How to List Your First Product on Amazon Seller Central 2024

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Travis Marziani
I show you step-by-step how you can list your first product on Amazon and I use Berberine Tea, our n...
Video Transcript:
I'm going to show you how to list your first product on Amazon and the first thing you need to do when listing a product on Amazon is to sign up for an Amazon seller account and you could go to sell. amazon.com and click sign up in order to register for your Amazon seller account once you signed up for an account you're going to log into that account and it'll take you to your Amazon Seller Central backend and this is what this looks like right here once you're in your Amazon seller account you're going to click
on these three lines up here and you're going to go to catalog and you're going to click on add products this is how you add a product on Amazon and when you're adding a product that you want to sell on the Amazon website there are two different options one is you can add a product that already has a listing that's already being sold on Amazon for instance if I want to sell this product I can see that it already has a listing on Amazon and in this case what we're going to do is I'm just
going to add this existing product to the current listing that is already on Amazon however if you want to add a product for sale on Amazon that is not already being sold on Amazon what you're going to have to do is create your own listing by clicking on this button clicking on start and later in this video I'm going to show you an in-depth tutorial on how to create your own Amazon listing and add a product onto Amazon that's not already being sold on Amazon now there are time stamps down below if you want to
jump to that section where I'll show you step by step how to create your own Amazon listing for a product that's not yet being sold on Amazon however first I'm going to show you how to add a product onto an existing listing and I recommend first watching this section even if you are planning on creating your own listing from scratch the things that I'm going to show you and explain in this next section are going to be very helpful even if you're creating your own listing from scratch and if you are selling a product on
Amazon that already has a listing the first thing you're going to do is type in what you're looking to sell in this case it's individual packets of athletic greens you're then going to click submit you're then going to find the listing that corresponds to the product you're selling in this case we're selling a single serving of athletic greens and so what we're going to do is we're going to select the condition and since this is a food product the only option is new however if you were selling textbooks or other products like that there would
be option for used we're then going to click on sell this product at this point we're going to fill out this information and the first optional step is you can put in a skew if you want you can leave this blank and for those that don't know skew stands for stock keeping unit and it's a way for you to keep track of your inventory in Amazon and for this you can put whatever you want so I'm going to put athletic greens packets then we're going to put the quantity and I have five of these packets
for sale so I'm going to put five here after that we'll put the price and you can make the price whatever you want but keep in mind if it's too high no one's going to purchase it and right now this product is being sold for $749 so we could put that or if we want our product to sell faster we could put it for $6.99 The Next Step is we already selected the condition type which is new after that we're going to go down here and we're going to select which fulfillment Channel we want to
use and when selling on Amazon there are two different options the first is you can select that I will ship this item out myself meaning when someone goes to Amazon and buys the product Amazon will let you know that you just got a sale and give you the buyer's address and information you then have to package up the product and ship it out to your customer this is called fbm or fulfilled by Merchant and I do not recommend this way of selling on Amazon what I recommend you do instead is what's called FBA or fulfilled
by Amazon and this is where you send all the products that you want to sell on Amazon's website into Amazon's warehouse and then anytime you get an order Amazon will pick pack and ship out the product for you now the benefit of doing this is it's going to make your product Prime eligible and Amazon has over 300 million Prime customers worldwide these are people that pay Amazon every year in order to be able to get two-day shipping and Prime customers prefer to buy Prime products in fact when you're selling on Amazon if your product is
prime eligible you're going to get more sales and in order to use the FBA program I'm going to select here and say that Amazon will ship and provide customer service now we're going to scroll down to the bottom and we're going to click on Save and finish and after that you're going to click on list as FBA and send into Amazon now at the end of this video I'm going to show you how to actually send in the products that you want to sell on Amazon so that you can take advantage of the FBA program
but now let me show you how to create your own unique listing and if you're new to the channel my name is Travis and I teach people on this YouTube channel how to create their own unique products and sell them on Amazon I think this is the best way to make money online right now if you're planning on selling on Amazon I do not recommend just selling other people's products I recommend creating your own unique passion product and selling that and in order to create your own listing we're going to click on blank form and
start now before I show you step byep how to do that I do want to make you aware of a couple other things when searching for products if you are selling a product that already is being sold on Amazon you can search by product ID and you can find the product ID for a product right here this is the UPC code which stands for Universal product code it's every product in the world has a barcode when you go into Walmart and you see them scan a product that is the UPC code so if you're selling
