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foreign [Music] [Music] [Music] thank you [Music] [Applause] [Music] thank you [Applause] [Music] [Music] foreign [Music] foreign [Music] [Applause] [Music] [Applause] [Music] [Music] foreign [Music] [Music] foreign [Music] [Music] foreign [Applause] [Music] [Applause] [Music] [Applause] [Music] foreign [Music] foreign [Music] [Music] Microsoft HBO New York Times is foreign security foreign [Music] excited to share some good news some good content some good business models some good advices to Brazilians here I'm very excited and what about you Jay I'm thrilled and you've set a very high bar for me I hope I can uh deliver on your expectation but yeah

I mean I am really into treat and I'm thrilled I think you're in a country that has a very Dynamic entrepreneurial and business uh force and I think that uh it's a great privilege to try to add some clarity that will help uh anyone basically gain a lot more out of whatever they're doing and whoever they're doing it with thank you so much and Jay before we start here um you've coached some of the biggest entrepreneurs in the US and maybe the world may be on the the way we we view things but can you

tell us a bit more about the people you helped before before we start asking some questions here yes of course uh I'll go through it but some of them will uh will probably not be known in in Brazil but I'll give you some context so early in my career I helped what became the most uh dominant a consumer product in the arthritis field it's called Icy Hot and we took it from a very tiny business to a monster-sized business and now it's the dominant it's the dominant uh temporary relief giving uh uh product in its

category all over North America I did Entrepreneur magazine when no one knew the word entrepreneur the word meant nothing to anybody and I'm going to show you my age but we had to send out Communications that literally had our Webster's Dictionary not just the definition but the phonetic way to pronunciate it because back then nobody ever heard the name knew what it meant knew how to ex even say it uh and I grew that very large then I got into uh the financial newsletter business which you probably can relate to I was involved with the

top 40 or 50 Financial newsletters in the very Beginnings when they were realizing uh the impact they could have and also the the profitability they could have come somebody you may or may not be familiar with Agora which is worldwide and many billions of dollars I helped the owner when he had only one newsletter and his partner was a protege of mine uh since then I've helped Tony Robbins I've helped Brian Tracy I've helped one of the top hedge fund uh guys I've helped the number one candy company in China the number one uh Driving

School in Japan the number one uh Cosmetic Surgery Group in Japan with 80 or 90 different uh different uh offices I've helped uh I think 300 Inc magazine entrepreneur of the Year fastest growing companies a lot of and I'm saying it just you know I've helped Success magazine I've helped uh 300 top experts on a worldwide basis and I've been able to impact uh business owners Leading Edge business owners and over a thousand Industries but I I will say that that sounds impressive but I've been doing it a long time and I've had the very

great Fortune Thiago of traveling 80 or 90 times around the world I used to do 25 000 programs in in Japan China Singapore Malaysia UK and I did that for many years when I was younger so now I work almost always with with uh clients but yeah I've had a lot of impact and I'm I'm pleased that I've gotten uh into the world of business growth early in the game but I've also been privileged to be able to look at it from many uh areas elements and uh and impact points that most uh others don't

even understand wow that's some good impressive uh numbers and results and you talked about Agra I didn't know you helped Agra Agra has some stakes in some Brazilian companies that sells a lot and that's very interesting to know about you to know this from you and you mentioned some good uh and good names uh very important people like Tony Robbins Brian Tracy and all of those guys and for you it's a reality you you talk to all of them as their your friends but uh when I see entrepreneurs sometimes we only need one person to

change your life or business our results but do you have some advice on the networking side of it absolutely because you you started from scratch right yeah no no I I've got very strong because I've done uh uh over a billion dollars of Revenue growth just using strategic alliances joint ventures power partnering co-branding getting my client set up as the recommended provider referral arrangements and anytime I mean this is a we call this a default uh approach I mean it's one of the primary things I recommend always rather than try to grow a business conventionally

Thiago which is nothing wrong with that and I can give you in numerous ways to make whatever you're doing selling marketing lead generating conversion uh you know franchisee distribution channels rather than doing that the first thing I always say is who already has the trust The credibility and the direct access to the same buying uh Market that you want is not competitive and that is in a position to either partner with you recommend you introduce you let me give you a simple explanation uh years and years ago I had a client client that was a

gold broker they sold gold bullion silver bullion and some Collectibles and all their competitors are running ads and paid ads in the in the financial newsletters or newspapers Wall Street Journal things like that Forbes I don't know what the newspapers are there but on the business and the investment Publications but the truth was the people that most wanted to invest in gold were the subscribers to all these newsletters they tended to be more we call it uh free market and hard money oriented they liked hard assets like gold silver real estate and everyone else was

running in the magazines and the newspapers trying to find a few people out of all the the many people reading it was very inefficient and very costly I went and I went to 30 different newsletters and I made my brokerage company the recommended provider to their subscribers and in less than a year we were doing 500 million dollars and this is many years ago I used to be when I was younger I was in the seminar business big time we did over this is pretty significant because I haven't done it for over 10 years we

did 250 million dollars of seminars and high-end home study trainings over about a three-year period and 98 of that came from me structuring partnership deals uh Revenue sharing deals endorsement deals with the Tony Robbins the entrepreneur magazines the financial newsletters people like you I mean in in the United States uh even the magazines and and Success magazine In Flight in the airlines every seminar company everyone's selling business books to entrepreneurs I had more partners and I was only paying I wasn't paying for wasteful advertising I was only paying for results and it was on a

minor share and we made uh we grew very fast but what else we had they gave the full force of their credibility and their reputation to me so I got instant credibility and I was able to catapult above a lot of other people who'd been trying to do it for years and years but I was able to come into the market and in one year uh over a three-year period do a quarter billion dollars 250 million dollars and only pay a fraction of a fraction of the revenue out of results to those endorsers but I

got newsletters I got Tony I got you know a bunch of people like Tony all telling their audiences their subscribers their investors that Jay Abraham was the best person they could trust and that credibility instantly gave me credibility and I shortened all the the timeline normally necessary to get trust all the timeline normally necessary to go from a lead to a conversion to a modest sell the first thing we sold back then was 15 and then 20 and then twenty five thousand dollars direct you can cut through all of those levels when you have that

kind of credibility instantly assigned to you that's very interesting because uh I know a lot of people uh that uh grew grew a lot and then got a lot of credibility but some of them lost their credit credibility and you were in the business for some decades now and the the simple but important question I want to make to you is how to not lose credibility in the long term because I'm pretty sure a lot of the people you knew that uh rigid huge successes uh is stayed in the way fell behind and you were

there uh for a long time a lot of decades teaching mentoring what is the secret to this and that's a you're asking really good questions and there's there's a multiple Secrets the first one I'm going to tell a quick a a a story from my own life when I was very young adult I was too talented for my maturity and I could have gone my my career path could have gone one of two ways uh the high-end way or the dark sideway and uh a matter of mine took me aside when I was about 23

