How This 18 Year Old Makes $200,000/Day

this 18-year-old kid is making hundreds of thousands of dollars a day just from selling clothes online so we spent the day together in Miami to learn exactly how he's doing it so we here right now in the Design District doing some shopping what we got planned for today so today we're just going to buy a little bit of stuff you know what I mean yeah but also we got the drop today that's the big drop you know what I'm saying so today we're going to be releasing these pants this hoodie there's going be 300 of

these made and 200 of these made so we're going to drop those later and it's pretty go crazy it's maxed out at 66 I can make one sold out just cuz it's pre-made so today you're going to try to sell $60,000 worth of clothing y That's the goal what's your brand like tell the people about your brand so my brand is Project Capri my name is Capri and Capri is Latin for the word goat which is basically the project of turning the youth into the greatest versions of themselves you know what I'm saying since you

launched the brand today how much has it been able to bring in uh million dollars in Revenue not including my other Shopify that they put my payments on hold so about 1.2 million in Revenue that's crazy 1.2 million still in high school right exactly graduate this year you put me on I ain't going to lie they got some real I ain't never seen most of these folks this right here tough this reminds me of like Kanye in like 2000 crazy pieces so when you in a store like this and you see clothes going for two

racks for a t-shirt what do you think goes into that how could you possibly make a shirt and sell for $2,000 shopping now is hard because I know how much it cost to get this made so like paying 1,700 for it is like kind of mindboggling to me but I don't know they're like the m masters of building their personal Brands I guess because charging that shirt over there was $750 that's crazy I don't even know if I'd ever want to get to that point one day but if I would that would be fired you

know what I mean yeah I mean what do you sell your your your hoodie for right now anywhere from 60 to 120 depending on the quality how much it cost you to make one of those hoodies these ones are about 24 a piece in both just for the hell Cube what was it like though growing up for you where you where were you born at where did you grow I was born and raised Las Vegas Nevada uh my parents were divorced when I was a little bit young my mom was a businesswoman my dad was

kind of in the streets you know what I'm saying um I live with my dad uh be with my mom a lot but she taught me a lot about business you know what I mean cuz she ran a car dealership so she taught me a lot about that but yeah hustling has always been in the family ever since I was young even when I was young I was selling water bottles and stuff like that making money at school or on the street on the street I asked my mom for a case of water um to

buy for me and I gave her the money back plus more to buy another one and I kept that that's how I made my first $200 by myself when I was I was like 11 though so so you knew you wanted to be a businessman from a young age for sure yeah 100% is Capri the very first clothing brand or actual business you started or did you start any other real businesses other than selling water well I've started real businesses but not like LLC businesses so like I said um I've been Drop Shipping before I've

drop shipped Eric Emanuel Schwarz splatterball guns I've resold shoes before for a long time when I was younger that kind of was my hustle when you say younger though like you're 18 right now you were like so all the struggles that people go through like the late nights staying up you know what I'm saying trying to figure out how where they're going to be in life I had those when I was younger um when stuff was going down cuz my mom fell victim to the 2008 crash and lost the business stuff like that so I've

been taking care of my parents for about the past two three years like two years now year and a half so um I was like damn losing money and stuff like that we need to figure something outse had to get something more so now how long you've been running the brand for about a year and a half now about a year and a half and what's the most you guys did in the day so far most we did in the day was 267,000 and that was December 31st so about 3 months ago 267,000 what was

you 17 at the time yeah I was 17 I just turned 18 last month what you what you skip school that day uh no it was a Saturday it was a Saturday but I don't think I went to school for like the next 2 three days after that for sure what's it even like going to school now knowing that you make your teacher yearly salary in a day um if you want me to keep it 100% honest I was missing so much school they unenrolled me and I just got re-enrolled last week so it's cool

but I don't really talk about it too much like the students there know and everything but um I don't talk about it my teachers know from kids telling them and stuff but it's really it's crazy for sure so we're out here on the streets we just seen somebody wearing Bros brand live in full [Applause] effect [ __ ] for sure I've been play this [ __ ] on forever [ __ ] you saying [ __ ] ain't nothing new I feel youing really from Miami so I'm really trying to put everybody on to the [

