what is the most amount of Revenue your channels have brought in in 1 month that would be somewhere around $320,000 I probably only spent around 4 to 8 hours a week managing all my channels wow you're living the life yeah today we're talking to Jake TR a millionaire that makes faceless videos for a living the second step to like what actually makes a good video is he's revealing things that he's never publicly shared before yeah everything changed when I got into all that controversy so yeah um don't have any friends I know you'll get a
ton of value from his advice I bought into the lie that consistency is all you need to do that cannot be further from the truth my name is Jake Tran I'm 26 and I run a few different faceless YouTube channels how did you get into that I always wanted to do YouTube but I started out like everyone else where I was just making videos with me on the camera but back then I was like 21 or 20 or something like that and I quickly realized that I didn't have any life experience to talk about on
camera so that's when I discovered that you can do videos where instead of basing it off of your personal experience and your life experience you can base it off of just stuff you research and you can make a really cool fais video where you just put b-roll on top of your voice over that way you don't have to be on camera and the videos I put out they're not limited by my life experience it's only limited by how much I research so I can research like a really cool topic like war profiteering and make a
video on it uh versus me talking about my experience with my career or something like that what channels do you run right now so I have my main Channel Jake Tran that's at 1.8 million subscribers uh my other channel is called evil food supply that's at 275,000 subscribers after just a little over a year so super fast growth definitely the fast fastest growing channel in that Niche and then our third channel is called how to get away with it it's a true crime channel that focuses more on like legal side of stuff how did you
know that you wanted to start doing YouTube it was always my dream growing up in high school cuz it was my main form of entertainment and I thought it was just so cool that you could you know make a career doing stuff from home just with a camera or in my case even without a camera just a microphone it was like very romanticized in my mind and it turns out to uh live up to the expectations okay so let's talk about your childhood what what were you like as a kid I was always super super
super quiet like that's just always how it's been I've never been a big talker I usually just listen in school I absolutely despise K through2 cuz I just never had any friends I was always a loner and I just never fit into any click like I didn't fit in with Nerds I didn't fit in with like the anime kids so I was just always alone how did that affect like who you are today I think it was like the greatest thing that could have ever happened to me because when you don't have friends there's naturally
less social pressure on you to follow the norm so that's why you see a lot of like successful people a of them were like usually loners growing up just because when you have a bunch of friends now you care about what they think now if I like do something weird or try to start a business they're going to like judge me but I didn't have any of that judgment around me just cuz I didn't have any friends so I think it was like the greatest thing that could have happened so if you can teleport back
to when you were 10 years old and tell yourself any piece of advice what would you tell yourself I would just tell the kid to just keep going cuz everything happened to work out if I went back and now I have like friends or whatever maybe life would have ended up differently so yeah um don't have any friends that's my advice what is the most amount of Revenue your channels have brought in in one month that would be somewhere around $320,000 can we break down how you make money with your faceless channels yeah so the
biggest Revenue stream is going to be sponsors where companies will pay multiple thousands of dollars just to have a 60 to 90c ad within your video my goal is to have every video sponsored because a video that isn't sponsored is just a waste of digital real estate in my opinion and with sponsors you can make a lot more money than YouTube ads YouTube ads is probably my second biggest Revenue stream the third is going to be our YouTube membership uh for my channel I set that up as you pay five bucks a month and you
get a private documentary every month that's too controversial to be posted publicly that Revenue stream is great because I get to make videos that I always want to make but probably won't get monetized and on top of that it acts as a really good way to make a recurring Revenue can you break down the percentages for each of those revenue streams I want to say sponsors is probably 40 50% YouTube ads probably like 30 40% and then the rest the YouTube membership how long did it take you to start making money with YouTube back when
I was doing like the face videos just me on camera I was making nothing for pretty much like a year I remember very specifically because YouTube ads they only pay you out once you reached like 200 bucks so it would take me like 3 months or something to make 200 bucks so for an entire year I was making $0 and looking back the biggest mistake I made was I bought into the lie that consistency is all you need to do like if you just be consistent eventually you'll just magically blow up uh that cannot be
further from the truth uh I believe consistency it's like the Baseline thing everyone needs to do like you have to be consistent but if if you just be consistent uh it doesn't matter if you post the same video a million times if it's a bad video it's still going to be a bad video that gets no views I just went for like a year straight without really improving my videos just posting the same thing uh I was being consistent posting every week or whatever just hoping that I would magically blow up and it wasn't until
I got a lot more strategic and systematic about like hey this is what I'm going to do differently for this next upload that I started seeing a lot more results so once you started making faceless videos how long before you started making like actual money once I decided that I wanted to make these faceless videos and I found a really good Channel idea that was different from everyone else's that hasn't really been done yet I started making those videos and I had my first viral video after third or the fourth upload and that just shows
