How To Win With Facebook Ads in 2025

how do you actually win with Facebook ads in 2025 and we've already kind of know the ad account structures you need to use and I have plenty of videos on that on the channel so we're not going to be diving into ad account structure today but we're actually going to be talking more about the actual Facebook ad creative specifically and the types of things that you need to incorporate into your Facebook ad creatives that's going to give you better results in 2025 now we first need to dive into if we want to create a great

Facebook ad creative we need to dive into how the algorithm works because once you understand how the algorithm works then you understand of exactly the types of creatives you need to make that's going to favor the algorithm if you favor the algorithm then guess what you're going to do much better when it comes down to Facebook ads in 2025 so before we actually kind of get into kind of some of the meat and potatoes of the creatives you need to leverage let's dive into first a little bit more about the algorithm so that way you

understand how it works and if you understand how it works you're going to be able to create creatives that's actually going to get favored by the algorithm which is going to again make you more money at the end of the day so I posted this in my free group called active marketer uh if you haven't heard of it before click Link in the description it's a free group where you can network with other marketers if you need to hire someone you can put you can um make a post in here just no self-promotion that's the

only thing I ask this is a free community for fun and what I basically posted in here was kind of digging into to that algorithm and how to create creative thatat favor it and again we're going to kind of balance in between this and actually show you all some examples today of how to actually apply this as well so let's just kind of dive into this you know first thing that a lot of people think is that who are the customers of meta is it the advertisers or is it the people that are actually sitting

there in Doom scrolling on meta and the first things first is that Medicare is much more by the people on the platform rather than the advertisers and we all already know that just from a pure level of support we get as advertisers and all these like random things that happen to us as an Advertiser that Facebook literally does not care at all like I mean how many times have we had overspending issues that Facebook even openly came up and said hey there's an overspending issue right now and like we get like a 20 cent refund

like Facebook really doesn't necessarily care about the advertisers the way it cares about the people on their platform and you have to understand that this is the first thing that Facebook prioritizes the people and the user experience on the platform from the people that are literally sitting on their couch and doom scrolling on their platform the more people that are on their platform the more valuable the platform is and this is the next thing that you have to understand is that if we're pushing ads in front of people that people do not want to see

they're trash ads and a trash ad is not necessarily oh hey we filmed it with an iPhone a trash ad is not necessarily oh here's a very bad photo of the product because I've seen some of those ads work really well a trash ad is an ad people do not want to see and I've seen I've literally have a client that spent over $40,000 on a high production video creative agency and none of those ads worked well because people didn't want to see them so it doesn't matter how much money you spend on a particular

ad creative that doesn't dictate whether it's a good ad or a trash ad a good ad or a trash ad depends on do people actually want to watch that creative right there and if people don't if people don't want to watch that video if people don't want to look at that photo guess what Facebook's going to have higher cpms for you because they're going to tax you because they're like okay well we have to take their money cuz he's giving us money so we're just simply going to tax that person on how much money we

charge them for using our platform in terms of getting his photo in front of people or his video in front of people we're just going to Simply charge them more for that because no one wants to watch it and it's disrupting our user experience because people don't want to see it if if people log in onto the platform and it's always ads they do not want to see guess what's going to happen they're probably not going to want to stay on it so from my experience the ads that always get the best engagement are always

the ads that outperform and especially too if you're following our structure where we do a CBO we put new ads in and the ad spin it's considered a winner as long as it's hitting the cost per purchase that we need or it doesn't get any spin we consider that a loser if you're following that structure I plenty of videos best campaign structure to follow in 2025 how to test Facebook guys in 2025 like all of these videos right here literally go over step by step of how to apply that structure if you are using that

particular structure right here this is also going to give you better Clarity on why some ads don't get Spin and why some ads get a lot of spin for us the ads that always get the most spin are the ads that are the most engaging now this is not necessarily oh hey it gets a lot of likes comments and shares that's why Facebook is spending more on it actually Facebook is spending more money on it and as a byproduct of an ad getting more spin then guess what it gets more engagement so it's the spin

that comes first then the engagement but what type of Engagement triggers Facebook to start spending more on an ad this is where we actually need to F engagement so you can understand okay hey this is an engaging ad versus another ad that's not and these are the things that you necessarily don't see but the algorithm does Facebook has thousands of data points on its customers and thousands of data points on your ad account to understand when you push a new ad is it going to be a winner or a loser Facebook knows whether it's a