an existing product you want to make it really easy to search for that product you can type in the UPC code here or the Ein ISBN or ASA number and I'll talk about what all those different acronyms are later but you don't have to worry about that some other options when creating your own unique listing is if you're already selling your product on your own website let's say you have a Shopify website you can paste the URL in here and click on submit and Amazon will automatically use AI to create a listing however if you're
planning on selling a lot of items another option is you can use a bulk template and this allows you to upload lots of different products into Amazon using a CSV file and this is a more advanced technique it's something you don't need to worry about it's something I talk about in depth in my Amazon FBA program and if you are looking for a little bit more one-on-one help to starting your Amazon business there's a link in the description down below for you to join my Amazon FBA program which comes with weekly Q&A calls as well
as much more in-depth information on step- by-step how to create your own Amazon FBA business but now let me show you how to create your own listing so we're going to click on blank form and we're going to click on start and if you haven't yet make sure to smash the like button because this is the most in-depth step-by-step tutorial showing you how to add a product onto Amazon and today we're going to use a real example we're going to be using a brand new product I'm going to be launching soon called berberine tea and
I'll do a future video showing you how I found this product as well as documenting every single step of launching this product but the first question Amazon is going to ask you when you're listing a new product is what is your item name and this is going to be the title of your product on Amazon this is one of the most crucial parts of creating an Amazon listing this is what all your customers are going to see when they search for your product and find your product on Amazon in addition to that we're going to
want to make sure we include a lot of search phrases and keywords in this title and I'll explain what I mean by that but if you understand how to do that properly you can game the Amazon system you can get your product to the top of the search results and make a ton of money by selling products on Amazon but one really important thing to know is that your title is one of the most important parts of your entire listing when someone searches for something on Amazon all they see is a bunch of products and
what do they see with those products well they see the title the main image the price of the product and the number of reviews that's it so that's your chance to convince people to click on your product and I would say and I'll talk about this later the main image is probably most important thing but the title is a close second or third most important thing and here is the item name or the title that we use for berberine tea and we put berberine tea Supreme herbal Advanced metabolic and immune support antioxidant Rich all natural
ingredients 30 tea bags for holistic wellness and I'm going to explain exactly how we came up with that title and why we picked those specific keywords to go into the title later in this video and I've already talked about this a little bit but let me explain in depth more why your title is so important and that's because the way people buy things from Amazon is they go to Amazon and they search for products that they want to buy Amazon then tries to figure out what products on its giant platform are the most relevant to
that search but Amazon doesn't know what your product is about unless you tell Amazon what your product is about and the best way to do that is by including keywords in your title in your bullet points and in your description and when I say keywords I mean the things that people are searching for in Amazon for instance I've seen that over a thousand people per month are searching exactly for berberine tea so I want to make sure that the first thing in the title of my product is berberine tea that way Amazon knows that I'm
selling berberine tea and if someone goes to amazon.com and searches for berberine tea that Amazon should show my product as the number one product in the search results and something important to know is the number one product that shows up is going to get most the sales followed by the second place third place and fourth place product and these results are actually exponential if your product is not on the first page of the Amazon search results you're not going to get any sales now you might be wondering how do you figure out what people are
searching in Amazon and there is a tool called helium tan and you can use this tool for free or if you want to unlock more features there is a paid plan and I do have the hookup with helium 10 there's a link down below with a coupon code or you can use that link to sign up for the free account and I'm going to show you how to use that tool later in this video again we're going to do an in-depth analysis where I show you how I came up with that title later in this
video but the next step when selling a product on Amazon is you're going to select what product type you're selling which is basically what category your product's going to be sold in and Amazon has Auto selected herbal supplement but that's not close enough to where we want our new te to show up so we'll click select other right here and there are a ton of different categories appliances baby products Beauty and personal care all kinds of different categories and we're selling a te so we type in Te and Amazon gives us the category that it
thinks would be a good fit for our product after looking at them all I decided to go with this category right here T fruit and herbal tea herbal because I think it's the best fit of all the different categories that Amazon has suggested that we might be a good fit for now if you're not sure what the best option is for you you can look at similar products that are being sold on Amazon and figure out what category they're being sold in and the way to do this is if you scroll to the bottom of
