10 Tips for Better YouTube Titles (Most Get This Wrong)

people say oh yeah like build curiosity in your titles like sweet how do you do that what is a click trigger you can think of it as like okay what emotion am I going to evoke in my audience when they read this title we've got 43 click triggers the first one's authority authority is kind of borrowing somebody else's credibility controversy that is what kind of gets attention online conflict contrast conspiracy so this one the person who knows her audience the best is going to have a great chance of if you deliver on the promise that

you make in your title I don't think it's clickbait how many titles do you like to brainstorm for one video before you feel like you've given it an adequate shot 99% of creators do not understand how important titles are to the success of their video and even if you already think that you're paying attention to the importance of titles you're still probably missing out on the opportunity for more views and more subscribers if you master this skill Our Guest today on the think media podcast is the creator of the Creator hooks software and newsletter and

he has studied thousands of YouTube titles that have generated millions of views and he really has distilled down the principles of viral videos that any channel whether entertainment or education can apply to their content in fact he has created 40 three click triggers that can be used in titles and so on today's episode of the think media podcast as you apply this information your next video very well might be your best video and this is going to be simple and easy to understand at a beginner level but if you're also ready to take your skills

to an advanced level this might be one of the geekiest YouTube podcasts you've ever listened to that's going to help you grow your channel faster so Jake Thomas welcome back to the think media podcast Sean thanks for having me I'm pumped to be here so this is actually part two of our conversation I want to encourage listeners to check out the show notes and save for later to listen to part one because we laid a ton of Foundations about titles um but we I wanted to kick off part two talking about click triggers you've actually

created some new ones I don't think we're going to get to all 43 in this episode um but we certainly can go through the list and there's some new ones that have really been surprising to you that are underutilized so this is juicy information that really isn't available anywhere else on YouTube right now which is kind of a rare promise to make but true and so um give us a big idea here first what is a click trigger why does it matter why is it missing from probably most people's titles what exactly is that yeah

so a click trigger is just like the angle you know what angle are we going to take on this title um you can think of it as like okay what emotion am I going to evoke in my audience when they read this title and this is is kind of you know incredible for a lot of reasons probably the the one of the reasons I love this the most is one it works really or actually one it works really well but two it makes writing a ton of titles really easy um so you know when you

sit down to write a title you be like okay like why don't we do like how to start a YouTube channel okay uh how to start a YouTube channel in 2024 um okay that's all I can think of right like you you know for many of us you your title is your title and it's hard for us to think out of the box but if you go through a list of Click triggers and or you know different list of angles it's a way easier way to um you know to to write titles and to write

a bunch of them and then from that you know you can kind of decide on all right what is the best one you know because if you write 30 titles you're really going to find out you know what uh what you like and what kind of matches your video and what you think your audience is going to like you're going to find that out way more efficiently and effectively than if you only write two or three um you know so quick example might be like um okay I want to open up a loop um all

right you know so maybe it's do this you know before you start your next before you publish your next YouTube video it's like okay do this what do I do um you know that opens up a loop um it builds curiosity it makes people they have to click and figure out oh do what I I need to know what this is before I publish my next video um so that's a simple way to build curiosity and then also to kind of back it up we've got 43 click triggers but it really comes down to three

click worthy emotions curiosity fear and desire and most of the click triggers are just practical ways to build those emotions in your audience's mind gotcha so what we're talking about here is different angles we could write as far as how we position a video how we position our title which might be really expanding for for many of us because sometimes we look at a blank page or like what do I title this video we don't only realize that maybe we're trying to come up with one title but the fact is there's almost maybe infinite ways

we could go and if we narrow that down there's really powerful ways we could title or position our video there's decent mediocre ways and there's probably some really weak ways and so just tapping into some of these psychological triggers could be the difference between getting a 100 views or 100,000 and so before we dive into these how many titles do you like to brainstorm for one video before you feel comfortable that like that before you feel like given it an adequate shot like how many do you kind of even if you're brainstorming with your software

or people are using AI how many do you maybe move over and say okay these are like my top five my top 10 how many do you brainstorm it it kind of depends on how I came up with the idea sometimes I'll see a video that was just that you know crazy outlier did really well for another Channel and it's like boom that's it like that that is what I'm doing um and like it's just it's perfect you know you already know you love it however uh you know sometimes those flop so I I do

