers who are
like climate change climate change and I'm like where's the climate change like like where tangibly where is the climate change that that you were told about you know that you were told oh Miami be underwater and by the way I'm not saying that I do or don't believe in climate change there's both sides of the equation I don't think anyone can say for a fact 100% they've been fully truthful because as I said Miami should be underwater and the thing is Miami isn't underwater and also these Banks would never ever give loans you got beachr
property in Miami that you can get mortgages for banks aren't stupid you think they're going to give you a mortgage if they genuinely from the bottom of their heart believe that there is a chance in the next 10 or 20 years that climate change will get so bad that all of those houses will be underwater due to rising sea levels it's Insanity so anyone who's dumb enough and to sit here and go oh climate change 100% exists or they're 100% truthful is an idiot also another you know the people with their tin foil hats that
are 100% it's a full scam blah blah there's nothing to it I mean I don't know as said this is why you need to this is why the youth is so important because they can implant anything they want into the youth's mind and they'll see the uh you the that will come into frion and they'll see the fruits of their labor 10 or 20 years later MH so the entire education system is just a propaganda machine that's all really all it's become because it's stemmed from initially hey we just need workers and if we can
control the children we're set we're set for life and the thing is that they never really ever teach you about money like what is money but why would they there's no benefit to them whatsoever and it doesn't matter what school you go to it doesn't they're just not going to teach you that but it's most important thing in life almost of course and that's you know I guess without even realizing it for years as I was going through the age of you know 14 to really 18 in that period I was doing what the old
Romans were doing and you know I've always said when you know time comes for me to have a child I want them to follow the same principles that the Romans would which is you would find a school of philosophy that you agreed with and you would find a person who had a worldview and taught a worldview and you would send your children to go question think Ponder and learn critical thinking in a school of philosophy that you agreed with and to me that's real learning MH you know to me that's real learning that's real mentorship
you know everyone talks about mentorship or guidance or this side like real guidance and it's unfortunate we don't really have that these days in school real guidance is having someone that is going to push you and make you really question things not just going to teach you what they're have been told to teach you in a textbook so the whole thing is backwards and you have uh you got a series coming out about this soon yeah I every once in a while I get very into topic uh yeah how was cuz you did the um
the Renaissance series I did digital Renaissance and then the one after that I did was called the reset which was all about world you you have this ability to you go there you don't go too far where you get yourself cancelled yeah I'm listen I know how to I know how to play the game you know and I know how to listen a lot of people a lot of people are just very stupid you know they like I've I've really seen this especially in the last like two years for some reason it's become I guess
you watched the mistakes that Tate made uh yes and it it wasn't even just Tate it was even before that I saw like for some reason people had this obsession with self- snitching I don't I don't know why people find it smart to go online and talk about illegal things they've done or like quite clearly just completely ignore any sort of guidelines like you know you see all of these like once again red pill guys that were kicked off of social media platforms and they find that unfair when like listen I'll be honest the the
really the only one if I'm truly honest the only one I was genuinely scared of was my event the reset that was the only one where I was like this is this is intense I've gone deep did did anyone from YouTube reach out no we got we got one channel strike for the trailer of it I don't know why but everything else was fine but that was the one that I was genely very I was on edge about yeah uh but let me put it this way if the videos went down and actually know for
us they weren't really breaching any terms and conditions but if they went down I wouldn't like start streaming and crying about the fact that oh they deplatform me and all like I think at a certain point if you're going to play that game you have to be willing to suffer the consequences and by the way I've played that game in the past all the way back to even the co stuff if you try to go look me up right now I am fully Shadow banned on Instagram you type in every single letter of my name
of my username except for one and it won't come up I am fully and for some people it doesn't Instagram is growing recently though I think it's it's not as bad as it used to be no I mean listen my engagement is insane it's to the roof I I I haven't seen many people with the love engagement I have but that's once again that's with me being Shadow band Instagram is my smallest platform and that's because of all of the C9 stuff I was posting for years and years yeah I had my Instagram taken down