a product's listing page it'll show you what category they're in and you can duplicate that you can sell your product in the same category there are some secrets with this sometimes you might want to list your product in a category that's a little bit not exactly perfect for your category if you think that you can become the number one product in that subcategory that's a more advanced topic that's something I talk about a lot more in depth in my Amazon FBA program there is a link down below for that if you're interested in getting some
mentorship from me teaching you how to sell on Amazon but once you figure out your category you're going to select that category and under that is a new box which is item type keyword and it's got that searching Direction automatically here from home and kitchen down to herbal tea where berberine tea can be found under that is a box where you can select does this product have variations as I mentioned earlier if you don't understand something you can hover over the question marks here for more information on any of these different fields but basically since
we're only selling one flavor of this product the answer is going to be no there are no product variations for this a product variation is if you have your product in different colors different sizes different flavors anything like that you would select yes for instance let's say we were going to have berberine tea lemongrass tea and a bunch of other flavors or types of tea then we would select yes that there are variations but again in this case we're only selling one product there's only one skew only one flavor only one anything so we're going
to select no no and then Amazon's going to ask for your brand name and if this is your product that you're selling you should put your brand name here even if you're using a different manufacturing company or even if you white labeled or private labeled a product if you put your brand on it you're going to put the name of that brand in this section however if you don't have a brand name for your product you're going to select this product does not have a brand name for now we're just going to select that even
though we do have a brand name for our product just to make this tutorial easy the next thing you'll need to fill out is the external product ID and you can select what kind of an ID you want to use this is important so your product is trackable throughout the selling process do you want to use an EIN a gtin a UPC code or an Asin now most people watching this video you're going to select a UPC code and UPC stands for Universal product code and just about every product in the world has a UPC
code as I mentioned earlier again this is the barcode that they scan at Walmart or Target now if you're selling your own unique product you need to go and buy a UPC code and to get your own UPC code you're going to go to gs1.org and select get your barcode and it used to be that you had to buy 10 barcodes at the same time which was around $250 which means that you could have a unique barcode for 10 different products but recently gs1.org has allowed you to buy just one barcode for $30 and I
highly recommend paying the $30 and getting a legitimate barcode now there are websites that offer fake or not so legitimate barcodes and sometimes those do do work there's I think websites like Speedy bar codes.com or something like that where you can save a little bit of money but I don't think it's worth it because you may end up having issues down the road so don't cheap out get a legitimate authentic barcode by going to gs1.org and once you get your barcode it'll add those numbers in here we copy it directly from our purchase on gs1
if for some reason you're selling a product that does not require a UPC code you can select I don't have a product ID and Amazon will make you apply for an exemption if your product does have a brand name you're GNA have to go through the brand registry process to let Amazon know that you actually own the brand that you are trying to list on Amazon and in order to go through Amazon's brand registry you are going to need to file a trademark and to file a trademark is actually relatively easy you can go to
uspto.gov it is going to cost you 250 bucks and once you file your trademark you can let Amazon know what your case number is and Amazon will approve you for brand registry or on the other hand you can just select this box and it won't show the brand name of your product on your listing but if you are selling your own unique product I recommend getting a trademark and adding your brand name to your Amazon listing once you're done filling out this information you're going to click on next the most important part of listing your
product in my opinion is the next following things that's the product description the bullet points and the images your description is a perfect place to write out a compelling reason why people should buy your product for instance for berberine tea we wrote elevate your health and well-being with our premium berberine herbal tea meticulously cra crafted to offer you harmonious blend of Nature's most potent Botanicals RT is not just a beverage it's a rejuvenating experience designed to support your metabolic Health immune system and overall Vitality one it talks about the benefits of our product and you
can also see that we've put in some of the different keywords in the description we put in things like Health immune herbal tea because we know customers are interested in these words and they're going to be searching for immune tea health tea herbal tea in Amazon so I'm going to show you how to create the perfect optimized title and bullet points for your listing first up you need to figure out what people are searching for in Amazon that they would find your product and want to actually buy your product we're going to figure out what