like to have um you know a couple of a couple of backups I'll write 10 20 30 40 titles um just to you know and and kind of the the less confident I am in the title The more all right the more confident I am in the title and the angle the less all right um and you know that might not be the best thing it's probably best to always write at least 20 or 30 titles just so you can really sus out what you think is kind of the what will make people click and

what matches the video well um but yeah I I try to I try to write as many as I can that's powerful so that right there is an unlock for listeners a lot of times we're trying to come up with one title imagine if you wrote five or 10 or even 20 titles and then chose the most powerful one how much more potential your video would have well let's kind of roll through these just kind of defining what they are um I might hit a couple for Speed uh but first one's Authority and so what

what is Authority as a way of writing a title so Authority is kind of borrowing somebody else's credibility borrow someone like you know their namesake so there are two different ways to build to you know to build Authority in your titles so you can use somebody's name you know you can say you know Elon Musk did blah blah blah you know and you're using the authority of Elon Musk his name recognition uh his you know polarity what people think of him um you know so especially if you're talking about like maybe Rockets like you know

Elon musk's um you know number one uh you know number one rule to building Rockets you know that's probably stupid title but like okay like it's not just like the number one rule to build Rockets it's Elon musk's number one rule to build uh Rockets so it just it brings more credibility there and you're just kind of borrowing his credibility um you can also uh use somebody's position as well um so might you might say um the uh you know the Russian's president blah blah blah like I mean that's a bad example because everybody kind

of knows who Putin is but like you know you might say um you know the richest man in the world maybe the richest man in the world you know exactly who that is but maybe it's some dude that some old guy who you've never heard of his name but everybody knows what richest man of the world is um uh another example I like was um it was a from a YouTube video is how US military linguists learn languages fast and like you know US military linguists are known for learning languages fast so that you bought

that position of them you didn't say how uh you know John Smith learned languages fast like okay I don't know who that guy is that means nothing to me but by sharing their position uh that brings a lot of cred credibility there that's smart and so it might say something like you also could say uh expert reveals um and I've noticed on like a video podcast Channel like Diary of a CEO the powerful Insight is if you knew the person you may have just said this that it's you might say Elon Musk is on the

podcast and he's on on um you know with Andrew Schultz or something and he can get a guest of that size but also what they'll have is they'll have a lot of doctors and lawyers and like you wouldn't know their name so they'll say doctor reveals or expert lawyer reveals and that would be an authority title correct exactly yeah and that's just you know it's a it's a really simple way to title your videos so that everybody understands them I think that might be a big mistake that a lot of people make is they'll drop

in somebody's full name and it's like no nobody knows who that person is they've got a long you know first and last name take that's taken up a ton of valuable real estate in your thumbnail or your title um just you know drop their position their Authority position um and it's going to be you know more exciting for people and um you know easier to understand gotcha so then the next one is beginners this could be pretty straightforward you're targeting those who want to learn a new topic or a skill um and you're calling them

out and anything deeper on the opportunity for beginner content on YouTube yes uh so quick story I was learning how to play the piano a couple years ago I was binge watching I think it was piano uh the piano Channel um on YouTube and like later that night I'm laying in bed I'm like wait what did I just do and what I did was I watched every video that had the word beginner in it because I was a beginner I was insecure about my piano playing skills um so I felt like every video was like

was too advanced for me but if it had the word beginner in it that was for me like I I felt like it they made that video specifically for me I felt called out I felt comforted because I knew it wasn't going to be you know too um too advanced you know so it makes beginners feel like the video is made for you beginners are the biggest subset in every audience right every every you know everybody starts as a beginner and then there are fewer intermediates and then even fewer experts but you're targeting the biggest

hungriest most eager to learn audience when you call out beginners in your titles and that's why it's so effective and an example of this could be complete python guide for absolute beginners start coding in 24 hours python is a uh coding language a programming language for listeners and so a beginners it's now another angle so you could take the angle of authority you could take the angle of beginners number three is confirms suspicions this would be validating existing doubts or beliefs how do people use this one successfully so this one is one of the more

rare uh more rare titles more more rare click triggers that I see but I love it so the public needs to have kind of a a preconceived notion a su you know a suspicion about something and then you your title kind of hints it like hey like what you thought is actually true um so my favorite example of this is a ex Taco Bell employee reveals like the truth reveals the truth about Taco Bell's meat um and it's like oh we all knew that there was something crazy about Taco Bell's me you know and when

