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welcome back we are so thrilled to be back with you let's feel that energy wo yes drop one word in the chat let us know how you're feeling right now we want to see it I'm fired up I don't know about you I am fired up excited excited ooh I see excited and bold that means they're really excited fantastic awesome great phenomenal beautiful energized this is what the time to rise Summit is all about welcome back everybody welcome back it is day two I don't know about you but I didn't sleep last night I seriously

was so fired up from yesterday and then I went into the Facebook group and watched her stories and I was just like get me back to day two in case you missed it yesterday my name is Renee Marino and I'm your host your teammate your running buddy for the time to rise Summit and back in 2020 I came to the hardest point in my life facing a lot of loss shifting careers and that's the same time that I said yes to attending Tony's first virtual event just like this and through that event my life was

transformed and it's such a gift for me to be able to be standing here knowing that I was sitting right where you are and now I get to support you on your journey so give it up for yourselves right now give it up for each other give it up for Tony hello VIP hi Lara welcome back everybody well all those Smiles wow well we have a beautiful day for you we have a lot to get to but first I want to do a check-in let me see a show of hands let me see in the

chat who did their hash newstory in the Facebook group yes when I tell you you had me just in in a I have been watching your stories thank you we want to honor you for showing up and playing full out this is what it's all about stepping outside your comfort zone that's where the beauty of Life resides that's where transformation begins so keep showing up for yourselves because that's how you win prizes and we're going to be giving away more prizes tonight we're going to get be giving away the last tickets to Unleash the Power

Within but remember yes you have to be here the entire time to be able to win those prizes so who commits to staying the enti time let me see a show of hands let's see it yes I have one piece of news that I have to share we are so excited we just found out that a 100,000 new Beautiful People joined this Summit just from yesterday yeah yes and what this shows us now think think about this there's over 1.2 million of us gathering together for the time toise summit which shows us that there's something

pulling us all we are meant to be here and we are meant to rise together and that's what we're doing and today we're talking about expanding our identities and your identity is who you believe yourself to be and who you believe you're not and so many of us have not Revisited our identities in a long time or maybe ever visited those identities so today is going to really open up your hearts and your minds and we have a very special guest we're going to hear from the lovely Sage Robbins woo yes now you know how

we are we don't do anything without energy so we're going to get those quick movements in just three minutes Tony is standing by he can't wait to see you all I'm going to bring out to the stage his very dear friend who has been working with him over 25 years an expert in physiology this is who Tony trusts to get his body ready active and he's going to do these exercises with us that Tony did today as well so help me welcome to the stage the founder of posture X Brian Bradley you are amazing guys

let's here it for let's go B's killing it all right today I want to talk to you about a couple things I know that we're into a new year people start thinking that I'm going to the gym I remember watching Tony on Facebook a week ago and we're making all these decisions about going to the gym we're making all these new New Year resolutions I got to do this stuff and then we don't so I'm here here to tell you we're going to give you a little bit of an unfair advantage and I have a

couple pictures to show you so maybe we can get the first one popped up there I have a picture of a young man doing a push-up position in the gym and he's thinking I can hold this thing for five minutes when his back's rounded over like this that doesn't serve you when you move your body into a new position which these exercises are going to do I'm going to run you through another one here again a quick exercise then we're going to wake up that room again looking at that if you make that small change

and you do the exercises your making a decision for yourself for your future self remember that let's go to the second one this is the position that I want you to get into I actually found this guy on a phone call with his hips bailed like this complaining a back pain on the phone and all I did was pigeon toe his feet we make that change and there's a huge difference and the payoff is better growth less work better Roi on the effort that you're putting in the gym and that's what we're looking for that's

why you're at this event so let's get everybody to stand up remember get out of that chair built by the lowest bidder and uh here's what we're going to do with our feet this time we have a couple seconds here so just check where your balance is if you close your eyes where's your balance left to right front to back mine's on my left ball of my foot and maybe all over my right a little off from some of the sports that I play but here's how we're going to change this I want you to

take your feet and I just happen to wear these chicken leg socks for those of you that go to the gym and don't get any growth yes they're beautiful I want you to take those feet turn them in 45° kick that heel out and then I want you to take your hands and interlace them at the back of your head so now your knees are pushed back your feet are pigeon toed hands on head elbows back I want you to hold that for 30 seconds and start thinking about when you're holding this start thinking that

what's this crazy guy asking me to do but a 30 to 60c interrupt to sitting which everybody calls sitting is the new smoking sitting is the new cancer all that we don't we definitely don't agree with that let's look at it from the standpoint of sitting is a sport why don't you train for it by getting your body to be able to handle whatever chair you're putting that hip and butt into so keep it held you have about 10 seconds left keep this held it should be a little bit less tight now I see that

somebody has one arm up there yes I know if your other arm's not working so well it's okay to do that until we get it back that's all right this is a reset for your upper back and your pelvis because next we're going to make you guys run a little bit and then the gain is on the back end so come on out of this relax turn your feet back to normal Shake It Out close your eyes where's your body weight from front to back left to right it should be completely different way more balanced

and now we're going to put it to use so here we go we're going to run 15 seconds per side is all I'm asking 15 seconds and when you do this you can just have shredded all I do is buy the shirt you guys are actually working out let's go are you ready wake it up set go as fast as you can turn it on turn it on Welcome to the greatest abdominal exercise ever Lara speed it up girl let's go I see you five 4 3 2 1 switch legs 15 more seconds and then

we're out go let's go get ready it's day two turn it on let's go 3 2 1 see you guys later let's rock this thing give it up for Brian everybody all right when we say play full out and I say take notes like crazy this is my notebook this is my day twoo from when I was sitting where you are so I'm telling you it's time to play full out as we bring out help me to welcome the one and only Tony Robins he we doing with how we all doing out there and to

see all your smiling faces let's wake it up 1 2 3 shake the building your right come on oh oh yes get yourself a high five or a virtual high five go for it nice and when you sit down just for a moment make that energy go strong in your chair go for 20 seconds wake it up in your body there even in your chair make a little noise while you're doing it wake that body up yes well good morning welcome back to day two the time to rise to rise up past our past past

our limitations to rise above our past stories I got to tell you last night I was so touched reading again all night long all of your videos and all some of you decided to write what your old story was what your new story was how many of you read other people's posts and were inspired by them as well I'm curious make a little noise out there if you did what I said before it's so true you change your story you change your life cuz your perspective you know right your narrative controls what you're going to

do do and what you're not going to do the way you think the way you feel what you'll notice what you'll appreciate don't change your story it's a challenge and there were so many great people that were so vulnerable and I really think vulnerability is power because it's where change comes from people are not looking for Perfection none of us are perfect in fact I think Perfection is the lowest standard of all because there is no perfect right so when you say I'm trying to be a perfectionist what you're really doing is trying to prove

that you're really committed but all you do is beat yourself up about not being at that level so there was just so many extraordinary vulnerable shares and so many people that had insights about the truth versus what they told themselves and you could see the freedom that was brought but there's also some people still like I I actually left a message like I don't 3:00 or 4 in the morning for about 8 minutes a video I made for one woman because I just felt her desire to change but she her story of her past was

I don't know probably 4 minutes 5 minutes and her story of her new story was maybe 20 seconds and even in the middle of it she pulled things from her past and brought it forward so one thing I want you to make a note of say the story doesn't really have impact a new story doesn't unless a new state comes with it a new story only has impact if a new state comes with it so when she was talking about this she was still in the state of having talked on and on about what happened

in her childhood what happened in relationships what happened in business what happened with her body and by the time she's done she my news story is and her shoulders are down and her her voice was like this and so the new story had no impact so we need to shift not only the story but the state now most of you did that automatically your new story lifted you it created a compelling Future IT shifted the way you look at things how many got some really nice changes out of yesterday in the feedback you got from

the different parts of yourself ladies and gentlemen awesome and I really encourage you to continue to use those Arch types if You' got something you're struggling with you can write it down on paper what it is and then get up and put yourself in each of those States your Warrior State your magician your lover your Sovereign and have them tell you the answers cuz so often people say well I have this voice in my head that keeps saying I can't do it or you're not good enough I said well yeah that's right because that's the

voice of the personality running the show time to change personalities there's another part of you that is confident there's another part of you that knows you can find the way how many of you have a part inside of you that knows you'll find the way or you'll make the way Make Some Noise if you know that's inside you ladies and gentlemen but if we don't select that part of ourselves and put it in charge especially when we're dealing with difficult situations then look there's a part of me that would you know could go back and

feel sorry for myself and my childhood all those things if I let it I don't let it be in charge you have to decide which part of you is in charge which is what today is really going to be about because today there's the glue that holds the story together and that glue is something called identity and we're going to cover that today but just as a quick recap and hopefully all of you are here I know we have some about 100,000 additional new people today it's pretty wild so welcome if you joined today but

yesterday we talked about several things we talked about everything as patterns right that if you start realizing that it's not something wrong with you there's just patterns some serve you some don't serve you and once we recognize a pattern we start to use patterns instead of letting them use us or even create new patterns that's when our life really changes and we talked about the seasons of life that you have to do the right thing at the right time planting in Winter doesn't matter how hard you work and so we have to understand where we

are and now right now most places in the world are in kind of a mental winter emotional winter but winter doesn't last forever like we said no war lasts forever no economy lasts forever no you know no anything no no one what the biggest problem you have will not last we all heard the phrase this Sho this two shall pass it's absolutely accurate so we need to make sure that we remember that there's these patterns and we can learned how to take control those patterns and then we spent a little time yesterday on how to

create a breakthrough how many of you really excited about creating some new breakthroughs in your life different areas of your life right so we said and most people look for a breakthrough first by going to how to do it how do I change this and the problem with that is if you've never done it before your brain doesn't know how and so it tells you I don't know how your brain starts to say I call it the tyranny of how if you ever done this I'm going to go make this happen I'm going to achieve

this goal and then your brain goes who are you kidding right who's ever had this experience right so what we're looking for here is to put ourselves in a place where we can get ourselves that sense of certainty long term and order to do that we can't start with strategy because what's holding you back is usually a story a set of beliefs you've told yourself over and over and over again until you believe them and feel certain about them and what will change all that is if you start by changing your state it's state change

first then you come up with a great story and then the strategies that you need will either you already know them and you'll start using them or you'll find them or if there is no way you'll make a way that's the power of what we talk about in terms of these breakthroughs and then lastly to give you a way to do that we did the arch types and the arch types is really being able to put yourself in those States so just for a second even in your chair go ahead and touch where is your

Warrior do you remember just let's activate it before we begin where's your Warrior Touch where your Warrior is the color of your Warrior and then make the sound of your Warrior right now Full Tilt in your body go for it make the sound of your Warrior that's it that's it the Unstoppable one the one that'll push through make the sound of your Warrior again go that's it awesome awesome and you can check in in the morning go Warrior what do I need to focus on today and you'll get a very different answer than from the

others shake your body out in your chair just shake it out so a different state okay go to where the magician you learned yesterday where does your magician live touch the area where your magician lives wherever that is for you notice the color of the magician make the sound of the magician go ahead make the sound of the magician feel your magician awakened even before we begin today why not have all the parts of you awakened make the sound of the magician again Feel The Magician's inner smile that knows it's so easy it all can

change in a second just change perception change focuses it's all there that's it perfect okay now shake your body out a little bit wake up your lover where's your lover Touch where the lover in you resides wherever that is for you breathe into that part of you feel the color that you associate to the lover like it's flooding your whole body and then make the sound of your lover so it feels awakened make the sound of your lover out loud go ahead beautiful beautiful take the sound of your lover again and feel your lover Fully

Alive fully awakened ready to play ready to go for it that's it that's it know that your lover is still one of the greatest strengths of us all your lover knows what to do it's very different than the warrior or even the magician all right enjoy that that and then gently shake your body out now Touch where your Sovereign lives wherever your Sovereign is for you touch that area and make the sound of your Sovereign that's it that's it see the color of your Sovereign everywhere make the sound of your Sovereign once again go ahead

make the sound of it again that's it feel it feel it that's beautiful feel the strength of your sovereign feel the guidance of your Sovereign feel the faith and courage of your Sovereign that's done it all already it knows it is already done now we're just going to guide you towards it feel the power of your Sovereign and then open your eyes but feel like all of them are awake now they're all available to you remember I talked to you with Conor McGregor was like I went in right before the fight we just activated all

these so they're awake once you've started to use them they'll be available and how many of you found yesterday they were coaching each other a little bit when you asked them to I'm going to give each other feedback right so remember when we get stuck like we feel like we can't handle something it's because we're only using part of our nervous system and these Arch types are just different states of being and when you go into them and you use all of them it's like using all the different parts of your nervous system and you're

not going to be stuck when you have everything available that's what it's really all about so what are we going to do today today's focus is on this topic of identity that's the first half and we're going to take a stretch break and then we're going to come back and we're going to focus on relationships because the quality of your life is the quality of relationships intimate relationships business relationships but how do you create that passion that energy that aliveness how do you re wake it up how do you end arguments so you don't have

to argue and you're still authentic we're going to give you some very cool tools today this going to be a fantastic day I can promise you but let's start with this concept of ident in fact let's identity is a form of belief to be clear so what's a belief first of all beliefs create and beliefs destroy if you believe something's impossible or you believe something absolutely can be made True the only difference is this thing called certainty so if you want write down what a belief is a belief is nothing but a feeling of absolute

certainty feeling of absolute certainty about what something means a belief is nothing but a feeling of absolute certainly about what something means so if you say to me you know I believe I'm sexy you are absolutely certain you're sexy if you say I believe I'm not sexy you're absolutely certain you're not sexy and by the way whatever you're certain about your brain will support let me show you what I mean by that as a simple example I want you right now and it may not work cuz you're in this room all the time I want

you to look around the room you're in right now and notice everything you can see that's brown brown anything brown brown brown brown look behind you look around you there's there's other people there brown hair brown clothing brown skin Brown anything look for anything Brown okay you got it close your eyes I'm going to give you a test now tell me everything you just saw that was red raise your hand and say I if you're seeing a lot more Brown than red in your head ladies and gentlemen okay now open your eyes and look for

red look for red look for red anywhere you can find red search for red you got to find red somewhere where's your red how many found more red this time raise your hand and say I now why did you find more red because write it down seek and ye shall find that's not my idea that's several thousand years old but it's true in fact listen to me seek and ye shall find even if it's not there many of you saw things that aren't there Tony what are you talking about all right let me ask you

a question how many of you saw B called it brown just so you could have some more scores out there ladies and gentlemen how saw burgundy and called it red just so you could have another red let me St my hands right see my point is when you believe something you will color things to match your belief if you think somebody is a liar a manipulator they could be the nicest person in the world but you'll take what they're doing and you'll see it through a different light and turn it into that if you think

that person is a beautiful soul loving and warm you'll find goodness even if they're doing something challenging and the same thing with yourself it's like if you know we have different levels of belief we can have General beliefs like you meet somebody and I come along here and I meet somebody on the screen here let's say I meet over here and I look at uh Paula here hi Paula there're in the green tank top nice to see you right and I look over her and I see her while we're participating and I watch her and

