How To Write a $1,000,000 VSL (Video Sales Letter) in 9 Simple Steps

want try out your first million dooll vssl or video sales letter or take an existing vssl and turn it into a cash count cool traffic monster that's awesome but you probably don't know the exact formula to pull it off that's what I'm going to reveal today my original old school BSL formula that I've used to write more Million dooll vssl winners than anyone else on the planet and since I created the vssl in 2006 you may want to park yourself right where you are for the next few minutes because this one video could help you create your first or next cash windfall online I'm John binson and this is sales copy Secrets okay I'm going to cover those nine steps then we're going to go into details about each of the steps and I'm going to show you a super easy way to get all of it written for you but even using my super easy tool you need to know why this works why these things are making so much money out for marketers everywhere but first hey do you know what I did there it's called an open a neural linguistic programming technique that's designed to keep you focused and people keep watching it and that's why bsls work so well are one of the many reasons they're flooded with open Loops you can put a bunch of NP stuff in there and there's a ton of NP training on my channel so subscribe check it out this video is not going to go into a lot of it that's on the channel but first let's dive into what a vssl is what are we even talking about then why are vssl still the top selling money-making tools online even with the instag gratification Tik Tok generation vsls are still crushing it every every top offer that I know personally is a vssl ex for one and you're about to see why okay vssl first of all is a video sales letter which is a sales that are broken down into single sentence chunks that's usually displayed using nothing more than text in a voiceover in fact the first V written was mine called the Every Other Day Diet for the book Every Other Day Diet had one graphic in it the rest of it was just me talking in ugly text so that means vsls are easy to produce they're cheap I use keynote a screen recording software I use screen flow and a decent mic and that that's it okay that's all I need way easier than high production videos now these work because they force the prospect to actually read your sales copy every word of it one slide at a time it's almost like every slide is a headline so you get a lot of attention on your copy and those slides going by they're really hypnotic so they kind of create a hypnotic effect which is cool and so you're either listening or reading or both and if you do both at the same time we know from studies that really increases retention and action and that's the third reason they work because it increases those attention modalities giving someone both audio and video is a great way to do that the fourth reason they work so well is that you can tell stories that Captivate the reader vsls are perfect for stories because they almost create like a bedtime story effect like you're being read to takes you back to when you were younger and feel safe perfect state to persuade by the way so do use this technology carefully and ethically now finally do you need High Lev video production because some people are using that today don't worry about it until you've hit at least six figures of sales and even then most of the time when we test it the simple slides win so just take that for what it's worth okay let's dive into the formula itself a million dooll vsl broken down into nine Parts each part serves a very specific purpose we're going to cover each then I'm going to show you the tool I've programmed myself to write vsls just like I do so you can make this super fast super easy if you want to but even if you don't want to use a tool you'll walk away with stuff that you need to create a BSL from scratch it's just going to take you a little longer cool okay nine steps here they are lead story problem solution offer testimonials price guarantee close what is it okay your lead is a blind introduction that hammers home the pain points of your prospect and you're speaking directly as if you're talking to one person this in my opinion is the most important part of a vsl if you miss the lead the rest of the vsl will fail and this also illustrates benefits of there about to enjoy usually framed inside the context of watching the video itself I want you to remember this the video is the benefit it's the benefit provider you really do need to deliver benefits give someone a really good reason to watch that's super important you want them to walking away way more informed a little incomplete without your help without your offer helping them really complete the deal but well informed that's the secret to the lead we'll look at it here in a minute your story is pretty much what it sounds like it's often nightmare story a negative story something that drove you to succeed like a low point in your life and this really does need to be personal now if you don't want to use one of yourself use one of a client but it's crucial that you need to know how to write a story that your audience your ideal buyers will resonate with I'm going to show you how we do that in just a moment the problem is the number one problem that your prospect is facing related to this Niche and it's often centered around what's called a negative hook that's a catchy phrase that summarizes the problem into one simple thing that people can wrap their heads around I mean if I say hey there's 37 problems that you have with weight loss you're never going to wrap your head around it but what here's an example BioTrust a supplement company that I wrote a letter for I used a negative hook called letin resistance and it caught on so well it's actually in medical journals now but that one thing became the reason that people are can't lose weight they're craving Foods at night they're eating more during the day it's all due to this one thing called leptin resistance and if you fix it you can fix everything now obviously weight loss is more complex than that but we just made it super simple all the dominoes started falling in place once you address leptin sensitivity they had a supplement that did just that presso change you can imagine it's sold very well now your solution is the opposite of your problem it's a positive hook or a unique mechanism often times I'm going to tease the positive hook in the lead itself but you don't know what it is it just sounds really cool and it creates an open loop again to create a tension to drive you on throughout the vssl and it's going to help your reader understand what the problem is wrapped around the solution that's super important we'll talk about it more in a moment now your offer is the introduction of whatever you're selling now notice we didn't even mention that anything is for sale until now we don't want to we want this to be educational without giving