the Bible is the ultimate success book and I think that success in itself is a spiritual outcome wealth is also a spiritual outcome today I'm here with one of my favorite people on this planet someone who I love and admire and someone who's been a huge friend in my life but also like a mentor and someone I've had a chance to work with a lot teaching marketing and sales and persuasion the man the myth the Legends put hands together for Mr my and golden thank you you can always make up and Leverage What you lack
in ability thinking that you know is the enemy of learning how would you take that framework and lat on a brand new entrepreneurs coming in trying to figure out how to be successful you think that the people that you serve are not doing the thing because they don't know how and so you teach them how and then you're frustrated when they still don't do it in order for you to live the life you desire you have to realize that people say I lack access to funding no you don't lack access to funding you lack awareness
of the access you have I've been talking to our audience about all these different books from Napoleon Hill Elsa lincol Benedict and Dale carneg all the these people and all those guys but there's one really good book that I think most people wouldn't even consider it like a success book they would think it's they think it's a spiritual book and um one of the things I love about you is when I first started getting to know you you come to our events and you would like do these Bible studies in the morning with people and
then you out to podcast about these things and it was talking about the Bible but from a different lens not just like the spiritual side but the actual success principles found inside the Bible so I would love to First talk about that a little bit like because most people don't look at the Bible as a Success personal development book and I feel like you more than anyone every time you pull something out like did you realize it says this I'm like you ever thought about it that way before so I love to hear it's how
you how you look at the Bible's book I think it's the ultimate success book because everything God created he created to succeed he created the wind to blow it blows he created a grass to grow it grows he created dogs to run and bark and they run and bark God made the sun to shine and it shines so the Bible is the ultimate success book and I think that success in itself is a spiritual outcome I mean even I'm going to say something that people are going to disagree with but that's okay I've studied it
and they'll get a chance to catch up wealth is also a spiritual outcome which most people don't think about that most people think about wealth as being materialistic but wealth is not materialistic at all in fact the only reason money has value at all is for two reasons number one the message it carries number two the faith that it creates a $100 bill has nothing backing it except the fact that people believe it's worth a $100 so even wealth itself is a spiritual outcome there's a whole lot of other reasons than that but should those
to name a few yeah so interesting so my question for be that is most people would say like Okay so this there's this huge book there's old test New Testament like where and there is the success principles but I know the very first time we started talking you were like well let's start Genesis CH 1 verse one I want to I want to like I'd love for you to talk about that just so that somebody can literally open page number one the Bible and and read it but read it through different eyes I read it
dozens of times before I talked to you about it and then you framed it differently I went back I was like a the whole time it was there and I missed it so like you were saying yesterday when you were growing up you thought bookstores were stupid right yeah so I thought reading was like reading was hard for me and so therefore it was wasn't something I liked in fact I was 16 almost 17 years old I was a month away for my 17th birthday I had never read a book that wasn't a comic book
or a karate book in My Life comic and karate I love right and so um a friend of mine after I came to Christ he says to me he says you need to start reading the Bible I was horrified I wasn't like I wasn't like I was like you mean that big thick book with two columns little bitty words and no pictures I got to start reading that it was like uh okay and I started reading it but I was blown away that even reading the Bible King James version Old English the these the thou
and the Thou shalt not it just blew me away how practical it was I'm like this is the Bible I'd never read it i' gone to church my whole life but I never read the Bible now I'm reading the Bible I'm like it tells me if I do this I can expect this and if you do this you can expect that I'm like Okay cool so Genesis chapter one there are so many success principles in Genesis chapter 1 it's almost like God gave us a week and said if you don't get to chapter 2 you're
going to be okay right so what do I mean by that so the very first verse in the Bible says in the beginning God created the Heaven and the Earth so when I when I read that let me let me back up a little bit if you're going to study the Bible and you want to know what it says you can't you can't inject your own meaning into it you have to like draw meaning out of it because it can only it only says what it says it only means what it means right and so