those keywords are and we're going to want to include those words in our title in our bullet points and right now I'm going to show you how to figure out what words people are searching for and how to understand which of these phrases you should actually include in your title and in your bullet points and this tool helium 10 is a crucial tool to use if you're going to be selling a product on Amazon because it's going to help you to figure out those exact Search terms it's going to tell you exactly what people are
searching for how many times per month people are searching for them and when you figure out what keywords you should be targeting you're going to add them into your title in your description and you're going to make a lot of money in sales again I have the hookup with helium 10 there's a link Down Below in the description where you can either get a free account or if you want to unlock all the features of this tool there is a coupon code that will get you a huge discount and once you sign up for helium
10 there's actually two different tools here that are going to help you to figure out about which keywords you should Target for your listing now really quickly here I'm using the term search phrase and keyword interchangeably they mean the same thing back in the day we used to call it a keyword but it just to make it easier a lot of times people will call it a search phrase because it is the phrase people are searching for in Amazon and one of my favorite tools to help figure out what keywords we should Target is the
magnet tool the other one is cbro and the way that the magnet tool works is you type in what things you think people would type into Amazon in order to buy your product I think berberine and tea are the two main things that people are going to type into Amazon in order to find our product because we are selling berberine te so we type that in here and berberine te has over 1,200 searches per month which is a great sign there's over a thousand people per month that are searching exactly for our product and what's
even better is if we go over into Amazon and we search for berberine tea there are no products being sold that are berberine tea there's a lot of berberine supplements but there's no berberine tea so if if we create this product and sell it those thousand people per month are going to want to buy our product so we're going to want to make sure that we put berberine tea in our title as well as we're going to also want to make sure we include this in our bullet points it also turns out that people are
searching for berberine over 220,000 times per month people search for tea over 130 times per month and we can see people also searching for support here so let's see here and immune support is searched for over 9700 times per month so you can see that we have a good idea of a product that a lot of people are searching for but the other thing that this tool does is it actually gives us other ideas that people might be typing into Amazon that we might want to include in our title and our bullet points now not
all these keywords are relevant but you can go through and you can try to figure out which ones are the most relevant to your product that you're going to want to include in that title and your bullet points and by going through all the different options that helium 10 gave us we ended up coming up with this list here and let's look over some of these keywords here and I actually had a member of a team my assistant go through and find some of these keywords and honestly some of these are good and some of
these aren't so good so I'm going to show you which ones are good and which ones are bad so berberine is obviously a good one and I would actually say berberine tea that's the main thing that we're targeting uh next up is herbal tea that's also pretty good it's very competitive we'd probably want to get a little bit more specific and try to figure out something that is not so competitive because there are thousands of different companies trying to compete with herbal tea metabolism is too generic imune support antioxidant organic's a good thing for us
to include um because our product is going to be organic so we're going to want to make sure we put that in there blood sugar now now we're getting to something now see here is why this is important you have to understand your product this why I always tell people if you're selling a product you're passionate about you're going to have more success the big thing with berberine tea is it actually is to help regulate your blood sugar and so we know that and we're going to want to figure out what else are people searching
for related to that and supplement is one thing because people are typing in berberine supplement we don't have that here we should put supplement on the list cardiovascular so generic um that's not something that we're ever going to show up in the search results for health generic Wellness generic now these are cool buzzwords that we can use detox I mean maybe weight management maybe I mean it's still a little bit too generic glucose there we go that is a keyword we're going to be targeting because if someone's searching for glucose in in well if they're
searching for glucose maybe glucose regulation would be a better thing here digestion energy way too generic cholesterol to generic caffeine free yeah our product is caffeine free are we going to rank at the top of the search results for caffeine free no but that is something we can include in our title so here's an idea of some of the different keywords that we wanted to Target now some of these are better than others obviously and now that we have our keywords that we're targeting what we tried to do and I had my assistant do was
incorporate these keywords into a title that's how we came up with this title here now originally for the title my assistant had berberine Supreme herbal tea but that's not the best way to do it if we're really trying to Target berberine tea we want to put that as the first two words in our title that's why I changed it to berberine tea Supreme herbal supplement now another trick that you can do when trying to figure out what keywords to Target is look at similar products to yours now we're not a berberine supplement but let's see