and said something I'll never forget I hope it translates to Portuguese he said you can lose all your money and you if you keep your integrity somebody will always back you and provide financing but if you try to keep your money and you sell out your integrity you'll never get it back so the first thing I'm saying is do not compromise your integrity your ethical Compass always take the high road always be a value Creator to others we are rewarded in our lives and in our businesses Diago in direct proportion to the quantity the quality

and the consistency of problems we solve and opportunities we make possible for others so that's the next thing uh don't lose your integrity always learn to add value to others first you know invest before asking the other side to invest someone always has to make the first investment in the relationship if you and invest first and the other side and it has value and validates then reciprocity comes in the next is always seek to grow your business your people yourself the value the services you contribute always try to over deliver on the expectation of the

clientele the prospects the buyers the customers the the members the subscribers the patients that you sell to do not fall into the the uh trap of thinking that what you think is value your audience thinks is value always know what their definition is value of value means not your own and always uh provide them with that not what you think is important next is be committed you grow or die it's a statement you grow or die as a human being you grow or die as a leader you grow or die as a business you grow

or die and you grow by keeping a tight pulse on what's going on not just in your industry but outside my strength Diago and my ability over the last 40 years has come from the fact that I developed and I cultivated and I perfected something called Funnel Vision instead of tunnel vision tunnel vision is what happens when somebody only stays focused on their industry and what their industry does and it's very limited if you think about it the concept of best practices I could argue it's flawed and why is it flawed because if everybody in

the same industry has the same best practices there's no Advantage it just becomes standard operating procedure and it becomes something everyone has to do and oftentimes it doesn't even produce great results I learned that if you borrow success approaches from outside your industry pardon me I'm on uh my office is right on an airport and there's a plane landing if you borrow success approaches from outside your industry that no one in your industry is even familiar with strategy business model value creation competitive Advantage distribution uh all kinds of things like that you have profound Advantage

if all you do is a little bit better of what everyone else is doing you have a tiny incremental Advantage we try to get everybody I ever counsel teach now with this interview we're doing to think that there's two zones you can operate in the incremental Zone which is slow uh it's it's uh it's it's arduous it's very difficult or in the exponential Zone where everything you do has multiplied current and and future residual effect same time same efforts same amount of of risk time investment opportunity cost effort but you you can get so much

more and you can't do it if all you know is what everybody you are competing against knows so you need Advantage this is interesting we teach lots of stuff one of them is You're gonna laugh when I tell you this but you're also going to excuse me reflect on it so I teach that you want to learn how to make irresistible offers unbeatable propositions and gain absolute ethical advantage and people go well why and I go well think about it if you don't make irresistible offers what are you making resistible offers if you don't have

unbeatable propositions what do you have beatable propositions if you don't have absolute Advantage what do you have absolute disadvantage so you want to understand the game you're playing at a higher level of uh of of um capability and and um Mastery than the people you're playing against you want to be able to create your own rules my analogy is that the business world is like a 3D movie and if you have the only pair of glasses you have massive Advantage so uh the other thing you need is you need to commit to never stay static

I mean with with the world changing at the pace it's changing you've got to monitor you've gotta you've got to examine you've got to evaluate technological advances psychological advances uh uh uh shifts in in uh how media uh you know uh Works peop what people are responding to and you can't do that being being in a vacuum you have to be committed to constant never-ending Discovery and you need to be hopelessly curious wow wow I like your Reflections I don't even I don't even even need to ask you things and you can only talk for

some hours and we'll enjoy it from Brazil here but you mentioned about uh not being static and you also mentioned about um developing credibility and why not develop credibility that's a consequence of the delivering results to the companies you help in in some way uh and as you mentored and helped a lot of business on how to make more Revenue uh you'll probably seem a lot of Trends coming and Trends going and as you're in the business for some decades now what are the things that didn't change uh from the companies that work uh back

then and still work nowadays and from time to time we only forget this because we only focus on the trends but these generate a lot of results in your opinion yeah no well okay let me give it to you so I'll start with and I have a lot of methodology that I have given uh made proprietary but they're things that everybody will understand the first one is what I call Revenue system optimization and and what that really means is that variability will never change most people are not taught that in any Revenue selling marketing advertising

system you have a number of components that come together to drive your results but people don't realize each element of that component can be usually measured Quantified improved let me give you an example and they're parallel universes most everybody either uses ads or sales uh or sales uh people or they sell when people come in if it's you know if if it's walking into their store on the phone but people don't realize that within the macro there are all these let's call them micro or nuclear components that come together to produce the result and each

one can be improved so the first thing is every selling approach has the equivalent of a headline they have a line headline in a you know an ad is the big the big cluster of words at the top on a landing page or a URL it's the cluster of words that you see when you first go there if you have a sales organization it's the first paragraph you utter when you interact with somebody cold or when they call in come in if it's an email it's the subject line I can go on and on but

I have been privileged to examine to study thousands and thousands of experiments you can change that one factor in your selling approach and increase results increase inquiries increased sales increase visits increase opt-ins increase phone calls increase uh webinar uh signups increase people who come to your event by as much as 21 times that one factor you can change the positioning that you use after that and that one positioning change can be up to a hundred percent Improvement you can change how you prove the veracity The credibility the truth of your proposition with either quotes or

testimonials or endorsers or data analysis and another doubling of result you can change or add a different form of a risk reversal and that can add 40 to 50 percent more you can change the addition or the or the expansion or replacement of bonuses and get another 50 this is not 50 total one could be as much as 21 times very rarely is but it's oftentimes two or three and I'll give you a couple of examples one can be another fifty percent one could be another another forty percent one can be another fifty all of

that for not one more Penny of money not one more minute of time not one more additional uh person being reached but the results are enormous and that doesn't even count the shift you can make in getting people programmed to come back and buy more or buy higher units of sale there are all these factors that no one teaches business owners and CEOs about Diego that can multiply current and future results by orders of magnitude and they've been available to everybody let me give you some some examples because that'll probably be of interest to you

so um and I know this will be I don't know if it'll translate but I hope it does so Years Ago by the way the purpose of a headline or the equivalent is to communicate the biggest benefit Advantage protection enhancement that you your company are able to convey to produce to to provide someone with in exchange for them doing whatever you want them to do call you come you know buy your product or whatever so years ago I was in the gold business and this is long ago and gold today is probably two thousand dollars

an ounce but I got started when it was only 300 an ounce and I had a client that sold gold to people on what's called a leverage purchase a bank finance where they only had to put down a certain amount and the bank would Finance the difference it's like a margin based uh a sale right now and and back then the bank would put would Finance two-thirds if you had a third that you put down and we ran ads the client the company that I went to help ran ads in all the financial newsletters and