many times yeah I think they they have like uh this list of like the the good people and the ones that are in the bad books I think if you get in their bad books you're always going to be in the bad books yeah you're that lives on your profile but the the point is that when that was happening and when I you know I lost my Blue Tick multiple times uh because I assume that if someone's who cuz obviously Blu ticks are very different now than what they used to be oh yeah they used
to be back you know I guess for them they saw it as if someone's you know has Authority on Instagram uh and there speaking out all this stuff on c19 which you just were not allowed to do I was doing it summer of 2020 I was telling people this thing's it's it's actually ridiculous that people are adhering to this and not critically thinking for themselves uh so you know I was losing blue ticks I was getting my accounts taken down this that I had to go through this whole process to get it back many many
times but the point is never once in that period that I think oh I'm they're so unfair they're silencing me I just knew the game and I knew that listen if I want to do this if I want to on my own accord decide that this is something so important to me that I will be so vocal about it then I have to live with the consequences M so if I was to ever do something that was too and I guess maybe even from that I kind of learned how far you came pushing and like
I developed a lot of like phrases during that period like for example I would cough cough puppet cuff cough Puppet Masters a Jib Jab you know like all sorts of stuff um yeah uh what what would you say now going back to education a five key or essential skill sets which are going to get you far in life today five skill sets sales is definitely one of them because it doesn't matter who you're selling to it doesn't matter if you're selling to clients or you're selling to your boss you know at the end of the
day there will come a point in which you need to sell yourself as to why you deserve a raise so I believe that sales is definitely one of them managing people once again even if you don't own the company even if you have people that work in your department or you work with you need to manage learn how to manage people and manage emotions and that is super super important uh I would say paranoia um if you want to achieve uh Supernatural amounts of greatness in your life and Excellence you need to be paranoid all
the time and by paranoid I mean that who's taking my spot who's doing things better than I am I'm doing well but I is this really all it could be if I keep doing this the same thing for two years what will that look like so I would say paranoia is is definitely one of the most important things uh critical thinking just being able to unemotionally look at things for what they are not the hey someone wants to make you feel bad or someone is trying to shame you for think like how have you come
to this conclusion not what someone telling is telling you oh you're a terrible person how could you even think Against the Grain or how could you not agree with this thing that everyone agrees with that doesn't matter can you critically think for yourself so that's that and the last thing is I'd say finances and managing cash flow like you need to be able to manage cash flow it doesn't matter if you're working with 20,000 a year or $200 million a year you still need to be able to manage cash flow and you need to understand
where to put cash and with that comes offense and defense and risk management it doesn't matter who you are in life risk management is very important and I think that's one of the biggest reasons why you know over the years everything that I've told people to do as a business model and as a way to make money like I see people out there telling beginners to trade crypto and I asked myself you're either genuinely brain dead or you can just like you have no conscious and you can sleep well at night how stupid do you
have to be to tell someone who has 3,000 saved up from working summer jobs you know what the best way to make money is trade crypto because yeah you know what maybe maybe just maybe the one out of every 100,000 people or 10,000 people will get lucky and have that coin that 20 X's okay great you got $60,000 mhm where do you go from here cuz quite clearly you don't know how to make money cuz you just got lucky and by the way this is also coming from a person that made close to probably in
that period I put a million dollars into uh Bitcoin in November of 2020 and rolled into ethereum probably in that period close to $10 million in crypto I'm not going to sit here and say I'm a genius I will say I made $10 million in crypto and it was luck now of course you know at sometimes you make some strategic decisions in this and that but like for the most part it was luck that would that has no no affiliation or Association to me as a businessman and as an entrepreneur so risk management is so
important it doesn't matter what position you're in life because if you have $3,000 in the bank and you think that okay you know what I'm going to start trading crypto yeah you could make a bit of money but you could also lose everything and that's why you need to work on businesses and you need to work on things where even if you fail for 12 months how much damage is that going to cause to you cuz if you go ahead and you buy and and this is why you know it's so funny to me some