I notice wow I noticed a child comes in I noticed the Gog comes in I noticed that she's super loving to everybody around her she's super warm let's say I've observed her for a period of time time well then we tend to make up a belief about that person also known as an identity and I might say wow she's a generous person oh she's a great mom oh she's really a loving soul will those beliefs affect the way you interact with her a little bit or a lot what would you guys say this is a

lot this is a little bit what would you say yeah a lot no question about it but what if I looked at her and look at look at her doing that fake smile that manipulating she's not but if you believe that you look at her she's look at the way she's doing that look at that smile she got over there I know she's trying to manipulate me she's not to manipulate me she'd do anything get what she wants now none of that is true but if you believe that that was Paul was a manipulating would

that affect the way you interact with her a little or a lot a lot right so your beliefs about another person are more powerful than even what you think they are and I'll prove it to you what if you had think of a great friend you have somebody's a real dear dear dear friend and imagine if you would that that dear friend one day treats you really mean really harsh now you're going to feel hurt maybe angry because that's what's behind anger is hurt but if you can't resolve things because you got to go to

a meeting or they got to go to a meeting or something what will you probably do later in the day most of you if you believe this person is your friend and they love you and they care about you you will rationalize their behavior won't you you go they're probably having a bad day how many of you have ever having a day where you hope someone rationalized your behavior Make Some Noise if you know what I'm talking about right right so what I want you to understand is that your belief about the person is more

powerful than even their behavior you will find a way to rationalize the behavior similarly if you think this person's a liar and a cheater and a manipulator and they treat you real nice what's give to be the first thought in your head what do they want want how many follow this Make Some Noise if you're with me on this so the identity you hold for a person controls all your relationships and by the way how many of you have ever had a a wrong or a negative identity about somebody and then you got to know

them and what you believed about him was total BS and you felt bad about it make some noise if you've ever had that experience right so make a note a belief is a poor substitute for an experience a belief is a poor substitute for an experience but we respond to our beliefs as if they're absolutely real in fact that's the challenge in our society today people have a certain belief they see the world through that filter and someone has a different belief sees the world through a different filter and they all both think they're wrong

it used to be that like we agreed to disagree we still love each other today like people don't even want to go to have you know lunch or dinner or holidays with someone has a different political view it's so ridiculous right it's just it's just an extreme we throw in our pendulum of course it's going to have to balance out at some stage but my larger point is this beliefs create and beliefs destroy they create the opportunity or they destroy it they build the relationship or they destroy it they make you move forward or they

make you pull back in fear all that is based on beliefs but the most powerful belief of all is identity and here's why I'd like you to jot this little note down identity is the most powerful force shaping your personal identity shaping your life in other words identity identity is what shapes the way we think the way we feel what we do what we fail to do identity is the power that's shaping your whole story my friends some of you try to change your story like the woman I described but she didn't shift her identity

she was still the victim from you know she was growing up in an environment where her mom gave her up and then her adopted mom didn't treat her the way she deserved or she felt or was mean and then she stacked all of these identities on I'm the person that has been wounded and the wounded person tried to create a new identity or a new story for the future and there isn't one for a person who's the victim she wasn't trying to be a victim she was honestly trying to push herself forward that's why I

respected her so much why that's why I gave her some coaching but still she was stuck in the old identity how many follow what I'm talking about here say I write this down identity is the most powerful force in the human personality identity is the single most powerful force in the human personality and what is that force that force is the need to stay consistent with the way we identify ourselves is the most powerful force the need to stay consistent with how we Define ourselves controls our life more than any other force on Earth in

other words the belief you have about who you are is more important than what you hope to do you would say I have this goal I want to this but if your identity is I always come to the edge and pull back then that's exactly what you're going to do because the only way we know how to make decisions how would you know how to decide something if you don't even know who you are in fact when we talk about some people you know around age 40 sometimes 45 or 50 some people have what they

call an identity crisis where they start to question everything they used to believe about themsel about their life about their business their career their family their relationships everything and it looks kind of wonky but I I want you to know this is a natural process it seems more extreme for some people than others but most people go through a period of time five six seven years and then doing something they've committed to and then they tend to question like is this really what I want to do I've done this for so many years is this

really how I want to live is this really who I want to be with is this who I want to be who's had these questions before who's had this experience ladies and gentlemen and a lot of people freak out about it but it's part of the natural process of personal Evolution you don't need to be freaked out about it I've dealt with millions of people so the pattern is clear everywhere on Earth it doesn't matter what culture you're in this is a human thing we go for a period of time four five 6 seven years

could be eight or nine or 10 everyone's different but somewhere between five and seven years to most people if they commit to something and then their brain starts to question and when you question a belief when you question what you've been believing you induce doubt and that's useful cuz if you have a negative belief it might be time to start questioning it see if you said to me Tony your best friend here John you think he's your best friend but he's lying behind your back he's taking advantage of you my responsib be you're you're totally

mistaken John's my friend right identity but if five people tell me this is what John's been doing I might start to go is John just manipulating me and the minute I asked the question I'm no longer certain remember a belief is nothing but a feeling of certainty about what something means well if you start to question it you produce doubt now with doubt you're uncertain now you're not sure how to respond so our goal here is let's see if we can uncover the power of your identity by the way identity in business we call brand

and when you build a brand in a business and by the way when I say a business how many you again own your own business so I get a feel give me a thumbs up if you would if you're out there outside a little noise there such a huge percentage of my audience sure but if you don't run a business and you want to get a raise you want to move up what's going to determine whether you move up or get that raise more than anything else is the brand the identity you have amongst the

team are you the person that always leaves early are you the person that always finds the answer are you the person that runs over other people are you the person that collaborates and makes it happen so the beliefs about you and a company will determine whether you move up or not your brand your brand if you own a business determines whether people do business with you I mean I I'll give an example the powers of brand but first I want you to get how powerful a belief is your beliefs are the controlling force in everything

you think do feel and experience and most of us didn't select our beliefs so part of what I've done for decades the reason I created my Unleash the Power Within event anybody's been there in fact yesterday one of the women one of the people I called on shared about her experience when I asked her what changed her life I didn't know that been the event but it was this thing we call the Dickens process and it's about a 3 and 1 half hour process we do that basically finds your most limiting beliefs how many of

you have some beliefs that intellectually you know better but they still get you they pull you back Make Some Noise if you can relate to that in some way so those beliefs we know better but they're like in us so that's why you know this is something it takes you know two or three days to prepare for and then we do three and a half hours 3 hours of but at the end of it these beliefs are out of your body they're not just intellectually gone they're no longer there they're decimated and that creates a

freedom for you to become something new you anything you've ever done how many have ever done something that you're not proud of that perhaps you hope no one will ever discover and you'll never do again who's ever screwed up in some way like this say I if you beat yourself up about that like how could I have done that let me give you a little clue you couldn't have done anything else based on what you believed at that time if you believe this is the only way if you believe the only way to keep your

security the only way to have love the only way to break through the your behavior may not be really great based on a belief if it's an A belief that's limiting so our beliefs control everything but the most powerful belief as I said is identity we've got to stay consistent with identity so I'll give you an example how many of you out there because by the way this is why I want to talk to you about it today to change your life you change your story but for your story to really change your identity's got

to change that's the core controlling force of a story make sense and if you want lasting change like the reason I put the 4- day event together and that is it's a conditioning process of changing beliefs and changing identity so it's in your body you're not thinking about it it has to be something that you goes beyond just intellectual understanding or you know you'll understand it but you'll still go back to the old approach once again so for us here's an example how many of you used to smoke cigarettes and then one day you stopped

and you've never got back who here raise your hand or give me a thumbs up if you're at home there in the chat box okay great so if I came to you the people that said I used to smoke and I don't smoke anymore if I came to you and said would you like a cigarette would you say what brand is it no you would say no I'm not a smoker notice the language of that no I'm not I'm not one of those so jot down we know who we are two ways we know our

identity by who we are and by who we're not right I'm not one of those that's part of how you define yourself now what's interesting about identity is most of us are living in identity right now instead of beliefs about who we are and what we're going to do or not do how we're really going to live that often is in conflict with our goals we have this big goal but our brain doesn't think we can really get there and if we don't change the identity you aren't going to get there it doesn't matter how

hard you work at it because your identity will sabotage you let me give you a metaphor if we set the temperature in the room you're in right now at let's say I'd say 71° and the temperature in the room drops from 71 down to 68 65 somewhere around 62 degrees who knows what's going to happen well something in the computer is going to go whoa whoa whoa whoa right you're a 72 deger what are you doing here at you know 62 in other words think of seven think of this metaphor as we have a set

point an identity of who we think we are it's beyond what we want very often right but it's who we think we are this is who I really am I want those things but this is who I am that's the conflict and if that was a metaphor for 72 degrees was the metaphor for 72 degrees is how much love you can take in and be comfortable because it's what you're used to or 72 degrees is how much you're going to earn not what you want to earn but what you're used to earning your comfort zone

your identity is your comfort zone or 72° is you know where you're supposed to be let's say for you intellectually or that's how you interact with your kids or how much you connect to God it's this level you get it but if that level drops 72 68 62 there's a point when the heaters kick on and go this is not good enough who's ever felt like things got so bad that you woke up and said now this has to change and you didn't go any further who's done this Make Some Noise if you know what

I'm talking talking about that's cuz you hit the bottom part of your identity and so what happens is the heaters kick on and say get your button gear lose that weight make this thing happen do something like that and push and push and push now some people when they get down there they try to push and they run out energy intellectual emotional energy or physical energy and then they just drop down and lower their set point and those are the people whose standard of Life keeps dropping but most of us push back up we heat

up up and we get back up to 72° but you know what happens sometimes sometimes you start getting on on a roll you get through the flow of things and all a sudden you're doing better than you expected 72 74 78 82 88 92 degrees and all of a sudden the brain goes hey hey hey what are you doing up here at 98 degre you're a 72 deger you don't belong up here you're an impostor this is not who you are and what happens the first thing that happens is the heater stop you stop growing

you stop going for it and if that's not enough the air conditioners kick on to bring you right back down to where you think you deserve to be who here has ever gotten to the edge of what you thought was your great goal in life and business or relationship and then right as you got near the edge you sabotaged it you did something stupid that messed it up who's done this Make Some Noise if you know what I'm talking about now if you go to some pop psychologist or someone like that nature let say oh

it's your subconscious is you know sabotaging you no it's not your subconscious is just keeping you within your own current identity and the way to change it is expand your identity if you expand your identity you'll change everything remember identity is the controlling force in everything you do if you see yourself as an overachiever and I come by and want to try and sell you a Toyota Corolla you're not going to buy it it doesn't matter if it's the best deal on Earth cuz that person who thinks they're the best wants whatever they think the

best is they might think if they're have a green tendency they might go I'm a Tesla if they're not they might say a Ferrari or you know a Rolls-Royce or a Bentley or whatever it is they don't want that car but if I go to somebody whose identity is unpractical they go why the hell would I be so stupid even if I have the money to waste that much money on a car that's pure ego and stupidity that's the answer for someone with a different identity who's more pragmatic how many follow the difference here say

I and by the way if you're in business right if you work for anybody you you must know what their identity is if you're a marketer if you're in sales if you're anything people don't buy products they buy identities why does one woman buy you know a Louis Vuitton purse and spend $5,000 or more for something that really costs about $40 to make well another person goes to Kmart and gets a purse and and goes I think this is awesome I paid 19 bucks for it is one right one wrong no they're both buying their

identities we all behave consistent with our identities so if you want to change your life longterm hear me now the whole secret to long-term change the thing that you saw we did with Stanford is because we get people to truly change the conditioned identity they have and I don't tell you who you're not supposed to be who the hell am I to tell you that but I help you figure out what it is you really want and then lock it in and we lock it in with a new set of beliefs that make it happen

so that's what I mean when I'm talking about identity now think about this as an example as well if you look at anybody who like finds a way to succeed like a Tom Brady if you know football here in the US if you're overseas you probably don't think that's football we call what you do soccer and I know it's football for a bunch of you over there but the truth is in our country best quarterback in history in his identity I'm the comeback King I could be down by 10 points in the fourth quarter and

there's only two minutes left and I'm going to find a way now he doesn't always but it's belief who I am does that that's who I am that's what I'm called to I'm made for those moments that's a very different belief than someone's like holy how am I going to get this done can I really get it done those two people are going to not one's going to maximize their capability may not always win the other one's clearly not going to if you look at somebody like Lance Armstrong and he has a mixed reputation today

because of using drug use but he was one of the greatest athletes in history but you know he amped himself up which which a lot of these players did but why did he do that well if you know Lance and I know Lance personally he's actually a really good guy and understands the giant mistakes he's made and he's redeemed himself I believe and what he's doing these days and how he's giving back but the bottom line is you got to remember this is a guy that was diagnosed with cancer now his belief is I'm a

winner I find the way to Victory no matter what this is who I am so when he got cancer and they imagine someone says to you uh you have tumors uh in your lungs you have tumors in your testicles and oh by the way it's kind of inconvenient cuz you ride a bike for a living and you have tumors in your brain I mean most people like I'm dead but Lance's thing is no I find the way to Victory I'm find the way to health and sure enough he built this whole you know concept of

being strong and transforming and he beat cancer throughout his whole body well that belief that I find the way is why he also said find the way to be number one in the world which include doping um you know and Justified it because other people are doing it as well so whatever we believe in our identity we are going to do so we have to be very conscious about what identity we create for ourselves because here's what happens have you ever had something you said you're going to do you needed to do and you get

right at the edge of doing it and you pull back because you're afraid of failing or you come up with some excuse and then you procrastinate and then you're supposed to do it again and you promise yourself you're going to do it and and you don't follow through again well if you do that five or six times after a while you don't want to beat yourself up all the time so you develop a new belief I'm a procrastinator but once you believe you're a procrastinator you're going to find Brown everywhere right you're going to find

reasons to procrastinate because it's who I am you're never going to achieve what you want but you're not going to feel as bad because that I'm just one of those so you have to be so careful so write these key words down whatever you attach to the words I am whatever you attach the words I am with enough emotion and with enough consistency you will become I'm going to say that again whatever you attach the words I am with enough intensity and enough consistency you will become remember we said yesterday if you tell a lie

big enough long enough loud enough sooner or later people believe you that was gobl for Hitler you know most of us are Hitler to ourselves we tell ourselves a limiting story a limiting lie a limiting identity belief over and over again until we believe it and once you believe it you find support for it you see the brown everywhere even when it's really beige how many follow the metaphor here say I so to go to another level within ourselves we got to be able to be in a position where we redefine ourselves now how do

we Define ourselves in the first place how does that happen I'll give you a great example during the Korean War more American uh uh soldiers were turned by the enemy than any war in the history of America when I say turned where they started to support the other side how do they do this well people assumed that they did it with the leverage of pain like abuse and beating people up until they just break well everyone will break at some point if you torture them enough that's why torture doesn't always give accurate information not to

mention the fact that it's inhuman but in North Korea they had a different strategy the Communist North Koreans would bring a soldier in and instead of like harassing him or beating him up or berating him made him sit down they have him in isolated cell all by himself so he can't communicate with anybody else he's there for days and days and days his mind is going they finally call it him there's a lot of fear in him they bring him in he's filled with fear which by the way you got all kinds of biochemistry firing

off when that's happening and he's hanging on he's he's going to commit he's only going to tell his name and his serial number and his position position that's all you do if you're a soldier you've been trained and the guy says Hey relax you know we're not here to beat you up look man we didn't come to your country and invade you you guys invaded us but we think it's just because you don't understand I mean in our country we have a different system it's called communism but it's so much more fair than your country

I mean you got to be honest we're not here to beat you up we're not attacking you we're not dropping bombs on you you're doing that to us and why because we have a different system because everybody's employed we provide a job for everybody that's what communism is and they go on and on and they're just and this goes on for hours they give them a cigarette they don't give them anything too good they just make them feel comfortable and they talk for hours and hours and hours and hours and what happens is after 8

9 10 11 hours the brain conscious mind filter kind of disappears because you're tired and the subcons is more available and then gradually they simply ask them questions as the person worn out again they've not been mean to them once there's no threats they just say man come on we're going to be here all night can't you just admit something simple like the truth like you have people living homeless in your country everywhere we have no homeless everyone has a job I mean can't you just acknowledge that fine fine okay so you you have a

job people do something jobs aren't great may not be great but there's no one there's no one out being homeless fine all right that's true I'll give you that they go okay let's write that down what do you mean write it down just write it down come on it's the truth isn't it and what they do is systematically slowly ask questions and when they ask questions they get people to be nodding their head yes yes yes and by the end they've written a paragraph or two about how the Communist system is so much more fair

than the capitalist system and then they say okay well go back to your bunk no problem and they send them back real nicely and then they read the person's essay over the intercom system so all the other soldiers now when they finally get out what the hell are you doing did they beat you up you don't look have any bruises on your face what what I mean what did you really sa that well and the person has to figure out there's like a stalt in their mind and they go well well yeah cuz it's true

in that moment their identity changed they suddenly shifted and they did it by just getting them to do something something different than they believe so write this down the way we judge our identity is by our consistent actions and there's only a problem with that my friends how many of you think can a can a mean person be nice at times yes or no give me a little feedb of course I can can a nice person be mean yes or no but here's the problem if you get in a state where you do something mean

over and over again after a while I'm a mean person becomes your IDE identity and then that's all you see and that's all you behave or I'm a kind person it could be a positive entity or a negative identity we judge ourselves by our actions but here's what is really important when I'm dealing with other people and I have you ever been around somebody and they did something and you thought to yourself what the hell were they thinking who's had that experience Make Some Noise if you know what I'm talking about have you ever said

or done something and after you said or did it thought to yourself what the hell was I thinking okay well well when people do things like that it's because there's a behavior that can happen in the moment we get into State we get angry we get sad we get whatever but if that happens enough times we start to think that's who we are I'm my behavior and it's not true so that I don't don't judge other people so I can help people I've had to learn to shift this and here's the belief I developed people

do the best they can with the resources they have people always do the best they can with the resources they have now when somebody acts mean that's like the only resource they know how to deal with when they're uncertain right I I just know they're doing the best they can in that state and most people are not in a resourceful state but you get somebody in a great state they communicate well you get in a great state they're a different person so we have to be so careful about the identity that we link for ourselves

just based on our Behavior how many of you have maybe labeled yourself with some negative identity elements because of some Behavior you did in the past that wasn't so great makes some noise if you know I'm talking about so if you and I are going to break free we got to separate our behavior from who we are as a soul as a spirit and everyone can do stupid or dumb or sometimes bad things but part of the the track of Life the hero's journey of life is not you start out perfect and everything's wonderful let

me let me describe a story or a movie to you tell me if you want to go to this movie here's how the movie starts the person who who is the main character the main protagonist is really healthy really happy really successful they have a great family they have a great career or Mission and they're living life fully that's how the story starts now as the story continues about halfway or third of the way through the person's healthy and they're happy and they're strong and they're in love and they have great relationships and they have

an abundant life and it ends with them healthy and happy and abundant who's going to go to that movie nobody why because we want drama and what is drama it's conflict conflict but you know what conflict is not always bad the conflict between the wind and the water outside my house here creates things called beautiful waves right conflict can sometimes be a good thing but we don't want as as much conflict inside ourselves because then we take two steps forward and one step back and the biggest conflict is I want something but my identity says