their headlines said two-thirds Bank financing on silver and gold and whenever they did that they got enough response they made money everyone got commissioned profit the company was doing okay and they had money to do it again but when I looked at it I said that headline two-thirds Bank financing on silver and gold is what we call a declaratory statement it doesn't convey the benefit to you it just makes a statement and so I created five or six other headlines to test and the winning headline that I came up with five times multiplied sales but

also increased the size of each sale and I'll tell you what it was because I've got plenty of stories to share like that that will make the point the winning change instead of saying two-thirds Bank financing on silver and gold remember back then gold was three hundred dollars an ounce silver by the way it was six dollars an ounce long time ago so I changed it and said if gold is selling for 300 an ounce send us just one hundred dollars an ounce and we'll buy you all the gold you want I took the declaratory

statement and I showed how it directly profitably benefited the investor that changed everything five times we had a very large furniture company one time that had they they spent tons of money in newspapers running ads for all kinds of of uh of furniture pieces and they got thousands of people coming to their stores and we tested 33 different ways of greeting somebody at the front door 33. and guess what one of those ways triple conversions while increasing the size of the order and I'll tell you what that was too I'm not going to be teasing

you it wasn't can I help you because when you say that Diago people go no I'm just looking it was this this phrase and what ad brought you into the store today it was a question that got the consumer to have to answer and then the sales per it moved control of the conversation ethically to the salesman or woman so they could say oh you're here for the four piece Italian bedroom set is the rest of your house Italian is it a new house are you replacing and they were able to gain leadership control of

the conversation in a consultative advisory way I'll tell you another example of a variation of this so I've held a lot of I've helped a lot of car dealers uh large ones top uh Acura Honda dealer in the world not in just the United States the world top Mercedes dealer in the world till they sold to uh some a big conglomerate and there's two different stories that will show you different kinds of thinking so the big the big Honda Acura dealer the car dealer business is funny I don't know what it's like there but when

when prospective buyers come into a dealership If the dealership is being ethical and Democratic they rotate leads people that walk into each sales person who's available so if there's 10 sales people the first person walking in goes to the first sales people the second to the second third to the third Etc and that's what they do and I said well that's very Democratic but it's probably not very strategic or pragmatic and the guy said what do you mean I said well if if the person walking in wants to buy a truck and the person that

is going to get that person is terrible at selling a truck but someone else can sell a truck at you know for 10 times more profit ethically and that's their skill set but they don't get that person that makes no sense if somebody's coming into it's a first-time buyer and they get somebody who is terrible at selling young first-time families that makes no sense but just align that and you'll double or redouble yourselves and they did and they did uh the other that and I think people will this is probably going to be like you

have it there but I don't know this so the Mercedes dealer in the car business a very large profit Center is what's called finance and insurance I'm going to assume it's there but when you buy the car then they finance it and and they make a percentage of that and they'll sell you warranty extensions and they'll sell you all kinds of things here and that's where they make sometimes more profit than they do on the car is it the same there yes it's almost the same okay so this dealer after he came and learned from

me started looking at his performance of his people and he found out he had two different people two different managers in his finance and insurance department one during the day and one that would work evenings and weekends but he had never analyzed The Profit performance that those different people delivered turns out the evening one was producing a thousand dollars a sale more profit than the daytime one but the evening one was only getting exposed to one-third of the sales because most of them were coming during the day by just reversing the work schedules and putting

the one that was producing more profit during the day and the one that was producing less profit at night he added a hundred and eighty thousand dollars of profit every month to his bottom line and I I go on and on but it's thinking differently about everything wow some good stories you have there and you mentioned a lot about the importance of the headlines right uh and I I just remembered a story about my life where I after working in the financial markets for seven years I started to produce content and I I tried to

sell my first digital product it was a online course and I didn't sell to anybody I had like zero clients and I tried to sell it again another digital course and I sold for like five to ten clients so I didn't sell to anybody and then I was uh inside a company's friend and I was talking to him and he gave me an idea the idea of a headline and he gave me this idea I transformed this headline into this book it's from a thousand to a million I launched this book now it's the best

selling book here in Brazil for a Brazilian altar in 2019 2020 2021 and I transformed it into a digital product and I sold more than a hundred and thirty million highs not only for this but also for this because of the headline so as you mentioned it's very very important in the headlines so thank you for this Insight man I I'm assuming that people there know the book Think and Grow Rich do they they know it the the thing Rich Grow Rich from Napoleon real that book is sold hundreds of millions of copies and here's

the truth when he first came out he had a really dumb title the first title was called how to use your noodle which is your brain to make a boodle which means a lot of money that phrase sounds stupid but back then those were real words and they tried it and it sold nothing he changed the title didn't change the content to Think and Grow Rich and now it's sold two or three hundred million copies That's The Power of what is called variability by the way Thiago variability works on pricing too you can change a

price and double or redouble the number of buyers sometimes a very small amount I've seen larger prices out pulled smaller I've seen smaller out pull larger with so many Dynamics and variability you can never say well tell me what to do Jay the only vote that counts is the markets you ask them a question and the data will tell you what to do because they either will respond more or less or the same and you'll find things out just by testing hypothesis and assumptions you can be a marketing genius a strategic genius a an advertising

genius just by testing hypothesis and see you just mentioned the book Think and Grow Rich you mentioned it it's this book yes here and here in Brazil I have my picture here we start talking about Napoleon Hill like some years ago here and then there is a book that in English I think it's out within the devil yes that's a cool book most people don't know about it yes and nobody knew about this book in Brazil we recorded podcasts about it then it became the best-selling book here in Brazil and it's there for almost 200

weeks and that that's how we we got in contact with the foundation of Napoleon Hill and I hope I hope you have some books from you also here as as well and let me ask you something for the for the cousins here in Brazil is there any book that we can like uh uh gift Brazilians here like in a digital way or something from this podcast yeah I've got a book and you have to translate it but I got a great book we you know I I I'll tell you the books that I have created

that are significant how many books did you write I have 12 that exist I have four that are being completed as we speak but the ones that exist that are the most important uh one of them we sold 72 000 copies of for 377 dollars a copy 30 years ago it was called money Making Secrets of a marketing genius then we have one that is fabulous it it here it's called getting everything you can out of all you've got and that that may or may not be published there I have one that is fabulous and

we wrote it originally for the 2008 downturn and it's a fabulous book it's called the sticking point Solutions and it probably is not available and I would be happy letting you translate it uh it has nine the nine most frequent ways businesses unknowingly get stuck and it that that limits their performance their success their profitability their their uh their uh their prosperity and their and their growth and how to get unstuck but it also challenges successful companies because Thiago a lot of successful companies are very proud that their growth is above and beyond Norm or