__ ] you on okay I feel you beside like being in the streets type [ __ ] right make CL express your pain through ART right how you how you mess with the pieace huh how you mess with the pce sh just represent what I represent we in two different worlds y that's all that matters that's all that matter what's your name is HCHO huncho nice to meet you buddy stay blessed what up that's what's up yeah that's crazy that you see that in Vegas a lot or no yeah I see it more in like

Vegas C and maybe like Texas more than I do Miami yeah that's definitely fire now 18 what's been some of the best things you've been able to spend your money so I have a 2018 trackhawk I have a 2021 AMG gle63s I bought my dad a house and I just moved my mom into her new house and I'm about to buy her a house when I move out so those are some of the big things that I bought so far what's up bro you got Mom's a crib yeah he just got Mom's a crib too

so you know what I'm saying it's fire you know what I'm saying that's the goal man for y'all watching this video the money's cool go shopping do all that stuff but when you got money to take care of your people man nothing feels better and now we got this drop coming of blade in to day Y how you feeling you think it's going you think it's going to do good yeah I think it's going to do good for sure um it's pretty limited and my SMS list is about 27,000 people so I feel like it's

going to do pretty good he just met a a supporter of the brand and he just gave him his personal hoodie show him the hoodie real quick oh my God awesome he just said that he knew me and he caught my clothes before and I just asked him if he had one of those hoodies and he said he didn't so I just gave him mine you know what I'm saying that's the only one in the world too because the other bulk hasn't came in yet so made that whole month bro yeah I know that's that's

the you know what I'm saying especially if they support me because you know what I mean it don't give it don't cost nothing do that you me that's real bro that's that's I seen that I knew you were solid these the boots I just picked up right here Blen IA Striker boots I got damn near every color of these except for this one so got to get right with this yeah these are low key crazy heavy too so what else we shopping for today it's really just whatever I see you know what I'm saying we're

probably going to hit up Rick Owens cuz last time I was here like a month ago James Harden bought the whole store and they shut down for the rest of the day so I wanted to get these one shoes so we're probably going to hit up there you spend a lot of the money you make right now or this is kind of like a rare thing this is a rare thing for the first time I did my first big shopping like a week ago cuz I went down this way have chat cuz I went down

to um Cali and last time I was there I remember I was window shopping I couldn't really buy the stuff I want so I spent like 8 Grand in California about a couple weeks ago but now this is just a special occasion but usually yeah nah my mom always says I'm very frugal or very like stingy with my money but the way I do things let's say I make 88 Grand the 80 will get put up to either save or invest and then the 8 Grand is stuff that I can move around or rein you

know what I mean I'm the same way like I'm Frugal on a day to day but when it's time to pop out I don't even think twice about spending successful day of shopping my boy yep we got some pieces you know what I'm saying we got some business to handle we do spending money is cool but we got to go make some money now so we got to drop in about an hour it's going to be dope we're going to go back to the Airbnb break down the whole business behind this drop and watch this

man make $50,000 live in front of your faces make sure to hit that subscribe button nobody else is doing it like this we'll see Y at the [ __ ] this man about to drop the collection in 3 minutes minutes what's the play so you just send the text you post on Instagram and that's it yep that's about it right there you know what I'm saying okay so as you can see let me delete this real quick let me turn my ringer around so as you can see I just made the post right here you

had that ready yeah I had that ready obviously all I got to do is and here's the order about to start rolling in here they are oh sh you didn't even send the text yet all right this text haven't even went out yet so these are just people waiting on the website right now as you can see this isn't updating for some reason oh there you go it's the update let me post this on $500 in a second right hold on let me see I it's j yeah okay Bet the post just went up the

text is about to go out in a minute so we're going to see how this goes right here these aren't little orders either it's 140 per order right so let's refresh this today boom okay so right now the site is not going to be live to everyone for another two 2 minutes so who got access to it SMS right now the the text should be going out this minute right now so as you can see it's upda on here how I turn this up there we go so you up almost $1,000 and the site isn't

even public yet so far yeah it hasn't even went public yet I still got to make all my posts I always do it a couple minutes early because you got to post everything you know what I'm saying they're still coming in right now there we go they're about to start going out now they might break your phone with this one right put in the C back the Cod still coming in it's like a regular store the sales are like glitching on top of each other they're like yeah they're glitching on top of each other right