I'm not worth it or don't deserve it or I'm not enough or people will judge me or something else where you have beliefs that are in Conflict so again that's why we spend so much time in the events going through this but for today what we can do in a short period of time is we can look down and we can say okay how have I defined myself up until now and how can I change it and I'll tell you how I did it for me when I was 17 years old my mom chased me

out with my knife Christmas Eve a little scary but again I I never thought she'd stab me but I still wasn't going back in that house right I was like okay I'll take the clothes on my back I'm out of here I'm going to deal with this as I told you I slept the first night on the hill and then it rained then I moved into this laundry room of a friends and then I had this tiny bit of money I don't remember what it was like I don't know 19 20 21 bucks whatever it

was and so I decided I got to feed my mind and so I got to I got to read I got to do something cuz I was feeling so depressed and I was in that place where uh I hope you've never been where you wonder whether you should still be around as a human it was not being dramatic but that's what it felt like to me it felt like the end of my life my family was separated from me I had no money had no place to live you know everything was destroyed and so I'd

been to this you know kind of like spiritual bookstore once that was about 14 15 miles from my home so I took several buses got to this bookstore took my cash and looked around for one book that I could invest in to make it and I found this book called The Magic of Believing by Claude M Bristol and the magic of believing and I picked up that book it was one of the first books I read of this type and in that book it talked about the power of belief obviously and how to condition your

mind it's not enough to believe something intellectually it's getting it in your body and he used to say you know in this book he talk about you know writing on your mirror the things that you want to believe and remember and looking in the mirror and seeing your face and and reading those things over and over the repetition he talked about the power of not so much affirmation but what I would call incantations what's the difference between affirmation incantation well affirmations when you go I'm happy I'm happy I'm happy I'm happy and your brain goes

BS your brain says you're not happy but when it's an incantation it's when you engage your whole body it's like you know you're not just thinking it you're speaking it aloud you're engaging your nervous system that's when it's an incantation and then you repeat it again and again and again so I read this book I started writing the mirrors I started doing these incantations and so forth and then I was working as you know a janitor cleaning two banks in the middle of the night in a place near Pasadena California place called San Marino right

where those fires are now in LA and these two Banks and I worked as a Jan of the banks because I was in high school I'd take buses there cuz my mom kept my car took me about you know an hour and a half almost two hours to get there because you got to go through three different buses but when I got there I wasn't paid by the hour I was paid for results and I was good at it and so I cleaned two banks in much short period of time and I I love connecting

people I'd write notes to the people from the janitor and stuff leave candy canes at Christmas and stuff I loved what I did and i' come finish at 2:00 in the morning and then I'd get on the 2:15 a.m. bus and make my way home till about almost 4 in the morning and then sleep for 2 and a half three hours and get up and go to school it was brutal so one night I clean all the banks I'm excited I got to get home I'm exhausted I'm standing outside there waiting waiting for the bus

and you know it's 2:15 in the morning 2:00 in the morning there's no no cars coming by 2:15 goes by no bus 2:20 no bus 2:30 no bus now I'm starting to panic I know when I can call my if I could go a straight line not through buses it's about 16 miles to my home how the hell am I going to get home and then a car pulls up sees me standing at the bus stop the guy rolls down his window and says hey buddy didn't you see there's a bus strike it started midnight

tonight bus strike yeah no bus is coming I said thanks a lot and then I stood there like what the hell am I going to do and it was one of the most powerful days in my life cuz what happened was I first used anger to be honest right my mom kicked my out kicked me out so I was like I'm going to run home now I never even run three miles much less 16 miles but I'm going to run home I'm going to run the whole way and so but well I'm going to do

it with incantation so I started running I was I will show you I will show you well and anger as a fuel is really powerful for a few minutes but it doesn't last 2 and 1 half hours of running right so quickly I started changing fuel I started thinking okay I'll do an incantation every day and every way I'm getting stronger and stronger every day and every way I'm getting stronger every day and every way I'm getting stronger and stronger every day and every way I'm getting stronger and strong I'm shouting this at 2:30 in

the morning run along the streets here and then I go every day I'm feeling healthier every day I'm happier by the time I made it six I made it 15 and half miles laugh half mile I walked and most I ever running my entire life and it taught me what was possible but by the end of those two and a half hours roughly of doing this I was a different person this Tony Robins guy it's me but I created him I didn't have that certainty before I learned to push myself like that so I literally

train my brain remember whatever you say I am to I was go I started getting to I am strength I am love I am joy and I do it over and over and over going how many of you have ever made the Fatal mistake of going to Disneyland or Disney World and getting on a ride called It's a Small World After All who's made this fatal mistake knows what I'm talking about you know what I'm talking about that freaking song they play it in like 160 languages over 10 minutes when you leave that freaking song's

in your head for three weeks so what I did is I built a new song in my head of who I am and when it's different to say I'm going to be bold or I'm going to take action versus I am bold and you put yourself in the b in your body that feeling that experience and locking it into your nervous system now I know it sounds TR sounds like just affirming I believe affirmations without discipline are the beginning of delusion I'll say it again affirmation without discipline is the beginning of delusion but I'm not

talking about affirmations I'm talking about engaging your whole nervous system shouting out loud engaging your body saying these words and what it actually does is it shifted my identity and to this day that state that I develop that grit that push through state that this is who I am State still Powers me today I'll be 65 in a few weeks I mean just blows my mind that all happened when I was 17 years old I still use it so I want to learn how to tap in to those parts of yourself and incantations is one

of the single most powerful ways to do that so I want you to try something really fast just type in the chat box oh let's try this different states in you will bring out different identities so right now in your body I'd like you to try something first create more energy in your chair than you've had all day create the energy in your body of your chair go wake it up Make some noise while you're doing it that's rocket oh yes if you're feeling good make a fist and say yes say yes say yes awesome

now in this state you'll feel very different about who you are so now after putting you in a great state I want you just to remember how to do it put yourself in a state like you'd be if you were bored and tired how would you sit if you're feeling bored and tired bored and tired if you're were bored and tired and a little pissed off add that in there then what happens to your face bored tired a little pissed off a little annoyed now I want you to notice I didn't have to tell you

what to do to make yourself bored tired and pissed off you knew exactly where to go now snap out of that go back in the peak State the back of the peak State go for it snap it up come on make a sound that feels good in your body makes you feel strong oh yes now notice are you more upright or more down in a peak state which one more upright shoulders back or forward in a peak state which one back are you breathing more full or more shallow more full now just for a second

go to that old State go ahead drop that state bored tired pissed offu you know how to do it snap back right away just snap back right away snap back snap back snap back snap back snap back now we're going to do a little faster it's called a snap exercise a little faster bored and tired step back into a p Ste more than tired snap back in the be State more than tired snap back in the be St more they're back with a beig St back with a total beig St wake it up come on

now yes now drop back down just for a second now how many feel like you want to switch the minute you start to drop down how many you feel like you already want to switch stay there just for a second and pull out your little your chat board your your typing board whatever you're using typing board your computer your typewriter whatever you got your phone and I want you to write down who are you in this state who am I when I'm in this state how would you describe yourself what kind of person are you

in this state what do you tend to feel in this state when your shoulders are down let's go down into that state and that there you go doubt sad hopeless fed up loser depressed sluggish sad lazy failure down depressed bored tired failure the small version of me not the big person fatigued distracted resistant weak down now snap into your Peak state right now again snap back into your Peak State come on come on come on come on come on come on come on and make a sound of excitement in your body something what you do

when you're excited yes all right now right who you are now in this state who are you now what do you feel in this state who are you in this state what do you like when you're in this state there we go winner joyous powerful strong Fierce Blitz amazing happy confident positive optimistic capable energized strong powerful dedicated powerful happy Unstoppable driving light sexy winner Unstoppable happy with five PS to It champion Creator Unstoppable concur full of energy Queen dedicated champ Limitless Unstoppable love positive amazing delightful alive let's go I can overcome Joy Warrior explosive positive

Blissful the Lord's son spectacular Warrior special positive alive monster make the sound of how you're feeling right now ladies and gentlemen yes so I want you to notice I want you to notice stand up just for a moment if you would I want you to notice just real quick how quickly you can change your state from one where you're uncertain to where you're certain so I'm going to go in a state of absolute certainty and I want you to shout yes when you see me in that state okay ready shout yes when I'm in that

state go that's right now watch if you watch right here near my clavicle here near my sternum I should say I'm if you watch this you'll see it doesn't take a lot of movement for me to drop out of that totally strong certain state so when I go down say yes when you think I'm out of the state so here I am total certainty that's great you're a little slow you're really close there total certainty that's right total certainty that's right give yourselves a hand that's awesome sp sp on there right now you try now

you try put yourself in a state of Absolute Total certainty you will find the way you'll make the way stand that way breathe like you would if you're absolutely certain you're going to achieve your goal you're going to make it happen nothing's going to stop you not your past story not your past identity this is who I am this is who I truly am feel that breathe it make a sound of Unstoppable intensity don't Unstoppable intensity that's it that's it now now touch your own sternum you'll notice it's lifted a bit isn't it now watch

I want you to feel the sternum and I will keep the energy really strong absolutely certain and then slowly drop it and notice when the energy drops go ahead Can you feel it do it again total certainty not so certain total certainty not so certain how many can feel it raise your hand if you can feel Make Some Noise if you can feel now so you know what it's the difference between o f and Fu right it's it's a different movement and so when the problem happens so now some of you going like well I

can't walk around like this Tony with my ass stuck out it's very hard right so don't do that imagine there's a string that's tied to your Stern ofy it's lifting it so you can be loose and effortless but it's still lifted up just feel that so just like as if you're being being lifted like there's a golden string pulling you up and the rest of your body is free and loose and just move around and feel that feeling of total certainty but also free feel that feel that breathe it that's it I want you to

do this for at least a minute okay just walk around like this and make some moves while you do it go ahead walk around in this state go that's it make a sound that this state feels like to you keep it going nice and feel it oh oh all right make some virtual High FS or fist bumps as you're walking around all right now just create a sound of victory in your body just stand and make the sound of victory in your body ladies and gentlemen the sound of Victory like you've achieved what you want

that's it that's it yes now keep the energy don't let it go sit down in that same energy Don't Let It Drop Out type who you are now who are you living this way who are you and as a result of who you are what can you accomplish when you're being this person owed the best version of myself a Force for good Unstoppable Invincible a warrior Invincible confident winner everything Unstoppable leader monster it's going by so fast I can barely read them all so powerful Man of Steel right Champion champ powerful champ directed I can

do anything the goat the best the strongest my highest self Superwoman Sparkle enough nothing else stops she ion chosen one supreme Knight in armor me I'm the real meat I'm the storm I'm the best I'm energized I'm ignited I'm worthy I'm authentic I'm real I'm the one I'm my highest self I'm Fierce I'm a go-getter I'm the source of power just real me the best I'm real I'm funny I'm playful I'm a goddess I'm outstanding I'm amazing I'm on the best version of myself level 10 I'm jamp I'm Superwoman give everybody hand great job great

job yes now what you just did is put yourself in state and then you found these better parts of yourself a different belief comes in when you're in a state of certainty in your body than if you're in a state of I don't know what to do so for example when the woman I described earlier was telling her story her shoulders are down her head was down down her voice was quiet she talked from this painful place she talked from the perspective of a person who's been injured and of course we've all been through that

but she stayed there when she tried to do a news story won't work how many follow this say I and even more importantly you just did this cuz I asked you to right and because I demonstrated for you how many felt the difference absolutely Make Some Noise you felt the difference absolutely the challenge is I'm not going to be around to tell you to do do this right so and you won't be like in the same place so we have to train this for this to have lasting impact to build your identity I didn't build

a muscle by just going oh let me lift the lightweight let me do you know 10 curls no if you're going to build something you have to push yourself and you have to have repetition that's why if people go like why you do 12 hours a day for 4 days well I'm only doing this for 3 hours because I know this feels like a lot for you in your home but when you dedicate 4 days days and we go 12 hours a day it gets wired in you like it was wired when I went on

that run how many follower I'm talking about here say I so you don't have to say oh remind myself to do this because if you have to remind yourself to do it it's not going to last but if it becomes your identity and it's in your body that's the power that happens for me it's not like you know one of the silliest questions I get asked by the media for my entire career I always know when it's coming right cuz someone all they kind of changed their face a little bit we've been talking about a

bunch of things and they'll say you know I just got to ask you I mean don't you have days when you just feel like crap when you just want to sit home and do nothing and like eat Cheetos and sit on the couch and like watch porn and I said I do a few of those things right and I go but no because it's not it's not like I'm capable of that it's just like I'm not wired for that I was that's when I was 38 lbs heavy than I am now and felt totally depressed

but it's like it's not like I'm some superum I'm I'm just the same as any human but what I've done is the repetitions of wiring my identity so that when crap happens my brain goes I always find the way I am guided right because I'm here to serve something more than myself it was just me I'd be guided to help me because I'm part of humanity but when I'm trying to serve something much greater that's where those insights come so I have this identity force that pulls me forward remember there's two types of motivation there's

push you're trying to make yourself do something and that requires willpower and I got a lot of willpower I'm sure all of you do too or you wouldn't be on the line with me here but there's a limit to willpower no matter how much will you have there's no limit to pull motivation pull motivation is there's this identity there's this thing you want to serve this is who you are this is my calling that will give you an energy even when you haven't slept that'll give you power to get through the most difficult times that'll

get you to persist the identity that I will never give up that I will continue to move forward I'll keep changing approach until I do there's nothing there's nothing on Earth as powerful as someone who is completely Relentless completely persistent who knows what they want and they're going for it and they're able to vary their approach to get there but they never leave sight that this is who I am so my appeal to you I'm not selling to you I hope you'll come join us in event sometime you can see I'm not holding back here

but there's some things to get in the way and the most limiting thing gets the way is some of your old limiting beliefs that are deep inside that I can't do in 2 hours here with you but we can do clearly a four days and take them out and you'll never be the same and I mean it the number one people say is you changed my life and I go no I didn't change it you did but tell me how and they'll always describe how they got rid of this old set of beliefs this old

set of limits these old shackles and they're freed now what I can do with you in the short time though is show you some fast ways to build up identity in terms of your career and your business and how many you like to figure out how to make a stronger brand for yourself as well right so so I'm going to give you five keys right now to creating a brand now why do you want a brand all a brand is is an identity right but a positive identity hopefully you want a positive brand not a

negative one right and in order to do that you got to go through five steps and by the way again I don't care if you own a business or not I care if you're just an employee of the company if you want to move up as I said earlier if you want raises then you have to have a positive identity amongst the leadership of that group you got to build the identity if you own a business you got to build that Identity or that brand in the world because think about this a person will get

on their knees at a 7-Eleven reach behind a different soda to get a particular brand that they identify with brand has that power so here are the five steps let's do them together really quick all right one if you're going to build a brand you first have to understand the true power of Identity or brand so let's explore the true power of this for a second I I tell you here's how we'll do it I'd like you to take out uh either a piece of paper or your your iPad or whatever but I want you

to write this down don't just think it okay I want you to write down the name of uh a soft drink the first soft drink you think of think of a soft drink company big soft drink company write it down first one you think of Sir don't copy your neighbor I can see you reading your wife's notes do do your own okay yes I see you too okay all right second I want you to write down the name of a large computer company first computer company you think of right away okay shot it down and

then third if you would I want you to write down the name of a search engine the first search engine that PO Pops in your mind what's the first search engine that pops in your mind all right and I noticed some of you already typing the answers which is great in fact go ahead type the answer what what are these three what was the soda drink you thought of the soft drink you thought of the brand first one put that down first so I can see what you got what was the computer company you thought

of good good and what was a search engine good so I'm going to see so here's what I can do let's do a little test how many of you how many of you when I said you know think of a soft in company thought of Coca-Cola raise your hand if you thought of Coca-Cola Make Some Noise give me a thumbs up of was Coca-Cola okay how many by the way that was like 95% of the room right how many of you thought of Pepsi that's pretty sad okay you can see it's less than five or