industry standards but they don't realize the same effort time investment Market access could be producing a lot more result now and in the future so we challenge people to do a reality check because even successful companies could literally be successfully stuck and accepting a far lesser result than the opportunity effort uh and and investment and everything else could deliver to them but yeah I mean why don't you find out which book is not published there and I'll give you uh I'll give you the the uh the text of it you can translate it you can

freely give it to as many people as want and these are these are full-blown books they're very they most of them uh one of them has 336 case study examples so it is impossible not to be able to see how to directly apply a strategy or concept or an approach or a method or a tactic to your business and the good news these methods have have produced 30 billion dollars of profit increases on a worldwide basis for companies in over a thousand Industries so they work in almost every place they've ever been applied large companies

small companies doesn't matter size scope type uh sophisticated not technology companies manufacturing retail wholesale Professional Services Services distribution uh anything at if you apply these lessons they will work for anybody and they're not that hard to understand okay so I'll leave a link here in the description of this podcast Alpha page we'll create from now to the date we are posting this video okay and let me do something you created a lot of very successful marketing strategies for your partners and the business you have helped so far but for you what was the most successful

marketing strategy that you built that uh generated the most results for a single company well geez it's very hard I think that when I came up with the three way to grow a business model that transformed almost uh everybody's thinking and it changed Tony Robbins whole business and now he teaches it and it gives me credit for but he teaches it at all his business trainings and he's built his whole business on it so the concept behind that is real simple but most people don't understand the power of it the concept is that it there

are three people think there's a myriad just a an unimaginable number of ways to grow a business in truth there's a lot of tactics Thiago but there's only three major ways and three Advanced ways the major ways are you increase the number of buyers clients customers patients and most people stop there and that's the most expensive the hardest the slowest uh the least profitable the second is you increase ethically operative word is ethically the size of the transaction and in doing so you multiply the profit per transaction and the third is you increase the frequency

or the utility of of purchase meaning you get them to buy more things more often longer I.E lifetime value because no one understood lifetime value until I started teaching it and no one understood the concept of allowable acquisition cost which is a little bit more sophisticated which I can explain but I'm just saying so what people don't realize we used to do and I can get you a slide for it you might have it we would show person that if you had a business and we'll take a hypothetical let's see if I can explain this

and maybe in the notes you can show a graphic if you have a business that has uh here's the three you go Draw Something Like This draw a long ways four boxes three down four across three down on the left side first box is the number of buyers a customer has active on the second box is the size of each average sale on the third box to the right is how often they buy every year on the fourth box is extending the numbers so we would take an example of Thiago of a company that had

one thousand buyers so the first box at the top on the left a thousand and those buyers were buying twice a year so the second box is two and the average purchase well actually do it Opposite the first part just put a hundred in the second box and two times that's a little easier thousand people buying a hundred dollars twice a year and then you multiply it so a thousand times a hundred times two is a two hundred thousand dollar business then right underneath it across we'd say what happens if you increase those numbers a

mere 10 percent the Thousand becomes Eleven Hundred buyers the hundred dollars becomes a hundred and ten and the two times a year becomes 2.2 so it's only a ten percent increase but when you multiply it out the total is not ten percent it's 33 and a third percent so you're seeing how to put the power of geometry to Bear now if you double those numbers do the next line below if a thousand became two thousand if a hundred became 200 and if two became four it's not double it's 800 percent increase and at those levels

the profit is outsized to the revenue because you have a lot of fixed costs and what we try to teach people and what was the biggest breakthrough for me and I did it in the in the gold business I did the newsletter business I did it in the uh information selling education training business I did it in the uh software business I did it in the uh the uh cosmetic surgery business I did it in every business I've ever been able to do it was say don't grow your business incrementally grow it exponentially by working

on the geometry of the business and in each of those three categories we created about 40 different ways to do it now there is one more level and this is Advanced three ways there's three Advanced ways to grow business this is all working on the geometry every year you penetrate one more Market or one more niche or one more country every year you add one more product or service because that can and by the way this is going to be a little hard to understand but when you add another product or service it gives you

three powerful profit advantages one if it's a modest one it gives you a lead generator that could self-liquidate you can start attracting people with an easier way to start a relationship or it can be gratisfree number two you can add it as a bonus or a component to multiply the size of each sale and more profitable number three it can be a a purchase extension that will multiply the lifetime value so number one thing in advance you penetrate a new market every year number two is you introduce at least one new product or service and

you don't have to own it you can get the rights to it you can join Venture with it do all kinds of things get a license on it number three is you acquire every year at least one business in either the same field or you buy businesses that people selling things people buy before they buy your product at the same time as your product after they buy your product even instead of buying your product what does that mean think of this if you had a company Thiago that sold a supplement for weight loss and you're

very good at it you're running ads and you get all these supplement buyers when you do the analysis what you learn about weight loss buyers are two things number one they stick with any one thing for a short period and then they jump to another in another and oftentimes they do multiple things at the same time so if you had a business that was attracting supplement buyers for weight loss you could buy a company that sold a different supplement and you could offer that to your supplement buyers when they stop buying from you and probably

get a whole nother cycle of buying but that's only one thing people who buy supplements don't just buy supplements they buy portion control food Jenny Craig Weight Watchers they join gyms they have personal trainers they have a virtual group Traders they buy equipment they they buy recipes you could compete against yourself and because you've got a sunk cost in acquiring that first buyer it cost you nothing more to extend the value the profitability and when you think that expansive way that's how I've gotten companies to grow 10 uh 20 100 times over with almost no

investment or risk I hope that's not too abstract for you no no that that's perfect and I would like to receive this slide after this conversation I try to to draw it here in my sheet yeah I'll send it to you it's really powerful when you go you go wow that is so simple but it's working on the geometry and the same thing when I was telling you all the different components in an ad or a sales uh approach each one of those you increase each each uh Factor by ten percent it's not 10 it's

10 so think about this 10 plus 10 plus 10 Thiago is 30 right but what's 10 times 10 times 10 it's 8 000. yeah big difference yes a lot and you mentioned about your books you mentioned a very good title a very very good title uh the money secrets of a marketing genius and I'm very curious curious about that like what are the money secrets of a marketing genius I mean what is the biggest secret of them all the one secret that will change my business my perspective my results only by knowing it and applying

it like on the following week yeah well I mean I mean I'm known for about about uh five I mean I've got 90 different categories of performance uh uh explosion that I've created over my career but there's three or four or five and I already talked about the three ways to grow a business but the other one that I'm known for is called the power Parthenon of geometric business growth the the premise is really simple if you look at 95 percent of all businesses large or small they generate the majority of their business their revenue

their sales their buyers from one one single approach or source uh if they're reasonably sophisticated it might be advertising online radio television newspapers uh if they have a sales force it could be sales people calling on doors they might have franchisees they might have Distributors we again I'm sorry I don't have a model but I have a concept that I call the diving board versus the Parthenon if you can imagine a diving board like this and the support of the diving board is what we would call the driver The One Source that's generating revenue and