X ex Taco Bell employee reveals it's like oh I knew it I knew it U you know so you just want to give your audience the chance to say oh I knew it um it's hard it's hard th those scenarios don't always pop up but when they do they can be really fun another example could be is your phone spying on you I love that one everyone's Deni everyone the companies are all denying that your phone is listening and yet all of us know we like all I know is I was having a verbal conversation

and then the ad I got targeted with was the fact that they're listening to me you know I was talking about I need new jeans and then jeans were advertised on my Instagram and so that's confirmed suspicions and I hope listeners are already connecting like when you start to learn to think this way you start realizing there's so many different ways to package and position even the content you're going to create so how often are you trying to nail your title and angle before you press record every time every time way before I mean there's

a lot of benefits so my uh my proc is like all right what will people click on okay all right they my audience is interested in this let's frame it this way you know let's have a this you know we're going to use these click triggers to kind of frame it this way okay boom now we have a couple of our titles now we make our thumbnail that kind of correlates with that and now we make our intro that correlates with with the title and thumbnail and we make our content that kind of delivers on

the promise that we made in the title um and the the cool thing about you know we mentioned writing 10 20 30 titles you might be like oh man that's a lot of work but like you're not wasting the titles that you didn't use you can have them as backup titles you can uh use those to inspire thumbnail text you can use those to inspire your intro uh you can use those as like subheadings you know throughout your content um you can use those as ideas for your next video um you know so your that

that list of potential title ideas from a bunch of different angles um can go a long way in helping uh you know helping your channel and helping those videos um you know so uh yeah I mean that's it's it's so helpful to know what you're doing before you start recording so that you can deliver on that promise and if you start with the uh the idea of like okay I know people are going to click this let's make a video that delivers on that promise your chances of that video succeeding like are incrementally better you

know exponentially better not increment exponentially better exponentially better so if if possible the goal is to write and brainstorm some titles and zero in on the best one out of your list and then let that influence the content but also in the reality of you know the majority of people listening to this are like shoot I've already made that mistake I actually once I upload the video I'm now looking at the blank YouTube title area and like what do I put here and what should I put here now and they're maybe a little late to

the game however even if you are still at that phase and you didn't pre-plan your title there's still probably a big opportunity to think about how you might craft and position the video wouldn't you agree yes yeah I mean it's it's not too late it's not a deal but it's also not too late you know it's it's kind of playing the game on hard mode um but because then you got to be like all right my video is about this so I need to make this super interesting how do I do that and and running

through those click triggers so you know you have your what your video is about then you can kind of mix and match with with all those different click triggers is a kind of the the best way to do it um but uh yeah it's it's certainly worth it but doesn't make a little hard number four is conflict is this highlighting opposing forces challenges and disagreements to create Intrigue and tension yeah yeah exactly you know just when there's uh you know when when there there's conflict there's kind of two parties you know kind of disagreeing I'm

doing the same exact thing that you you did with with my hands yeah I mean you know how you you might also think about this as like kind of drama um you know drama conflict people people love that you know it's that's what makes a great story um but also if you include uh you know if you include conflict in your title you can tell a story in 10 seconds right or you can kind of hint at a big story um and people love conflict so um you know a super powerful um click trigger there

so traditional medicine versus alternative healing or maybe two different groups that are battling out carnivore diet versus the vegan diet and maybe that's too extreme although that would be an interesting video maybe it's it's carnivore versus paleo and someone's really trying to decide between the two uh and that versus title I think media we love versus I mean conflict actually could just be two cameras it's just versus the Canon zv or the Sony zv E10 versus the DJI pocket 3 it's really a battle like which one is right for you it becomes a battle between

two products are these some different ways you could use it yeah yeah yeah I mean it's a battle you know and and you're talking about specifically versus videos uh another example is tennis has a serious pickle ball problem you know there's this conflict between tennis and pickle ball um you know uh what I learned from my failed coffee shop you know there's like you know he he tried to start a coffee shop there was some like some conflict like he he failed you know there was just um you know there's some drama there um you

know so you know plumbers hate me for sharing their secret um you know that's another example you know Etsy finally has a competitor um you know those are just kind of you know kind of fun ways to you just kind of add some drama add some conflict into your titles woo this is that save this video to your you know repeat List come back if you're driving and walking your dog and grab a notebook so you can write out some of these ideas those are some great title ideas and you're sharing formulas and Frameworks that

we can plug our own Niche and topics into um and that was just on conflict I imagine in this episode we're going to get through 10 of these but number five is uh conspiracy this suggest suggests hidden knowledge or a cover up um like maybe the weight loss conspiracy big far doesn't want you to discover how else might you use conspiracy are you ready to start your YouTube channel but you don't know where to begin or have you been posting videos but you're frustrated because you're just not getting the views and nobody is seeing them