10% of people thought of Pepsi and some of you may have thought of Mountain Dew or something else but cocacola owns a portion of most people's brains in fact they have a goal I forgot what the number is I look I saw it in their their synopsis you know for their their Investments and they want to so many so many amounts of ounces of liquid a day that for every human on earth they want that's why they started selling water also so if you don't want to drink a soda pop they sell water right they

literally own a portion of your brain in fact the people hate it when somebody comes in and says can I have a Coke cuz they're saying no you want a cola right but no they say I want a coke coke has become the brand to describe the entire category do you think that gives them a little competitive Advantage all right let's try another one computer company how many thought of Apple Make Some Noise if you thought of Apple keep your hands up so we can see apple apple again we got 90% Plus on Apple how

many thought of IBM okay how many thought throw it up there there are some other examples that we did was the second how many thought of huitt Packard how many thought of Dell right so a few Dell people it's 90 95% Apple that's pretty wild gives him just a little bit of an advantage and then let's go search engine how many thought Google Make Some Noise you got Google okay how many thought Yahoo now by the way Yahoo was the original search engine and I see two hands how many thought Bing people mostly laughing a

couple people there right who work for Microsoft raising their hand very nice Google complete in fact everybody being and Yahoo and everybody else hates it cuz they go Google it it's become the way to describe the process they they go no it's not Google it it's you know search for it it's Bing it it's yahoo it it's whatever written up it's Google Now think of the level of competitive Advantage these companies have the people at Kleenex are very happy because people say can you pass me some kleenex the people at Scott tissue are very pissed

off they're going it's not Kleenex that's a it's tissue right right so in all the areas of our life there are categories where literally they own a portion of your brain you think of that particular company when you think of the entire category how many think that might give you a giant Advantage ladies and gentlemen so if you and I are going to have that competitive Advantage you go okay Tony that's great but how does that relate to me well you can develop that same brand because some of you don't need to build an international

or national brand if you sell real estate for example you might need to brand within this portion of the community that you serve right if you're an insurance agent something else whatever you do your a brand if you work for a company the brand is within the executive team that make decisions about your future that you need to build a brand so first you have to understand the power of the brand how many get how powerful brand is Make Some Noise if you get it by the way I'm curious I can go anywhere in the

world this stage because this is my 48th year doing this right and I've been serving over and over again for 48 years all over the earth I go to a place for the first time you know I remember the first time I went to Japan or went to China we had 10,000 people the very first time I was there because I already had a brand it was already there even though I'd never been there before how many of you had a positive impression of me before you ever saw an ad for this event tell me

they had a positive impression from something right so write down brand is the most powerful influencer in the world just like identity is the most powerful influencer of you personally Identity or brand for your friends or the people around you controls your relationships and the brand or identity you have in the marketplace determines whether people seek you out or you're having to go find them Bo when you build a brand people will seek you out so how do you do it well first you realize how powerful brand is and you decide this has to be

a priority in my life how many are there how many get being a brand has got to be something powerful for your life okay step two you've got to begin to identify and articulate what is your competitive Advantage like why should I do business with you why should I give you a raise why should you move up in the company why should I use your product or service versus someone else because that what distinguishes you is what the benefit is so if I said to you what is the primary competitive advantage of Walmart most people

will say cheap prices if I said what is it for Amazon most people say convenience because it isn't the cheapest pric on Amazon always if I said Nordstroms people say amazing service right how many get what I'm talking about here that there's a concept right so there's a specific benefit that makes you do business with someone of that nature right so I want you to think about this in fact let me call on somebody right now somebody body who's in business has your own business raise your hand if you would I'm going to call and

some you real quick and I'll just give you a quick example this can I bring somebody up here real quick there's so many good choices just bring somebody up there we go throw them up on the screen there for me there we go is it Brian hi Tony yes hi Brian where are you in the world sbur Ontario Canada Ontario Canada Canadians ladies and gentlemen give it up for him okay ran tell me what's your business uh it's called the autoimmune Awakening okay great why should I do business with you versus someone else okay so

uh what my business is essentially it's a book and a master class that helps people to uh overcome autoimmune disease and gain uh an empowerment back into their life so I I have a story that's quite extensive and I've been through the depth of it all and I feel like my personal story and and of itself is is a strong factor in connecting with other people that may have gone through similar pains uh and felt completely hopeless and when I was going through all the problems that I was there I was or going through I

was very happy that I had people around me that could support me and help be my guiding force and I think I was very uh lucky to have that in my life life and I don't feel like a lot of people had those opportunities or have those opportunities and from there I feel like it's just guided me just in the right place to overcome these this great adversity and I I'm looking to help people achieve the same things so I feel like people if they resonate with my story uh could could benefit a lot from

what I have to share okay so now this is a beautiful test how many feel this man is a good man a sincere man you can tell by his feeling right he passes that test completely but watch this Brian this good feedback so watch the screen if if we can show you a bunch of people here raise your hand if that convinced you to do business with him okay very few people Brian now this is terrible Brian I'm putting you totally on the spot this is totally unfair I got people listening and you know almost

nobody said yes right now there are people at home I can't see them all but I'm looking if in case anybody put thumbs up or not but mostly I'm using what I see visually here and you could see it too almost nobody and yet you're sincere and you're honest and I believe everything you said is true but you're not articulating your advantage clearly so I I think I could help you with this just as a way to think about it at least I'm not going to tell you the exact words but what was the disease

you overcame specifically I have multiple sclerosis or I had okay great great you had multiple sclerosis and so what did people tell you what did doct told they told me it was an uncurable dis disease that uh everything was going to go downhill and I felt it I went through it um I nearly lost my ability to walk uh it got pretty intense I I ended up uh having to move back in with my parents and uh yeah things were looking pretty Grim wow and you found a way to turn yourself around you obviously your

life is different you walk now you're healthy you don't have any symptoms of multiple sclerosis is that true yeah that's true I'm completely symptom free and uh I can eat pretty much whatever I want even though my values have changed completely and I eat great foods and I'm holistic uh first of all give a hand for that for starters that's amazing right that's amazing now your experience uh unfortunately is not unique but it's Unique for most people to know about like most people hear Ms and they think it's over right or the woman I was

describing last night was chronic fatigue and one of the things I said to her in the end is stop she was saying you know I just got to hone my energy and do my best to use the little bit of energy I have to try and create a new life I'm like no no you need to get out of chronic fatigue but everyone around her is telling her that's forever right and that's all she's known so here's how I would attack it this I'm not going to give you the right words cuz this my first

shot at it but I want to give you a direction if you're going to say articulate my advantage you could say listen the people want to do business with me are people that really want to create lasting change I had multiple sceris I was told I would never walk again I stopped my ability to walk I went through 12 months of whatever and in spite the doctor saying will'll never be cured through two or three specific strategies I utilized I am completely out the day I am symptom free and I'm here to help you or

anyone you care about has these problems who's interested in doing business with that person let me see what your head so I didn't I that's your story not mine but I just told it quicker to the point and where you were General about it you got to be you got to get to the benefit you need your 30 second Pitch your 15-second pitch because that's what's going to give when people think of a brand they don't think of 20 paragraphs they think think of one thing Coke it's the real thing right or whatever the particular

element is X bank and they have a term they associate to it people have one core element like robins's results robins's energy right whatever it is that you associate for you I would be locking into results that you literally transform people from situations and disease where they thought was incurable to curable because you've actually done it but you got to tell that quick enough so the audience gets it you talk generally had this problem and I got through the problem you got to be very specific very clear and by the way it gives you credibility

that you deserve you've made this happen so you are not getting the benefit of the brand you are the brand you should be is the guy of that MMS and cured himself and cures others right and he does it in a non-pharmacological way right a healthy way a non-surgical way right and he's done and he sustained it for X number of years that makes people want to seek you out who want an another answer now some people are hypnotized and just staying with the old system and I know that but that's not your customer so

your brand you got to let let's get your brown down to like a single sentence right I had Ms I was told to never walk again I turned myself around and spy the doctor saying what happened I went through not walking I'm walking perfectly I am symptom free and I'd like to help you if you'd have an interest that now I'm leaning up in my chair is that helpful that's so helpful ladies and gentlemen give him a big hand Congratulations by the way congratulations in fact Brian Brian I want you to stay on the line

I want my team to get your number I'm going to connect you to the woman who has chronic fatigue because I know the same problems can be solved for chronic fatigue and I'm going to ask you to coach her since I coached you and if you'll do that I'm going to send you to Unleash the Power Within as my guest all right you do that for me amazing all right you coach her let's you stay on the line my team will connect we'll get your number I'm going to connect to the other woman you coach

her all right give him a hand than you so much yes so let's do this sit up in your chair with some energy right now get some energy in your body come on Crank It Up Crank It Up crank it up break it up break it up all right now I want I want you to write down why should I do business with you versus someone else I want you to identify and start to articulate it and write it a few times I'm going to give you like three minutes I'm not looking for Perfection I

just want for something better like he made his better right why should I do business with you versus someone else or why should I hire you or why should I give you a raise and take you to a higher level a higher level of my company so you don't have to be an owner to do this why should I buy from you ver someone else what will you listen to me now what will you give me what's your unique benefit I call someone say to Mew what do you do I go well I'm a I'm

a wholesaler of cars who wants to do business nobody raises their hand I go okay well what do you really do and I dug in I said it sounds like what if I were you I'd say I'm in the business of helping people get their dream car at the lowest price available in the world who's interested in doing business with that person ladies and gentlemen and that's really what he that's really what he does but he said I'm a wholesaler of cars I mean that's just you've got to tell me the benefit no one gives

a damn about your process they want to know what's the benefit and why can you really give it to me I'm going to give you three minutes going to put some music on and type it if you don't like something cross it out type another one we're not looking for Perfection just what is your core brand why should I do business with you versus someone else what's the unique benefit you're going to bring me all right or why should you move up in the company why should I hire you here we go 3 minutes minutes

you can put it in the chat if you'd like why should I buy from you versus someone else that's nice I've gone from depressed to hopeless and finding love I found it my life with my husband I found security I'd love to share it with you how nice Kelly I'm highly trained consistently deliver positive outcomes to my clients I'm the most chilled out holiday where you can re-energize the center of Portugal that's it why should I do business with you versus someone else what are you going to do for me uniquely that no one else

to do don't just say I'll give you good service everybody says that what uniquely will you do for me I want to change the perception of dance music as a self-destructive drug fueled party to a spiritual Awakening cultivating a community of collective Oneness nice Thomas in a complex environment fought with risk I can provide certainty nice F nice everybody got another minute and a half still and if you don't like what you got rewrite it write something else write something that the core of it you really feel in your heart in your soul I'm a

singer with a live studio company I can I can help you speak sing and get visible results for the clients immediately nice one more minute one more minute what is the reason why I can do business to you versus someone else I'd want to what unique benefit benit do you bring to the table why should I hire you if you don't control a business or if you work in a company why should you move up to a higher level why should you earn more now what uniquely will you do for this company this person there

you go 30 more seconds all right 10 seconds all right raise your hand if you've got a better way of describing your benefits than you would have thought of normally if you got a stronger brand Make Some Noise if you got it out there ladies and gentlemen so I can hear you good now look this is imperfection this is your first time through so this is something you're going to want to refine I'm just trying to give you the first essence of it so if you understand let's look at the steps if you get connected

to how powerful brand and identity is and you know it shapes everything and you get connected to that understanding that'll give you the drive to put more time and energy into this now what's the first step we start to identify start to describe our competitive Advantage why people want to do business with us what's the third step this is critical once you refine what you wrote down now you got to practice communicating it congruently what do I mean by congruently I mean you got to be living it you got to be embodying it you can't

be saying well I help people really increase their energy and it's really amazing right you have to be experiencing what you're communicating so people feel it in you and if you really come to the core of why you do what you do it's like what your soul knows this is what I'm about this is what I'm here to give this is what I'm here to deliver but you got to practice enough times you don't have to think about it so then you're with someone whether you're looking for that raise you're looking to move up in

the company you're looking to grow your company you're learn to expand your customer base you got to own it inside and the only way to own it is practice so you know people look at like somebody like Steph Curry who you know I I I'm fortunate enough to own a piece of several sports teams and I work with a lot of sports teams Fact one of my pride and joys in my life is behind me here is like I have all these Su Super Bowl rings Major League Baseball Rings NBA championship rings things I wanted

to make as an athlete but I got fortunately in coaching teams and in some case owning them and the Golden State Warriors are one of the teams I have a piece of and I've coached the players and if you look at somebody that has like think of Steph Curry if you know NBA basketball he's the greatest three-point shooter in the history of the world and when he makes it look so easy right you watch him he shoots the ball from almost half court he doesn't even wait to see if it goes in he turns and

just starts to walk a big smile on his face and then Swish and the crowd goes crazy and he's chewing on the side of his mouthpiece Like Bugs Bunny like he makes it look effort less now why has he have that identity that he's the guy that gets the ball and sinks it where do that identity come from that sense of certainty in him well I'll tell you because I worked with him he makes 500 shots a day seven days a week every single week including the off season that means it's 3,500 shots a week

168,000 shots a year if you just take his NBA career 15 Seasons that means he's had two point 52 million practice shots so that he can make 3,376 3 shots in his career in other words 99.9% of all the shots he took were in practice so that he would be rewarded in public write this down we're rewarded in public for what we practice intensely in private we are rewarded in public for what we practice intensely in private so in this case here I'm giving you the tools but you got to do like I did you

got to actually do it you got to get it in your body again that's why I do immersion seminars four five days 10 12 hours a day you know my business seminar business Mastery is five days and nights it's like a boot camp and why is it 12 13 hours a day because it pushes beyond what you think you can handle and it gets in your body and now you grow your business 30 to 130% in the next 6 to 12 months because you don't have to think about it you just do it it's not

enough to understand it you've got to condition it so it becomes automatic understanding is the first key getting enough emotions so you do it more is the second key but the third key is getting in your nervous system so you're wired like we taught you with Stanford so that's how he wires himself that's why he is who he is so the same thing is true with your identity or your brand you got to practice it get it over and over in your body till it just Flows in You who's Will to invest the time to

give yourself a new brand or a new identity here to make this happen awesome and so now what's the next step well if you understand power that's going to give you the drive if you start to articulate it and got a little more clear about the benefits and you practiced communicating it well now the next step is you better live it right there's nothing worse than like you know a broke person coming to tell you how you're going to become wealthy or an overweight person going to tell you how you're going to lose weight and

it's so crazy because people very often go to a stock broker who's never made any money to tell them how to manage their money or a doctor that's not really healthy themselves to be figure out how to be alive rarely is that rewarded in our culture sometimes unfortunately it is but we got to live it if you live it people are going to believe it everything I go to share with you I've lived that's why I have a conviction in me you can feel the certainty in me it's not like something I read about somewhere

or someone taught me and I'm mouthing what they said I've got it in my nervous system that's what I mean by live it and when you live it that's when your brand comes to life now I'll give you an example we've talked about so far is changing our story changing our life dealing with the winter seasons when it looks like the worst things happen you can't recover but knowing there is a way creating a compelling future talk about finding an identity in you there's a part of you that's more than anything that could ever happen

to you anything could ever be done to you and if you tap into that part your whole story will change let me show you just a young man that I met through this program we did a couple years ago and now he's been through the programs he's made some unbelievable changes and watch the identity starts with as a follower and the identity finishes with take a look cuz he's living it all right tell me your name where you from my name is Jeffrey Martin I'm from youngan Ohio my childhood was pretty pretty rough um I

was raised by my grandmother due to my mom and dad was um on drugs and both in and out of prison it was horrible it was scary like it'll be times we' be in a house the house would be pitched black my mom up and up and down the stairs she in and out the windows we waking up in the middle of the night there strangers in the house or we waking up from school there's nobody home with us and stuff like that we not eating and when the schools started coming to the house due

to us being missing from school um that's when my grandmother stepped in the picture U my grandmother she did the best that she could for us she was retired from GM so she um took up a a second job if it wasn't for her um I wouldn't be where I'm in today my biggest problem when I was younger I was I was a big follower like I said I was just exposed to to to so much at a very young age and the and the more exposed I got to that the less Focus I got

on school sports it was the lifestyle I seen the guns it was all way you know stack some money here stack some money here you might run into a bag of drugs that was just part of the culture of being in the streets at a young age having probation officers going back and forth to juvenile going to juvenile prison I'm trying to figure out how can I get stuff that you know my I can't get Prov provided for me I was trying to be trying to be something I wasn't and bite off more than I

could Che like I said it was just following after everybody else I was 19 when I got shot like I didn't find out I was paralyzed probably like till a couple days later like after I woke up you know I was in ICU and once I kind of woke up and was functioning you know they kind of set me down like well Mr M this is your levels T8 t7 and you know pretty much you going to need people to live with for the rest of your life and right then and there that was a

breaking that was a breaking point for me it it it took it took a different me to build myself back up and I'm not going to say I made the change right then and there but I started taking baby steps going to the gym I started reading like you know what I mean I started trying to break old habits trying to find new habits you know what I mean and I actually came across Uncle Tony Robbins that was one of the first books I read on finance Uncle Tony's voice is so powerful how you doing

out there like when you it stop you your tracks powerful you know what I mean the idea for the lawn care business came in that it's just got right around the corner to this day he had some some tractor sitting out on his front yard so I took my son I said you know let's let's go look at these La works and and the guy was like go ahead and ride it around and see how you like it and whatnot you know what I mean I fell in love like damn I feel like a man

again like this like this feel good like it started off small but I I use the same strategies from the streets as I do with business still to this day and and I never thought I never once thought about what if it didn't work and the chair I never thought about that going through all his program that I'm going through this year that's what changed the game for me I just made the decision and once I made made that decision bro and I came back I was clean Slater after that I got inspired instantly by