now hold on I'm still trying to post everything that's the hardest part about is getting everything out.com hold on let me see boom Another $108 order 148 so now that it says 148 that means the SMS hasn't went out until like right now uh um which means that see look we're getting $200 orders let me go back to my Shopify this is crazy bro I did Shopify for so many years got all these sales but that's that sound is still somehow never gets old bro we're at 2750 I mean 2700 so far in orders and

like yeah not even a minute yet honestly but I hope this is this other guess this it's still not even three yet right buddy at almost 3,000 in sales right it's about to go public in about 1 minute so when you say public this is just for the people that was on the list already yeah so like when I send out on my list if there's a password on my website I'll my I'll give them the password so they can get in early and they're really quickly so they're just quickly trying to get to it

you know what I mean y it's 3 now so it should open oh look look at this number right here look at this number yo there we go it's starting to what you call it it's going up right now look if I keep refreshing this we're at 5K right now in sales let me see yeah bro we're at 5K so far in the first minute 460 people on the site let's look at this map right here let's see what states are tapping in it's all in the US yeah we got New York Philadelphia but if

you come over here let's see what other country is or who is this UK um what is it the Republic you can come on this side CJ the Switzerland uh what that bro got almost 600 people on the side right now so now they're all going through the check out and then it's just about to go stupid right so if you scroll down here it's so 147 active carts 115 people checking out that just kind of shows your conversion rate right there you know what I mean and everybody's rushing because it's a limited drop right

so as you can see it's going up on my phone right here is my finger still on oh we actually have 872 visitors this is behind so let me open it right here see look you see this going up right here about to hit 1 th000 people on the site oh we are at 1 th000 people on the site you can see it crazy what size you got large so we're at 6,500 in sales and 1 minute so far 1,000 people on the site let me make sure everything posted the Wi-Fi here is ass when

you close the app is when the notifications start coming back yeah when I'm on the app the notifications aren't there so should I keep it close oh there we go that's lit bro let me see let me scroll this down all that all that couple months of work starting to pay off right now right now is where it starts ping off as you can see right here we're at 9k and Sal is about to be they just launched a minute ago and they're up to almost $10,000 in sales each one of them Rings is like

$110 yeah like 148 134 134 134 134 damn now people are starting to finally check out you know what I mean letrs bro we're not done yet so we're at 10K so far so I've already made my investment back this is how much bulk was so everything from here is profit and how many people checking out right now uh let's see there's 1,500 people on the website 295 yeah 95 active cards right now D you might sell out key I don't know if it's a might at this point only got 300 things and 200 people

checking out that's oh Jordan This is the SMS see that he said all denim is out now give him a discount code there's only 300 pairs so everybody's like I got the code it's only 300 gold message there on right I'm surprised you don't even put a link on there they just have to go to the site it doesn't have link on it let me see no it doesn't this one it doesn't but like his old ones like see this one oh yeah usually they come with a link automatically I'm not sure why I didn't

do that people are manually tching in there's not even link to make them go there so this is crazy right here though P different bro hey we got a movie on the way we got a movie on the way y'all you know what I'm saying we making some money we at about this is behind so we're at about 15,000 sales 2,000 people on the site right now um if I open it on my phone let's see if I open it on my phone we are at refresh yeah about 15 grand so far in 3 minutes

yeah and the go 60 the max it can do is 60 just cuz um what you call it the amount of inventory I have so we're about 5k in profit right now so far we got 2007 visitors on the site I got a privacy screen so I got to kind of show it like that right here let's click on it got a private screen yep 15,000 in sales 3 minutes look at the map right there though damn this thing's going crazy let's see who's overseas with it International right yeah like look at all this over

here Europe's going crazy Italy Switzerland Italy again Italy again France Spain Ukraine worldwide United Kingdom Sweden so let me close the app again so we can actually hear the notification yeah give a quick scroll oh oh my God still going young day and age money prin right yeah pretty much so yeah this is as you see it's jumping up right here too this is pretty much all that goes into it drop there you can really drop from anywhere all you got to do is press the button unlock your site and as long as you have