people times people tell me oh why do you recommend why do you recommend we do something if you don't do it anymore and it's like because I'm sitting on infinite money infinite connections and a massive brand I I I literally will make a phone call and make $5 million it's at that level now so like you don't have that so yeah maybe you I'm telling you to do things that I'm not doing but I was doing them back in the day and that's how I got to this position that I'm at so that's really all
to say that I think risk management is part of that is being able to play offense and defense and see that hey with your money I think people should be willing to spend their money but if you're spending your money let's say you spend $2,000 on something let's say you spend $3,000 on something you know let's say for example someone comes to even your Mastermind and they spend uh they come to one of your events or an adventure speak uh U event that you're a speaker at or something and they spend five grand I guarantee
they'll walk away at least in that situation I know that they'll walk away with something that maybe not today maybe not next month maybe not even this year but within a few years it will make you more than five grand what's five grand in the scheme of things yeah but if they spent five grand and you put it into some crypto coin or day trading or Forex or all this and you end up with nothing and also no tangible real skills so yeah I would say that's the last thing which is risk management and how
uh I was going to say you mentioned Mastermind how did your recent one go was that the first one you ever did uh yeah I did an event I'm sure we were were speaking about and you were like nah I'm doing Master bides I'll be honest for that for me that was more than that was just me that that was for me it's maybe some of it has kind of come across in this podcast even I get so frustrated sometimes that I can't be like the I can't talk business in the way that I want
to and like tell people like everything I've learned and everything I've put together in my company uh you know one of my companies what they they just because where would I put it where would I talk about it you know where would I talk about like the a customer support you know managing 10,000 customer support tickets a day at a software company like I can't I have nowhere to talk about that openly and freely of course you can have conversations behind the scenes and stuff like that but I really like this is how I got
into this thing I got into this thing for a a yearning to share with other people what I'm learning but I said because I've gone to a point where I can't really talk publicly on hey here's the uh here's the operations behind sending 8,000 people new customers that coming in a week a handwritten note M to a 100 different countries like there's nowhere for me to really talk about that so the reason I put a event together was I felt like you know I'm just so passionate about education and I know that the education space
there's so many people that are doing it wrong and I feel like they could do so much more for their customers and for them that I just yeah for me was more like a itch that I want to scratch to be able to talk freely and put on my big business thinker cap on yeah it look good it was solid I mean I I try to anything I do I try to make it top tier so hopefully it accomplish that if people want to I'm sure there's so many people that want to just meet you
and have a conversation with you how would they go about that do they have to sign up to a mastermind no you can't no also the thing is with the Mastermind it's you you probably won't get let in uh so that's number one like I'm not I I have nothing to pitch or sell anyone here uh when it comes to meeting me one-on-one I don't do one-on-one stuff I've been offer I've been offered crazy $50,000 $100,000 for a dinner uh you know even when it comes to sponsorships I don't take any sponsorships uh we have
our have you ever even in the early days of the YouTube did you ever absolutely zero sponsorships that's pretty impressive thank you yeah um but bear in mind also with YouTu like I I actually had businesses like the thing is there's people think it would just dilute what you have already and then when you do too many this is what people don't understand if have too many sponsors it kind of ruins your brand a little bit it Dev the brand I mean listen our rate CU I still get you know my um my team still
sent out my rate card my rate card is $250,000 for a 30 second ad read and the funny thing is we've had dozens and dozens of companies because they know they know that if I'm if they're the person that gets me with millions and millions and millions of followers and subscribers and this that and people know I don't do promotions so they know how much money they're going to make yeah steak Drake advertises gambling so and no one no one even bats an eye at Drake no one no one I've never seen a single and
by the way like I actually love Drake I love Drake in terms of a I like studying his career and I like you know you you can have whatever opinion you want on Drake but for someone to stay relevant that long whether you agree that you should stay relevant that long because I think there is a case to be said that have your Limelight have your time and as I kind of talked about I think it's when you're on is sometimes the best time to go out I think that's the most poetic way to do
it uh but yeah no one I haven't seen any bad press or anything about Drake you know promoting gambling to tens of millions of people and children and this and that and you know all the streamers and this and that it's pretty weird when you think about it no but if you act and here's the business model of it this is the crazy thing you get a base and then the way that you make most of your money Lon share of your money is you get a split of whatever they lose mhm so think about