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your creator Journey but here's the thing supplies are limited on this free book promotion so if you want to grab this offer go to yts.com right now and just place your order covering shipping and I'll get this book in the mail to you right away yeah so conspiracy is just like you know thinking about them right you know they what they don't want you to know what you know what um you know it's just kind of you're kind of sticking it to the man in conspiracy so like you know I got a couple of examples

here you know the side of China the media won't show you um you know uh let's see like the scam bagged oil companies don't want you to know you know there's just some there's just some conspiracy some kind of disagreement there between uh you know what what mainstream people or you know what mainstream media wants you to think or or what the uh what the man wants you to think versus you know kind of what what everybody kind of knows and it's obviously people love conspiracies so if you can kind of uh you know play

that and that that's how it kind of that's why it pays to try to come up with a title beforehand right so like you might be talking about like um you know for you know for this title the scam uh bag uh bag soil companies don't want you to know you might be like all right well let's talk let's make a video about um all right bag soil all right why bag soil is bad for you um okay maybe it's you know the bad ingredients in bag soil you know mistakes people make with their soil

but if you start with like okay I how would I write this from a conspiracy angle oh like the scam bag soils don't want you to know um it's like boom now you can kind of in your intro you can you know kind of deliver on that on that promise of like oh this is a crazy scam versus um you know if you if you just put like scam in your title but like there's no mention of a scam in your intro and people be like did I like is this is this the right video

I'm I think it's the right video but I'm not really sure um you know but yeah that's that's why it pays if you end up taking that angle and then you really lean into it you might start your music off your video off with um even if you just shoot talking head with even maybe your your tone maybe you dim the lights maybe you play some dramatic music and then you play into the title because you've defined it ahead of time this is brings up this idea of what do you think for the listener that's

uh hesitating from wanting to lean into what you might call clickbait but also might be missing out on an opportunity for ethical clickbait by saying okay well I don't want to like create or stir up drama but if in fact you become sometimes what people call clickbait is just good marketing and good packaging and if there is something if you do shine a light in your industry to something you very well everybody else in your industry is getting maybe it's a niche industry hundreds or thousands of views and you might have a breakout video from

this level of thinking and this level of creating an angle what would kind of your your your coaching be for someone to actually basically become better at clickbait and do it in an ethical way I potentially a potential controversial take is I think most of us are a little bit too sensitive when it comes to clickbait um you know there's there's that but then if you deliver on the promise that you make in your title I don't think it's clickbait you know if you if you if you're video is is titled the scam bag soil

companies don't want you to know and you say hey here's the scam that bag soil companies don't want you to know it's not clickbait right it's like you're literally just describing what your video is about um and but you need to kind of start with quote clickbait to think of all right what is actually what would make for a really cool and interesting video um it's like wait well it's not clickbait if we actually make a really cool interesting video uh you know so just trying to trying to put a little bit more effort in

the front end and thinking all right what will people click what will make for a great video now let's deliver on that promise so that uh we'll have a great title a great thumbnail and a great video and wow our our channel is going to grow because because we have great stuff man this is genius it comes kind of like a loop of creativity to where you actually challenge yourself to reach into a much more interesting title and then challenge yourself to say can I not the goal isn't to clickbait and not deliver plus that

would hurt my brand the goal is actually to then live up to that in terms of research content development now it's influencing my content which then Loops back around to perhaps how could we tweak the title even further and so applying these principles man there's so many views waiting for creators on the other side of implementing what we're learning here um okay number six is a constraint explain what this is so constraints make videos so much more interesting right so it might be like uh I walked 100 miles in the desert like okay cool good

for you um I walked 100 miles in the desert with no water um oh sweet I walked 100 miles in the desert with no water and no shoes like dang like this is actually getting crazier crazier just because we're adding a constraint um you know so especially if you're talking about Challengers or how did you do something you know how did you accomplish a really cool goal with a constraint you know so one people might uh identify with that constraint it's like oh I also you know how I um how I how I went how