what berberine supplements are putting on their listing for instance this product they put high strength berberine so maybe that's something people are searching for we could look if high strength is important they also have HCL we should probably figure out what HCL means maybe we should include that in our listing as well and they have from the Himalayas maybe maybe that's something that people are interested in on the other hand we see here glucose support so that's something people are searching for they're searching for glucose support we're going to want to make sure we include
that as a keyword so you can get ideas by looking at similar products for example these people aren't selling berberine tea but they're selling Bine products they're selling something that our customers would be interested in now that we've crafted our title Amazon has an idea of what our product is all about and if someone searches for berberine tea they know that our product is obviously berberine tea so now that we've done the title let me show you step by step how we're going to do the bullet points because it's going to be a similar process
but it's going to be a lot more in-depth but a huge mistake that new Amazon sellers make when writing their bullet points is not highlighting the benefits of their product let me show you now the bowl of points that we're going to be using for berberine tea and you can see here we included a specific formula that you can copy and use for your own product these are the bullet points that my assistant came up with and I'll show you what's good about these and I'll also show you how I would improve them so first
off they start with 100% natural and organic ingredients that's great I really like the fact that there's a number here 100% natural and organic ingredients but for the first one I think we need to include bourine tea as the main thing again we want to hit Amazon over the head with the idea that our product is berberine tea so I would change this to make berberine tea be the first two words that are in our first bullet point I do like that it says Source from pristine environments but maybe we should say Source from the
Himalayas if that's true for our product I need to double check that that's actually true our bourine tea is made with the highest quality all natural ingredients ensuring Purity and potency in every sip so that's good it's giving a strong emotional feeling to the customer it doesn't really talk about the benefits yet though I think we talk a little bit more about the benefits here metabolic and immune support infused with the power of bourine known for its Remarkable Health benefits including supporting healthy blood sugar levels improving cardiovascular health and bolstering the immune system again this
is a very common beginner mistake right here we kind of talked about the features we didn't really talk about the benefits we should talk about it's going to give you more energy it's going to help you to maintain your weight it's going to make it so you can eat more sweets without spiking your blood sugar but even there we talk about supporting healthy blood sugar levels that's not really a benefit why no one cares about supporting healthy blood sugar levels what they care about is the benefits of that now that is debatable because this is
an example where a lot of people are searching for something related to supporting their healthy blood sugar level so that's okay antioxidant Rich Blend no one's really searching for antioxidant Rich Blend that's not a good keyword for us to put I would say instead blood sugar support could be a good starting keyword caffeine-free Wellness that's okay eco-friendly packaging that's okay one thing that we didn't do here that I always like to do for my bu bullet points is include a bullet point that says 100% money back guarantee I like that to be my last bullet
point so people know that if they're not satisfied with the product they can get 100% of their money back now here's a secret every product on Amazon has a 100% money back guarantee that's one of the things when you buy products on Amazon you can always return the product but by explicitly saying that it's going to make people feel better so these keywords could use a lot of work but you can see how my assistant tried to include all the different keywords here here that we're targeting let me show you now instead improved bullet points
and you can use this formula for your own bullet points but once you have your bullet points finalized you're going to paste them in here and then you'll click on add more and you'll put the next bullet point in after that and you'll do this for all five of your bullet points once you're done with that it's time for one of the most if not the most important section of your entire listing and that is your product images as I mentioned earlier in this video when people search on Amazon the first thing they're going to
see is the image of your product you really want to make sure you have a high quality image that's going to stand out for instance when I search for berberine in Amazon look at all these different listings here and to me the one that stands out and it is the best seller is this product look all these other ones kind of look the same they're kind of boring they're kind of generic this looks premium and that's why it's also one of the most actually that one's a little bit more expensive but it's one of the
most expensive ones and it's one of the best selling ones and so many people overlook this part of adding a listing onto Amazon but I promise you you need to pay attention and get this right or your product could end up dead in the water before it's even launched and if you capture people's attention with your main image they're highly likely to click on your listing instead of your competitors so you want to make sure that you have the perfect main image that's going to stand out and to create a perfect main image the first
thing you want to do is have an image that's going to perfectly match what people are searching for for instance about a year ago I launched a product that was targeting people that want high caffeine tea so what I did is I took the product packaging and in Big Red Letters put high caffeine tea I also made it so that this packaging stood out if you look at the competition when you search for high caffeine tea they're all pretty boring this was the only one that was premium and I put black packaging since I knew
