The COMPLETE Guide to Starting a PROFITABLE Digital Marketing Agency in 2025!

the global digital marketing industry is projected to hit a whopping $1 trillion by 2027 brands of all sizes are scrambling to go digital and the demand for digital marketing is through the roof and you know what that means there's never been a better time to start your own digital marketing agency than right now and I know what you're thinking that sounds like a lot of time money and knowledge that I don't have starting any business let alone a digital agency can feel like you're drowning in a sea of jargon SEO PBC email funds and cringe

algorithms but what if I told you that you don't need to buy expensive courses or have the expertise skills and thousands of dollars to start your very own digital marketing agency all you need to do to get started is watch this video and I'm going to one up this video for you because by the end I will myself start creating my own digital marketing agency as you are watching so grab a notebook and make yourself comfy because I'm about to break down the process of building your agency from scratch step by step but in a

way that's super easy for you to follow let's just say that if you've been dreaming of ditching that 9 to5 earning passive income and helping Brands you love grow this is your sign step one pick your Niche you can't be everything to everyone the first mistake people make is trying to do too much and personally I am totally guilty of this sometimes becoming a One-Stop shop is cool and all but in today's reality finding your Niche will give you way more success instead of being the person who does digital marketing for any and everyone think

social media marketing for fashion or email marketing for local Fitness businesses I chose those two industries as examples because those are two things I love but focus on a niche that excites you because if you are passionate about that industry your clients will feel that energy too let's do a little active participation shall we here's something I want you to do right now think of three niches that interest you got them great now pick one remember it and save the other two for later we're going to revisit this in a moment the three I immediately

thought of were fashion Fitness and food my three fs and I think I'm going to pick fashion side note if you're super into fashion 2 and want to know how to start your own luxury fashion brand we've made a video about that and the link is in the description step two build your brand so now you've got your Niche that I just asked you to pick but what's your brand you can't just choose a name slap a logo on it and call it a day however life hack when you want to choose your name and

logo but feel stuck and lack ideas you can always use AI tools to easily generate a catchy business name and create a professional looking logo in minutes not sure how we've got you covered there too we have a bunch of videos on this channel on how to use AI like a pro and the links as always are in the description if you want to learn how to use AI to start and run your entire business not just your name and logo good news you guessed it there's another video waiting for you after you watch this

one it's called how to start a business using only Ai and it's epic make sure you check it out and write in the comments Kylie sent me but for the sake of today's video we are going to go on nameless and type in digital marketing agency modern fresh and trendy for the brand info and click generate then for the short one sentence describing my business let's go a digital marketing agency representing fashion brands who are on top of the latest trends okay as you can see within seconds namel has given me hundreds of brand name

and logo options personally I don't do well with options because I am very indecisive but since we don't have all day I'm going to choose it girl because it's giving me fresh and trendy Vibes and sounds like something I want to be a part of and boom I've got a name and I'm already one step closer to having my very own digital marketing agency okay back to business when building your brand for a digital marketing agency there are several key Steps step one Define your brand identity by clarifying your agency's purpose and values what makes

you unique think about what will make your agency stand out are you edgy high-end fun and quirky branding is all about creating a vibe that people and specifically your clients instantly connect with identify who you want to serve do you want to work with small businesses startups individuals and decide the tone and style of your communication step two develop your brand visuals now that you've defined your brand identity you can work on creating a memorable logo that reflects it Shopify has a free logo maker that allows you to create a professional logo in seconds now

now that I have my agency's name it girl let's input this into shopify's free logo maker and see what comes up and we're going to choose this one because it's nice and clean super easy to read and it's giving fun classy and Timeless which is my Brand's identity and personality next think about the color palette choose colors that resonate with your audience and align with your brand personality 85% of consumers believe color is the biggest motivator for choosing a particular product while 92% acknowledge VIs ual appearance as the most persuasive marketing Factor overall if you

want to learn more about color palette strategy check out this Shopify blog about the 10 best free color generators for website colors and when it comes to typography make sure you select font styles that enhance your Brand's voice and are easy to read There are rules when it comes to typography and it directly affects the readability of your page which ultimately plays into the overall consumer experience check out this Shopify blog also linked below about how typography affects the design of your website and by the way of the Shopify blogs I just listed the logo

maker color palette strategy and typography if you want me to do a deeper dive with video solely focused on any of these three topics let me know down in the comment section below okay moving on to number three within building your brand create a strong online presence build a strong website that is userfriendly and Visually appealing in order to Showcase your services case studies and client testimonials leverage social media by creating profiles on platforms like Instagram Tik Tok Facebook and Linkedin and make sure that you are maintaining a consistent voice and style across all channels

in this day and age social media is also the best way to find clients Because unless you know something I don't know you can't sell a secret I want to go deeper into the importance of leveraging social media to Market your agency and build a clientele but before I can get to that you'll need to do step three set up your services and pricing so let's talk money everyone's favorite topic right when deciding your pricing you'll need to decide are you offering hourly Consulting project Based Services or ongoing retainers Pro tip retainers are where it's