the power of finding a really solid Channel idea because most people when they start you naturally want to copy the other channels you look up to let's say I copy one of your videos but I do my research a little bit better than you and I output a video that is like 10% better than yours you would think that I should get like 10% more views than you but people are already bought into your channel they already know your face they already know your thumbnails um so if my video gets shown on the YouTube homepage
next to yours even if I make the exact same title thumbnail even a little better your video is going to win every single time people are always going to click on yours cuz you have the name that people already recognize you have the little verified badge you have like 50 100K views on your video already even if my video may objectively be 10% better that would be my one of my biggest tips for everyone you have to really find a good Channel idea where you're not really competing against others uh you kind of carve out
your own little blue ocean can take us through like the first few years like when you hit your first 10K month 50k 100K it it went really fast so once I had that first vir video I started making a few thousand a month right away and then maybe like 6 months in probably like 10K a month and then I specifically remember getting up to like 20 30k a month a few months after that because you know Asian parents their dream is for you to be like an engineer or something or a doctor the max you
can make is like two three maybe 500k a year so I was like hitting that right away and my parents were just blown away and from there I believe I plot a little bit at 30k that was when I met my business Mentor Arvid Ali and that's when he taught me how to Outsource everything and scale up my content so I make more videos and that's when my income really exploded I spent the next year of my channel just Outsourcing everything writing all the SS uh growing the team and from there my income went from
like 20 30k a month to 100 150k a month 200k a month it was pretty crazy what does it feel like to go from not making that much to all of a sudden this much well when I was making like 20 okay I thought I was like the man I thought I was winning life was amazing but I was doing everything myself I was working like 10 12 hours a day to make these videos I was definitely going to burnout eventually if I didn't find a way to create a system that pumps out videos for
me but at the time I had pretty much every limiting belief you could have as an artist but he really didn't take my excuses so I started slowly Outsourcing each individual part of the business starting with like getting an audio editor that was the first hire I probably got a VA before that then I got an audio editor that takes that raw file and chops it up into the fin final voice over file once I saw that he was able to do it on his own just as good if not better as me that gave
me a lot more confidence to Outsource the next thing so the next thing I tackled was video editing that definitely takes up the most time again my videos are like you know pretty substantial so I was really hesitant on if this was even possible so instead of trying to just Outsource the entire video at once I specifically gave the video editor I hired the task to just edit the last 30 to 60 seconds of of the video once he was able to edit the last part of the video really well I slowly scaled him to
like the next 60 seconds and then eventually I hired a second video editor to help him out I kind of just kept repeating that process until the entire video production process was outsourced what does your team look like today like how many people do you guys have we have well over 30 it's pretty much everyone you can think of in the video production process researchers and writers thumbnail designers lots of video editors audio editors I have like some managerial people like someone who helps me with sponsors are most people in the US or are they
overseas almost all of them are international okay has that worked well for you uh it's worked incredibly well for me I think they work way harder than Americans you know Americans you hire and most of the time their goal is to you know work there a couple years and move on to the next to the next thing whereas if you hire overseas like this is their this is their dream they're super loyal talking to Jake I like how delegating was the main thing that basically took him from 30k a month to 100 200 300K a
month particularly hiring overseas personally I believe in overseas hiring so much that I started my own overseas staffing company which is called paired if you have a small to mediumsized business and want to save 80 to 90% on payroll costs while finding Superior Talent I'll leave a link down below to to my free salary guide it goes over typical salaries and the most commonly outsourced positions and hopefully you guys will find that helpful anyways back to the video what makes a good video why are your videos performing so well at the core of it is
again the channel idea I like to think of the channel idea as like the foundation of a house if you start on a rocky Foundation it's never going to work so the first step is finding a channel idea that has a new angle to it that no one's done yet and that sounds hard but it's actually pretty simple one super simple method is just looking at the niche you're going into let's say I'm interested in going to the Alternative Health Niche I want to look at all the big channels all the big players in that
Niche and I want to write down like literally write down on a piece of paper what do I like about these channels what do I don't like about these channels and what do I want to change what can I bring in from other niches on YouTube that other channels are doing to create my own unique Channel idea the second step to like what actually makes a good video is emotion so why do you take out your phone and pull up Instagram or YouTube It's usually when you're bored that's the psychological trigger people have to open