how up that is you're promoting something to your audience that for you to make money they have to lose money and it's not that's not only just uh gambling that's also crypto so all these guys who you know make all this money with crypto and this and that they don't make their money from crypto they make their money because they have a percentage split of whatever you lose they get a percentage of that same thing with Forex so it's um you know because obviously they'll uh advertise uh you know these 10x multipliers 20x 20x multipliers
using leverage and stuff like that so if if you are to pick three brands that you would willingly get sponsored by what would they be uh three brands I'd willingly get sponsored by or you would like to affiliate yourself with PCH Philip uh but they don't do any sponsorships um there's other watch brands I've had offers from of that caliber um but I'm going to be honest loyal no the thing is listen I wear Pac I mean I forgot to wear a watch today but you know I wear Pac I wear RAR Mill I wear
AP I like tons of different I wear Omega you know I wear Timex you know I wear tons of different watch brands but like for me to publicly only be seen out with a certain watch brand pek is the only one that I feel comfortable like pek's catalog is so vast that I would have no issues with that so i' say pek Laur Piana um and the other one I don't know maybe yeah I don't know maybe a car brand maybe Rolls-Royce but yeah I guess that would make sense would make sense but I I
yeah listen I I love my Phantom but apart I'll be honest apart from Phantom I'm not you know there's not too many other rolls-royces that I would personally buy because when I'm in a Rolls-Royce I like to be driven if you're driving I'd like something a little bit more yeah I'll zip around in my GT3 or something like that so yeah over the past couple years you obviously you've been hugely successful you've documented that what have been some of the biggest failures or flops or mistakes that you've made any Ventures I'd say the biggest failures
listen I don't I don't think you look at ventures I don't think Ventures could ever be failures and also let me put this way I've never put money into a compy and lost my money so that's really what I would look at as like a massive failure and I never uh put my money into a product where there might be bumps along the way don't get me wrong like even you know my main software company it was shaky for some time like cuz we didn't take on $20 million in funding I still funded the entire
thing until it was profitable so it's you know we we didn't have the ammunition that some of these other software companies did so for a long time like I looked at the software and I was like it's not where it needs to be and I'm not but these things take time so of course there's been companies where the product for some time isn't where I would want it to be but eventually it gets there because we keep trying uh so I wouldn't ever say that there's been Ventures that have been failures because theyve all ended
up after some time becoming successful I'd say my biggest failures have always been when it comes to people because no matter how sharp I am and I'm very very sharp when it comes to understanding people in Team every once in a while there's that one person that slips and you just it makes you question yourself you're like like I was how did I not see that yeah how did I not see that and it by the way this doesn't mean that a person like I think when I say that people think that someone you over
stole from you or I don't I don't mean stuff like that I just mean like maybe you were so set on listen there's people that you know will be around for a year there's people you know they'll be around for three years there's people in my company that I know for a fact will be around for another 18 months I know that for a fact and there's people I know that will be around for 18 years and I'm very good at differentiating the two but every once in a while you get blindsided so I would
say for me my biggest failures is more so uh people or assumptions about the market like sometimes I've launched uh products or we've pivoted pricing this actually happened I've been you know in a very I've been having a lot of meetings at uh my main software company uh recently about pricing we made a pricing change we made a pricing change around six months ago that was my call that wasit long story short was a horrible move it was it was at that point that our growth stopped in Mr and now here we are tail between
our legs moving back to our old pricing so you know sometimes you make mistakes like that but I wouldn't say that that's a catastrophic failure it's just yeah it's learning lessons and sometimes you got to take things to the market and see how it reacts and see what the consequences of what you think are correct and yeah sometimes they turn out not to be do you ever feel like you wake up some days and you just think holy like I have so much responsibility to make sure that everything is still ticking along the businesses paying
staff salary things like that correct and how do you deal with that I this is why I always tell people like don't go for my life like I'm saying this on camera right now if you want a the best quality of life Live Like Mike don't live like me for a fact because as you said I wake up and there's this thing and there's that thing and listen of course I have amazing people in my corner and there's a lot of stuff that I just never have to tend to and I never deal with you