you so I said I said if Tony could do it I ain't going to get I ain't going to jump the gun and say a million I believe we could do 250,000 uh this year two weeks ago we signed a contract for over 140,000 so by the grace of God by everything that you help me with we on target to hit 250,000 this year give him a hand ladies gent that's incredible giving back is important to me because of where I come from being able to provide opportunities for other people um being able to get

back to the community that's huge to me I'm focused on specifically mastering what it is that I'm doing so that I can have the impact that I want I'm willing to change the things that I'm I need to change and I'm willing to grow I'm willing to put people in places that I'm not good at it's about us growing together so I just really want to grow with a a group of people take a group of people to the next level if you somebody that's looking for a breakthrough if you somebody that's looking for relationships

if you somebody that's looking for somebody to steer you down that path if you looking for somebody to help you get over those fears to break those limited beliefs he going to give you the knowledge but you got to do something with it so from where I come from being a follower and attracting myself to things that didn't mean nothing to me or the thing that I thought that meant something to me to where I am now I can honestly say I'm a role model I can honestly say I inspire people I can honestly say

that I have an impact on people and doing it honestly I used to be a follower and now I can honestly say I'm a leader like say what say what I want to say yes say what I want to say yeah if I could say one thing unle Tony is man I love you Uncle Tony that's something I can say appreciate it give it up for Jeffrey everybody yes see he's living it I mean think about it he went from what he describ as the follower right to the leader how incredible that you know by

the way he's now attracted to 250,000 this year Mo and Lawns who would have thought that was even possible but he just expanded his identity expanded who he was didn't let you know being shot not being able to use his leg stop him in any way he found a higher identity the other day I was with my friend Steve WN who built most of Las Vegas it was his 83rd birthday I went by to visit him nearby here uh just to honor him I love him dearly he's brilliant brilliant man and we were talking about

a variety of things and if you don't know Steve wi he's a genius you know multibillionaire he built most of Vegas good portion of what happens in China and Hong Kong area this and he was telling me about a friend of his that's about to turn 8079 Peter or I should say Steve is turning 83 and the guy's starting to lose his sight and he was talking about in his pity pot about this is Steve's description about he can't do this at the same level he can't do that now Steve has not been able to

see clearly even though he's built these incredible hotels for almost 20 years he's almost blind and when you're sitting with him you got to reach out and touch him for him to connect and he's there with you 100% And What's So Beautiful to see is his identity he got angry with his friend he goes get out of your pity pot how disgusting is that that is the most disgusting thing in the world you're 79 years old and you're like a child sitting here whining about what you can't do look what you can do focus on

what you can do that's his identity it's so strong anything else irritates him that's why he's become who he is so you live it Jeffrey here is living it but the way you do that is it starts with understanding the power starting to articulate here's who I am this is what I'm about now today practicing communicating it convincing yourself with I am I am incantations and then living it day in and day out you do that over and over again the game begins to change now by the way you know after the break we're going

to take a stretch break in a little bit not just yet but we're going to come back and talk about relationships and by the way I'm going to bring my favorite speaker to share this with you my wife say she's going to join us which I'm really excited about so you get a chance to hear get to hear a woman's perspective not just mine which I think is great but I want you to know you have a brand in your relationship in the beginning you have a brand most people in the beginning like gave their

all to the person and they try to do everything for the person like you would a customer what do you do for customers you innovate you find a better way to meet their needs and you Market yourself well some people after they're in a relationship they forget to Market themselves they don't innovate on how to meet their partner's needs and things start to drop right you start to have a brand that you don't care to your spouse or everything else matters more than me and your brand with your family is the most important brand of

all I know you know some people come up to me sometimes I've had I remember multiple times I've had a woman or a man come up and say hey my kid needs to be told this will you tell them to do this to stop doing this to start doing that and I always turn to them and say yeah I'm willing to do that but why don't you tell them they go well they listen to you cuz they like they hold you in this high level and I said well I want them to hold you in

that high level not me and the problem is you aren't keeping your word with them you're not enforcing your word you're not being consistent with your word and that's why they don't respond to you you have a brand with your children how many follow this know what I'm talking about here say I in some families one person mom or dad s something and the kid doesn't pay attention if the other does they respond immediately because that person has a brand that they respond to so you got to live it how many get that here say

I the last step step five is you got to Market it it's not enough to just have a great brand you got to Market it you got to be able to get people to want to do business with you and marketing it is not just buying a bunch of ads and spending a bunch of money cuz today right you know the world is so filled with advertising it used to be that on average people looked at four advertisements before they took action today ads are everywhere where where can you find advertisement it's on fruit it's

on people's asses on their t-shirts isn't it true it's everywhere how many of you when you go to a website you don't even see those ads anymore your brain just deletes them you don't even notice them right so there's advertising everywhere so in order to break through you've got to have an identity you got to have something unique that set you apart it's not about spending a bunch of money and in today's world you know because of social media good news travels fast and bad news travels faster but if you really consistently overd deliver and

you build that brand customers will build the brand for you today so you just got to be able to see how are you going to do that how are you going to set yourself apart so early on in my life it's like I realized you know I looked really young I was really young and I'm I'm 20 six and I'm trying to coach people that are 50 people look at me like who the hell are you but when I got results over and over again Robins equals results that became my brand then people didn't give

a damn what my age was they'd say well God I can't even believe you're 26 and I'm 50 and you're showing me how to do this but damn it works and that's all that matters so you got to figure out what is that Niche that you can market and I also Mark it in mind was the secret if you want to know the most powerful marketing tool just write down this phrase add more value add more value do more for others than anybody else does I'll tell you what how this changed my life when I

was 17 I mentioned to you I went to work for this man Jim ran this personal development speaker and when I went to work for him I one point I had a chance to visit with him personally and I said to him I said Mr row I said I'm just curious I said you've got a lot of wisdom you lived a lot of life I said four different fathers they all were good men they really were good men but we were always broke I mean we didn't have food at various times of my life and

we had to go get it from somewhere else that's why I feed people today billion meals plus and it's like okay well why why did that happen and then I said and why is a school teacher this is decades ago making $35,000 a year and then like this hedge fund guy made a billion dollars last year that is so unfair and I remember him looking at me he said Tony that's a good question here's my answer you're right we're all equal as Souls on this planet we're equal as Souls but we're not equal in the

marketplace I said what does that mean he said well let me ask you a question is it possible for someone to make twice as much money in the same amount of time that's so obviously people do that he said about five times as much 10 times as much is it possible someone to make hundred times more money in the same amount of time yeah how do they do that I said I don't know he saidwell I'll give you a clue they found a way to add more value to people than anyone else they have figured

out and obsessed on meeting the needs that other people have not just their own needs and not the needs they want to give the needs that their customer or clients need and if you do more for people than anybody else you will prosper he said those teachers you're describing he said you got to remember they're not willing to take a risk so if you have no risk you have a limited upside Plus plus he said they're not being measured by results he said I'm sure you've had some great teachers I said had some really great

teachers he said how many and I thought I thought of two maybe three really great teachers he goes out of all the teachers you have you're telling me two or three he said and they're dealing with a small number of people they're adding value but they're not taking risk he said that guy that made a billion dollars here's somebody who works to McDonald's they're going to get minimum pay and they complain about it you're not supposed to complain about it's supposed to to be a first job and the reason you get minimum pay is anyone

can learn to do that job in less than an hour in fact today they can do it in 20 or 30 minutes you don't have to know the language they have pictures on the keys for them right it's going to be machines soon some actually they are fast food outlets right now that are starting to use robots instead of people it's just cheaper it's not that complex so the added value is so small you don't earn much but he said the guy you're complaining about it made a billion dollars he made a 41% return last

year for his clients those clients are going to double their money not in 20 years but in two two and a half years he made $30 billion for others so he made a billion he's worth every penny those those are people's pensions those are people's College educations that are being multiplied because this man's work so instead of judging others what you need to become obsessed by is do more for others than anybody else add more value than anyone on Earth and if you keep doing that you will build a brand and people will see out

and so that has been my watch word from the beginning of my career to all the companies right now 114 companies in every industry and many of them we are the dominant player in those Industries and we didn't start out that way9 billion dollar in business by doing that even my seminars I see other people like you go out right now and see a seminar for you know for 3 or four hours it's $250 $350 and I was doing 4 days 12 hours a day for $600 like you go to a concert right now and

it cost you $495 right I mean if you're if you're someone who likes Taylor Swift you paid an average of $1,500 a ticket for 3 hours I know it's beautiful and entertaining but it's a very different situation so I began to say how do I do more than anybody could ever dream and build my brand that's what you got to do now I'll give you an example so you can think about it in a different way I have a friend that I met years and years ago and uh I met him because he was I

think he was I think I'm 2 years older than him if I remember right I think so I think I was like 19 and he was 17 when we met and when we first met this is a young man that lived in San Fernando Valley that's you know kind of uh west of LA up in the Valley area up there or north of La I should say and he really wanted to be a real estate agent he was obsessed by real estate even at 17 years old and he didn't yet have a car so to

get involved with real estate he would deliver those little pamphlets you know people have that list all the homes he'd go and deliver those to people's doors and get paid for it just so he could be involved and so at one point he finally got you know turned 18 so he could be legal and he could become a real estate agent he got his real estate license and he turns out and he goes out to start trying to sell real estate well my friend's name by the way is Mike Glickman and Mike goes out and

he fails miserably every you know if you're in real estate you have a little area that you Market to they usually call it your farm the number of streets that are you're specializing it and he knocked on doors he worked his tail off but nobody gave him a listing because he look so young he was so young and so he's talking to me goes like how have you done this I mean you're so young and you got all these people responding I said they didn't in the beginning same as you but I had to build

my brand he goes well I can't build a brand because no one will give me any business to prove me prove who I am I said here's what you need to do you need to set yourself apart from other people by doing things for the community that no one else is doing he goes but I don't have a much of money I said I know I didn't either but it's not about money it's about creativity and caring what could you do for this community that's real that you just give and you do and it adds

so much value people start to say hey this is a great guy I want to know more about him I want to seek him out and Mike to his credit thought about this for several weeks and one day he said I think I got the solution what is it he goes you know there's a trash strike that's going on up here in San fernan Valley I didn't live in the area so I didn't know he goes yeah every time on the news it comes on there's the trash strike and he goes he was working in

a place called Ino California it was kind of a upscale Community outside of LA and he said I mean it's been going on for weeks and now you you can imagine when a trash strike goes over multiple weeks the trash doesn't get picked up so it starts building up and of course dogs come by cats sometimes rats and stuff goes everywhere now this is imagine you live in a high-end Community you worked your guts out to give your family a beautiful environment and you come home to this smell and this trash day after day and

now 3 weeks have gone by and the trash is building up even more and you're getting more and more angry and more and more frustrated and so Mike said I have an idea he said what if what if I just hired a private trash company to come haul away everybody's trash just in the little community that I work in not the whole city just that part of the community I said I think that's brilliant goes and then I'll just tell everybody I did it and I'll collect you know a portion from each person I said

no no no no no no I said do not do that this is not a trade this is a gift I said if you will go out people are amazing if you will sincerely do something for them without an attachment like you're not going to necessarily get any benefit but you're just doing it because it's right people tend to be generous and they'll remember you differently he's like well if I go do this I forget how much it was I'm making up the number I think it was like 3500 or $ 3,800 less than $4,000

but that was a ton of money back then especially for him I said it'll be the best $438 $100 whatever it was that you'll ever spend because it'll set you apart I said but here's the secret When You Haul Away everybody's trash do not tell people you're doing it in advance and do not tell them you did it afterwards he goes then I'm not going to get credit I said you don't need credit it'll eventually get out instead of you trying to prove how great you are just do great things this is a great thing

people are going to be so relieved and happy when they come home so so he did it invested the money hauled away all the trash now imagine imagine you live in a community like this you've come home you're not looking forward to even getting home right now because there's going to be this trash there again and the smell and oh so frustrating and you come home and your streets are totally clean and you feel like everything's been restored to normal you're so happy you sit down in your chair you click on the news at night

and they go it's day 37 of the trash strike the trash strike still going where's my trash who stole my trash that's what people started thinking like where' my trash go I mean there's a trash strike all the trash is gone so everybody in the community starts buzzing did you see what happened who took the trash where did it come from and then gradually somebody saw the truck and then somebody called and somebody found out it was him and they called him and he said well yeah I did do it they said oh my gosh

why didn't I think of that let me pay my portion and he said no no no you know I'm not I'm not letting you do that I just did this to help the community I'm a realtor here and I could just see people suffering so I just figured I could do my part I could eliminate the trash for this like no no let me pay you absolutely not I will not let you pay me well what could I do for you he goes well if you ever decide to list your home or sell your home

or you know someone wants to buy or List their home I I hope you'll think of me thanks a lot have a beautiful day what do you think that did he went from nobody to a brand overnight and everybody wanted to do something with him over the next five years he made more than $12 million in commissions ladies and gentlemen and sold 95% all the properties in that Community give it up for Mike lickman ladies and gentlemen all right stand up stand up shake your body out shake your body Out Shake It Out Make Your

Move make it move say yes say yes say yes all right Stand Tall call close your eyes and I just for a moment take a moment and think about what would be your old brand your old way of thinking about yourself your old identity your old story and what's your new identity what would be your new brand who are you when you're in these strong amazing states that we want to condition so they're there all the time who are you at your best what's your true identity what are you really about think about how you

can add more value to people than anybody else and if you do that consistently not once or twice consistently you'll build this brand people will seek you out what's your brand with your own family if you have a husband a wife or boyfriend or girlfriend who are you to them who do you want to be who do you who are you committed to becoming see how you would have seen yourself before and own who you are now make your move with your eyes closed Make Your Move say yes say yes say yes say yes get

clear and just say out loud I am who are you I am that your best say it out loud I am what go ahead I am bold I am strong I am loving I am love I am Joy go ahead just go on a rant of I AMS who are you at your best I am I am say it out loud I am breathe it feel it experience it that's it that's it that's perfect I am then make the sound of who you are if you made a sound of who you are make that sound

as loud as you can that's it I am a person of action I am a leader I am a person that moves forward I am that's it now make the sound of your Warrior again so you feel that part of who you are make the magician in you alive make that sound as well you can make it happen the lover in you make the sound of the lover and The Sovereign in you all of them awaken alive feeling who you are how many of you how many of you know that if you live in this

identity your life will magically improve there's zero question if you know it make a fist and say yes say yes say yes say yes awesome so here's what I want you to do in a couple moments we're going to take a break but not yet feel this strength and then make a decision you know whenever you're in a state like this you'll make a different decision than in a weak State make a decision that this is how you're going to live and in order to make that decision be real you can raise your standard but

standards only work if you develop ritual to back it up in other words if you say I want to lose 20 lbs you go to Starbucks and have a mocha smoka in the morning wrong ritual right it's not going to work what rituals could you create to make sure you're in this identity what's one thing you could do to make sure you go in this identity each day with your body with your focus with your energy and what would the rewards be if you lived in this state every single day this became the primary identity

of your life it's a to if you know it's a totally greater and better life make the sound of what that feels like in your body a can ladies and gentlemen that's right now in this state I want to invite you if you'd like to to make a decision to not let this be the end let this be the beginning because it's one thing to get in state and do it for a time what we now need to do is build that muscle right condition it and the way you do that is not lift a

weight that you can do 10 times easily you get a weight that you can barely lift and you can barely do let's say 10 reps and if you have a great trainer what does a trainer do when you're like like eight or nine you go I can't even do one more what does a great trainer do they go four more you go four more I can't do one more and sure enough you do three more and that's where you get 90% of the growth so we've got to condition ourselves so here's my invite I'm not

holding anything back as you can tell and by the way if the break coming back and we're going to hit relationship and give you some tools that are Priceless for business and intimate relationship and then I got your assignment for the day and our gifts but I'm only here with you today and then tomorrow I'd like to really invite you to make a decision to come join me for four days come join me imagine what we're doing here in a few hours imagine what happens with a repetition of 12 hours a day living it breathing

it you're not just sitting here like you are at home where we're all connected from all over the Earth that's what we got coming up with our upw Unleash the Power Within it's about unleashing yourself so sit down in a peak State and I'm going to show you just a reminder this is what this is about and then I'm going to ask our friend here Renee to pop out and walk you through because I've created an offer that we've never made before because you've been with me it's the best price ever it's the easiest and

it's a year-long program that I've set up for you if you're interested how many of you shouldn't going to a higher level and contining this process here ladies and gentlemen great then grab a seat real quick if you would a peak State feeling strong and take a look this is a reminder of what unleash is really all about take a look the only way you change your life long term is raise your standards personal power that to me is the single number one found key to all success if you use it you can get everything

else that you want hey Justin what are you listening to Tony Robbins you should listen to it I got plans for after this I would describe Unleash the Power fin for me as the first place that I felt like I was understood it is a chance to consciously rewire your limiting beliefs it's time to solve your own problem no one else is going to do it are you ready deess I never complain shake it all it back in the game move around during ukw you're going to have the experience of figuring out what is it

you really want are you ready you're going to make some decisions are going to create tremendous momentum are you ready you're going to get through the things that would normally stop you I want people to understand the science of this the SN lab is one of the top geneic Laboratories literally in the world now you're going to see pure science by Stanford that shows no drug Compares no drug therapy even comes close to the impact of these events 93% of the people had no clinical depression whatsoever and the remaining 7% had significant Improvement even better