Lo winner or loser with 10 cents of spin on it because it understands how people people are reacting to that ad with what we like to call Micro engagement so this is not necessarily engagement what you see as likes comments and shares and clicks this is more micro engagement where it's okay someone scrolling on their feed do they stop to watch your video or do they stop to like actually like look at that creative if it's a photo or do people you know just swipe away and if people are not stopping in to watch your

video or stopping to you know look at that photo that's considered like a micro engagement right there the number of people that literally click on like the see more if you have like a lone body copy to to read more of the text the number of people that watch the whole video versus only a couple seconds of that video that's also another thing that impacts that the number of people that literally click on the little comment button just to see the comments they don't necessarily reply to any comments they don't actually make a comment they

don't actually like any comments they literally just look at the comments the number of people that send that to a friend in terms of like a share and stuff like that all of these is what we call Micro engagement and these are those early things that we see within the first 50 to 100 people Facebook reaches if the first 50 to 100 people that Facebook reaches all of them are swiping past your and none of them are stopping to look at your ad guess what Facebook's not going to spend more on that if you're running

a traditional CBO structure like we like to leverage if a ton of people are swiping like basically like getting it and they're watching that full video or they're seeing that photo and they're like immediately engaging with it then guess what Facebook's going to start spending more money on that so that's where we have Micro engagement which earns the ad more Spin and then the ad that earns more spin gets naturally more likes comments and shares as well so that's what you have to first understand and you also have to understand that when you're looking at

it from the perspective of of micro engagement and stuff like that when you launch a Facebook ad Facebook kind of has a baseline for your account and the sense right there so if you launch an ad and let's say on average you launch an ad and 70 people swipe past it and 30 people actually like sit down and look at your ad like that's like maybe like your Baseline micro engagement number and then what'll happen here is let's say you launch an ad and almost 90% of people swipe pass it in that first you know

100 people that get fed and AD well guess what Facebook's not going to spend more money on that because based off your average it's it's not going to beat that average right there now let's say you launch an ad and 90 people stay on that ad and they love it guess what Facebook's going to immediately starts spending more because it beats your current Baseline micro engagement number now just being very clear here there's no official documentation of any of this like actually on Facebook in terms of like policies and things like that I just want

to be very clear here like I can't really F you guys into anything this is literally just me with over 10 years of running Facebook ads I've been spending you know money on Facebook now for over 10 years now and I spend anywhere from a million to $3 million a month with my clients on my advertising agency coach over 100 students a month in my program like this is literally just experience and the only way I can mentally understand why some ads crush it get a lot of spin versus other ads that do not and

just the things I've seen so I just want to be very clear here and just make sure I mentioned that because there's nothing I can really point point you to for like an official documentation perspective on this so now that we understand micro engagement now we understand how Facebook starts to prioritize things you know if if an ad really micro engaging like has really good micro engagement as cting more spend more spend gets more engagement the actual engagement you get to see likes comments and shares and Facebook wants to entertain its customers the people that

sit there and doom scroll all day on Facebook not the people people that are sitting down and like trying to like force money on people so if we understand all of those key things right there then the next question that we have to start looking at is what creates an engaging ad what makes an ad engaging and this is going to first come down to understanding where are people at mentally when they actually sit down and start Doom scrolling because an engaging ad is not hey make sure you hit the like like button below hey

make sure you hit the comment button below hey make sure to watch this full video like you telling people that is actually going to push people further away so for me it's going to be more looking at what is going through people's minds at the time they are presented with an ad and this is where you have to start to understand your own scrolling habits when do you scroll the most on social media it's going to be oh hey I'm you know 30 minutes early at a restaurant and I'm waiting for some friends to come