the background of Amazon's white I put black packaging red letters and I really made it so it would pop and for this brand new bourine tea product we're going to do the same thing we're going to put bourine T in big letters right on the front of the packaging we want when people are searching in Amazon for them to see this and know exactly what our product is and know that our product is the perfect fit for them also when you search for bourine tea you can see that all the other products being sold are
more soft colors whites and pale pinks and yellows we can guarantee that our bourine tea packaging will stand out because it's big bold package which will grab the customer attention and it stands out compared to our competition so for our main image we're just going to be showing the product packaging the front of the product packaging and to upload your main image you're going to click right here on upload and you're going to select the image that you'd like to use in addition to your main image you can also add up to eight other side
images and you want to make sure you add as many images as possible for your product because when people are buying something on Amazon they can't pick it up they can't physically hold it and the only way that they know what it's like to own your product is by looking at all these other images so this is a chance for you to really sell your product and convince people to buy your product instead of your competition and some examples of photos that you should use for the other images is to always show a graph or
a chart showing how your product is better than the competition when Mina first launched his brand he made a huge mistake with his images that cost him over $10,000 because he posted some really low quality images and he lost so many potential customers so I don't want you to make the same mistake now the next section here is the product details and we're going to get into the nitty-gritty details here so really pay attention so you don't miss anything the first question Amazon asks in this section is who is your manufacturer this is basically asking
you who is making your product and you can put almost anything here so we're going to put treatyourself tea and even if you're using a different manufacturer you can put the name of your brand or yourself after that the next question is number of items and if we hover over the question mark here for more information this question is basically asking us how many identical items the customer is going to receive per unit how many of the product are they going to get in this case the customer is going to get one pouch of 30
teabags so even though they're getting 30 teab bags they're only getting one pouch so we're going to put one next it asks for special ingredients and Amazon does prompt you with a limited list but none of these here apply so we'll type in Bine pretty self-explanatory why that is a special ingredient in RT after that it asks us is the item heat sensitive no in this case our product is not heat sensitive but if you are selling something like chocolate it is heat sensitive or a frozen item or something like that there's also temperature rating
we'll put ambient room temperature here then we've got flavor and from this list we'll choose nutmeg it's a limited list but that's pretty close then for the ingredients field you'll just put in a list of what ingredients are in your product the next question is is it caffeinated and ours is caffeine free a lot of the questions that it's asking us right here are specific for a consumable tea product but you might get prompted with a different series of questions depending on what type of product you are looking to sell on Amazon the next question
asks is about the form factor and the form factor refers to the physical size and shape of your product and for this I'm just going to put bag because it's a bag of teabags next up it asks for the unit count and for unit count it's basically a way for Amazon to calculate how good of a deal your product is so depending on how you measure your product this could be in ounces if you're selling 16 ounces you'd put 16 for this and you would indicate ounces in our case we are selling 30 teabags so
we'll put 30 and then teabags the next question that you're asked to answer is is your product expirable and the answer is yes in this case because there is a limited shelf life on a product like T it's a consumable product and by law you do need to have an expiration date however if you were selling something that isn't consumable something that is shelf Sable you would put no for this for instance with AJ a student of mine someone I partnered with on a product called cocktail cards his product is made from cardboard and paper
it never expires so in that case he would put no here then for a product expiration type we'll put expiration date required that one makes the most sense for us in this next section for shelf life we'll put 365 I actually think my expiration is longer than that so we might actually do 2 years or over 700 days but if your expiration was around one year you'd put 365 saying that your product can stay in the Amazon fulfillment center for about a year before it needs to be thrown out or returned to you after that
it asks for unit form and we're going to click teabags next we're going to answer some questions about our product and one of the first questions it asks is what is the skew and skew stands for stock keeping unit and you can put whatever you want here this is just an internal identifier meaning it's just a code that you have have that only you are going to see that if you imagine if you had thousands of different items you'd probably want to have code names for all those different items you don't want to just identify
it by the title so you can put whatever you want here so that when you see that skew that code you know what product it is so for now we're just going to put bourine as the skew I actually don't think this would be optimal it probably would be better to do something like bourine T 30 count or to even shorten that up a little bit next up Amazon's going to ask you how much quantity you have of the products that you're going to sell and this is only relevant if you plan on doing fbm