177% of the people went in there was suicidal ideation thinking about suicide every single one was no longer in that state afterwards I came away with it's not about motivation as much as it is allowing people to tap into what's already there number one most transformant experience in my life it's time to take your life to the next level business challeng is not inflation or not problems in your relationship or not so I'd like to invite you Unleash the Power Within it'll be people from 195 countries if you want to change your results this is

where you do it it was not only a mindblowing experience it changed my life the most life-changing fun experiences we've ever had it's time for your comeback it's time for the next level for you every step this morning every thought every awareness it's just amazing what's the greatest story of humanity it's to come back we're going to find what's hold you back in all these areas get it literally out of your body decision is the ultimate power what if you and I started to have a new belief and that belief was that everything is happening

for me you are completely missing out if you do not go on this journey this is you Unleashed oh yes it's silly I I get Tey my own event cuz I know I know what this will do for your life and as you can see I'm not holding back here this on some sales pitch I'm going to give you everything I got these next couple days but I hope you'll give yourself this gift cuz there's nothing like 4 days 12 hours a day to rewire every part of you so it happens automatically it's not going

to change my life but I promise you it'll change yours and everything we do has an absolute money back guarantee so there's no risk but I'm going to ask grenade to real quick come and show you what this option is we've come up with something better than any price we've ever had before and a package and then uh in a few moments here there's a young lady that's going to join me there she is she's actually in La I'm missing her there's my wife Sage give it up for everybody we're going to we're going to

talk about that next but first get yourself in state let's maybe it's time to really give yourself a gift of overcoming your fears your time money issues and make it happen give it up for Renee she'll walk you through it real quick and I'll be right back here we are okay I'm just going to take a minute or two to walk you through what Tony has shared with you that he's created just for you here at the summit you know Tony's been doing this for 48 years he has refined his knowledge into a system that

gets results like none other I mean you guys saw the Stanford study Tony Robbins gets results like no one else and he's created a package to get you results like you've never seen before to have the greatest year of your life this is called The Total Transformation package and in order to have total transformation you need three things you need momentum total immersion to really make that transformation real to lock it into your nervous system and you need implementation to make that transformation last and inside this package we have all three components and first is

momentum the minute you say yes and you join us you get access to the ultimate transformation toolkit and this is a three-part training series that covers the three blocks that many of us have which are time money and fear so the minute you say yes you're going to get these digitally so you could start watching right away watching these people's transformation not just hearing about it getting lectured about it but seeing it for yourself so you get to experience it as well this is a value of $195 instant access the second piece to momentum is

Tony Robbins AI we showed you that fun demonstration yesterday you get 45 days full access to have Tony Robbins coach you in your pocket 247 the value of this is $149 but this is priceless to have Tony Robbins as your one-on-one coach 24/7 The Next Step total immersion and this is what we are here for you guys you get a ticket to Tony's legendary you just saw that that beautiful video Unleash the Power Within event now think about this think about what we're doing here for just 3 hours not even three days yet in Tony's

basement now imagine what's possible when we're together for 4 days 50 hours with the world's number one life strategist inside his State of-the-art virtual Studio where we all get a front row seat we connect with people all over the world and we come together asking oursel this question how do we transform our lives in one weekend we shift our identities we Master our finances Master our lives there is no event like this on the planet and if I sound passionate it's because I you have had my life transformed through you Unleash the Power Within my

husband and I attended and after we left that event not only did our relationship Elevate but we stepped and we claimed our new identities and it's not just us you guys there are hundreds of thousands of people whose lives have been transformed through Unleash the Power Within if you got a standalone ticket it would be $695 it should be way more for the transformation you get total immersion and then the next step is implementation a few days after the event we bring you back for 90 minutes to help you integrate every single thing you learned

at Unleash the Power Within into every area of your life through Tony's six-step action plan $195 value Priceless for the accountability you get to make sure that this doesn't become as Tony says shelf knowledge it becomes actionable knowledge that changes your life this is a few days after the event but Tony said I want to work with these people all year long how can I do that so he created the best year of your life collection comprised of four courses that Target the main areas of focus in your life the first one leadership how to

influence yourself your children your business number two relationships how to have on fire passionate relationships you're going to hear from him and Sage the third course is on Financial Freedom you guys Tony has three number one best-selling books in this area he's literally worked with the most successful people in the world to help you understand how to get from where you are to where you want to be when it comes to your finances and the fourth course is on how to have a fulfilling Next Level business or career value of this $795 so let's go

through everything that you get top to bottom so you're clear on what you get through this Summit only offer you get the ultimate transformation toolkit you get Tony Robbins AI you get a ticket to unleash the power within the postevent take action workshop and the best year of your life collection the value of all of this is $2,029 this is about investing in yourself the most important investment you'll ever make you will never get a more powerful Roi than the investment you make in yourself but you see Tony he he's the real deal this is

about your transformation he's so passionate about this and he said how can I make this so extraordinary so irresistible so that each and every one of these beautiful people who have said yes to this Summit can make this real for themselves so you get all of this this entire package top to bottom for $495 or two payments of $75 if that serves you best all you have to do right now you guys go to join unleashed.com make this rule for yourselves and to add a cherry on top when you join us we're going to donate

25 meals to feeding America on your behalf Tony is On Target to feed a 100 billion people and you're going to be able to help him with that and what a beautiful way to invest in yourself while giving back there is nothing to lose and I mean that quite literally he's offering 100% money back guarantee this is crazy this means that if you attend the first day and you are not blown away mind body and spirit we will give you every penny back again this is a summit only offer and we want to be clear

about that because that means once this Summit is over it's all done the offers are gone this price point is gone and it has never been this low ever just to get a clear picture if you were to buy a a great concert ticket to one of your favorite artists it would be $495 or more Taylor Swift just had her most recent concert it was upward of $1,500 a ticket and that's for two to three hours of entertainment to feel good and that's great but what happens after we are talking about 50 hours with the

world's number one life strategist to have not a wonderful experience to have a life transformation I mean this is a no-brainer this is a no-brainer and I know the two things that hold all of us back all of us are time and money but the truth is when something is important to us we find the time and we all sometimes have that resistance within oh can I get the ticket for this price point I did it myself when it was time for me to get a ticket to Unleash the Power Within and by the way

it was way more expensive than this back when I went I started to feel that resistance but then you know what I did I tapped into my warrior my My Magician my lover my sovereign and they were like yes yes yes and I said all right let's go and I have never looked back you guys if I did not say yes to that I would not be standing here in front of all of you so do this for yourself give yourself the gift of self transformation go to join unleash decom right now while you're in

state make this real for yourselves we are so excited for you because trust me life will never be the same so go to join unleash decom right now we're going to take a quick 10-minute break to get you enrolled we're so excited for you and when we come back we're going to have Tony Sage we're going to talk about relationships and celebrate the fact that you are coming to Unleash the Power Within with us remember life will never be the same we'll see you in a few minutes a a a yeah a a for welcome

back everybody welcome back we're so excited you've been enrolled we can't wait to see you and Unleash the Power Within I have one question that I just want to address that I saw it came up quite a few times so I want to answer this before we bring Tony back out to the stage the question question was where is this event being done where is Unleash the Power Within being done well this is a live event done 100% virtually so that means that you can watch from anywhere in the world from the comfort of your

home your office your couch it's being filmed Tony will be at his beautiful 20 $25 million studio in Palm Beach but you don't have to book a flight you don't have to book a hotel there's no travel involved you can watch from wherever you are in the world and we will be connected with everybody from all over and this means that you're not streaming on Facebook you're not streaming on YouTube you are going to be on Zoom interactive with Tony the entire time so it's a front row seat to Tony right from the comfort of

your home and we can't wait to see you there now before I bring the man back out you know we have to get an energy crank up he needs to see our energy in our best state so let's let's bring it up everybody yes that's Smiles are absolutely beautiful congratulations congratulations to everyone who has enrolled and helped me give a warm welcome back to the stage the one and only Tony Robins thank you so much all right here we go stand up for a second get that energy in your body stand up let's do it

wake it up there you go make a sound that excites you feel that sense of excitement in your body come on that's it get it going no sitting on this one Bruce you got to get on those feet Bruce come on use your whole body I'm watching you there you go come on come on good job Matthew Anderson I'm you're not on your feet Brother come on there you go show us your moves that's it one more time make a sound that feels strong in your body oh yes all right grab a seat feeling great

feeling strong take a little sip of water see stay hydrated and then in your chair train that energy go oh yes if you're feeling strong say yes see yes see yes awesome so we're going to switch subjects now and first of all thank you I know many of you are coming now and really look forward to having you uh we do have a limitation we're doing this in my studio and you can do it from your home but we only have so many trainers so you're going to be in a group and I have a

trainer on each one to make sure you've got personal attention even more than when you're at a live event and that's our only limitation so we have about 40% of the seats already sold if you want it please grab it now let's move on subject is relationship what subject creates more pleasure and more pain than this one right I mean this is the area where you can take I don't care you can make a you know a a Warrior come to their knees whether it's a man Warrior woman doesn't matter nothing like a busted heart

a heartbreak takes you down faster and nothing lifts our souls and our Spirits High higher than when relationships are in a magnificent place when you're with somebody who you absolutely love and adore and they absolutely love and adore you when you feel needed desired wanted when there's love and passion and but unfortunately most people end up settling for just relationship they get married to the ship and not quite to the person anymore they don't have the same energy and part of what does that is gradually as we deal through the stresses and strains of life

people adjust people change and also there's a law that gets in the way of most people's happiness not only in relationship but anywhere else it's called The Law of familiarity and if you want to jot it down the law of familiarity says this if you're around anything enough if you're around anything enough sooner or later you tend to take it for granted if you're on anything enough sooner or later you tend to take it granted you don't mean to it's just you get used to it when something's new people are so excited but then they

start to gradually kind of adjust and we lose our Edge just like you have to bring a peak state for you to be in Peak Performance the most important decision in a relationship is who you select 90% of success in a relationship is selection well Tony where were you five years ago when I was selecting this person I'm now stuck with right no no no no I'm not talking about just who you select as your partner I'm talking about who you select with yourself to bring to your relationship see do you select the part of

you that is passionate that is alive that is excited do you select the part of You by not thinking that's feeling frustrated and you bring that to your relationship or overwhelmed or stressed out see in the beginning of relationship everybody's out there marketing right you're sharing with people you know you're trying to serve them trying to do everything for them how many of you in the beginning of relationship you would do almost anything for that person to light them up lighting them up lit you up but then gradually what some people do is they get

comfortable in a relationship is now they have more rules RS in their head more expectations and just write down expectations kill intimacy expectations kill Joy you want to trade your expectations for appreciation if you can learn to appreciate your your partner your client whoever relationship you have your kids as opposed to expecting them to be a certain way how many of you have ever wanted to do something for someone and you're excited about it and then you found out they expected it they almost demanded it and like sucked all the joy out of you who

knows what I'm talking who knows what I'm talking about here right so we want to get rid of expectation and the other thing gets in way of relationship is the way we communicate because everybody jot this down everyone communicates well when they're in a great state true everybody's communicating when they're feeling good when they're feeling great when they're feeling happy about their relationship or their life or whatever nobody is a great communicator when they're in a stress state so I thought maybe the number one thing we could do for you in a very short time

because we have such little time here that could be really profound would be to give you a tool that could help you get rid of what gets in the way of passion and connection and Intimacy in any relationship or even a business relationship what gets in the way and what gets in the way is we all interpret the world a little differently and as we do very often we start creating these expectations and then gradually we're starting to react to how we've branded our partners or our friends or our kids as opposed to being open

to how they could be in this moment you know you always do that well no they don't always do it but because you've been disappointed you might start generalizing about a person and creating a negative identity for your partner or even for yourself so one of the things that gets in the way obviously is arguments now in the beginning when there's so much chemistry you don't have to worry about arguments because when you're totally attracted to somebody they do something you think it's cute you think it's perfect you think it's wonderful but how many of

you got in a relationship in the beginning of a relationship and you thought something about this person was amazing and then as you with them for a long period of time the very thing you used to like irritated you who knows what I'm talking about here right it's like maybe you were attracted to them because you felt like they took charge they made stuff happen they you know they took control of the room so to speak and you love that in the beginning but then you're with them for a long period of time and now

like do you always have to take control of the room do you always have to do this do you always have to be this way who knows what I'm talking about here say I the reason you were attracted to them is because they had something that you want but the reason you want it is it's already inside you but you may not be expressing that part of yourself so if you see someone who's really outgoing and you're more internal you might be attracted to that it's quality you want well it's in you but you've not

developed it and now if you stay with that person for a period of time and you don't grow if you don't start opening up then you'll start to judge them for the very thing that you used to enjoy and so the number one thing that gets in the way is that we all look at the life through different meanings we have different ways of doing that so I'm going to introduce you to one skill and I'm going to instead of just I'll explain it to you briefly but then I'm going to show you a brief

little video of a couple I worked with because I find it's much easier when I do a seminar I can tell you something and you kind of understand it but if you witness it with real people in real time you know you start to experience it within yourself and I want you to take notes on this skill because it write this down this is the way to never have another argument but still be authentic in other words you don't just suppress everything you're able to communicate things but the way most people develop an argument is

you bring up things that are arguable meaning there's certain things arguable if you say you know John Mary Susan you when you did that that made me feel first of all there's no truth to what you just said no one makes you feel anything how many know that that's true we make ourselves feel this way right like someone can say I hate you and you can laugh someone can say I hate you and cry someone hate you and you can ignore them right we have a choice of what to do with whatever people give us

positive or negative doesn't matter so when you do that it creates an argument so I'm going to introduce you I met this woman um named Dr Julie calwell she actually wrote a book that I highly recommend called the relationship skills book I think it'd be a great book for you to pick up there's so many great books but this one but she teaches a very simple tool that's the one I'm going to give you right now she calls so s e w and what this tool is really all about is instead of saying you did

this or you never do that or you made me feel or you did this to me which is by the way a whole victim mode and and you're all you're going to get is push back there's no argument if what you communicate is not arguable so she teaches this simple technique I'll say it to you right now but then I'm going to show you a video and you'll witness it again and again you'll see how it works but here's how it works it's called so seew and that stands for the three things you want to

communicate so let's say you've got an upset in your relationship something's happen you're not you're not happy about it instead of going to your partner going I got a talk to you you we got to talk you did this you say your partner listen I'd love to catch up with you here like right now I'm feeling and you're going to describe the sensations of what you're feeling not your story about what you're feeling right that down we want to describe the sensations you're feeling not the story the story is very often you're reacting to a

partner based on something that happened to you younger in your life you know you something happened years ago it's painful and your partner starts do something looks like that you start to react like it's the same thing how many know what I'm talking about who's ever found yourself reacting overreacting right so instead of saying what you did to me you explain to your partner right now I'm feeling but you describe the feeling and Sensations you say I'm feeling this tightness in my chest instead of saying I'm feeling angry I'm feeling pissed off I'm feeling fearful

you go I feeling this tightness in my stomach my throat's feeling dry I'm feeling tension throughout my whole body when you share that that's not arguable it's what you're s sensing and it's actually helpful to your partner to hear because they don't have the same reactions you're not telling them they did something to you then once you describe the sensations now you're going to describe the feelings and instead of saying I'm feeling you're arrogant or you don't care about me that's a bunch of Stories We just there's only five core emotions once you jot them

down these what you're feeling at its core is one of these five emotions and we'll throw them up on the screen for you right now so you can dry them down real quick and they'll be in the video as well the first emotion you can feel is sad or some version of sad the second one is mad or angry frustrated pissed off you can use whatever word you want the third one is scared or fearful or uncertain and the fourth one is glad or happy or feeling loving and the fifth one is excited or surprised

or sexual or sexy they all go together excitement these are all different Sensations that we have emotions for in our body and when we don't get what we want by the way you'll notice on the little chart I put for you what happens when we don't get what we want we tend to get sad or mad or scared right fear is usually fear that we're never going to have what we want or we're going to lose what we have right I'll lose what I have or I won't get what I want you know mad is