I'm probably just going to Doom scroll so my friends get here maybe I'm in line at like you know the DMV for example and like you sit down and you want to scroll for a little while Doom scroll for a little period of time right there just to kill some time maybe had a long stressful day at work and you just need to like mentally close like Escape for a little while and you like you sit down on your couch for two hours with your glass of wine and you sit down in Doom scroll so

a lot of people that sit down and scroll on social media they are mentally escaping reality why do they want to mentally Escape reality and that's because this is not giving them dopamine they need so what they do is their brain is subconsciously searching for dopamine dopamine is that feel-good emotion you know when was the last time you found like a brand new TV show you've never seen before and like you immediately want to binge watch it because you never SE seen it before it was really entertaining it released a lot of dopamine Feelgood emotion

there so same thing with social media I mean you know there might be a new like favorite like I don't know maybe maybe like you have a lot of cars on your Instagram reals or a lot of workout videos and stuff like that maybe you're you're just getting into like shooting guns and stuff like that and you have a lot of videos on like different guns and stuff because it's releasing dopamine when you watch those things right there and it also allows you to escape reality that's not giving you dopamine when when you are in

high dopamine environments you tend to use social media less when you are traveling you know I know for me I just got back from a trip from Breen Rich Colorado with my family and I barely used social media the whole time because there was so much dopamine going around me you know with you know like go and check out all the places having some drinks hanging out my family and stuff like that I it's not like I had an addiction to scrolling it just had an addiction for dopamine and that addiction for dopamine was being

Satisfied by the trip because there was so much things going on in front of me that was new stimulants for me whereas I might be in like my normal cycle of a day-to-day back home I'm going to be strolling a lot more because I don't have as much dopamine compared to like a trip like that so to kind of pull things back you have to understand that cuz once you understand that thing right there of what triggers dopamine why people scroll and the mindset people are when they're scrolling then it allows you to understand the

type of ads you need to create you need to create ads that trigger dopamine now to trigger dopamine this is where you still need some level of guidelines because it's also going to you know it it also could basically be a black box right there you know this is like if I want to trigger dopamine in ad I could go like you know show the opposite sex almost like half necked in the ad in beginning and then boom that's going to trigger dopamine but from an Advertiser perspective I know I still need to achieve an

objective of reaching the right person I still need to achieve objective of hitting some type of dollar amount in terms of like an Roi so I can't just do anything to trigger dopamine I still have to have a certain set of things that I need to Showcase in the ad to attract the right person and still achieve an objective through that ad creative to achieve a result of an Roi on ad dollars to grow my business and make for money with Facebook ads so this is where it goes back to what's going to trigger that

dopamine and this is where it goes back to what do people want typically things people want are the things that's going to trigger the most dopamine when they look at those things so like for example you know like my Instagram re is like almost all traveling cars watches like that's the main things right cuz that's stuff I like it's also stuff I want it's new watches I want it's new cars I want if you look at a lot of like I don't know let's just say like Money Twitter for example they're constantly flexing Shopify screenshots

why because those are the things that gets the most engagement gets the most dopamine rolling when people see that um when you Flex a car it gets people's dopamine rolling because they want that car right there and again everyone has different wants and different Desires in life a want is a desire just to be very clear there so desire is just simply what people want in life if someone is overweight and they want to get ripped then guess what a lot of people that are ripped whether it's a female or a male are going to

attract their attention on Instagram reals or Facebook reals or Facebook ads and all that's good things right there if someone is broke then someone flexing a car and saying here's how I purchased this car and then going into how they did it with Facebook ads that's going to trigger dopamine because it's showing off the car it's showing off what they want and then The Logical aspect is here's how to do it with Facebook ads right there so what's going to trigger dopamine is calling out something people want and you can also look at it from

a flip side it's what are people struggling with too as well so you can actually either go what people want or what people are struggling with so another thing is is maybe you're struggling with a problem then dopamine will be triggered once you find the solution to that problem so calling out that problem and showing the solution for it is also another way to trigger dopamine right there now now that you understand all this it's important to understand how to use it effectively so I actually do have a few examples for y'all today so we