in order for me to understand what it's saying I need to like look up the definitions of the word I need to read words I need to read it in context and I need to understand there's a principle called the law first mention because God doesn't change how however you mention something the first time that's his original design for that thing okay so that's a really quick synopsis on that part so Genesis chapter 1 verse one in the beginning God created heaven and the Earth well if you read that slowly enough you can see that
God established a platform in the very first work word in the very first verse in the Bible in the beginning that's time God created the heavens that's space and the Earth that's matter oh so our lives are governed by the boundaries of time space and matter we can only have freedom inside the boundaries of time space matter so God set up the platform well interestingly enough the first thing that God tells us about God is that he's creative but the first thing he tells us about man when I say man I'm talking about men and
women the first thing he tells about man is that he made us in His image which means he created us to create stuff and he made us to make stuff so that's cool the first thing that God ever said to man when he talked to like first thing God tells about God is that he creative first thing he tells us about man is that he created us in His image and then the first thing he ever said to man was this be fruitful multiply replenish the Earth subdue it and am to make it okay cool
so how's that a success principle well be fruitful what's a fruit a fruit is a living organism whose seed is in itself so when God said be fruitful was saying to the man you produce on the outside based on the aspect of my creativity that I planted inside of you okay so so I'm supposed to make sure what God put in me shows up outside of me okay got it be fruitful but you wouldn't say be multiply because that would be a dumb sentence it wouldn't make any sense multiply is a do it's something you
do what does multiply mean it means to increase so be fruitful do multiply do replenish replenish means to fill up do subdue subdue means to trample down and that's kind of confusing why do you tell me to produce on the outside increase fill up the Earth and then trample well because God understood something back then about success that we don't even understand 6,000 years later and that is disruption always follows intention when you decide to do something good the first thing that shows up is something difficult it even happened in Genesis chapter 1 in the
beginning of God created the Heaven the Earth that's the intention was the disruption and the Earth was or it became without form and void and darkness upon the face of the deep that the first thing that showed up was disruption and then and this is part of the productivity Secret in Genesis chapter one so you have to start with intention but then disruption follows intention then the spirit of God moved upon the face of the waters you have to find inspiration after the disruption follows your intention and God said let there be light now after
the inspiration you still need illumination you need to learn something that you didn't know so you can see something you couldn't see so you can do something you couldn't do before you see like it's and it's all a function so part of the reason I think that this happens in my brain when I'm doing this is cuz I can't read fast right so because I'm reading so slowly I'm seeing connections and I've read the Bible a lot and I've memorized a bunch of verses and so be I'm starting to see connections between all these different
principles and so so be fruitful do multiply do replenish do subdue and then you can have dominion well so if you look at the the action words in that verse be do do do have B do have that's a success formula how's it a success UC formula because most people can't succeed because they're focused on the having I want to have but you can only have rightfully the things that you're willing to do the right thing in order to have so what happens is we say okay I really want to have this I'm going to
do this thing that I don't really want to do but I'm going to go try to do it anyway and then we bump our head on our insufficiency and stub to our insignificance and what happens is we can't do it because I believe and you probably would agree with this I think and even if you didn't I just I just I just said you do right but but I believe that every human being is already doing 100% of everything they can do who they are right now so in order for you to do more than
you've been doing you've got to become more than you've been being and that's the ultimate the whole think about it Moses asked God what is your name he said I am that I am so God's name is being I am so our ultimate objective is to become more than we've been being and to become be becoming more like God that's the whole thing that's the whole thing thing in a nutshell and so when I read that and I start applying that principle B do have don't be can't do can't do can't have be a little
do a little do a little have a little be a lot do a lot do a lot have a lot and those are just a couple of the success principles in Genesis chapter one so cool I want to like hopefully you guys are like me probably watch this video 200 times and like actually some want to sketch down like everything you said like slow it down so I can like see it I would love if you could like let's talk about a very practical example so someone who is an entrepreneur they want to start a