then the board is the revenue a board diving board is not a propellant it is a propellant to going up temporarily as you go plummeting Down to Earth but it isn't a sustaining upward uh springboard it's only temporary most people that get all their business from One Source if anything goes wrong if the Facebook algorithm changes or if the I if your iPhone changes or if too many people are bidding and the cost goes up or anything happens you're screwed you're in trouble we get every one of my clients and everyone I ever train to

build their business like the Parthenon in Greece with lots of different Revenue pillars because if the first pillar is driving all the business you've got now and you can add eight or nine additional sources and each one of those additional ones only produces 10 or 15 percent more business it's the same thing 10 not plus 10 10 times 10 times 10 and it's explosive and most people don't I mean let me give you the simplest about half the smaller businesses that you will ever meet they get the majority of their business from word of mouth

or referral and that's a reactive concept I mean it's a great honor because it means they do a good enough job that people tell other people but it comes episodically it comes erratically it doesn't come consistently it's a terrible way to to build a business well we have studied over a thousand Industries and I've uncovered 125 separate strategies strategies systems for generating no cost high value referral clientele and yet most people whose whole business comes from referrals they don't even have one referral strategy in place which makes no sense because a referral generated buyer Thiago

they buy faster they negotiate less they buy more they buy longer they buy more things they're more enjoyable to deal with they cost nothing and oh yes they refer more people and yet most people just reactively wait if you're getting all your businesses from referral or word of mouth with not one system and you only put three or four systems in that could double redouble redouble again your referral business which is high high profit but people don't think very logically so you ask me a concept it's called the power Parthenon and it takes whatever you

depend on to drive your business and first thing it does is maximize that by the way this is good I'm add so I'm going to be a little bit uh uh frustrating to you if I were working with your business or anyone we do what we call divide and conquer we we break the business into two functions maximize and multiply maximize means if you look at everything that business is doing to sell to Market to attract prospects convert them sell them upsell them resell them uh you know down sell them all those things 95 are

underperforming the potential so we go through everything they're doing now even if I don't think it's the best thing they should be doing and we make it better like changing headlines or changing offers or changing risk reversal or adding bonuses and that throws off a lot more profit that they can then use to add new things they weren't doing so you make the things they're doing better and we use the profit that that enhancement produces to do other things so back to the ranch so my power Parthenon is very well known because it forces people

to add many more sources referral sources uh sales force sources uh co-branding sources recommended provider sources PR sources all these things that happen two things happen they give you the ability to penetrate segments of markets you do not normally reach with your main source but they also overlap and when when people get impacted many different times in many different ways it's that statement 21 touches to get a sale it is based on a military concept the military concept is called Force multiplier effect and in a nutshell what that means is if you Thiago and I

were at war with each other and I wanted to win here's how I would do it first thing I would do is destroy all your infrastructure your Communications Towers your radio telephone uh cell towers uh internet that I'd get your your other Communication TV newspaper then I would knock out your roads your your Harbors your rails your airports then I would probably send attack other that I would bomb you then I would we do surface-to-air missiles then I would do attack drones then I would maybe if I had to send tanks and lastly I would

send infantry and I wouldn't care which one of those actions delivered the final victory for me I just want one of them to do that and it's a mindset that I've taught entrepreneurs worldwide and when they do it it gives them such a elevated boost because they reach their Market in so many more ways than their competitor one of the things we teach it's not what I'm known for but it is a byproduct you want to be able to gain absolute ethical advantage over your competitor you want to be able to out think out strategize

out Market out advertise outsell out distribute out value create out out um uh promote out uh out uh what's the word I would say I'm losing my I haven't said this for a long time out perform out earn and out succeed everyone else and you can't do it doing what they do the same way they do it it's that simple well I I remember when I was in LA I was talking to Hallmarks and I asked him how to beat the market and he answered something similar he said you need to out think the other

investors and it's it's much similar but when I think about that I receive a simple question for the majority of the people but but for me it's maybe the hardest hardest question to answer uh there is when someone asks me how much can we get from investing in the stock market it's a simple question but it's it's very hard to answers especially to someone who never invested in the stock market before and I have one of those simple questions but with maybe profound answers and I want to hear from you what your profound answer could

be for this simple but very important question for maybe all Brazilians trying to live a better life uh Jay how to get rich you're at you're setting me up for something I have a book that I'm doing with somebody else here and the premise is just that it's it's the best way and the safest way that that somebody can get rich and and uh I have my my uh expertise tends to be in business entrepreneurship uh uh commercial type Endeavors uh that that that provide uh product services to consumers or businesses but but the name

of the book I think I told you this beforehand but I'll explain it the book is called creating business wealth without risk and the subtitle is how to earn the income of a lifetime every three years and the premise is this many people try to start a business from scratch and I don't know about Brazil but here in the states there's a one in 20 first year success rate and a one in ten five-year enduring success rate meaning that five percent success twenty is from 95 failure in your one ninety percent failure in your in

year five so if that's the case it's so much easier to get control of a business that has already been validated but is tremendously under performing its capability and there are about 200 ways in the states and I would think at least 50 of them would apply there that you can get control of it without using any or much of your own capital and you get control of an underperforming business and there are many great ways to do it and it can be low risk no risk very very very low or no investment on your

part and then you use any or many of the 90 methods I've got to massively multiply the earnings you buy it for this you multiply the earnings so that it's worth not just more money but the multiple grows up a lot then you sell it and you keep doing it over and over again so that's the first way if you own a business rather than you mentioned this earlier rather than growing it just purely I think we were talking about this just purely by uh by conventional growth marketing selling things like that while you do

that you can keep acquiring other related businesses other businesses people buy buy products from before after uh at the same time as yours and that can rapidly multiple apply the the wealth that you create you can add one more profit Center and it could double the value I have as an example just to make a fascinating point I have interest in the United States in three Dental masterminds and they're all focused on teaching General dentists how to add implant surgery as a sub practice now why would they want to do that the average dentist here

makes about three hundred thousand dollars but the average dentist sends about five hundred thousand dollars of implant work out to oral surgeons endodontists if they learn to keep that implant surgery themselves it's about 80 percent or 90 percent profit so another four or five hundred thousand dollars that's ninety percent profit is another three hundred and fifty thousand over double what you were making that's the first thing now you have this income what do you do with it you can hire Associates to leverage you you can buy other practices with the cash flow you can buy

real estate with it but that's not the only thing by adding that additional three hundred and fifty thousand dollars it just increased the asset value the net worth of your practice by another million five hundred thousand when you sell it there are all kinds of ways to do those kind of equivalents and most people don't teach it and I think you should be teaching that to them because they're safe they're easy they're almost infallible and and most people don't understand it so the few people that learn it can probably do wonders with it yeah but