can actually kind of dig deep into this because where a lot of people make like problems in their ad is that they don't know how to properly trigger to dopamine and when they make an ad it's just all about the product and again what triggers dopamine is going to be based off what people want so if you're talking only about your product people do not want your product people don't give a about your product at all people want what your product can help them do so if we're consistently talking about your product and not talking

about what people want it's going to bore people they're going to swipe because again they came to social media to mentally exit from the reality that they're trying to escape right now so for us to effectively create a good Facebook ad we need to be 80% about what they want and about 20% about what our product is because they still need to have the The Logical aspect of what their product does how does it help them but we still need to be dominantly focused on the dopamine aspect of what they get from uh watching that

Facebook ad or looking at that Facebook photo ad and stuff like that and the next key thing here is you need to be able to flip between these so it's it's not like 80% dopamine product or product dopamine it's like product dopamine a little bit of product dopamine little bit of product dopamine so it's kind of bouncing back and forth because that's what captures their attention when you talk about something for too long that's usually where you struggle with when it comes down to keeping someone's attention when you lose someone's attention that means the dopamine

is not being fired anymore you lose attention when you talk about boring things that people do not care about people don't care about things they don't want what do people want and that's where you Circle back to that and that's where you're constantly bouncing back and forth with that so I made a couple examples for you all today of these ads that um you know like actually putting it in action right here so this one is an example of where we talk too much about the product and too logical and we talk about things people

do not care about so we do a good job with the hook we call out a desire a want this is people that want to be able to spend over $100,000 profit with their Facebook ads so we're calling out what they want and then we start talking about the product here's the secret to creating Facebook ads that spend over $100,000 profly boom dopamine like secret things that no one's talking about also kind of triggers this mental like dopamine because it's like ooh what's the secret you know it's like this new exciting thing right there and

then to creating Facebook ads to spend over $100,000 profitably so think about it I say Facebook ads that spend over $100,000 Facebook's ads that spend over $100,000 means nothing but Facebook ads that spend over $100 profitably that immediately triggers something because it's not hey you just spend a lot of money it's hey you spend a lot of money profitably what is this I got to know and that's where we dive into there here's a secret trading Facebook ad that spent over $100,000 profitably that no one is talking about it's called emotion baiting it's the art

of brainwashing people using their own desires against them this was first discovered by Eugene Schwarz in 1996 in the book breakthrough advertising people have wants and these wants red drives their actions subconsciously we have have hundreds of different desires going on in our mind at all times in order to Be an Effective Advertiser you must be able to cast out a hook it grabs these desires and draws people into your ads this is what will make your ads get more spin versus ads that do not spin at all I put together a 30 minute training

going over what people often get wrong in their ads preventing them from scaling what is emotion bating and exactly how to apply the strategy into your ad account click below to access a free training now before your competitors see this app now let's look at this again from a dopamine perspective here we talked a lot of logical stuff in this particular creative right here we didn't talk much about what people want we called out what people want but then the rest of the ad was just focused on the product here's the product here's the strategy

here's what makes this strategy cool but we didn't continue to build the vision in their mind of what they want again what they want not what we want them to want what they want we didn't continue to play off that Vision right there so you know as far as this ad doing well it probably hook people in well but it would have a terrible watch time because we quickly bore people you know like this is interesting for me cuz like these are things like I care about but for the mass Market of people that just

want to spend more money on Facebook ads that's never been exposed to the stuff before they will not give a about that and guess what if they don't care about it they're not going to watch it if they don't watch it it's going to have a lower micro engagement and it's not going to get spin that they want so very bad right here going to mark that as red so let's go to the next one here's the secrets creating Facebook ads that spend over $100,000 profitly I tried maintaining the same um hook for yall just

kind of really show you a better example here's a secret creating Facebook ad that spent over $100,000 profitably that no one is talking about since I discovered this over 30 days ago I've been able to make five ads that spend that have spent over $100,000 and I can probably actually add profly again right there boom so let's just kind of before I keep going through this I call out what people want this is kind of like eh you losing me and then I captured their attention against I've been able to make five ads I've spent