or fulfilled by Merchant if you're going to be selling the product yourself because if you are going to be doing FBA and you're going to be sending the units that you have into the Amazon warehouse they're going to know how many units you have however let's say you only have 100 units Amazon's going to want to make sure and take down your listing once you sell 100 units because you're not going to have any more units to sell so they got to make sure that they stop offering your product for sale it's also going to
ask you the condition type of the product you're selling and for most people selling products on Amazon it's going to be new however if you're selling used things like old textbooks DVDs or things like that you are going to put used or whatever condition your product's in Amazon's also going to ask you what price you want to sell your product for now I recommend pricing your product at least three times more than it cost you meaning if you're paying $10 per unit to your manufacturer I would sell that product at a minimum for $30 because
you're going to not only have to pay for the cost to manufacture your product you're also going to have to pay for all the Amazon fees and that usually comes out to be around a third of whatever your sale price is because there is the 15% fee just to sell on the Amazon platform plus the Amazon FBA Pick and Pack fee now it's not always going to be a third obviously if you're selling a product for $100 and it's a light product it's probably going to be closer to 20 or 25% but generally speaking at
a minimum I like to price my product three times higher than whatever it costs me the higher you can price your product and still make sales the better because that's going to mean more profit margin for you and I generally recommend looking at other similar products looking at what price point they're at and try to price your product a little bit higher than your competitors and that's counterintuitive a lot of times people think that you should price your product lower but the truth is most customers when buying something on Amazon they want the best product
they don't want to just save a couple bucks now it depends on what kind of product you're selling in this case we're selling a premium product we're selling the best product and this is what I always recommend I recommend selling a premium product a passion product when you're selling on Amazon and if you're selling a premium passion product you can sell your product for more which means more profit for you and keep in mind a lot of people are always going to want to buy the cheapest thing but there's a certain percentage of the population
that's always going to want to buy the most expensive thing because a lot of people assume that the higher the price is the higher the quality of the product's going to be so we're going to put $28.99 as our price because this isn't a lowquality brand of liptin te this is a premium product that's going to be helping people out there's also list price and this is how much the cost of your product usually is now it doesn't mean exactly how much you're selling it for it's almost like theet retail price but now we get
to an important question and that is what is the Fulfillment channel of this product and fulfillment Channel we've talked about this throughout this video it's basically means are you going to ship it out yourself doing fbm or are you going to ship the products into the Amazon warehouse and Amazon's going to ship it to the final customer after they make the purchase and that is as I mentioned called FBA it'll also ask you is the package level orderable what this basically means is is the package that you're creating a listing for is it something that
people can order and for us and most people watching this video we're going to go ahead and select yes if you're selling an ebook or some downloadable content then you'd select no once you're done filling out your bullet points another question Amazon asks you is is there any kind of a mandatory cautionary statement look through these different examples here and see if any of these apply to your product if none of them apply you can click on no warning applicable but there is a secret I want to share with you to help your listing get
discovered by more customers before we click on Save and finish there are some more options that are all hidden that a lot of new sellers miss all you have to do to get those other options you can click on all attributes now you don't have to add all these attributes but here are some of the secret hidden gems that I highly recommend doing because by filling these out it's a golden opportunity for you to help get more sales for your product and one of those fields is to always fill out the offer start date as
sometime in the future ideally you're going to pick a specific day and you're going to make a big launch for that if you don't fill out this field as soon as your listing gets approved it's going to go live on Amazon and the problem with that is you're not going to get a lot of sales from day one you need to have a specific date in the future where you're launching it and on that day you're going to send out a ton of emails you're going to tell all your friends to go buy it Amazon's
going to see this and see that you're getting a ton of sales from day one and it's going to put your product higher up in the search results and the higher up it goes in the search results the more sales you're going to get which is going to create a Snowball Effect where you're going to get more and more sales but this only is going to happen if you select an offer start date in the future and do a big launch this is something I talk a lot about in my Amazon FBA program the passion