away too much without over teing still educational so people are watching they're more engaged now I'm going to show you the stages of introducing an offer here in a moment there's two or three stages that I use because it's very important to get the solution and the hooks right and really this is super vital if you miss this you're going to miss the whole thing it's super important but one thing I keep focusing on is this one thing the one idea the one big idea the one problem the one solution if you just do that you're already way ahead of the crap okay testimonials pretty much what it sounds like people telling you good stuff about your offer but you can also create vsl testimonials meaning they get people to comment just on the video itself and you can put those at the very start so they're not even mentioning the product they're not mentioning anything they're saying hey this video saved my marriage or hey I finally lost weight after watching this video so people will watch your vsl even more really great ninja trick take it use it obviously you want videos about your testimonial about your your offer rather and you want to put that here case studies are great too your price is the section where you're going to illustrate the value of your offer not just not just tell them how much it cost we're going to do what's called a price dropdown and then we're going to Anchor higher cost services and price and Alternatives that don't work as well to your lower price so when you reveal it comes across as a bargain your guarantee is simply any money back results based guarantee that is related to your offer it's just important that you word this in a positive rather than a negative way a lot of copywriters mess this up they get down to the bottom and they go hey and if all this doesn't work I'll give you your money back but that's negative you need to phrase it like you're going to see X you're going to experience Y and if you're not Beyond thrill olded it's not going to cost you a penny you see all that's way more powerful and finally your Clos is where you seal the deal there are lots of closes we're going to cover the basic Crossroads Clos today very simple okay we're going to hop over to Vinson my AI copyrighting app that creates entire full length vsls and tons more within minutes making this entire process something that anyone can do you can sell to clients almost immediately it used to take me like a week to write a vsl I've written scripts like in as little as eight hours but to do all the editing would take days and then we go back and forth and now with binon I can create a vsl from scratch in under half an hour so can you that's pretty cool look in the description there is a dollar Tri special for my YouTube Peeps and that is you you can creck out a vssl if you want during this trial see what will do for you so you can test drive it for a buck go check out the description below now where you don't have to use vinon R vsl but I do want to show you how cool it is let's go over there now okay coming over to binon here we are at the dashboard and all I'm going to do is first of all create a blueprint which I've already done okay I'm not going to do it again I took about 40 words from Barton's homepage and copied and pasted into Benson and in 15 seconds out of blueprint so not hard to do I made up some prices that was about it so it took me less than a minute to do that I'm going to dive into creating the vssl so I can show you whether you're using Vincent or not I can show you the components of every single one of those 10 sections why they work and exactly how you do it so I'm going to come in here select his blueprint I'm going to come down here to vsl and I'm going to see all the vsl Styles I want and then I'm going to select this one right here 8 hour sleep you could select any vsl some of those do not use you wouldn't see those because I am the owner of the company and the admin so I see all the stuff in training so you don't want to see that okay here we are lead notice there's nothing for me to do except click the magic button right here and is it yeah just making sure that we're still recording yeah we're recording just making sure because I don't want to miss this I missed it while ago okay boom and that fast all right so now we have the lead okay so top rehealth health experts researchers gathered in Louisiana that's probably where he's from uh working all day and night we found out something capable of optimizing sleep boosting energy enhancing overall health certain forms of magnesium notice the blindness here but he pulls in the positive hook nanop particle technology we enhanced it and what is it doing reduce joint pain anxiety headaches better focus improve all this stuff done from home 92% efficiency rate that's what you're going to discover in this video notice how it's it's pretty conservative for a direct response video video it's not so outlandish as some of my other videos and some or I don't crazy the traditional vssl has what's called a pattern rep so we're going to create one of those as an alternative just so you can see hey there's different ways to do this thing so I'm going click over here and go to a different version of this and check this out now all I did was open the lead generator framework and I've got all these different leads I can use and this is my classic if I roll over it you can tell you this is me created by John Benson you know patterned interrupt Etc and Benson's asking if do you an image in mind of your worst night ever and I'm going to say I don't like I don't know I don't know binon you just create something and let's just see what Benson creates with the magic button who knows okay this is a notepad I use during my sleepless nights okay notepad reminds me of struggles what's the connection watch the presentation to the end open loop plus a simple nightly trick that anyone can do to finally get a full night sleep the fastest way to improve your sleep without relying on different types of supplements plus the one thing you must avoid if you notice the one thing this is all buil completely different lead completely different lead this is even going into what's called anaphora forget about forget about forget about forget about that's a technique that we use called n Anora where we repeat the same words over and over again we use this throughout Benson Benson knows all this stuff because it's trained as one of the world's top copywriters and if I don't like this one I can come down and click this create Magic button click the magic button boom 10c nightly fix in 14 days it's helped 31 women notice it's taking the same data from the blueprint and creating completely different leads and stories around them so just so you know you're not just trapped to a lead you can go and choose whichever one you want now this is the lead it pulls in all the stuff we're talking about the one thing it talks about the benefit and the pain points no more headaches irritability digestive issues