over $100,000 profitly I'm Rec catching their attention based off what they want and kind of highlighting that again it's called emotion bating it's the art of brainwashing people into buying your product that's it that's the only key things they need to know about my product I'm introducing the mechanism and then I'm I'm telling them how the mechanism Works in a simplistic way as possible if you spend too long digging to how the mechanism works then guess what it's not going to entertain the people because again people do not care how the product works or care

what the product is they care about what they want and then I simply just need to give them enough information to solve The Logical aspect which is hey we're going to spend 80% of this ad and the what they want but 20% of it is going to be what the mechanism is and how the mechanism works you can easily spend weeks randomly tossing up creatives to Facebook and trying to figure out what works while wasting a ton of money so now I'm kind of calling out just their their situation what they're probably doing right now

so let's just say right here all of this is about the product now we're kind of go back into what they want or know exactly what you need to say to get someone to buy every time of a motion mating I've shared this with a few of my friends on Discord and almost all of them able to find at least three new ads that have scale their ad account to $100,000 Prof so now I'm also showcasing other people have had success with this I've had Success With It here's some friends have had Success With It

I'm showing them from multiple different facets of how the reality is of of what they want so that's also another key thing that I'll also bring up in this and you guys can screenshot this this is from my book and if you want my ebook it's right below uh ad that scale book.com these are different ways to Showcase someone's desire because if you just keep showcasing someone's desire or like this like and just saying it the one way it's powerful but not nearly as as powerful as if you hit it from multiple different angles and

so these are just different ways to show someone's desire being satisfied and this is where I got this from this book called hypnotic writing and this is literally the only thing I took value from so just being very transparent there where a lot of people say you need to see an ad seven times before you buy a product when the reality is you need to see your desire being satisfied at least 3 to seven times before you'll buy the product and that can be done with one ad right there so for me right here I'm

showing from multiple different angles of how someone's desire has been satisfied so I've shared this with a few of my friends on Discord almost all of them have at least fin three new ads that's going to be I think it's um experts other people customers commenting on the desire two of my students applied this strategy to their ad account as well and guess what one took their family to Hawaii and the other bought his first superar that's actually real success story right there I've had two in circle oh technically two Inner Circle students buy supercars

and I've had one Inner Circle student take his family to Hawaii so that's actually very real right there for all those who want to know about the Inner Circle it's linked below after struggling with ads for years they found the chat code so a lot of people are always like on the hunt for like the chat codes I I want to call that out right there um there's never been a faster way to scale your Facebook ads in 2025 this one right here is going to be the speed of which they um get their desire

satisfied and if you're serious about locking in this year and printing a bag this is using some money Twitter lingo right here cuz I know my audience the type of people I'm trying to market to I put together a 30- minute training going over what people often get wrong in their ad accounts what is emotion mating and hly strategy into their ad account so if we look back at this this right here we talk a lot to that dopamine that mental masturbation as what I like to call it as well where like the people that

like to sit down and look at supercars all day or the people that like to sit there and post motivational quotes all day are the people that like to talk about their goals in the internet that actually haven't achieved any of those goals all of this is mental masturbation and I'm showing that right here I'm showing the ads that spent over $100,000 profitly I'm showing that I've had some friends also achieve this success I'm showing the screenshots of those friends right there I'm showing you know my two students that also applied this I'm showing the

trip that they took I'm showing the the supercars and stuff like that that they have and everything I'm showing how fast it took to scale the account using this strategy right here majority of this ad is focused on the actual aspect of what people want and very little is it tied to the actual mechanism and how that mechanism Works which again we spent a lot of time in this right here so this is very good I really like this ad right here and then you'll see uh put together a 30-minute training going over and then

boom boom boom and this is where I'll send them to like a vsl page where then it goes into all this logical stuff so again you have parts of your sales process where you will be a lot more logical than other parts for me when I'm actually looking at it from the perspective of you know like the Facebook ad creative itself I want to spend very little time on the product and how the product works but the page I send them to I may have a lot more information so I could send them over to