I mean I don't think they're a little bit too complex for someone starting out I mean it it if I I was starting just today I'm like an 18 years old I want to get rich like what is the direction that I should aim for yeah well stop if you're gonna buy assets if it's a business you either you work hard for the business or you figure out how to make the business work hard for you so the first thing is you turn one-time buyers into into ongoing buyers because that gives you predictable income as

soon as you get enough income you bring people in to run it so you can do the highest yielding things which is strategic thinking and making deals but you know if you're going to start a business from scratch same time ever you start one that has the highest repetitive ongoing recurring type of a buyer so that you can build value predictable income and then you know how to use that income for other purposes marketing is probably the greatest income and wealth Creator you could Master uh strategy is also uh if you don't want to get

into sophistication then you say I'm only going to if you're gonna you're not gonna get wealthy I mean you teach investment and right now the investment Market here is very very dicey you probably read the news about what just happened in the crypto space yesterday and uh and I happen to have one of the one of my clients and I'm not active in the crypto he's got a River's business but he happened to have been bailed out by them and I don't think they closed yet so I think it's very tenuous but we have my

wife and I uh not main main part of our Investment Portfolio but we had a million dollars had past tense a million dollars in crypto you know a few days ago now we don't I think we have maybe you know sixty five thousand dollars in crypto so I think that I mean there's lots of things I use teach people how to you know the concept of real estate uh flipping real estate that must be popular there or it must have been right it's more popular in the US than it is in Brazil well it's so

but you can you can flip assets and access to we used to teach how to how to get control of passive income how to go to businesses that didn't have any of the things we're talking about and instead of trying to teach it as a consultant just doing it for them and getting a permanent part of all that increased profit forever and creating all kinds of multiple uh income streams from all kinds of things that worked for you and you weren't doing it I mean I mean it's I want to give you the answer you

want first answer is if you're going to go into a business going to a business that's going to have high repetitiveness because you do something once you get paid for it over and over when they buy something over and over again go into business that has I mean that had that that if you learn marketing you learn strategy don't use it for something small we used to do these huge seminars and people would come up and ask me how do you at the end they'd have q a and they'd say well I learn all this

but how do I use it to grow my barber shop Barbershop as a haircutter for men and I'd say well I can tell you but why would you want to go from making 60 000 to maybe 90 if the same knowledge could be applied to something that could teach you how to make a million or two million and it wouldn't take any longer so I think it's it's it's it's it's choose to play where the rewards are the highest and and try to focus I mean there's a famous copywriter that used to be alive here

he's dead and he used to tell a great story which I love and I don't know if it's appropriate but I'll see if it's not inappropriate I just don't know if it's the right message but he used to do an exercise Thiago he'd say Okay Thiago you're not gonna go we're gonna have I mean we do this to the whole audience we're going to open up a restaurant in Los Angeles anywhere you want any kind of restaurant you want any scenario you want what's the one advantage you would want over everyone any go around the

room and they'd say I want the only McDonald's or I want the only restaurant uh at the intersection of five highways or I want the only um Subway or whatever and you go find you can have it you can have it you can have it and then he'd say okay you're all you all done he'd say let me tell you what I want I want a starving crowd and I think it's important to to go into businesses where there either is existing or evidently emerging demand because if you go into I mean there are certain

businesses that if they're not dying they're mature and if you're going to go into those you've got to get great Acquisitions and then you got to use them we've gone into many businesses that were stale and use them as lead generators for something else so you know you go into this for example I'll just give you a simple concept I don't know if a lot of people in Brazil own their own homes or not in the United States they do and if you study as I did years ago Home Improvement Home Improvement are the people

selling everything from kitchen remodeling bathroom remodeling closet remodeling carpeting Roofing Landscaping garage door driveway what you will find is when somebody does their first remodeling look and it's usually the kitchen because that's a big part of most uh most Lifestyles here in the United States they get it done and the kitchen looks fabulous but then they start looking at the rest of the house and it looks old and ugly so then they do the bathrooms and now the bathrooms look great the kitchen looks great but the living room and the closets look terrible so they

do those now the inside looks good and then they're driving home and they come into the driveway and it looks terrible so they do the driveway then they do the garage and they do you the roof then they do the Landscaping but most of the people who sell Home Improvement only do one of those functions I started getting people to work with each other to use their leads back and forth because no one's thought about that and they started making a fortune you might only do the kitchen and that's all you do but if you

if I had access to not just your buyers but the people who were trying to buy from you because they probably bought from somebody they're a great source of me selling my bathroom remodeling or my roof remodeling or my driveway Remodeling and it's just thinking much more strategically see the starving crowd he's one of the best things I I've heard recently it's better than a good location and a good everything that's a very very good point and everyone let me ask you something um do have faith in something I mean you trapped a lot you

talk to a lot of people you you're a very intelligent guy you probably give a lot of thought about this do I have faith in something I have faith in um in the wonderment of human beings I have faith in in um the fact that most people uh uh I think are focused on uh the wrong thing that they're trying to get an end result they think that making a lot of money alone is going to transform the quality of their life and the ones that get there for that reason are uh it's it's it's

unsatisfying I have faith in the fact that the process of interacting is the most important thing this conversation we are having through you to your audience is the best thing about life I have faith in the fact that if you live your life with the understanding whether you're an employee whether you're a business owner professional whether your husband wife father mother uh uh you know parent whatever it is if you commit that every time you interact and have any kind of connection with anybody else for any reason your goal is to make their life better

off because you were in it that that opens up one of the most fulfilling and rewarding um uh uh you know aspect I mean just makes life worth living I have I mean I'm not I was born uh one religion I'm not as religious but I believe in living a life of respect I think all human beings no matter size type uh uh Prosperity or or or or or lack thereof every human being has relevancy has significance deserves uh respect importance and I think it if you appreciate every human being it's wonderful I also believe

that no two people are ever having the same experience at the same time uh you and I are having a discussion hundreds thousands tens hundreds of thousands millions of people hopefully are watching or listening they're hearing what I'm saying translated through you which is good and you're a great Advocate but your words may be divine and desire and defined differently based on their experiences their education everything else so I believe that our job is to try to appreciate understand respect and and acknowledge how many different realities everyone else is having and and and appreciate it