product formula I show you exactly how you can create a launch group build up an email list get an audience of people that are going to buy your product from day one it's one of the biggest secrets to success that most Amazon sellers aren't doing if you're interested in that there is a link to that down below another key thing that a lot of people skip is the keyword section and this is gold you need to go in and you need to add keywords to your listing these are backend keywords you're basically telling Amazon exactly
what searches you want your product showing up for and one huge mistake a lot of new Amazon sellers make is they get excited to launch their product and rush through the shipping process leaving them to run into inventory problems and if you run out of inventory on Amazon Amazon can Blacklist you they can ban you they can make it so you won't get any more sales so before I show you the rest of the steps of listing your product and one crucial part of listing your product on Amazon is actually sending your product into the
Amazon FBA Ware W house and I'm going to show you quickly how to do that before I show you some other things that you should know about listing your product on Amazon and in order to send your product that you want to sell on Amazon into the Amazon warehouse you're going to go into your Amazon Seller Central account you're going to click on inventory and manage inventory find the product and click on the drop- down click Send and replenish inventory and warning make sure that your ship from address is correct so for instance if you're
shipping directly from your manufacturer put their address if you're shipping it from your house put your house address and this is especially true if Amazon's going to come pick up the packages from your house now depending on how you're sending your inventory into the Amazon warehouse it may not be as critical that your ship from address is correct but if you're sending an entire pallet of your inventory into Amazon you're going to want to schedule it so one of their trucks will come pick it up from your Warehouse or your house in which case this
address is extremely important then you're going to select your Marketplace which in this case it's going to be the United States and for most sellers out there you're going to select the United States then under packaging details click create new case pack template a case is a box your product will be in so our case or box of berberine tea will have multiple units inside Amazon requires that all side of your case are under 25 in and a full case has to weigh less than 50 lb you'll then fill out the name the unit count
in sizing here in our case we'll name it berberine te and we can fit about 50 units into a box and the dimensions are about 12 in x 5 in by 4 in with a weight of around 5 lbs click prep category and see if this applies to your product if it's liquid or fragile or any of these here uh then you're going to want to click one of these but berberine te doesn't require any extra prep we click on no prep needed the last thing here is labeling the units with an FN skew an
FN skew stands for fulfillment Network stock keeping unit so it's basically a barcode that you're going to put on your product letting Amazon know that it's your product and what the product is if you're you're going to be printing the fnq onto your own packaging or your manufacturer is going to be printing it on slash putting the stickers on your packages or your you yourself are going to do this then you're going to want to click on seller here but if you want Amazon to sticker your products with the FN skq you can click here
to have Amazon do it but there is an extra fee then we're going to click on Save and put how many boxes of our product we're going to be sending in which in this case is how many cases so since our case holds 50 units of berberine tea and we're going to be sending three in we'd put three here for a total of 150 pouches of berberine tea next thing is to print your fnq labels and it'll give you a couple options here select what works sizing wise and you can buy sticker paper off Amazon
print out the labels and attach them to your product with the FN skew but as I mentioned you can always print the FN skew directly onto your packaging for instance with berberine T instead of printing on the UPC code we actually printed on the FN skew which saves saves US money cuz we don't have to print and put stickers onto the packages then you're going to click on confirm shipping select the date and choose between small parcel delivery in less than truckload with buring te we're doing small Parcels since we're only sending in three boxes
that total 150 pouches it's not enough for an entire pallet if you're sending in an entire pet then you're going to select less than truckload and if you select this as I mentioned Amazon will send a truck to your house to come pick up the pallets since we selected small parcel the next thing that we're going to have to do is select a shipping service and Amazon's almost always going to be cheaper they have the hookup they have the best deals the best rates so you're going to want to select on that and click on
accept charges in confirm shipping now you're almost done you just got to print your box labels and there are two a UPS label to track your package and the Amazon FBA box ID to track your package once it gets into the warehouse please confirm all details and that both labels aren't covered up in the box or it will cost a lot of money to try and fix down the line from there you can either have UPS come pick up the boxes or you can drop it off after that you can click here to track your
shipment but keep in mind it can take three four sometimes even up to 6 weeks before your inventory is checked in and you're going to be able to sell and I go into a lot more detail about this entire process in my Amazon FBA program the passion product formula but I have a free gift for you for making it this far in the video I created an 8 Hour completely free Amazon FBA course that you can get just by clicking right here it's the most in-depth and comprehensive YouTube video about how to sell on Amazon
FBA it's completely free all you have to do is Click right here and I'll show you step by step how how you can create your own Amazon FBA business so click on that video I'll see you in the next video and thanks for watching
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