up social media and it's the same with YouTube so what notice is that every single viral video the one commonality they all have in common is that they elicit emotion of the viewer they take the viewer as far away from boredom as possible even if you look at your channel like the videos that go viral are the ones where you ask strangers questions cuz that like elicits a response out of viewers and it makes you like really engaged what is your formula for storytelling I kind of think of it like a movie where I start
with a super super strong hook and then and only then I set the foundation of like all the boring background information that we have to mention and then like rise to the climax as you usually a climax and then we have like a resolution at the end where we kind of like summarize everything so let's talk tools that you use in your business cuz I'm sure you use a bunch of software and platforms uh what do you use to run your your huge team and create all this content so there's really only two apps we
use to manage everything it's going to be slack and notion I've tried pretty much all the other major task management apps like clickup or monday.com I found notion to be the most powerful and the most flexible like I can just customize everything we organize all our videos and all our sponsor spots and everything in notion and then we just use slack to communicate for storage we use Google Drive what no frame or anything oh yeah we use frame we use frame. I to review edits for our people who are paid hourly we use Hub staff
to track hours what do your editors use to edit the videos Premier Pro Premier Pro solely yes for animations we use after effect also by Adobe okay so this is a pretty lean business in terms of software yes because I quickly realized that software can get really expensive really fast if you just have a bunch of apps would have been some key things you installed or implemented into your business that made a huge change I say one of the biggest game changers was partnering with my now business partner Rob Oliver so we just launched list
it's called evil goods and it's an all natural moisturizer made of beef Tallow and a few other natural ingredients like Manuka honey olive oil and a extract from the pot Margo flour so all natural moisturizer that's whipped up into consistency that is as satisfying to use as like toxic mainstream skincare products so as you can see it's branded underneath like the evil food supply channel to make this I started making it on my own but I decided to partner with one of my really good friends Rob Oliver who's a really big expert in building Brands
especially on Amazon and that has been a super big game changer partnering with him although I was able to create like a really good product on my own we're able to use his expertise and his operations team to run the actual business so we have a CEO in place now so I don't really do much and they're doing a way better job than I could have ever done if I were to try to do this on my own you are not afraid to partner up with people share Equity stuff like that so why going back
to when I was doing everything on my own I was like very stingy but once I got over that hurdle I saw just how much more I could accomplish if I just hired an outour along with partnering I'd rather have like a smaller piece of a bigger pie than me trying to spread myself so thin and like these days I literally just can't do more stuff like all my hours are taken up by like the various projects so if I were to try to like manage all the channels and run this as a CEO it
would be not a good outcome would you be willing to share some numbers about your new product it's only been I want to say like two three weeks of launching we've sold over a th units already so it's gr super fast and people are loving it and I'm very proud of it so that's a really smart way to like monetize a faceless channel right like you're building a product behind that channel yeah and there are so many ways to monetize and it really just depends on what fits your channel the best so for example with
the main Channel Jak Tren I don't have any physical products just cuz I haven't really found anything that really matches the brand of that channel but for the evil food supply Channel I thought this was so so perfect uh the benefit of this is it's already running on its own even without the YouTube channel so that's really powerful yeah so what what are your intentions in like the next 5 10 years with your businesses for this we want to just have a whole sweep of non-toxic alternatives to like everyday products for the YouTube channels probably
launch like a few more and just keep scaling up the team and popping out more content so what does a typical day look like for Jake train so once I started making money I looked back on my life and I thought about what really fulfills me and I realized that my favorite thing in life is just learning that's part of the reason why I love my channels because I just learn a bunch of new stuff but I love learning new skills so I kind of Orient my daily routine around that just learning new stuff I
take lessons for all sorts of different stuff every day I do mu Thai kickboxing I was doing boxing but I took a break from that and almost every day I do weightlifting I got a personal trainer in that mix I probably only spent around 4 to8 hours a week managing all my channels wow you're living the life yeah I'm happy to say that I get to kind of just do whatever I want every day I still like having a routine but every month I'll always travel I travel at least once a month and that's when
I get like more variety and I don't have a routine but when I'm at home I usually have like a pretty strict routine of like educating myself and stuff like that what is some unconventional advice that you truly believe well one of my favorite quotes is from John D Rockefeller Johnny Rockefeller was not the perfect man but you got to respect what he accomplished in business one thing he always said was competition is a sin so everything I talked about earlier about like finding a different angle to a channel in the niche you want to
go to all of that is centered around you not having to compete because competition is always a race to zero one of my favorite quotes from Peter teal the billionaire co-founder of PayPal and he said that all happy companies are different they all solve a different problem to create a monopoly in their Niche all failing companies are the same they fail to escape competition I applied that same principle to YouTube the way I think about it is all happy channels are different every channel finds a different angle to dominate and monopolize their Niche but all