at if you want that sweet predictable cash flow when it comes to how much money you want to charge per month consider the fact that small business owners can't afford a high rate you'll also want to charge a reasonable amount when you're first starting out to attract new client tell however eventually you will need to decide if you would rather have a lot of clients paying an affordable rate or only a few clients paying a premium rate I know what you're thinking if you choose the first option of more clients at an affordable rate it

will be a lot more work if that's the case you'll want to leverage software and AI tools to scale and maintain your business so you yourself are not actually spending that much time because ultimately the goal is to not sell your time but to just sell your services and speaking of services A good rule of thumb is to start with two to three core services for example you can offer your clients social media management Facebook has the most monthly active users with three billion while Instagram has 2 billion followed by Tik Tok with 1.56 billion

you can help your client run organic Andor paid social posts on all of these platforms and include a link back to their website which brings me to the next core service idea pay per click or PPC management PPC is an advertising model where you pay for every click on your ad also known as the cost per click it's most prominent on Google Facebook and Instagram you would run PPC display ads through Google ads dashboard using SEO or search engine optimization marketing to Target specific keywords in your chosen locations and the third core service idea email

and text message marketing I know you already know about this one our inboxes are flooded with emails and texts from Brands and yes while they can often be annoying I think we can all agree that we still click and open some here and there that being said messaging marketing helps build deeper relationships with customers but in order to not be annoying only share necessary updates offers and content that is truly valuable for them want more tips on how to turn subscribers into buyers make sure to check out this Shopify blog of 20 email marketing best

practices that drive sales linked below so remember when I said you don't want to be everything to everyone and make the mistake of doing too much the reason why I'm recommending sticking to two to three core Services is so that you're not overloading yourself but you're still offering enough value to attract a range of clients and speaking of getting clients step four get your first client here's the part where most people panic finding your first client but it's easier than you think all you have to do is start by reaching out to your network text

your friends and family because you never know who they might know tap your existing Network and open up your social media and slide into those DMS try offering free audits to local businesses in your Niche do you still remember the one you picked and let them know how you can add value for them AKA your two to three core services and no your grandma's knitting hobby does not count other ways to find clients are by leveraging social media told you we'd come back to this so here's why digital marketing is so important a lot of

people spend most of their time online in their inboxes and on social media so basically you want to meet them where they're hanging out LinkedIn groups and Facebook groups are a really good place to network and find clients who are in need of what you're offering we tend to make friends with people who share common interests with us so once you find your first few clients there's a good chance that their friends are also ideal clients and this is where client testimonials come into play if your first clients are happy with your work ask for

written or video testimonials these will build trust and credibility and act as your agency's social proof you'll then place these testimonials on your website don't have a website yet well did you know Shopify allows anyone to create a website from scratch without any coding experience required obviously you'll need a website for your agency so today is your lucky day because I've dropped a link for a free trial down below so you can get started moving on to step five scale smartly remember growth is great burnout is not once you start getting more clients you'll need

to think about scaling this can mean branching out past your 2 to Three core services and offering new Services investing in software and AI that makes your job easier or hiring a team to help you with your workflow I get it you're a oneperson army at first but as your agency grows you'll need help consider hiring Freelancers for specific tasks like a designer to whip up Instagram ads or a copywriter to write newsletters platforms like upwork or Fiverr are great places to find Talent hiring a freelancer allows flexibility without the commitment of full-time hires but

hire strategically bring on team members with specialized skills to expand your service capabilities another trick automate as much as possible tools like shopify's marketing automation can help streamlined tasks like email marketing social media posting retargeting ads and even follow-ups saving you hours every week you'll also want to focus on client retention regular check-ins and personalized communication can foster loyalty which ultimately builds strong relationships provide your clients with regular reports that demonstrate a return on investment reinforcing the value of your services the landscape is always changing and digital marketing in itself is proof of that Richard

Branson who co-founded the Virgin group has stated quote in the digital age the most popular marketing is the one that creates conversations you can be the one starting those convos all you have to do is follow today's guide on how to start a digital marketing agency all right y'all it's the moment you've been waiting for at the start of this video I promised you I would have my own digital marketing agency with a concept name and logo ready to go by the end and here it is introducing it girl a digital marketing agency that represents

brands that are shaping today's culture and setting the tone for tomorrow built on the belief that great marketing is equal parts Innovation and authenticity it girl is your Trend Savvy partner combining the energy of what's new with strategies that never go out of style whether you're launching the next big thing or refreshing a classic it girl ensures your brand isn't just following Trends but leading them it's so good right y'all I might just quit my day job I'm like ready for my first client speaking of clients don't forget the power of your existing Network and

social media to find your first opportunity earlier I asked you to think of three niches and to pick one now think of who you know with that same interest and consider reaching out to them you never know who they know with these strategies in hand you're now equipped to embark on your journey to becoming a digital marketing Maven so get out there take action and make your agency a reality and hey if you liked this video Don't don't forget to hit that like button down below and subscribe to learn with Shopify for more tips and

resources to help you along the way we have so many helpful videos with valuable information and tips like how to use meta business suite for beginners and how AI has changed marketing forever also if I touched on anything in this video that you would like me to do an even deeper dive on drop a comment down below I'm Kylie Mah see you next time [Music] [Music]