business whatever it is and they want to be successful how would you layer on those principles in some because we know both you and I work with entrepreneurs every single day people want to speak people want to sell like how would you take that framework and lat on a brand new entrepreneur coming in trying to figure out how to be successful yeah I I think I think being has a lot to do with believing right you are you're going to behave like you believe yourself to be you're going to behave in ways that are consistent
with how you believe yourself to be and what happen s is people try to change their behavior but keep their beliefs the same I was telling some folks yesterday you think that the people that you serve are not doing the thing because they don't know how and so you teach them how and then you're frustrated when they still don't do it MH because believing that you can and that you should and that you will is more important than learning how if you if you learn how but you don't become the person you'll never do it
but if you become the person and you don't know how you will figure it out so it's all about your perceptions it's it's like money is just one aspect of success it's not it's not everything but it's certainly important right and I think a lot of people don't realize that in order for you to live the life you desire you have to realize that you don't lack access to people say I lack access to funding no you don't lack access to funding you lack awareness of the access you have there's a difference between lacking access
and lacking awareness and most people they think that because they can't see something that it's not there well I've got news for you A lot of the stuff you can't see is there and a lot of the stuff you can see is not there and so you've got to learn to believe more in reality than you do physicality that's why we can fly planes you think about it 747 now this is the dumbest idea any human being ever came up with 747 it's got 4 engines it weighs fully loaded 987 th000 lb with people in
fuel that's almost a million pounds they have to fill the tires with nitrogen because nitrogen gets cold Under Pressure to keep the tires from blowing out when the plane lands and this thing can fly like three miles 5 miles in the sky at 5 6 700 miles an hour that thing has so much power I mean like what's more powerful than a 747 you know what's more powerful than 74 47 the invisible air that holds it up and see somebody believed more in the power of the air than they did in the power of gravity
and that's why they were able to discover the principles of flight does that make sense yeah so I got I got a little geeky there but I do that sometimes I love it see talking about the first thing is is understanding not the the how but like the being it's actually interesting I was thinking about this like how many years ago the very first time you came to boc and we stayed in this hotel eight years eight years ago yeah but we the Inner Circle was in this hotel and you came to in you went
to the event and I remember years later you told me like you changed my life and I was like was what was the princip T you was it was it the funnel was it the whatever whatever when you told me it was fascinating was you're like no it wasn't any of those things I'm like Oh I thought you know I thought that was what the thing and you're like no it was it was you put me in this room and like I started believing in myself again and started believing that I could do and it
was like the shift for you was not like here's this how-to nugget you need it was the believe in in the value yeah of what was already inside of me there there were so many people like like when we used to do like those Walkin talks we used to do those like everybody shares what they do and un stabb and share and I was the brokest person in the room and everybody acted like my ideas were best ideas they've ever seen I'm like okay so you created an environment in which I could discover who I
really am I hope that I don't know if that makes sense or not and so what happened was I realized just by being in the room with all these highle people there that I mean there were kids making like hundreds of thousands of dollars a month back then and now they make more than that but I was just I'm like like why do they think my ideas are great and they're making more money than me well because they knew who they were assigned to and I spent so much of my entrepreneurial life seeking to serve
the people who needed it and not the people who wanted it because here's the here's the strange Paradox of Life the large majority of people who need the transformation don't desire it and the large majority of people who desire the transformation don't really need it and that's really kind of hard for us to wrap our minds around but it would help these people so much but here's what I discovered if you try to save people and you try to rescue them from themselves it's only going to frustrate you and irritate them so I don't know
if that's helpful good so the first step then in the success Pro process is helping people understand that like it's less initially about like what they want as much as like who are they who are you becom actually how do you so what's the best way for someone to cuz I think a lot of times people get lost in that like they think they're a way because their whole life they've been this way not understanding who they've actually been called to be so let let me let me let me say this first let me tell