failed channels are the same they fail to escape competition they always tried to copy the next guy and they're always playing catch up what is the best part about being a business own back when I was doing everything myself I was only able to pump out one video a week but now on my team I'm able to pump out like 12 something times 15 videos a month so literally accomplish four times more in my lifetime versus me doing everything on my own and on top of that while we're popping out more videos I'm doing other
stuff I get to pretty much travel and do whatever I want I think entrepreneurship and being a business owner is the real way for you to live a longer life even if you live the same amount of years as someone else you get to experience and accomplish way more could you also tell us about the lowest point you've had in your business career so far yeah everything changed when I got into all that controversy with my sponsor spots so like I mentioned before every single video of M sponsored so naturally eventually some bad sponsors creeped
into the mix that I wasn't super aware of that led to a bunch of like hate videos made of me and that was the first time like I never had a problem with hate comments but that was the first time like people were making videos about me calling me a bad person and stuff what did you learn from that whole experience um I learned that I definitely could have handled it better I definitely my response could have been better I made like a smartass Community post about it and I think that just made it worse
what I really learned was the truth doesn't really matter it's all about Optics it's all about the public perception because even though I didn't do any like intentional harm I didn't like intentionally choose these bad sponsors uh people were able to spin the narrative that I was like this terrible person I could have framed that better do you realistically think that anyone can build sort of what you've built absolutely because now is actually one of the greatest times in history of YouTube to start traditionally YouTube would only ever recommend really established channels really established videos
on the homepage cuz that's like their Prime piece of real estate so you guys show like the best videos but a few months back I started noticing that YouTube was recommending me a ton of videos from brand new channel with only like a few hundred views each so I think that's a super big shift in the YouTube algorithm where they're pumping new channels more than ever before so if there's ever been a time to start it's literally right now what would you do to start well first I would find the right channel idea like what
I mentioned before cuz that's the foundation of everything figuring out how I'm going to be different from from the competition so I don't have to compete The Next Step would be like finding the right video idea planning out the title thumbnail first before you start working on the video because the title thumbnail is so important obviously making the video and then publishing so not only have I applied this method of like finding Channel to the two other channels I've launched just to prove that it really works but now I have a coaching program where I've
taught over a th plus students already like the same methodology I used to launch new channels and like the First videos people are publishing they're like miles better than the First videos me or you have ever published like they're shockingly good and like one channel his second video has 72k views one student Channel I'm really proud of is called salt and pepper economics he went to a super Crow niche of like economics and like Finance videos or history videos he applied this framework I taught him on how to find Channel ideas and he created this
channel called salt and pepper economics where the videos are super unique and like shockingly good and there's countless other examples where brand new students that have never published a YouTube video before they're making like super big strides part of the reason is you know what I teach them another part of the that reason is that recently changed the YouTube algorithm so I think a lot of people that are watching this video they want to do something similar to you they want to build a business whether it be media whatever what resources do you have for
them that they can check out so yeah now I have a coaching program that teaches people specifically how to make faceb channels just like me where I walk through that you know same framework on how to find channel ideas and everything else that goes into making a Channel or making videos and I do have a quiz you know people can fill it out they'll be able to figure out if this is something they actually want to do like how much money they can make stuff like that all right that's been amazing thank you so much
totally thanks man I know many of you watching this video would probably want to build your own similar Channel just like Jake did and like we said right now the algorithm really pushes these brand new channels and new videos so it really is the perfect time to start since recording this video Jake actually kickstarted his new 5day program it's called The Faceless income fast start and basically in 5 days he'll help you find your next viral Channel idea set everything up get his personal framework for your video ideas monetize automate and even scale your own
channel this is all without having to actually be in the videos yourself or even do most of the work if you'd like to try it out I'll put a link Down Below in the description it'll take you to a page with a short video where Jake explains how it all works anyways thank you so much for watching this video I really hope you enjoyed it hope you learned something I absolutely love interviewing all types of entrepreneurs because we can learn so much from their stories make sure to give this video a like and also subscribe
if you want to see more videos just like this I do a ton of content about personal finance entrepreneurship and investing everything that help you live a financially successful life thank you so much for your time and I'll see you in the next video peace [Music]