know there's a lot of corporate stuff that I'm luckily I have great people in my corner I don't need to worry about a lot of things you know there's a issue with what are my assets or my properties you know I have people that work for me that have power of attorney I don't I don't get that call I don't have to worry about that ship but you still know it's there you know and that's why there's like there no such thing as passive income or there's no such thing as you know uh it doesn't
matter if you have a you know a family office and a a property manager and this and that there's no like there's no such thing is you just buy apartments or properties and they just like they don't give you any headache it will always give you some headache yeah so that's really all to say that I am very aware that I have a high stress tolerance and some people don't and because I know that I have a high stress tolerance I'm willing to take on more things than other people would and I'm willing to push
push things farther than other people would so you're 100% correct in saying that my quality of life is and I'd say definitely this year my quality of life is the worst it's ever been U because of not only the business but social media like sometimes I hear people talk to me about like oh you know the Social Media stuff so hard and I'm just like I have zero empathy for them cuz I'm like I've broken every single record when it comes to this pocket of the internet I've broken every single record that you could ever
break and not slowing down cuz a lot of people come up and they come down and they're gone my numbers have stayed the same well you even got to the point now where people are making videos and using your name just to get views on their video yeah but you know is I'm not I'm never emotional about that stuff cuz it's I get it it's just it's you know it's cheap shots but yeah I mean it's so the way the world works I guess but you know as I was saying it's pushing social media to
a big level takes a toll pushing business to a big level takes a toll but I'm also not a business social media and that's all I do I have a personal life like and I I live a really fun life and you know enjoy myself so to push the and also even athletically you know I do crazy like running three marathons in a a week in three continents so you know I think all of those things combined it's it's definitely a law on the plate but for me I wouldn't want it any other way MH
do you think in the future you'll move away a little bit from the social media and just focus more on the business yeah 100% yeah definitely as I said I think it's a social media makes sense in a time and a place and I think social media either it makes sense for your business uh which at the moment it makes sense for the business and I said most of the businesses that I have don't social media has no direct correlation on it and also I don't really promote ever like if you go look at my
Instagram I don't promote I literally sell something twice a year that's it there's two weeks in the year that I sell the rest of year I don't sell I don't do any sponsored posts I don't have any links in any bio go look at my YouTube videos you have links in the bio bro go look at my YouTube videos go look at my YouTube videos you will not find one link on a YouTube video except for those said the two times a year that I sell that I actually tell people about my product uh apart
from that go look at my YouTube videos there's no links not a single link no buy my here nothing I think that's also why I've had such good longevity you know I have conversations with people and they tell me I'm I'm very aware that I could make even though I'm I'm very blessed and I make more than enough money I make way more than I need I in terms of business from social media I genuinely I can see this from confidently from B my heart I leave $50 million a year on the table MH because
I don't promote or I only promote twice a year cuz I'm not in people's face all the time but that also I'm willing to do that because I know I want to have a long I want to have longevity in my career and you know I'll tell you off camera I think it's weird to like name drop and like that but the celebrities that are like raving fans I'm talking the best athletes in the entire world that are raving fans that hit up my DMs and it would I know it wouldn't be like that if
five times a week I'm like yeah guys so buy my this thing or buy my that thing and when I do sell that's the thing when I sell I try to make it entertaining like I try to like at least like spice it up or try to yeah make it fun for people so um yeah for for now social media makes sense but at a certain point I think it's it's definitely something you have to step away from yeah I wouldn't I wouldn't want to be like some of these YouTubers who have been on YouTube
for 15 years and and they're just just trying to stay relevant yeah yeah at a certain point I think it's also it's with football even I see certain football sometimes I look at footballers and I'm like I know it sucks to retire at 35 and I know you love this game but you would just be the biggest badass if you just pulled the plug now yeah like if you're like at the top of your game but you know what direction it's going in and you pull the plug I just think that's like the most like