I didn't get what I wanted sad is oh my God I get what I wanted maybe I never can have it glad is obviously happy excited and excited surprised a whole different level so you'd say to that person you know honey I just want you to know I'm uh right now based on our conversation I'm feeling this in my body you've not done this but I'm feeling this I'm feeling this tension in my neck I'm feeling this tight breath I'm feeling tension in my arms and and I'm I think what I'm feeling really my e

is my emotions it's like I'm feeling I'm feeling sad I'm feeling a little scared too or I'm feeling mad but I'm also feeling scared scared and if you communicate this way to your partner they can lean in they can feel it you'll witness this so you'll see this isn't just a concept and then the last and most important one is the one people miss when they're in argument the W is what do you want what do you want what do you not want most people you did this to me you did that this always happens

that creates an argument they go it doesn't always happened that's not fair I didn't do it and now you're in an argument but if you go listen you know I'm feeling these Sensations and I'm feeling these emotions and what I really want to do is be closer to you honey what I really want to do is I want to be able to let go of this and have us just move forward together I really want what do you want CU people assume the person knows what you want and usually what you're doing is talking about

the problem if you'll do this little technique several times with a person you'll see the problems will get resolved very quickly cuz we get to what you want and there's no blame this is a no Blame Game how many follow least the fundamentals of this real quick so SE ew right so again so is what are the sensations and you be very specific you don't describe intellectually the story this is what I'm feeling in my heart my chest my arms my feet it also makes you come to the moment so you're here not off in

a story somewhere in the distance here are the emotions I'm feeling there's only one of five I might have one or two of the five I might even have three that helps your partner understand you're not blaming them you say but here's what I really want now this will break through and keep you from you can't have an argument when there's nothing arguable there's nothing arguable about your own Sensations or your own emotions and there's nothing arguable about what you want if your partner loves you they probably want it for you too how many follow

this basic fun out here say I say I I so what gets in the way of this is most of us make up different meanings for behaviors you know for example the feminine energy not just women some men are more feminine some women are more feminine we all have feminine and masculine in us it's not like women are one way men or another but we tend to have certain elements if you're more feminine whether you're a man or woman you tend to respond to things more with praise you send to respond to problems differently feminine

forces will want to share their problems masculine energy is about solving problems as fast as you can cuz masculine energy if you don't solve it you move down the totem pole you're lower on the totem pole you you move up by being a problem solver which by the way you get men and women together very often a woman starts sharing the guy wants to solve it for her and it pisses her off how many ladies know what I'm talking about it keeps trying to solve your problem Make Some Noise if it annoys the hell out

of you and guys are like why you telling me if you don't want me to solve it well because feminine energy shares it and then you say I don't know how you do it you're amazing and you feel comforted and masculine energy that's not how it works your job is to break through it and if they can't break through it their job is make it smaller or forget about it as quick as they can that's how it works in that world so let me give you a quick example my friend Ellen did this on a

TV show once and I'm sure you saw this was on internet a little bit ago I want you to listen and tell me which of these sounds you hear here's Ellen take a look today I want to talk about the biggest controversy since this dress you remember this all right now I personally see a go golden white dress how many people say a golden white okay all right how many people say a blue and white dress just screaming doesn't make more of you it just you just just an arm up help help all right how

many of you have heard of this Laurel and Yanni thing okay all right not the comedy duo they stopped touring years ago the old Yanni and Laurel all right I'm talking about the viral sound that is tearing the nation apart listen carefully to this and then you're going to tell me if you hear Laurel or yany Y Laur La L okay how many people he LEL how many people hear Yanni again yelling does not make more of you you still are not as many people as the correct people which are Laurel it is Laurel it's

Laurel now Laurel it's so easy it's Laurel so more mo more of you hear Laurel the people who hear Yanni I'm I'm going to have to ask you to leave because uh it's crazy though isn't it I mean we can hear the exact same thing and then here's something completely different uh how many of you have husbands and you tell them to take the trash out and put the dishes away and they hear have a beer and take a nap totally same thing and yet they hear so this morning this morning I heard something that

blew my mind even more okay I'm gonna play a clip listen carefully to this all right now I'm going to play a different clip the juice of lemons makes fine punch now I'm going to play the first clip you heard it's like a horror movie isn't it clearly you could hear the juice the juice of lemons right makes fine punch at first you just hear static but then the brain knows what to listen for and then you hear it apparently it comes down to pitch and the power of suggestion and I think that's a good

lesson to remember because you know there are times that we're going to disagree and it doesn't matter matter who's right and who's wrong and what makes you better is really listening to somebody else as long as they hear Laurel let's get a hand for alen Like O yes how many of you heard Laurel raise your hand how many Saw Laurel give me a thumbs up if you're out there okay drop your hands how many heard Yanni how many heard Yanni raise your hands Make Some Noise the correct answer is Yanni by the way no just

kidding so isn't it amazing what's even more amazing is hearing that sound you didn't know what it was but then when you heard something else you heard it within the sound well that's what happens in a relationship you've had a past relationship something was painful now someone does some garly thing and you turn it into what you learned in the past cuz you're what we call pre-framed for that so this simple little to so so I want you to sit up in your chair take out your pen and paper I want you to watch this

couple now this couple this is live I don't know what's going to happen this happens all the time we were doing a relationship program for my Platinum Partners a Six-Day total immersion and this couple came down and I guess the night before one of the two shared something she'd never shared before which which she'd had an affair and they were literally getting up to leave the event and break up so watch how we use this simple tool take a look give her a hand ladies and gentlemen no it's kid for God's sakes give her a

hand it's kid what did you discover as a pattern I think one big primary one for me was deletion and we had a big moment last night because at some point last night someone talked about leaning into Faith over fear and there was something in our relationship I had not not admitted for the 12 years we've been married and I shared it with him and when we woke up this morning things were off for understandable reasons and we both said should we leave and we didn't for that that's beautiful myself right and honestly what I

shared is I was deleting it from my memory like when he would ask me about it he kind of knew about it and I would just say like no I don't that never happened it's not part of it and so I was fully incorrectly rewriting my past and it I think it put me in the second thing it put me into a state of the helplessness I was living with something that was in the past more than like 12 years ago and I was living the pain all the time and I hadn't addressed it and

we were never going to move on in our relationship until we did um and that was because even if you try to move on some part of you had not moved on right and he could feel that because he loves you yeah even if he doesn't know the content he can still feel it and so could you more importantly or equally importantly yes mhm so where is it now well you told me we're GNA tonight do the sew process and I'm probably a little sh scared about doing that well then let's do it now so

let's do it so let's see how this process works and want to do it because it'd be helpful for them but would it be helpful for you too let's just do it real quick you'll see how easy is and you don't have to have anxiety about it so first of all it's only three steps second of all it's called so so you'll remember in essence what it is s is you're going to describe something that only is inarguable what's it make in arguable it's what you're experiencing not what thoughts you're having what's AR arguable is

when you tell me you made me feel a you're blaming me b i don't make you feel anything and C often you say a feeling that's not even a feeling it's a concept which is why it doesn't get solved and why it becomes argument so the first step is if we're going to communicate a we want to be in a good what ideally a great state so it' be good to just change in advance like she gave you hugging to start with should we start with hugging yeah let's go for it I like that little

giggle that's awesome see through a now that standing in the sunlight sunlight now that I'm looking your eyes feels right yeah we were always all and on and on and on again we're doing this so they get in the right State before they begin that was quite beautiful did you enjoy that it was a great hug it was a great hug did you see how she was looking in your eyes at the end yep looking up at you like that what was you what was she communicating safe that she's safe yeah what else was she

communicating but she loves me yes she's also saying thank you if you looked in her eyes there was a big thank you wasn't there definitely yeah it beautiful from this place you can always do anything you certainly SE so we want to say things that are not arguable and if we catch ourselves things arguable we just go hey you know what I'm new at this I think I just said something arguable or your partner May assist you by saying I don't know honey is that arguable I don't know what do you think I've had my

own history so so I want you to describe to him the sensations you're having when you start to have this thought what's the emotions and what do you want s eew Sensations but you got to make sure it's Sensations stabbing is not a sensation that's something being done to you there's a tension or there's a pressure or there's a weight or there's a lightness there's a texture it's smoother or rough think in terms of kinesthetic submodalities okay heavy light those types of things cuz that is real by starting with your own Sensations you will start

to end the hypnosis of the words you were using remember I said to you the words you attached to your experience become your experience where you have certain words you use a lot so you keep feeling the same feelings and you think it's your partner and it's your actual words that then create real emotions but it's the words creating them and it's because you're starting with a small selection of words when you're upset instead of a broader one so tell him what are the sensations you're feeling when you are going to talk about this is

that what you want to deal with this thing you were talking about what are the sensations or how I feel now how I feel right now having talked about it is I feel very shaky all over that would be the sensation where are you shaky and this is what you can do as the partner it's not interrogation it's sincere interest honey where are you feeling shakiness I'm not questioning I just want to know I want to I want to fully feel or understand what you're experiencing ladies how many would app appreciate that if somebody gave

you that feedback by the way that's not what most men want to do because we want to just solve it the way you're going to solve it is feeling her and bringing presence to her and then she will solve it not by you telling her now if she asks you what to do that's different but I wouldn't give it to start with any more than you want to be coached okay so what are the sensations you're shake and you will you take over I'm just going to listen where are you shaking like my whole my

whole body feels shaky and then my heart just feels um a little bit in pain a little bit heavy and nervous and I think the emotion that I have is feeling really scared um about how you'll feel after what I shared is there any other feeling besides scared sad yeah that's good we want to know them all does that mean makes sense okay so you're feeling scared and what else and sad anything and and mad oh and mad oh good oh good Mo this round we got all three those are the three well mad at

myself that's a really good question well is there any part of you feeling glad that you talked about Yes actually yes part of me is feeling glad that we that feels like a weight lifted off to my chest a big weight off my chest that we discussed it wow is there any part of you that feels um excited or more alive actually yes I guess oh isn't this becoming a more encouraging conversation now well it's getting better and better by the way gentlemen don't always understand this cuz most men don't really go deep into their

feelings in terms of discussions but women very often don't know what they're feeling until you ask them ladies raise your hand if it's true I couldn't understand this in like ask my wife what are you feeling I don't know what I'm feeling well who does if you don't that was not the right response right not a good one I learned so what's beautiful now what's already happened will tell me what's happened inside of you you and tell me what's happened inside of her start with her what's happened inside of her I think she's letting go

what gives you that sense I think you're right but what gives you that sense I'm curious well you know I can see it in just her physiology yeah and we talked about it a little bit before but even more now even more it's great to see the progress you know I I'm avoidance so you mean you were I I was you're not right now look what you're doing well the opposite of avoidance so be careful about how you label yourself that's what I was trying to do with these pattern reps the most difficult pattern to

break is when you make it your identity that's why I didn't want you go back what my childhood is even though that may have been an initial Source you can make different choices and people do people go in environments where they're not loved not hugged and they're extremely secure they just decided God gives them that security or the univers does so when we look for the source we often lock oursel in that that's who we are so I'm very careful about whatever I attach the words I am to because whatever you attach the words I

am to with enough repetition and enough emotion you will be even if it's not true so I'm really it's really use to know that I have been that but I try my language to break the pattern as well because otherwise words are hypnotic you saw it on stage that's all it was was words words are very Hypno certain words are extremely hypnotic based on your history certain words you've used so much they just instantly put you into trance most people in a relationship go in a trance what is a trance you're inside not outside so

you're not experiencing this you're experiencing your past and you're attaching it to this so then you think this is that this is not that that is not this and you don't need a pink Cadillac I don't know why I said that but it's helpful continue yeah and I mean I so I was sitting waiting in line out here for the doors to open and she had a break from work so she texted me should I come down and we can talk about the plan to leave and I said sure and then when I was thinking

or really not thinking feeling yeah I thought to myself I guess this part was thinking I'm just going to do the opposite of what I would usually do in this case and so what I'd usually do that that I said to you guys earlier the fact that you got that so quick I only said it once that's great gentlemen this is the secret to your success with your woman do the opposite of what you want to do when things are crazy I promise you it'll be better than the you used to do continue so when

she came down what would you have normally done I know what have said let's you know pack up the car and let's get out of here and you did what instead I said that must have been very difficult for you last night to oh want to hug you come here come here brother that's awesome beautiful beautiful that's gorgeous that was your soul speaking not your head I love you up what what pattern did he just break what always makes you suffer focusing on your self what did he do instead he entered her world how did

that make you feel really great and then he gave me a hug yes what besides great though dig in a little bit what did it really feel you were coming down thinking what that we were going to fight and leave and what happened instead instead he acknowledged how he thought I must have felt in that moment and um showed me that he was going to try to make me feel safe and secure going through it that's how I felt wow how special was that it was really special and then I didn't do a good job

that's okay what'd you do test him right after he delivered good stuff I don't remember you have you have the memory it some kind of test it was uh like we should you should really try to talk to Tony about how you get stuck in the past stories that's a great thing to do talk to Tony that's what you say when someone's considering leaving that's a great strategy now why did she do that gentlemen that was a what it was a what is it the last one no no there'll be many more that's what you

have to look forward to the rest of your life perhaps you could say it's the way in which she proves to herself how much I already love her and I'm willing to play that game because I do love her that's the game of my life please continue this is quite a narrative it's been a busy day by the way these two human beings are demonstrating what all of us want to do for the rest of our lives do you get it this is an issue that is highly charged and instead of going in their own

pity pots which they both are doing at times but they decided they chose to be awake to their own responsibility and out of that their own opportunity to make it even better that when this bone heals if you break a bone this is a fact when it heals it becomes the strongest bone in the body people that never broke a bone live in fear if you have a child and you protect them never broke a bone as adults they're afraid to break a bone but if you broke a ton of Bones and you're still fine

you don't fear breaking bones and so you have a great life some of us have overprotected our children you think they should never see an argument they should never be that then they're going to going to walk into a world that's imaginary and isn't true and they're going to be massively disappointed when they are not as perfect as you tell them they are all the time and when everyone doesn't meet their needs like you did this is beautiful please continue where where should we go next do you want to talk well then what's the third

question she told you what her Sensations were she told you what she was feeling by the way she was feeling some good things too that's good for you to take in because guys are so afraid that you're going to be unhappy because they really want you to be happy not cuz they're weak because they're core is to make you happy now some of you don't want to be happy but the person you hurt when you do that is yourself and she's not doing that she was openly sincerely expressing and she didn't know till he asked

so it's good to ask are there's some other emotions in there too because then she became aware of them which will make this process easier when it has some glad and excited in it and even sexual not just sad mad and scared now we got more to play with isn't that nice now she could have said no those are the only things I'm feeling and I'm also that's making me feel what I'm say okay I understand but I just I want to know your core emotions thank you what do you want honey what do you

want what what do you want what do you not want that's the W and so discipline by the way is not to go off and make a bunch of emotions that aren't emotions you call emotions that are Concepts cuz that'll make this arguable and it'll also be about blaming which will make this go nowhere and he made it even easier by way of saying that must have been hard for you means he got out of himself which makes her feel incredibly safe and then she'll test him what do you want so what do you want

kit I want to love you and be with you for the rest of my life and I know that and we were meant to be together want no more I can't get enough maybe with keep this right don't change it up we don't need to take this too far feeling it right where we are you got me under water I Can't Get Enough oh yes so please so you yeah she's got questions to ask right well you had Sensations you got emotions you got things you want what were the sensations you were feeling I felt

a knot in the pit of my stomach any other Sensations pain in my heart was that tension was that heaviness see when you say pain in your heart you're going to start making up a metaphor do your best to be as specific as possible and you're not correcting him to say well honey what is that is that like a heaviness is that a tension is that a honey what is that is that a heaviness it was like a very low stressed Heartbeat by the way is it nice to know that's what he actually experienced instead

of making up in your head and he can do that authentically there's nothing arguable about that and he's not making her wrong it's just what he was experiencing and what emotions were you feeling when you felt those Sensations sad and angry were you scared at all no are you sure maybe thank you for that honest answer we hit a trifecta once again ladies and gentlemen it's amazing sad mad and scared wait wait wait why would we celebrate the trifecta because that means it's a bigger thing that when we solve it we're going to grow even

more it was only one it's a Ply little thing who wants a Ply thing when you can rip open some big and get rid of it is there another question about emotion were you feeling any other emotions I guess I was glad to hear the truth good for him to acknowledge that and for her to know that because one of the things she's beating herself up about is the question of should I have told him or not things were going so well and I almost into my relationship of telling him but her authenticity and her