I got a 100,000 subscribers on YouTube uh being camera shy it's like okay like I'm also camera shy like I identify with that constraint um but also how did like how did you do that um because that's that's like really hard like wouldn't like shouldn't you be like you know really charismatic if you're going to be on YouTube um so it just it adds another level of of challenge of um you know kind of builds Intrigue you know so kind of the easiest way to build a constraint is to use a word only um you

know so how I uh you how I started uh how I got 100,000 subscribers on YouTube uh using only my phone you know so that's a constraint that makes it interesting but it's also you're talking about a really desire um you know you're talking kind of you know leaning into what your audience wants so you know those are all you know kind of fun ways to um just make your make your videos more interesting so how to achieve a result in a limited amount of time or with a limited amount of resources like maybe how

to build a reselling business in just 30 minutes a day or how to earn $1,000 a month reselling in just 30 minutes a day not a specific result so achieve result limited time resources number seven is contrast this might type Ben verses a little bit when we talked about that uh conflict but what's the difference between conflict and contrast which is our seventh click trigger so conflict is when there are kind of you know two parties that disagree or you're trying to do something and there's like a a big barrier contrast is when you pair

opposites together um and that is one of my favorite ways to build curiosity so like people say oh yeah like build curiosity in your titles like sweet how do you do that the know the the first thing that most people do is they try to ask a question uh but there are a bunch of different ways to tactically build curiosity and contrast is um you know is is one of them so like an example is how the most underrated High School recruit made the NFL and it's like wait underrated High School recruit NFL ton of

contrast there like that doesn't like that doesn't make sense um you know the simple productivity system made me $100 million it's like oh wait simple productivity $100 million total opposite does not make sense U Mr Beast uh you know series about $1 versus like trillion dollar yacht uh there's contrast between $1 yacht and trillion dollar yacht um and that series got him like a literally a billion views just by using contrast you know that's the the kind of the power of Click trigger is what we're talking about here um is like literally one one concept

made got a got a billion views for for one channel so um so yeah when you're thinking about contrast okay think about how can I pair two opposite things together that kind of don't make sense um it's really similar to counterintuitive which might be your next one the contrast and counterintuitive are very similar and just thinking about you know pairing opposites together that don't make sense so the user has to click and you know and figure out like all right what what's happening here and and the greater the Gap the better is kind of what

I hear you saying like the greater the Gap you can create like wow that's quite a spread yeah no definitely um and you know so another one is like how this dumb product made a million dollars like dumb product like million dollars total opposites lots of contrast there um you know just yeah just really thinking about pairing opposites and and and I I agree with you you know if you can there's a lot of uh there's a lot of um you know difference in the two products then or the two concepts then yeah they're probably

going to do better amazing okay so yes and then after contrast number eight actually I have controversy addresses disputed or debated topics break it down yeah so controversy is kind of a a easy way I like to think about controversy is just disagreement um it's like all right you know what do most what do people disagree on um and you know a lot of us don't love controversy because we don't want to be disagreeable right uh so maybe maybe I'm like projecting my insecurities on other people but like I want people to like me I'm

a people pleaser I don't really want to be controversial however people Pleasers like that's not that doesn't make for a great uh YouTube title you know polarizing bold opinions controversial opinions that is what kind of gets attention online and if you want to you know if you want to play the game that is one move you can make so all these click triggers are different moves that you can make um you know they're not I'm not saying you have to be controversial I'm just saying if you want it's an angle to um you know to

take so um you know for example um you know Adobe is horrible so I tried the alternative it's like wait Adobe is like awesome like like not everybody agrees that adobe is horrible that's kind of a controversial take um you know I thought that Spotify top 10 couldn't get worse um you know for some people they agree with that but for other people it's it's controversial so you're you're kind of you're bringing in some drama and saying like hey like this is what I think about you know about this thing and then you know another

one are like uh you know while token while tolken hated Disney you know there's a little bit of like controversy of like you know these two that's a little bit conflict as well um and some of these are are bleeding into each other uh but if you you know I have 43 of these different click triggers just to kind of help you think about things a little bit differently um and you know a lot of them there's a ton of overlap many of these of these titles have three four five six different click triggers but