you why I believe people don't step into their true identity because most of our Lives we've been programmed by what I call the cultural hypnotic societal mechanism to believe in our Li dentity what's a identity a li identity is the identity that I got from all the people when I was growing up telling me you're that you're not right all the things they told you your whole life you're not that's your identity so you most people believe more in what they're not than they do in what they are they believe more in who they're not
than who they are and so what they do some people who desire to overcome that identity they create what I call a identity what's that that's when you create another fake identity it's still not you but it's bigger than that identity they put upon that's why you got so many people who are entrepreneurs and they're ego tripping right cuz they they're trying to overcome their Li identity with a identity it's not you you have to get in my opinion you have to get your true identity from the ultimate identity which is God because he is
the ultimate I am in fact even if a person is an atheist they have to introduce you to God before they can tell you they're an atheist they say I am an atheist congratulation you told me God's name before you told me yours right and so until I realize I am who he says I am not who you think I am not who my parents think I am not who my neighbors think I am not who my boss thinks I am I am who God says I am and the more in line I can become
with that identity the more powerful I become because then I'm on assignment and I am doing the thing that the only human being in the history of the world can do and that is fulfill my assignment which is the alternate success yeah doing the thing you were created for people think money okay well you know let's get you a Rolls-Royce Dawn convertible $400,000 car sit in your front yard put a bunch of dirt in and plant some flowers in it it'll be an expensive flower pot but it won't be valuable because it's not being used
SW was created for and a lot of people are like a Rolls-Royce Dawn and they're filling up their life with all this dirt but because it makes the money and not align with their purpose they think they're successful well you may be rich but you're not necessarily successful if you don't fulfill your purpose you wasted your life wow this is a harder thing to answer but like what like for somebody how do they because the light entity and the my entity is so heavy that we think that's the thing how do you you cut through
that is it so that's why this is why when I teach business regardless of somebody's beliefs I always teach from a Biblical perspective because if somebody is the source of all their knowledge then I know not only is their knowledge faulty but their knowledge is also fake and there's a Texas colloquialism that says if you see a turtle sitting on a fence post you know he didn't get there by himself right and all of us to some degree are turtle sitting on a fence post and so I don't want people to think that my H
successful and wealthy and have a great relationship with my wife from 30 38 years I don't want people to think that that's the case because I'm so awesome it's the case when I'm being awesome and then when I'm not being so awesome it's the case because I got my identity from the ultimate identity I know who I am based on Whose I am and I'm not trying to prove anything to anybody I believe the ultimate freedom in life is when you have nothing to hide nothing to lose nothing to gain and nothing to prove then
and only then are you truly free so I and I thought you were going to ask me so how does a like how does a purp person know what their purpose is well you I I I think what we do is we discover our purpose and then we develop oursel for that purpose and then we deploy ourselves in that purpose but where do we find the purpose in that first place I believe that I'm going to find mine you're going to find yours everybody who's watching this YouTube video right now you're going to find your
purpose at the intersection between your passion and your proficiency the thing you love to do and the thing you're really good at x marks the spot that is where you focus on pleasing God and serving people if you will find this x marks the spot passion and proficiency I love this and I'm really good at this and I'm going to stay at this zone I'm not going to get too far over here I'm not going to get too far over there I'm not going to get too too low I'm just going to stay right there
in The Sweet Spot and I'm going to seek to please God and serve people you will find a level of success that's it's incomprehensible MH it's beyond making money it's beyond Being Fit and having the body of a superhero it's beyond like having all this knowledge and you can promeo gag your esoteric conuts and articulate superficial sentimentalities it's bigger than all of that stuff it's just like I'm living in my zone I am like like nobody can get you off kilter because you know who you are based on Whose you are and you're just living
your life for the purpose of pleasing God and serving people so when I come when I get around Russell Russ and I and I I believe our relationship has always in this ways like I'm not trying to get anything from you you're not trying to get anything from me like because nothing's missing and there's so much freedom in that space yeah so I you're were talking and I had thought in my head cuz a lot of times we have these passions we don't understand like why or and you don't knowm especially in the short term