everything automated you can just drop from anywhere yeah all the work has been done in the past and now today the now is the day where you sit back and gather everything you know but I think a lot of people even when I first saw the video the 200k drop they just see that but they didn't really see you locking in talking to the manufacturers doing the designs building up the influence to relationships you know you just see that moment right here yeah all they see is this but there's stuff that goes into it behind

the scenes you know I mean talking to manufacturers samples over samples I had to get a couple of these made to perfect it you know what I mean so this is where you just sit back and enjoy what you work for it's crazy bro been doing shop five my whole life I ain't never seen a drop like that one so are you serious I never do drops I build a different type of business oh yeah you got like uh did you like sell like a drop ship right I started with drop Shi and then I

customized open like every day yeah we would do like 8 to 10K a day that's other thing too you don't run any ads for this business all yeah no I've run like some IG boost here and there you know what I mean but I don't run like official ads like to track conversions and stuff like that a couple of companies have tried to work with me but it doesn't really make sense to me to dump money into ads when obviously you'll see It'll sell out without ads you know what I mean but if I do

like a I plan on maybe doing a big pre-order release with like yeah pre-order release so that people can get everything they've been missing out on so I might run ads when I do that because then you can get everything you know what I mean there's no point of running ads cuz for instance the size 32s I think are already sold out so if I'm running ads and someone's wearing a size 32 they can't even purchase even if they wanted to you know what I mean what's the site look like right now like the actual

website itself so this is how the website looks right here so this is what people are coming to this is the Capri rhinestone denim this is the hoodie I'm wearing right here and then these are just some extra T's that I got on there that are usually always on my site and then let me see if I can go to my post scripts and I can show you the conversions from that let see second oh yeah we're above 20K now for sure yep 20K so we're about 1/3 sold out in 7 minutes so far you

know yeah on here look at how quick this is going right here let me pull up those conversions for you real quick but 21k 21k so far in 7 minutes how many orders is that 164 orders about uh yeah I mean when you really think of it it's like you're not getting thousands and thousands of customers it's like building a relationship with a couple thousand people to wait and then how many units you got to sell or how many customers you got to get today like what is it like 500 400 yeah yeah actual customers

to buy only need to get 500 but then when you build up a list of 27,000 people with an average conversion rate of 1% you'll still sell out you know what I mean yeah when you look at it that way it seems a lot more attainable I think when people see 60k in a day they're like oh I can't do that but when it's like can you convince 500 people to buy a fire piece of clothing that's like oh yeah I could do that that's all it is cuz so far I've made 20K and all

I've did was convince 140 people to buy these jeans just like that what do you think makes a drop successful well what makes a drop successful is how happy your customer is with your support and um how your piece is and honestly what your expectations are cuz my expectations will be different from somebody else somebody can get the same feeling I'm feeling right now on a 10K drop you know what I mean it just goes based on very person to person but um a successful drop is what you make it it's honestly from person to

person because some people this drop is terrible and to some people this drop is great so it's kind of like to each his own you know what I mean you just made 25 bands and 10 minutes from a drop of your clothing brand for somebody watching this video that wants to start their own brand right how do they do it if you want to start your own brand obviously you're going to have to get your Shopify together build your personal brand your Instagram and everything like that but it's definitely Poss you know what I mean

so just obviously chase your dreams if you're ambition towards anything you're obviously going to succeed if you don't give up everybody who is successful probably failed at something and just didn't give up and then look where you end up you know what I mean and this is just the beginning for me you know what I mean I obviously want to get into real estate I want to get into some other um assets buying properties and stuff like that so this is just the tip of the iceberg you know what I mean sure y hey well

make sure y'all go tap in with his YouTube he's teaching you guys how to start your own brand you also got a community right yeah I do I have a community uh with about 1,200 brand owners we got everything in there from manufacturers designers how to make Tech packs uh how to Market how to build your own personal brand and it helps for all types of businesses just not clothing businesses it's kind of like a marketing community so yeah hey y'all never seen me plug nobody stuff on my channel but I'm really watching this kid

do this live in front of my face he's about his business so tap in with his YouTube tap in with his school down below and bro appreciate you congrats on the drop my G appreciate it bro I'll see you on the next one peace Mama Told Me go and get it I was trying to get it TI dig we're at 47k in sales after about a day and a half two days so I hope you guys enjoy and yeah that's how much we're in sales now