Courage by him finding his strength in between it all actually will make this deeper and more because she won't be withholding and he won't be one ing so there's some gladness in there by the way when he acknowledged that he didn't know that 100% Till she'd asked it either so it's not just wom it any other emotions no we'll change that later there you go there no one quite like you no one makes me feel like do just look in your eyes smile on your face now what makes me feel by the way why not

break up your sewing with some nice music and laughter why not in the middle of it say you're going to feel different later how cool is that what a great example give my hand for this example we're not done we're almost there what's the last question what do you want and by the way notice this is can feel like a scary moment but it really isn't because if she knows what he wants and it's authentic that's a lot better than making up in your head and she might ask to give what do you not want

and if you have the courage to do that knowing that Underneath It All you love each other and you're committed to each other that makes it a whole lot easier and if he pauses ladies don't be scared by the pause he's trying to figure it out in his head yes he knows in his heart but his head's still a little involved how could it not be because it was a shock it was a surprise so people tend to go their head with that as a way to protect themselves everybody does and most men do not

think in terms of their emotions unless they've trained themselves to do it so it's not him being evasive but that pause for a lot of women they feel crushed in that moment and then you're feeling crushed your energy will drop as your energy drop he'll get a different signal and then he may respond in a way that you don't like but you have to be willing to hear whatever he says and still trust we're going to get through this because I'd rather know what he wants and doesn't want then not know and make it up

in my head is that true for you definitely okay go ahead and ask him what do you want I want to be a husband that provides for you the Safety and Security that you can have total open communication with me wow what a beautiful thing to want what else do you want I want to give her the attention that she deserves you take over I'm not running this process what else do you want what do you want from me nice question courageous question and she did it with a beautiful smile did you see the delivery

did you hear the tone of voice it's not just the words my friends was beautiful even if he's got inner conflicts also he's wanting to articulate he's trying to find it by the way he wants to do the perfect thing that's the only thing slowing down the communication but there's nothing wrong with slower communication I want you to feel free me too isn't that a beautiful honest response that's gorgeous is there anything else you want or don't want you want to tell me yeah I want I want her to be able to her don't tell

me I'm not involved in this I want you to be able to disentangle yourself from old stories and I want the same for me I want the same and I want to rewrite our narrative like our meeting narrative our love story our love story how many found this beautiful how hard was it it's not hard when you put yourself in the right and when you're starting from the outcome which is we're going to do this so that we can just be closer we're going to De whatever life brings us life will bring us other things

too some of which we will be in control of some of which we won't some have nothing to do with each other some will but what a great thing to go on the journey together called life with love as its base so you guys choosing to hang out together or you leaving you're we're leaving right after this get a room give it up for him ladies and gentlemen come on give it up for give it up for kitten will everybody give it up for him oh yes how many were touched how many Saw how this

could flow Make Some Noise We saw it take one second put in the chat box what do you want to pull from that what do you want to remember from that what does it mean to you could you use this could you use it to change or improve a relationship put in the chat for just 60 seconds let's see what people got from this chop it in what do you want to remember from this what can you use from this nice can change any relationship improve any no longer have arguments nice be able to break

through be able to have less fear and more Connection in our relationship now look at all the benefits that you can create in your life by just applying and understanding a few of these components beautiful job very nice give a hand for everybody thank you so much for participating yes when you don't say thing that's arguable you don't argue it's that simple you don't blame anybody so I know we're almost out of time but I want to take just 10 or 15 minutes here introduce you to my favorite speaker and I say that very sincerely

you know I've had the privilege of being on this journey of supporting and learning and growing and helping people and helping myself and expanding for you know 48 years but a quarter of a century of that 25 of that years has been with my wife Sage who is the greatest gift in my life and so I thought even a couple minutes where she shares through the woman's perspective on what's most important relationship please ladies and gentlemen welcome Sage Robbins from Los Angeles we're part right now I'm missing her love you Honey hi sweetheart hi hello

everyone lovely to be with you oh L here you at Sage Robins for God's sakes hello You Beautiful People yes sages in La you're doing a leadership conference while I'm here so we've been a part here in I'm missinger so thanks honey for jumping in and joining us good to see you it's my pleasure and privilege would you give a few of your perspectives on relationship would you give your perspectives on what's most important in relationships honey yes well I I watching kit and will uh it was so stunning uh dropping the blame and the

willingness for both of them because we're all relating life is relationship whether you're in a relationship or you're out of a relationship we're relating whether it's our parents our children our our uh spouse our friends our co-workers we're relating and so I love she said to rewrite our Narrative of love I really believe that that is life inviting us to rewrite our Narrative of love and this moment is that and so choosing who we are uh in our relationships and catching ourself and creating a space of a an allowance and an acceptance of the human

that was the power of watching and witnessing kit and Will was watching them relate and as we relate the grace and graciousness uh that uh let's go letting each other off the hook because in the name of our own peace and happiness it's a Kinder way and ton you and I have the privilege to practice that in our 25 years we've been together and you know the that path of enduring love my mom and dad are tuning in right now from Canada hi Mom hi Daddy and uh they've been together for over 50 years and

just love in all forms uh is so worth it and when we're willing for each of us to take responsibility for our own experience of life and how we show up and get out of our own human way and drop the blame beautiful things happen hence uh the beautiful example of kitten will I'm the Lu man in the world I mean that sincerely I've Loved this woman more today than I did even 25 years ago when I've had over heels for her let's just I know we're out of time but let's take 10 minutes even

let's do like a a single question and we got some people have raised their hand let's pick somebody here and bring them up and Mone Pro Sage why don't you take them you answer the question from your heart cuz I've done a bunch already and I'll of course well we can dance we'll do some more during the VIP section we you stay with me for VIP and we'll do more there let's do one real quick can we bring somebody up there we go it says Linda nice to meet you Linda where are you in the

world where are you in the world hello Texas Texas ladies and gentlemen if you're from another country Texas is its own country so what's your question L hi my question is this um and it's kind of become a two-parter because of what I've learned yesterday and today and that is is um in February of 2021 I found my son dead on the kitchen floor from a heart attack and then in February of 2023 my husband died in my arms as we pulled up to the emergency room he also had a heart attack and I've got

through therapy for over a year but I just can't find myself again I feel like I've lost myself and my joy and so many people encourage me to join a club or go here go to church or do something to meet people but what I've been thinking about since yesterday and today is is I'm not sure that's where I want to be and so trying to decide should I reach out and make friends and because I was new to Texas and I had not made any friends yet and I don't have any friends here and

um and yet I do I I do like my solitary life and I'm just confused now about do I follow what I what I really have been enjoying or do I listen to the other people and realize that that could be for my best it's a great question honey you want to address it sweetheart yes of course well Linda uh from the light of my being in all of ours uh we're just sending you our love our light our appreciation of your human journey and all that it his contained blessings for you on this path

the loss of your son and your husband and by the way that's where we all meet your pain is all of our pain your joy is our joy in the many hundreds of thousands or millions of people that are tuning into this we all meet in the power and profound experience called this human path and Linda you said something really quite so poignant uh you know should I listen to them or listen like follow what I enjoy and I can only tell you from my own experience Linda that uh as we follow our joy as

we follow what feels true you know it's not about the external voices it's about that own inner wisdom that you have you have such a beautiful spirit about you you're you have friends in all of us you can't help but fall in love with who you are Linda the beauty of your spirit and your warmth and your sincerity uh You're Timeless my dear and thank you for opening and you know you've chosen this rise up Summit this community that would took courage you're getting yourself on Zoom I mean flip I don't even know if I'd

be getting myself on Zoom woman you're doing it every you're doing it the action of this moment you raising your hand is you raising your hand to you to your life and you're also showing each and every one of us what it looks like to not ignore the loss to not ignore the grief but to join and allow life to move through you and to move on to this moment here now and all that it's offering you you are nothing but love Linda thank you for uh just your bright light and your courage I think

it's so extraordinary to recognize that we as human beings every stage of life whether we're 40 50 60 20 70 80 uh wherever we are life continues to invite us to begin again to open up to let go and to celebrate and connect to this beautiful thing we call our Liv lives God bless you Linda thank you for sharing your light and thank you for raising your hand for each and every one of us thank you Linda I think if you look if you look around oh go ahead honey I was just going to say

and if you'd like to join us we'd love to invite you as our guest to the unleash program coming up we' love to have you and have you be surrounded and bathed and going deeper in this community of love no you took the words right out of my mouth but I I wanted to add one thing Linda first of all you you got a community of people here already and who else is from Texas Make Some Noise anybody El from their Texas so you might want to connect with this this is quite a community of

loving people who are looking to grow and I think listening to your own inner voice is the most important thing and so you found a sanctuary in yourself I can't imagine the losses that you've gone through but I also know that it's important to keep that voice open to something new because the voice can be running from the past so it's not that you shouldn't have time for yourself that's 100% true but you know this is painful as this is you're coming up on five years that's half a decade and sometimes what happens is we

get just used to something cuz we feel our world's more controllable when it's just our world here but what's going to make us alive and we're going to go through this tomorrow is there's this Hero's path you know all the stories of humanity if you study them all the most common pattern is this Hero's path and what does it look like your life is this normal life and then boom something happens and disrupts it massively you know someone dies you know you lose your job there's a fire your home burns down whatever it is and

that's in our experience and my experience of studying humanity and I've had the privilege of working with literally hundreds of millions of people over my lifetime it's it's a call to the unknown and we don't like the unknown we like what we know that's kind of like what you want to hang on to right now especially when things have been seemingly taken from you or there's been a great loss there's even more so that and it's important to do that initially but if we don't something else happens to hit us because we're all here to

grow and give and if we don't keep growing we won't feel Fully Alive and the reason we grow is then we have something to give how many of you can relate like you haven't experience of something that's really amazing how many the first thing you want to do and you too Linda is share it with somebody you care about how many would agree with that right that's because if you just you can only feel so much in yourself the reason we have relationships is because it magnifies human emotion the aliveness of life if you got

two people in a lousy state it magnifies the lousy state but if you get two people in a loving place it's the most incredible thing on earth so you're coming up on a five-year marker it's a big marker and at this five-year marker I would invite you to stay open to the possibility that You' got comfortable in here and you deserve here but maybe it's time to open up not cuz other people are telling you to because life is calling you to because if you go on that Journey there's uncertainty but you know the quality

of our life is in direct proportion to how much uncertainty you can comfortably live with because that's how we feel alive and grow passion is found in the uncertainty and so if you're willing to push yourself just a little bit along the way here some baby steps I think you'll discover you don't have to give up this Sanctuary but you can also have something that magnifies the good in your life and you deserve that you deserve not to be locked inside an emotional prison so you can protect yourself cuz the wall that protects you also

imprisons you and so uh my answer to this is you need immersion this is the perfect example you understand this intellectually but you need to have this move through you there's some beliefs that have been created about life about death about relationship that are definitely in the way and making you stay inside yourself we're going to help you devastate those I'm not going to tell you what to do we're going to show you and we're going to do it day and night and as useful has this been has this been useful for you these three

hours hours each day take this times 20 and I'm not exaggerating because the immersion it's like if I want to learn a language and you go to college or high school and you learn a language 5 years later most people aren't speaking it but if you have the money and time and I you want to learn Italian I dropped you in Rome for 90 days and you had no teacher you're going to be speaking it because it's immersion you're there day and night night and day you're feeling it breathing it that's what we're going to

do so you're going to be our guest and you can bring somebody if you want as our guest and you can do it from your home so you can be comfortable but we're going to take care of you and a friend both you can have somebody to do it with just for fun all right so you stay on the line and we're going to invite you to the event as our guest give her a big hand ladies and gentlemen give it up for Linda give it up for her Tak the Lov they got people all

over the world sending you love sweetheart look around you people from all over the Earth every country in the world pouring love out to you with us take it in there you go singing it's a beautiful day to be alive to be alive beautiful day to be yes oh thanks for that outpouring to Lindon ly's not alone so many people have gone through so much when you hear people's stories at night but it's time to create a new story isn't it time to create a new identity sweetheart we're going to sign off shortly but I'm

going to ask you to join us for the VIPs we do some Q&A there with everybody anything last you'd like to share with anybody honey before we go yes well I've had the privilege uh tone watching this from here I'm moved I'm moved for the life that you extend and you offer I've had the privilege to watch This Man Poor all of himself his life experience has lived wisdom his insights his perspective uh through these Unleashed programs the Unleash the Power Within watching him firsthand pour out and awaken individuals minds and hearts like you and

me I wouldn't be sitting here without your example Tony Robbins that's the truth we're all here because of you and I really if you've enjoyed these last three days if you have felt moved if you have felt unburdened this is just a scratch please join us at our unleash program we look forward to being with you we look forward to serving you join unleash .c and if you if we're there please come up and say hello it'll be a privilege to be with you and see you there we'll see you at the Alicia event thank

you Tony Robbins swe love you I got to just say before you go I wouldn't be the man I am without you so much of what I teach is learn from our life together I love you so much God bless you give it up for sage Robins every thank you everybody God bless such a treat to be with you Linda God bless you all right Stand Up Stand Up Shake That Body out one final time make that sound that makes you feel Fully Alive everybody make that sound oh you right guys H look at your

family beautiful oh yes how many got a ton out of today ladies and gentlemen Make Some Noise uh here's your assignment now remember we give you this day now it's your turn to step up so tonight really simple exercise we're going to do similar what we did yesterday you might want to grab your phone right now if you want to you can take a picture of the QR code or you can just #y identity and the assignment's really simple once you get on your phone look into it go on Facebook go here you're going to

say my old identity was remember we did our old story was new story is my old identity the way I thought about who I was the way I looked at life the way I was the way I felt the emotions I were my new identity is this is who I am today and make sure when you go to a new identity you make the change in your physiology right in your state my new identity is this this is who I am this is what I stand for this is how I show up this is what

I do and here's how that's going to change my life for the better forever share that lock it in place put it and we'll all see it tonight we'll all learn from each other tonight who's willing to do the homework make sure you follow through on this say I awesome tomorrow tomorrow is going to be unbelievable please don't miss it tomorrow we're going to take you on how do you navigate everything what Linda was talking about the most challenging times and transform them I'm going to give you a set of tools that will be Priceless

for you but I hope you've got an immense amount we went way over today on time but I hope it touched your life if it did make some sound so we know you're out there you hav it happen and stick around just for two more minutes we're going to give away two prizes one final announcement and then in 10 minutes I'll be back with the VIP everybody give it up for Renee ladies and gentlemen woo all right give it up for Tony Robbins and the lovely stage Robbins one more time look at those faces hey

beautiful okay just a couple more minutes a few quick announcements and then we are going to give away the win the winning tickets to Unleash the Power Within and maybe something else a little special we want to first of all say congratulations to all of those who have enrolled in The Total Transformation package we're SOC excited to see you at Unleash the Power Within and we're so thrilled that you get all the incredible bonuses as well remember everyone this is a summit only offer so when would now be a good time to join go to

join unleashed.com right now and now let's talk about your assignment let's keep it tight you guys 60 to 90 seconds remember what's your old identity what's your new identity how can you expand it in 2025 to change your life keep it tight keep it heartfelt because tomorrow we give away the grand prize which is a trip to Fiji a trip to Fiji this is Tony Robin's beautiful Resort nalii and I can speak on this because I won the trip to Fiji when I was sitting in your position so when I say I was sitting where

you are I'm serious and I showed up and I did my videos and I did hashtag my ident so take it from me you want to do this put your heart and soul into this now to give away the winning winning winning prizes to Unleash the Power Within and guys by the way you're also going to get the Tony Robbins AI so here we go we are going to announce our first winner so a little drum roll please this person's old story was that I'm not smart enough to be a good leader I don't have

enough time to care for my family while balancing my fulltime time job people are against me when they ask questions they don't trust me and are judging me new story I don't need external validation I embrace the warrior within me to stand strong and the lover to release guilt I see questions as others offering support and growth rather than judgment and how this will change their life I'll now step into my role as a leader and design a life that flows with joy purpose and balance congratulations to Amanda Lopez show all the love all right

for our second winner this person's old story I believe I needed to heal from my past painful experiences before I could move forward that I was broken and I wasn't worthy of pursuing my dreams until everything was right again my new story my experiences have shaped me into someone who can uplift and support others I'm strong capable and ready to step into my purpose with confidence how this will change their lives instead of feeling stuck in the past I'll embrace my journey and use it to help others and make a difference congratulations to Mr Edward

cresy and are our third our third and final winner this is the last ticket we're giving away to unleash the power within this person's old story was that they were afraid of failure and making mistakes worried they weren't doing things right and that they'd look foolish and that leaving their high-paying job would be a financial mistake new story I'm following my true calling I have knowledge skills and support to grow my practice successfully I trust in my ability to build a thriving business make a meaningful impact and create Financial abundance how this will change change

my life this shift will allow me to serve my clients with confidence expand my reach to understand communities and build a sustainable fulfilling practice that aligns with my purpose and financial goals congratulations to Marjorie FIA congratulations to all of our winners you get to go to Unleash the Power Within you're going to experience transformation and you also get Tony Robbins AI congrats and for everyone else if you were holding out on getting involved and becoming a part of our total transformation package because you're thinking I might win the ticket to Unleash the Power Within that's

it no more tickets so you want to go to join unleashed.com right now to grab your spot join us because you don't get just Unleash the Power Within that is even if you just got that that was enough but you get all of the incredible bonuses we want to remind you you get the ultimate transformation toolkit you get Tony Robbins AI besides the ticket to Unleash the Power Within postevent take action workshop and the best year of your like life collection and then you get to give back by having meals donated to feeding America on

your behalf again this is the lowest this has ever been go to join unleash decom and go to bed with the peace knowing that you made the decision to transform your life and step to your new identity baby go to join unleash outcom and just some final final things and then we're wrapping up tomorrow it's our last day together can you believe it this one so fast but we start at 2: p.m. Eastern Standard Time 11:00 a.m. Pacific Standard time remember early is on time on time is late so get here a couple minutes early

get settled because Tony is going to take us on a journey to show us how to close the gap VIP members we start in 10 minutes and again we're going to be joined by sage and Tony everybody else let's blow the roof off this place as we close out day two go to join unleash docomo everybody for moment we take it5 drama in our staring at and night I had to walk right and night living in it's TI up just over there we this Dr in our staring at the scen every day in the n