you're like why did I care about this thing why did I go down this path and remember I had a very Vivid experience um 2017 you were in the room when this happened but um 2017 Fel hiking live do this big event it was the first time we laun a coaching program you me and I were on stage and we set this you know huge record and it was it was crazy and then that night we did a fundraiser to help save children from sex slavery and we raised over a million dollars I remember after
that going backstage and like crying and film this thing and I start I had this like moment where I was like holy cow like 17 years prior I was a 20-year-old kid I was in college struggling I was like you know my accumulative GPA in college was 2.3 so barely passing straight straight C's you know maybe one B struggling in school wrestling as an athlete didn't like to read didn't like to study like any that kind of stuff and then for some reason like there was this weird thing where I had interest in in in
marketing I don't know why but it was just like for some reason like there was a spark and I remember listening to tell like I was on wrestling ter listening to Tel seminars I would down these tele seminars bur them on CDs I listen to my little CD Walkman while we were driving you know to these wrestling terms 8 10 12 hours later and I was so fast I could stop thinking about it and I was like like why would God care I was like for me to like learn about marketing and and funnels and
all these things you know 17 years prior also I realized 17 years later it's like because he planted these Desires in my heart because I follow them and because I pursued them like these experiences happened that all culminated to like we we raised a million to help save children from sex slavery and then I looked out in the audience I saw all these other people and all these people were doing amazing things and they were all and they because 17 years ago I had this this weird desire to learn and go down this path all
these things happen later and I remember just thinking about that and I was like cuz God didn't care that I was going to learn funnels or marketing he didn't care that I was going to like make a potato gun DVD didn't like all these things didn't matter right th shal make a potato gun DVD but because of that I got the skill set put me in the places putting me in the things to eventually be able to do become the person you can do the thing yeah and now you have these incredible results and help
helping all these other people figure out how to be do and have yeah it's it's it's it's just a remarkable thing when you know you're in your Zone you don't have to try to be anybody you don't have to try to be like anybody you don't have to try to prove anything to anybody you just do your thing yeah I think anybody's listening it's like I think we discount sometimes like the passion or thing that we're that we're we're sided by and I'm like man I feel like those desires are planted by God to lead
you in a direction you so it's like lean into us don't be don't be afraid of be you know fight it like yeah and and don't don't try to make that fit the idea of what you think somebody else thinks you should be doing mhm don't be like you can't become successful being a people pleaser you want everybody to be happy everybody's not going to be happy some people are just like destined to be miserable it's what it's their Zone it's what they like yeah like don't you can't please everybody please God it's really interesting
you were talking about that about but God didn't care about me doing a potato God see here's this really interesting there's I think it's psalms 37:4 it says Delight thyself also in the Lord he will give thee desires of heart most people mistake ly I believe mistakenly think that means that when you delight yourself in God he'll give you what your what what your heart desires I believe it means when you delight yourself in the Lord he will give your heart what to desire and when you desire what he desires you to desire then he
gives you what you desire wow that's why pleasing God is such an important part of it and people say well I don't believe in God that's okay even if you don't believe in him please him anyway uh and and serve people everything you desire to have that you don't have right now somebody else has it and if you can fix one of their problems they'd rather have their problem fixed than the money they pay you for and that's why we are able to do what we do and live our lives by intention instead of distraction
it's it's a whole thing so cool man we can do this for 12 hours and not even scratch chapter one so but I the thing I wanted hopefully you guys get this from this video is there's so much truth in these places that we're not expecting it right I see so many people who will fight against I'm not going to read the Bible cuz I'm not religious believe in God I don't believe like they they always have a reason it's like do I understand like truth is truth like principles that that matter and like and
again I started looking at scripture through different lens after meeting you honestly like I hadn't I always looked like these are spiritual things are different than success like I thought those things were so separate it's like no like God wants us to be successful these things are there like the principles like the map is laid out in front of us the only thing that God ever created that has a choice to not be successful is humans and the only reason they're not is because they decide to do something other than the fat things that God