if you think about okay let me write this title from a controversial standpoint then you know that'll that kind of tells your brain like you know it kind of prompts your brain to um you know to think about it from a different angle from you know from a controversial angle so another one is I believed this lie about Jesus for years it's like dang there's like that's you know there's you know a lie that's a you know pretty controversial uh controversial subject there um you know so just you know trying to prompt your brain you

know if you think about AI trying to prompt your brain to to think about things differently that's really great and probably the most basic way to do it is you could say something like the controversial truth about organic foods you need to know but that would actually be using the word whereas some other ways you can maybe do it better is you're making like a bold statement like remote work is dead why the office is making a huge comeback or the metaverse is a flop it's failing in what's next or AI is overrated why human

creativity will always rule you go into all of these things uh influencers are the new celebrities traditional Fame is over fast fashion is a crime great word why sustainable style is the only way forward and so crypto is a scam scam the bubble is about to burst people are getting triggered as they're listening to this social media is toxic it's time to disconnect so thinking about and then if you tie that into maybe your convictions or I think what really good content creators do is sometimes good journalists are already using these typ you could react

to an article and it doesn't mean you agree so you actually title your video and you go so the New York Times just said that the 9-to-5 grind is Obsolete and the future of work is actually flexible in this video we're going to see is that true and I actually are we going to prove or disprove that so you're maybe tapping into click triggers you're maybe tap tapping into Trends and you're then packaging some really powerful content by understanding how you can really um you know grab human psychology with the way you're POS positioning and

packaging your content yeah definitely I uh kind of reacting to controversial stuff is is awesome that's a great that's a great Point okay we're only going to do 10 today so we have two more and uh counterintuitive is the next one you mentioned that a little bit earlier that's number nine yeah so counterintuitive is is it's counterintuitive you know counter to what people are thinking uh there is a um kind of an underlying assumption here that you know what your audience is thinking so in order to do all of this all you to use all

these click triggers you need to know your audience very well you need to know what are they what are they thinking that is controversial you need to think you know what are the be what is what are their desires you know what are their um you know their current beliefs their current uh excuses their current false beliefs you need to know your audience really well to to write good titles and I don't think people talk about that enough is um you know you you just the person who knows Their audience the best is going to

have a great chance of winning or a better chance of winning so and if you know your audience really well you'll be able to apply these more effectively so when you're counterintuitive you know you're challenging their assumptions you know you're being counter to what most people are thinking um you know you when you write a counterintuitive title people are like wait like hold on is this is this true they kind of Double Take and then they think like wait a minute I I need to click this video I need to I need to see what's

going on here um uh an easy an awesome one is um the uh luxury fashion is for broke people um you know you're kind of you're pairing it's very similar to contrast but it's like wait luxury like how is luxury fashion for broke people um you know how this uh how this guy how he became a a billionaire working a normal job I think I'm watching that that was from Noah kagan's Channel you know how to run fast at a low heart rate it's like no like when you're running fast you have a high heart

rate like it just doesn't make sense um you know and especially if you're um you know how to run fast at a low high heart rate you're kind of tapping into desire there as well um because you you you know the audience wants to run fast but you know they're talking about a low heart rate and it's it's just so counterintuitive it doesn't make sense so people have to click and find out and that's another um very tactical way to build curiosity as to to just challenge your audience's assumptions and write a counterintuitive title that

goes against what they think so so you're saying why a common belief for your audience is actually the opposite like why working less actually makes you more productive you know I think about um for Content creators and for aspiring YouTubers and those creating content there are a lot of common beliefs that are actually myths I need expensive equipment to succeed uh no a lot of people succeed with just basic equipment or even a smartphone um I need to go viral to be successful no uh it's sometimes about getting the right views not just more views

more views equals more money no again the right views can make a lot more money than a lot of views and also depends on your business model I need to post content every day to grow my channel I actually saw um the smart move in say the YouTube education space with somebody who said you know that thumbnail text or the title was something like consistency is actually YouTube being consistent on YouTube is bad or you might have saw that one and because everybody is just like yeah the key is to be consistent you got to

be consistent and my book YouTube Secrets literally one of the C's is consistency and of course in in the midst of sharing these it's kind of like I think you can make these truths or CH you could bring these up and back up the statement without um while both things being true because obviously like if you're consist some level of consistency is absolutely requ if you don't keep posting but there are channels that they get wait one upload a month sometimes one upload a quarter and thus it's that's very counterintuitive to The Plight that most