I mean I got a lot of beliefs because I've been influenced one of the things that I've been blessed I've helped over 300 of the top experts in the world I helped Stephen R Covey Stephen M markovi Tony I mean all these experts and all kinds of ways and none of them came to me Thiago for help with their methodology they came for help to elevate its stature to command more uh more uh more value in the eyes of the market to get more price you know raise the price to create other services but they

had to give me a compressed understanding of their belief system or their philosophy or their ideology or methodology so I I I'm here talking to you with this enormous integrated understanding of things I also believe most people don't realize all the ways they can be more impactful impactful in their job promotion impactful in their business there's all these soft skills you you might teach them you might not we've never talked about this there's things you can do that will transform your impact uh one is how you are seen by others there's ways to change your

your image in people's eyes how you are heard with voice tonality listening uh uh productivity uh collaboration there's all these things that nobody teaches anybody that give you enormous successful higher probability and outcome and I've I've studied all these in the years I've done it and so it's hard to give you the right answers you may be seeking but I hope even if I'm giving you different answers they have some value to the people watching listening and they have some to you and they have people they help people think differently you talked about loving the

others even though they have Prosperity or the lack of it and I heard a lot of people uh with different opinions about this because some people think the human beings were born to be prosperous and some of them makes a lot of mistakes and that's why they are poor other people believe we were born to be poor and making different things we can be prosperous do you think we we are born to prosper do you think I think everybody but but I do believe Prosperity is a relative term it means different things to different people

and it is denominated in different forms some monetary some in other forms that are intangible but I think the reason more people don't achieve more economic success is they don't have faith in themselves uh they don't have uh anyone that cares enough to support them I I used to teach the concept of greatness Thiago and this might be a really interesting uh concept for people to think about my premise was every human being with very few exceptions was brought into this world uh ingrained in their DNA the desire to be great at everything they do

nobody wants to be mediocre you don't want to be a mediocre worker you don't want to be a mediocre husband wife lover parent you don't want to have a mediocre life you don't want to be mediocre at anything and yet most people end up frankly I don't know about Brazil but they're mediocre and you ask why and you could say well they don't care I don't believe that I believe people are mediocre and don't reap the greatness that is available to them in every facet of their life Financial career uh Health life happiness uh relationship

romance sex uh parenting anything you want because nobody helps them see how to get there so the first thing is if you don't know what I mean there's about eight facets that if you want to get into it you know between all these things you know Health relationship uh career Finance all these things so if you break one apart and say okay I'm not where I want to be first thing is you got to understand well where do you want to be and why and you've got to have an answer and when you get an

answer you got to say okay here's where I am here's where I want to be what are the people that are there doing differently mindset actions where's the Gap okay here's the Gap what's the safest way to get from here to there or at least somewhere up here and normally nobody knows how to do that and there's two ways to do it you can try to be a pole vaulter and try to be an Olympic uh metal winner the first time you do it and fail miserably or you can find we call it a Switchback

the way that most people walk up a mountain safely without having to be a climber so then after you figure out where you want to be what the Gap is how you're going to get there safely most people the first time they try to do anything different than the way they have done it they fail miserably and the analogy I would use is a little child learning to talk walk eat poop ride a bike they're terrible and if they are left to that first experience they will never grow so they're lucky they have parents they

have uh they have you know uh you know nannies they have people that are there to support them to believe in them to pick them up to point them in the right direction to tell them that's great even when they go oh it sounds great and when they miss the toilet that's great but we don't always have people to believe in us so we need to find someone to Believe in Us and hold us uh to a high enough commitment until we gain momentum and proficiency but I think there's nobody out there except for maybe

people who have been uh you know they have acts of God they have mental you know we you know something has happened that is not normal there's nobody I've ever met who can't achieve a significant amount more in any way they want I believe this most people can trans send and transform any facet of their life with two things a a uh a uh there's a word I want to use in it it's got to be a a unrelenting desire it's got to be big enough and committed enough that you're not going to let yourself

down they need the strategy they need the that they need the the knowledgeable plan and then they've got to to do it but you know there's I don't know if it's in in Brazil or not here we have a lot of sayings one of them is a journey of a Thousand Miles starts with the first step and the other is how do you eat an elephant ego I don't know how one bite at a time most people get they they get intimidated because they want this they're here and if they can't get this overnight they

give up which is ludicrous if you look at everybody except for occasional uh exception they did it in stages and steps and it started compounding and most people just need someone to believe in them they need a a shortcut strategy that is safe and predictable and they need enough faith belief trust in themselves to go the distance and if they do that there is nobody I have ever met who can't achieve significant and considerably greater success certainly financially whether it's in their career in investing in owning businesses all of those but also in every facet

of their life their health their happiness their what their family their love life their everything and they just have to really want it badly enough and Trust the right people to help them wow I totally agree with you Jay and Jay while you were reflecting about this subject I was thinking about some of my inflection points the points in my life that I changed it completely and when I started working I was a waiter I I was a bartender during the nights and then I read a book and my my head exploded I started uh

thinking and challenging myself to thinking differently to think uh with more scale to think with a more open-minded approach uh I didn't want to be the the one selling hours I wanted to be the one buying hours scaling up uh making business getting more money and this opened up my mind and in your life I'm pretty sure you was you weren't born this way you probably had some inflection points in your life are there some infection points that you remember right now that made you change the way you think completely and made you like grow

a lot in your life from a business perspective yes and back then yeah yeah I'll give you the three or four that were the most uh significant the first one was when I got started I got married at age 18 I had no education I had two children at the age of 20 and nobody cared and I had the need of somebody 40 and the only job jobs I could get back then there were two in the beginning they were very low salaried and I had one job being a low-level accountant at this big Factory

and I was there were like five of us at a table and the person next to me had been there literally 15 years and he was making fifty dollars more a month 15 years worth of progression than I was and this was all he had and I thought I don't want that to be my life so that was the first thing the second thing was I was because then I switched to only working with people that wouldn't give me a salary they would just give me a share of whatever I created and so I had

no responsibility to work eight to five any one place so I worked many different activities at the same time because it was always a commission it was never salary but I had the great Fortune of never doing it in the same industry and after doing it in over 10 Industries I made this profound realization that people in one industry didn't have any idea how people in other industry did things different strategies mindsets marketing approaches business models and that Concepts that seemed as common as dirt in one industry but weren't known in another could be applied

with extraordinary success I started doing that and massive things happen then I realized what I said you could do something one time and you have to do it over and over again or you can do it once and have it be a business that things keep happening over and over again so you do something once and you get paid for it continually then I was introduced years ago I worked for a bunch of people who were specialists in what I'm talking about one of them was the Deming organization he was the father of optimization highest

and best use and how to get process improved and how to make everything you did produce more now and more later and I had to learn that to help them and then I worked for a company that tested all kinds of variables different ways of doing things they would go into big uh retail stores and buy moving products to different parts of the shelves or different ends they would double or half sales and by having three different uh called skus different products together verse two they would measure it and and I saw dramatic differences and