created them for they rocks Sun can't say well I don't feel like shining today what what you talking about bro right water I'm not going to be wet today I'm going to be dry maybe I'll be wet three weeks from now it's is like everything the God created does what he created to do except humans cuz we have a choice interesting and that choice is like the greatest gift that God's given us the choice accountability like we have the ability to choose you know what else is really interesting which it's a tangent but it's aable
um the difference between a choice and a decision is fascinating mhm how so because to choose means to pick one but to decide comes from the Latin Roo day which means over from and side which means to cut when you actually make a decision you cut yourself off from any other possibility like I'm cutting off all other options this is what I will do this is what my life is going to be about nothing is going to stop me from being this person doing this thing and I will have this outcome that's a decision Choice
means I'm going to pick one which you people make choices and they change their mind because they choose something else after they choose the when you make an decision you burn the ships there is no there is no regression from a decision there's only regression from choices so and and well you've already heard me I'm not going to go into the whole Covenant thing but the whole it's interestingly enough that the word decide means to cut but the word covenant also means to cut so when you make a DEC decision you're actually entering into a
covenant with yourself and a covenant is the opposite of a contract a contract is an agreement between two or more individuals based upon a mutual distrust but a covenant is an agreement between two or more individuals based upon a mutual love and trust and when you enter into a covenant with somebody you're literally swearing on your life that I'm going to give you everything I have my time my effort my energy my resources my life if necessary to protect you and yours and if I don't keep my promise to you may what happened to this
animal that I sacrificed happen to me that's a covenant a person person who makes a decision a real decision a covenant decision with themselves they would rather die in honor keeping that promise to themselves then live in dishonor and break it which is why you have so I don't have confidence well of course you don't have confidence because you're the only person who's ever heard every lie you've ever told and you've broken your word to yourself so many times in the past you can't believe a word you say the root word of confidence is confide
which means to trust you don't trust yourself because you've You' been lying to yourself your whole life and letting yourself off the hook by choosing something different after you already chose something instead of making a decision anyway I do like to rant I love my rant there's nothing better than my rant all right so for those who are watching this now are like oh my gosh I no the Bible's the success guide and they want to follow you or even go deeper into the stuff where this place people oh definitely you too I have so
many amazingly interesting Bible studies on YouTube and then I teach business principles I teach scientific principles and like principles of I ge out on a lot of stuff so weirdly enough I think a part of how God created me was the fact that this dude's going to be so curious I can't look at something and not wonder how it works I wonder how that works right and so when I was a kid I used to take stuff apart I don't think I've ever told this in public but my mom was a mutian so we used
to she used to have these styrofoam mannequin heads I remember one time we got some walkie-talkies right so like I cut the bottom out of this bottom part of the face out of this manne head and cut a hole for the mouth and I put a speaker inside of and I put the walkie-talkie down inside head so I can make the mannequin at I used to do all kinds of weird geeky stuff like that cuz I just I love putting together model cars that I take them down in the basement and blow them up the
firecrackers I can't even imagine if I had a cell phone with slow motion back then that would have been can you imagine blowing up a model car with slow motion that would have been the greatest thing ever anyway so so I just always wonder how things work and so I I think I think part of the part of the miracle and the blessing of life is being aware of the fact that there's more that you don't know than there is that you do know and then looking for those answers in fact the scripture says it's
the glory of God to conceal a thing but it's the hour of Kings to search out of matter the interesting thing about that word thing and the word matter in Hebrew it's the same word it's the glory of God to conceal a thing it's the honor of Kings to search out of thing or search out of matter but guess what the word thing is it's bar which means to speak so it's the glory of God to hide things in his word not from us but for us to find and it's the honor of Kings modern
day entrepreneurs in my opinion to search them out isn't it cool so cool so cool uh anyway I appreciate you man thanks for coming and hanging out I appreciate you being my first official guest on the YouTube channel and hi pleasure man it's going to be fun can hardly wait to watch [Music] it [Music]