content creators are on and so um it's a very powerful question to say okay what are some of the common beliefs in your industry and you said it right we say the same thing Creator the Creator who understands the viewer best wins which would be a whole another side of being able to when brain brainstorming whether you're just doing this from listening to this episode and taking notes writing down some of these titles whether you grab Jake's software which will link to the in the show notes as well it's super helpful just all of these

click triggers and'll help you do it but still man you've got to be a student of your community a student of your audience understanding their pain points what keeps them up at night um what are they what are their desires what are their fears what are their aspirations who else do they know who what names would they recognize what trends or Brands would they recognize what things would be irrelevant to them all of that data is really going to give you an edge that's why the Creator who understands the viewer best wins um we're get

to hit number 10 in just a second but let's do a full roll call on your stuff first and then we'll finish out with the last one and I do want to say we hopefully could get Jake back at a future time because we just minted a new miniseries on the uh th media podcast we'll go through all 43 of these click triggers we got through 10 so it'll probably take us at least three more episodes and I'm sure there'll be plenty more to talk about so if you are on the YouTube version let us

know if you would like us to bring Jake back on to get through all 43 um assuming that's happening there will be a playlist in the show notes and I don't know if we could do audio playlist so audio you might want to visit the video version um and check out that playlist link where we will um gather all those episodes and foundationally pre previous to even these 10 click triggers that were hitting in this episode there is a foundational episode that is a much listen next as soon as you're done with this one and

so again on the thick media podcast check out the show notes wherever you watch or listen but Jake shout out some of the resources you have before we get to the 10th click trigger of the episode yeah so uh on socials Twitter and Linkedin search Jake Thomas you'll see me hat beard and a cute golden retriever that's me um Creator hooks is a free newsletter and I break down kind of five videos uh five viral videos and why they worked the why they work section is the click triggers essentially it's like here are the you

know three four five click triggers that these titles used right and then I kind of share you know how you can use that for your channel and I share kind of you know if we format like you know if we took the framework of this here are some other ex other ways we could write use the same format and use the same title you know kind of get you inspired um so so yeah Frameworks are are are the The Click triggers are in there and then I have Creator hooks Pro which is a uh a

title generator that does all these title all these click triggers for you right um you know I am I love that uh you know when I write titles I I write them for you know from each click trigger to help me think of a bunch of different angles the software does it for you so it's really fast and easy and it'll actually help you think about your title from different angles and like different ways and help you get inspired to kind of get out of your head and uh defeat blank page syndrome and like you

know and put down a bunch of really good title ideas and get the wheel spinning there so you can check those out in the show notes uh definitely sign up for the free newsletter and if you um want to grab the software as well if you're serious if you're a serious YouTube uh Creator um click triggers is a software that I use um we are probably an affiliate for that by the time that this video comes out um but that's been something I've been paying for with my credit card for like a year now and

it's one of my favorite softwares and so love collaborating with Jake we've known each other for a couple years um and again um you you don't need it um but it is a tool in your tool belt that does give you an unfair Advantage You by just learning these skills you can make so much progress but as you start to let me just encourage you reinvest in your YouTube business especially once money's coming in reinvest in the best tools reinvest in education uh because there's massive opportunity and small tweaks lead to giant Peaks a change

of a title a change of an angle it it actually is kind of overwhelming like it is for me I'm like man the video did 75,000 views probably could have done 150 or like what did I miss it's small details make a big difference and so um if you want to check out that software there's a link in the show notes number 10 is credibility and this is establishing trust through proof like you said some of these overlap but kind of what's the difference between Authority and credibility and Define credibility for us yeah so Authority

is using somebody else's uh position or their or their name credibility is kind of you know proving that you did the work you know proving why you are worth listening to um so one example is I'm 40 if you're in your 20s watch this like okay you establish credibility by saying that you're 40 you know you're experience you have you know you're you're you've been to where I currently am uh now I I want to listen to you because know what it's like you've been there um you know 10 years of of uh of of