I learned all that and I realized that I could bring I was a catalyst I could go to somebody running a business and say look if you do it it well stop then I made one more realization in our personal lives Thiago our lives have for years and years been benefited by by levers of fulcrums and levers a broom is a lever a wheelbarrow is a lever a screwdriver is a lever a carjack is a lever a light switch is a lever the button you push to open a door is a lever a crank that

opens a window is a lever the pop top on a can of Coke or beer is a lover these are things that let a little bit of effort produce an enormously bigger result and and then I realized when I got all this knowledge by working in all these industries that there's all these levers that no one tells you about there's all these levers you can use in business to make whatever you do now be worth even more tomorrow and when I got into that it excited me and then I I had one more realization and

this is a sad one but it's also an inspiring one I saw all these passionate business owners entrepreneurs CEOs who would dedicate a whole lifetime to uh you know to a business and they wanted that lifetime dedication to produce uh you know that you know that their their retirement their security they wanted to generate the wealth they were going to create the the uh retirement the prosperity the satisfaction the the asset value and I saw that they didn't realize they were accepting a fraction of a fraction of the result the wealth the income the success

the satisfaction they could be getting and I became I was then I became the rest of my life has been on a mission to to demonstrate to these people how much more is possible and by the way it can be translated to getting jobs I've taught my son uh who's in the medical field how to get every job he's ever gone after even if he had a hundred other people uh uh that he was competing against by using uh variations of the same thing I've taught actors how to get jobs using variations of the same

thing they all translate because they are based on and you probably understand Neuroscience how the mind works and if you understand how decisions are made by people and how they create value and one of the by the way I was going to say two other things I didn't say this one of the greatest insights I ever had was the concept of reason why uh and I was telling somebody the other day so I'll tell you guys here that we have what we call Wonder drugs probably there penicillin was a wonder drug it cured all kinds

of of uh bacteria diseases uh aspirin is like a over-the-counter wonder drug because it deals with a lot of things baking soda is a Wonder product uh garlic is a Wonder product uh but in marketing in business building in human interaction there is a concept that most people don't understand it's called the reason why if you are a business you have to be able to give somebody the reason why why should they buy your product or service from you or that category of product or service why does your product deliver a greater result why should

they trust you why should they buy today and not some other time or not at all or from somebody else or some other alternative and when you master that it gives you great power to understand how the mind works I was thinking about something if you want you asked me about a book I have lots of programs I've sold but I had a little program that I did many years ago one time only and this might be fun and if you wanted it I'd give it to you if you don't you can edit this out

but I have a keynote that I used to do and it was called on thinking differently and it was a very powerful we call it a tour de force a very powerful uh uh presentation that that shared with people that if they shift the way they look at everything the world is sort of their oyster they're the only one that sees all this possibility and then seeing it and seizing it require a bridge and I wanted to try to see if I could help people do it so we created a little tiny program that was

called do something different and it was 13 weeks an hour a week of me explaining to people how to take one thing in their lives not in their business but in their lives that they did a certain way and to force them to do a different way and as I recall the first one was every human being has a protocol they have a they have a a process they use in the morning when they get up if they get up in the morning assuming they work mornings they get up they usually go to the bathroom

because you know they haven't and then they might go downstairs and have coffee or they might take a shower they might read the paper or they might check their emails and then they would do the opposite take a shower get dressed if they work from an office they would get in their car are the bus or the train and go to work and drive down the highway and then at lunch they'd go to a certain place and I said do something different you got to pee or or do the other thing in the morning but

other than that if you normally start with coffee start with a shower if you normally start with your um your uh emails make that last they don't even do it first if you normally drive down the highway drive down the side streets or take the bus force yourself to break your your uh your um your your you what do you want to call it the the the the the the the process you're stuck with to open up new ways of feeling and seeing and when you're driving notice the trees and this and I had about

a hundred people I did it with and it was really profound none of it was business but it was designed to force people to think differently it's only an hour a week but if you want it I'll send it to you you can translate it and give it to people it's pretty it's pretty fun yeah I will I will let love to give this to people yeah I'll give it to you it's very simple it's only 13 hours you know and it's one it's one thing a week and then I had all the people share

how differently they felt and how many things they saw or they they they sensed that they never had before and that's how you open people's mind to see their world differently their opportunities differently their capabilities differently we could live this in the link in the description if you allow us of course I'll send it to you we are almost uh coming to the two hours program here and I would like to ask you uh for a final advice for people trying to reach success meaning in their life uh means to work smarter to have better

results to scale more your business I want you to give like the best advice you would like to give a new fuel from the deepest parts of your heart right now Mr JM it's a it's a it's a a lofty request I'll give you an integrated answer one is and it's not an original statement but if you're the smartest person in any room you're in the wrong room you want to be in rooms with people who challenge you to think differently be better see possibilities so you need to always have a support group Mastermind group

network group of people that can help you always and will not allow you to to stay at a lower level than your your potential deserves number two there's is a great quote that I love it's from a man that died named Bob Proctor but I love it he said most people in business are just in life they struggle Tiago non-verbally they don't say this but deep down in their subconscious they are tormented they're they are uh constantly uh driven by this this question and the question he said they asked themselves always is I am I

worthy of the goal can I really figure out how to make how to get rich can I really make my business more successful or at net worth or sell it can I really uh you know get from my current uh job to a much higher and more profitable and more and more uh significant one and he said when you realize how much more is really and readily and and openly available to every human being whether you're an employee whether you you're a business owner want to start anything you want to do an investor he said

when you realize that you will stop asking a question like am I worthy of this goal you'll ask the opposite is this limited goal worthy of me because you can achieve so very much more in in your life so much more success so much more financial wealth fulfillment happiness certainty control and I really challenge people because anybody can do it but it doesn't happen just by wishing and it doesn't happen by wanting and hoping it happens by doing there's a book that somebody wrote many years ago and it was I borrowed it from a quote

by Einstein the name of the book was action nothing happens until something and someone moves nothing happens sitting contemplating everything happens when you move forward when you take action and even if the action doesn't exactly produce the result you're after you course correct you go back and you get help but if you really want anything in your life that's better than what you have you you will absolutely you can absolutely have it if you're willing to basically take the right action get the right knowledge education strategy and stick with it wow very very good advice

Jay I would like to thank you so much for this talk my pleasure what a privilege great questions I'm pretty sure this is not our last talk and I'm very confident Brazilians will ask me to reach out to you again so you chat again ask you a lot of good questions and I I I'm very excited to present you in any way to Brazilians to show your books around here uh uh Brazilians need more uh entrepreneur and business and marketing content and it's very special to learn from you that has helped a lot of business

uh to prosper during the last decades and thank you so much Jay thank you so much and how people can find you in the social networks or reach out to you or contact you yeah it's I mean I'm everywhere and we have a website that gives away lots of stuff if anybody wants to really deal directly they can go to Jay abraham.com and I mean we have abraham.com that gives away all kinds of things if they speak English but you can give a lot of things I'll give you some great things to give them and

you know I try to be a great benefactor most of the people I try to help without economic gain because uh what I do is usually more expensive but truthfully if they're big enough please tell them to contact Jay abraham.com but otherwise you know I'll give you great stuff that you can give everyone okay okay I'll I'll say some last and final message here to to Brazil okay yeah please uh foreign [Music]