only clear focus and good health that's called a push pull push away headaches we don't want those irritability digestive issues and pull toward you clear Focus good health notice it notice it does this automatically right all this is going boom it's time it's time it's time there's the Anora again Vincent is the best copywriter on the planet just happens to be artificial intelligence and pretty freaking cool I save I go to the next this is hard isn't it really hard to do but I'm showing you the patterns if you want to write this on your own you can study these patterns pause this video look at what we're doing here you can do that I'm okay with that I want to help you so before we die differ want to introduce myself now it's going to create a story I used to be overweight stressed burned out it all changed on a regular week weekday I was sitting at my desk dealing with another wave of stress at work it's telling a personal story now the story isn't as important because I didn't give it hardly anything to pull a story from you would it would ask you hey tell me about the worst day of your life when it when it's related to that you would just type in okay I was not sleeping well and I you know my uh in this case my girlfriend broke up with me or something like that right so it could be anything so now he's going to a doctor looks like you have a severe magnesium deficiency I was toally Lear with this is is part of aging so notice that this relating to the audience Benson knows the Avatar is over 35 usually part of aging you know what I'm saying so all the way down here this story is completely intertwined now with the big idea with the idea of magnesium deficiency done save next section now remember what we talked about the problem the problem is the negative hook in their case don't know if he has one or not but this case he uses a doctor and I with that I made up called Alvin vinon remember making this up for for Barton in one of the demos I did for him so I just made up because it's my last name so I said who's your inspiration who's the guy he goes what's the guy's name I said well let's just make up the name for now and that's what it came up to be okay so this is asking for who inspired you to do the work this is super important I didn't talk about this in the other part of the video but you want to shift some of the responsibility on to somebody else in a good way in other words you want you don't want to say I'm the hero you want to say look I'm just an average guy maybe I'm an expert in this area now but I used to be an average guy and I got inspired through this really awesome hero called in this case Alvin Benson okay great last name by the way don't you think so I think so he's probably really good looking too um but look at his research shows that lack of magnesium disrupts normal nerve function vinon just knows to make things worse and worse and worse and worse by of course knowing a lot about the topics that you're writing about so this is really cool so this was the hero this was the problem and the problem in this case is not a fancy name it's just magnesium deficiency that's the problem but this whole section ratches up the problem even more it makes the problem bigger that's the whole idea you want the problem to be bigger save go to the next section the solution remember this is the positive hook and we've already seen the positive hook in the lead it's going to pull it in right off the bat this technology is called nanoparticle technology that's the positive hook it's a good one really good one it's making magnesium more absorbable now I discovered this I was stressed overweight bummed out I was easily irritated again right back to the problems because if you don't hammer on the problems over and over and over again people will simply tune out you need to always address what the problems and the pain points that they're suffering from are so they know they're in the right place and they're more inspired to take action so desperate for solution gave it a try and look at this here are the clinical trials this is pulling in probably from his website my hair stopped falling out not just a supplement it's a game changer I can finally share this with you there's your solution section now we're going to introduce the supplement which we haven't even talked about yet okay so I'm going to introduce this right here here we go I felt like myself again 8 hour sleep my mood and focus improve simple supplement change my life okay works because of three powerful ingredients magnesium col enzyme Q4 okay just just it's talking about the ingredients what makes what makes the ingredients so I promise you won't reget it really Punchy here really really Punchy go to the offer features it's going to go into more of the features what comes inside of the bottle okay so magnesium particle magnesium chloride which outperforms breaks down the technology supports deep sleep boosts energy improves mood and focus and much more so these are just like bullet points that you would want to use in the feature section we break offer introduction and features into two sections then the testimonials pretty straightforward but I want you to notice something vincon right's testimonials in a very unique way and I want to teach you this you can use this right now Peter Smith gives his testimonial it's an awesome testimonial but who's that testimonial about it's about Peter Smith I'm Not Peter Smith you're not Peter Smith probably unless you are Peter Smith and hey man but check this out Benson turns that testimonial into something about you imagine you're dragging through your days chugging coffee to stay awake and picture popping a capsule before bed wake up refresh without the need for those midday naps all it's doing is taking the things that Peter did and saying imagine this in your own life that's a powerful technique for testimonials take the testimonial State them I know one in 100 copywriters that do this then flip it on to something about the reader do that you're on your way again to a higher converting vssl let's look at the price what vincon does with the price I'm kind of curious because I'm pressing a button let's see what vinon does okay so I love hearing stories like this gives people back control no wonder everyone pushed me to sell it for $79. 98 don't know where it came up with that price but it is binon I I just let it do its work okay even at $79. 98 it's a bargain so you see how we're doing this we're anchoring to a higher price point and it will probably pull in oh okay okay think about what people spend on treatments and Sleep Consultants okay all right so that's going to be in the thousands of dollars so it's already anchoring to thousands of dollars then $79.

98 sounds a lot lower then he says you know that would be a great value but that's not me uh I know the pain of this I want to help more people and now I want to get this into as many hands as possible so I won't be charging $79. 98 just $ 39. 99 now that $ 39.