YouTube advice and 10 minutes you know that was kind of a you know a trend that's popping around a lot and it's like hey like I have author I have credibility here like I have um you know I've been in YouTube for 10 years right um you know time frame is a very simple way to build um you just like dropping your experience and in in a and how many years you you have experienced is a really simple way to to build credibility and then also uh just kind of sharing like experiments um you know

so like I paid five designers on Fiverr to create a book for the same cover it's like it's let not like here's here's what I think about you know these you about this uh you know this design it's like I actually did something this is like credible um you know this isn't just my opinion um I invested $5 a day for two and a half years here's what happened um it's like okay like this isn't just like some random dude sharing uh you know just like kind of you know sharing his thoughts on investing he

actually did something this video has credibility because he's sharing the results of his of his experiment um and especially when we get in AI is only becoming more prevalent uh you know authenticity and credibility I think are going to be the two biggest drivers for are you successful on YouTube or not um you know I could look up uh you know so I have like I had elbow tendinitis I could look up on chat GPT how do I fix my elbow tendonitis and like cool I might get an answer or I could look up uh

a physical therapist on YouTube how to fix my elbow tendinitis he's got credibility and authority and and authenticity he's a real person so I just feel so much better watching the you know getting my answer from a credible person um you know they I do AI kind of telling me giving me an answer um you know so so credibility proving what that you did something or why you're worth listening to is a great way to uh to get people's interest and get people's you know belief in your content and to get them to click know

it is interesting because there's kind of a little known secret of how Google determines what content gets ranked and how what content should be surfaced in search of course Google owns YouTube and it's the eat formula which is experience expertise authoritativeness and trustworthiness like you said with AI just pumping out a bunch of information when somebody's hearing from a real human experience they're 40 years old expertise comes with that you've lived the 40 years Authority you've got the degree or you've got the and then trustworthiness because you're also a real person and not maybe just

repackaging information from various blogs and videos man that's so interesting that people will be looking for credibility and that'll be what is getting ranked I just want to throw a couple tests at you if we had a title uh like dermatologist reveals truth about anti-aging creams would that be credibility or authority or a mix so I probably a mix I would probably say Authority just because it's very clear Authority you're you know it's a it's very obvious that it's Authority but you know you could certainly you know consider it as credibility um I would I

might say for credibility I tried every anti-aging cream for uh you know I cre I trade you know every every anti-aging cream for two years here's what I learned and there's you don't have authority because you're not a doctor but you do have credibility because you actually did something because you you've tested interesting um how about this scientists prove it this supplement actually works parentheses study linked I I mean I probably both um you know study brings some some credibility right uh I think anytime you know with with Doctor scientists you definitely have authority there

for sure um and you know for a long time I didn't have credibility as a as its own click trigger because I was like it's the same as Authority but then I I started seeing a lot of kind of personal experiments and I'm like you know what this needs needs to be it its own click trigger um and that that's just you know it helps me it helps my software kind of you know come up with titles from slightly different angles you know because you and like we just said like a lot of these they're

kind of the same but if you but those slight differences help you think about titles from different angles even though they're kind of they're almost the same thing it'll help you get two extra titles you know from from this kind of one one example and when we're talking about oh it's best if you can write 10 20 30 titles um you know these subtle little differences are really good for kind of helping you nail down what you want to talk about plus if you know this anti-aging thing uh the anti-aging topic that's those could actually

be like two separate videos it's like wow I actually really I like both of those titles um yeah and if the first one did well I'm certainly doing the second one that's a great point in the brainstorming process you realize it's kind of a couple different angles one's maybe based off an authority figure maybe a celebrity tried the anti-aging cream you looked at their results you sort of tapped into their Authority then maybe one so would you say if you reference a study and one of my favorite things to do in the niche is to

look for uh people do Creator economy reports so I'll be like I will say new study reveals the truth about how much people are earning in the creater economy that is that credibility yeah yeah definitely so the study and then the study itself is is The credibility and and if that title is brainstorm but there is no such study well then obviously that's also a good thing to identify you you go maybe re you go oh that's a very powerful title are there studies is there anything it kind of forces you to do your research

and or your reading or your studying of your Niche doing research leads you back to then actually saying okay credibility is a click trigger that I could use well 46 minutes into this podcast I don't know what the edit will be uh this was a very dense episode so don't miss part two part one uh subscribe and if you are in the YouTube version let us know if you want us to get through the other 33 click triggers if you thought this episode was dense and you love this geeky stuff we're here to help you

grow your channel faster get more views get more subscribers so definitely subscribe like rate review wherever you watch or listen to the podcast thanks again for being here my name is Sean canel you're guide to building a profitable YouTube channel and we'll catch you in the next episode