baller thing ever what's uh what's the plans for the next couple years then listen I don't know things always change uh you know for me I definitely want to continue to grow my companies um and I'm not I'm a very good businessman I'm not where I need to be in the sense that I wake up and I have a lot of things on my plate but for example I still look at people who have I have friends of mine that have 400 companies and I I gen I I scratched my head go how the do
you manage all I don't understand like all of these corporate structures and this like I I don't get it and that's the next learning that I have for myself is going even deep in tap world because the thing is once you are welln and you have a track record in business and you have Capital you're and you have time it's very unlikely you don't hit a b you would have to be a real idiot not to become billionaire if you've have a track record you have quite a lot of capital and you have an audience
deals just fall in your lap Equity Falls in your lab you got the best of best offers because people would rather work with you than some other random company that uh rather uh some other Investment Group and other uh uh VC firm so I'd say growing that side of things and then yeah I think probably the next few years definitely become a father to be honest next couple years probably next next few years yeah obviously listen I grew up in a lot of areas of my life very quickly and I think honestly I'm I'm ready
for it now but yeah do you think you with everything that you got going on you can put enough time aside to be there I guess it depends on what your parenting style is I have friends of mine whose dads were around all the time like every single day would come back from work while this that and I had friends of mine whose parents would uh travel a lot and you or their dad would travel a lot for work and he'd go sometimes on you know multi-week sometimes even multi-month expeditions to do something related to
his business his line of work or this that and it's been my observation that my friends whose dad was gone for a large part of the year they've they have far more respect and they have far more admiration and I think they seem to prefer it because I just don't think it's the role of a father to sit and baby and coddle children 24/7 and I I do think you need to see your especially in their early years yeah no especially in their early years I mean really at that point there's there's no yeah I
I don't see a point so for me I think my role and my responsibility would be to make sure that my family is safe my family is taking care of and to make sure that I'm going out and in the same way you you know you ask me why I haven't you done podcasts I guess I have that same philosophy which is like let me go live some life cuz even if we did this podcast a year ago there's so much that I've learned in a year and there's so much that I've gone out and
I've had an interest in and I've had to learn these skills and develop these things and come back with a new Fresh perspective and if we do this again in a year which I'm I'm sure we will it'll probably be a totally different conversation and I just feel like that's the role for me at least the way that I would want to be a father is of course be a present father um of course be there for the things that matter and I'm not saying you know I'm going to be there two months a year
still be there for majority of the time but you know have no qualms about traveling for 3 weeks for work for something related to work um I saw a post or a Tik Tok where you said that you you missed not having a father or father figure to to speak to yeah that was uh last year at some point last year I you know as you said there's very few people that could kind of relate and I guess once again sometimes I guess you have these fantasies in your mind sometimes I started to fantasized for
a couple weeks last year I was like like I genuinely I love my mom Tois I I adore my mom you can't I can't tell my mom everything you know how moms are right like moms are there to like be a support but like you can't offload on your mom cuz she just she just she does number one she doesn't understand the really the full extent of things and by the way that could also apply for a dad as well um but yeah then she starts worrying and then now you're like your offloading has caused
even more problems you know that's why sometimes like it as a man you sometimes it's a little tough to even talk to your mom about things to full extent because yeah then they start worrying and now you have twice the problems um so at a point last year I started I just went through a couple week period where I was like like I really have no one I can talk to you know I really like I have no one I can call and I guess for me it's sometimes it's I do have people ask me
they're like oh is it weird you know not having a dad and for me it's weirder to have a dad like it's weirder that I like Father's day would be a weird concept to me or like the fact that like I have to call my mom and my dad is like a weird thing to me so I like the fact that it's basically just me and my mom uh but I went through this do you do you ever wonder where your life would have gone what direction it would have taken if you had been brought
up in this happy family with both parents who get along with each other uh I think do you think you would still have had that drive inside of you I don't think you have the same Drive no I don't think the drive is there cuz you either do out of inspiration or desperation and by the way there's some people who genuinely can do things out of inspiration I am not one of those people I'd say uh I don't think that's a bad thing either I think I'm a person that thinks very pessimistically and that I
like that like I that drives me like I like the fact that I'm I like being Ultra prepared for situations uh rather than like I have friends of mine that are like oh all work out I'm never like you'll never hear me say that oh all work out I know listen from um uh a spiritual level I do believe in the end it will all work out I do believe that but I think you know they'll be like they have a massive issue in their life and like I'll be fine like no it won't um
so yeah you know it's uh that's really all to say that when it comes to having a dad it's it it would be weirder for me to have a dad than than not have a dad you know I'm I'm just so used to it at this point and but there was a little phase last year where I was like I I craved it but as I said it's it was probably a fantasy more than anything because even if I did have a dad once again just because you have a dad doesn't mean that they they're
going to be able to help you and this is one of the I'd say this definitely one of the big advantages I had in life is I tell people all the time just because you have a dad that sometimes that can do more damage than it can uh benefit because if you it as a son you're going to take on some of your father's beliefs now some people take on 90% of their beliefs and some people take on 10% of their beliefs but if this sounds terrible but if fundamentally your father is he's trying his
best bless him he's trying his best but he's and most people are trying their best but he's just not a competent or inspiring person if he has he stuck in The Matrix if he has a shattered worldview if he has if he's been taught the wrong things then now you're learning the wrong things so I guess for me it it was the pressure of like I got to figure out all this on my own but the blessing of that is I had a clean sleep imagine if you if your dad was there and you were
like Dad I'm I'm dropping out of school you be like no you're not mate yeah no and the issue is you're going to take on I said listen with the whole c19 stuff like I really saw with my own two eyes it's like imagine if your dad is like forcing you to take these things and it's like yeah just I guess I just lost so much faith in men over the last like three four years like I truly have um that yeah part of that means that I I came to a conclusion a couple years
ago I'm like oh maybe actually it's a it's a great thing I didn't have a dad yeah well no without a doubt you're you're a good role model for a lot of guys who are lost and need somebody to look up to what advice would you give to those uh I guess the guys who have gone through a similar situation to you where they don't have the Father Figure in their life what would you say to them be very careful who your influences are uh be very very careful who your influences are what people you're
watching what people you're looking at because they I think it becomes especially Amplified if you don't have a father in your life the and I'm talking about the people online even the people you look at online start to become your like almost like your uncles cuz you don't really have that Father Figure to tell you oh no that's not the way this works son so I would just say especially if you don't have a dad in your life who like if you learn some stupid online uh whether that be once again when it comes to
relationships or business or worldview or whatever it is if you learn some stupid online and you don't have that father to put you in your place and be like M that's not how this works uh it becomes even more dangerous so definitely be very careful yeah who you're looking at on nice one so I think we're going to wrap it up um before I finish going to give educate a little plug I know you don't like to plug your own stuff too much but I'll do it for you go and check it out if you
want to what what is educate tell me Enlighten educate is basically master class uh I'm very product focused and product driven educate is basically master class for hard skills master class is amazing you know I think it's a it's a great platform but like I also don't give a about learning how to cook for $250 a year uh it's great like it's interesting but like at a certain stage you just need to learn core practical skills so educate is like master class for hard skills so we've got Educators that come on you know I'm in
there a teaching agency we' got Educators uh the top sales expert in the world uh who actually works in my company looks through tens of thousands of uh or 10,000 plus uh sales roles per year uh we've got uh my CMO who teaches copy writer and then we've got a bunch of other programs coming out so we've got guys like Jordan Welch who's here in Dubai right now he's coming on and doing a program inside of educate so basically just getting the brightest Minds in the entire world and giving you a full package of all
the best ways the the highest income skills that you can learn um and we do that for $125 a month first year paid up front and then from there rolling month by month can cancel anytime nice man thank you very much for coming on much appreciated and I honestly I keep thinking what is the 30-year-old IM man going to be like considering like everything you've achieved now at your age it's mental yeah who knows bro maybe I'll just like maybe I'll just be smoking weed every day and just surfing you never you never know yeah
awesome man appreciate you br thank you
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