vssl where the whole vssl is talking about emotion meting how it works why it's a superior strategy and how they can take action whether send them to my course or whe whether I send them to like my agency or something like that so just being very transparent right there of how that works there will be another time in the sales process it's just I want to get them off Facebook when I do that because if they're on Facebook and I'm boring them I'm not getting their dopamine guess what they're swiping just like all of the

other AD creatives that they've done as well now I want to show youall one more and this is another thing that I've also talked about which is like an unaware more like storytelling style ad how Facebook ads bought me this $115,000 ski trip for my parents very real post as well so if you want to be able to treat your parents and friends to nice trips like this five-star Resort I'm staying at an aspen then you need able to actually turn a profit from Facebook ads and not keep burning money like almost 90% of advertisers

more profits equals more trips and fun stuff just take a step back here real quick so I'm calling out something crazy like I'm I'm I'm talking about a big win a big win uh specifically a universally accepted Big Win which is like you know like a get away trip a buying a superar randomly finding $10,000 in your pocket just like things that I know a mass Market of people will want whereas if I call out here's how to create a Facebook ad that spends over $100,000 profitably this is going to be a very small Market

of people this won't even be beginners this is going to be people that have been running Facebook ads for a while already aware of like creating Facebook ad creatives and like you know trying to like like scale Facebook ad creatives and you know people that actually generally are trying to hit $100,000 from a single Facebook ad that's going to be a very small Market of people whereas this one right here this is going off through a much broader Market of people but I'm still kind of hitting on that like Facebook ads metric right there so

I'm still appealing to people who know about Facebook ads or interested in Facebook ads right there and then right here I'm just painting that picture I'm painting the picture of what people want while also to creating more of like the problem they're experiencing right now since this is more of an unaware ad right here but what keeps majority of advertisers not being able to profit is they do not know how to make ads that spend money profitably this is the secret that allowed me to start making money with Facebook ads and afford this ski trip

for my parents and I could like like if I would actually be filming this ad I would literally be holding a camera up Tai Lopez style here in my garage but I would literally be filming this at the ski trip that I'm at this won't be like a sit down and just talk to the camera type thing like this this is a secret allowed me to start making money with Facebook ads and afford this ski trip for my parents it's called emotion baiting and it's the art of brainwashing people into buying your product again product

how the product works in the simplistic way and then I now I go straight into again keep like building on that desire two of my students applied this strategy to their out account as well and guess what one took their family to Hawaii and the other bought his first superar if you want to learn more how to apply emotion baiting I put together a 30-minute training going over and you know I've already kind of mentioned that a couple times right there so notice how I really focused on Hawaii and Supercar I didn't really talk about

spend over 100 $1,000 profitly why because I was going after more unaware people and I was starting off with the people that want to travel want want like this big trip and I only want to really focus on the benefits around being able to go on these cool trips due to Facebook ads and how this strategy allowed that to happen right there so I just want to be very clear on that that's why I didn't call out spending a ton of money profitably because that's not the type of people I wanted this is more of

an unaware people a less in Market people that I'm going after and again to go after an unaware you know what I like to look at is the benefit of the benefits just an easy way to start with an unaware ad so one of the benefits of this strategy emotion bating is making ads that spend money so what is the benefit of making more ads that spend money more profits for me what happens if I make more profits I can level up my lifestyle I can buy cool trips buy cool cars things like that and

then I'm just simply flipping that around and starting off with that big ass lifestyle and then just going going all the way down to how you can achieve that with promotion rating but yeah I hope youall enjoyed this video this was a fun video to make here and I hope this helps you crush it in 2025 with Facebook ads if you have any questions drop them Below in the comments and be happy to uh meet it back to you hit that like button hit that subscribe button for new videos every Monday Wednesday and Friday and

if you want me to come in your business you know basically do all the research write your Facebook ads uh film your Facebook ads and actually scale your Facebook ads for you then click the link below to have Nick terer run your Facebook ads yes me not a team I actually do all that for you and then if you want to be my mentoring program where I hop on 101 calls with you and actually review your account and give you specific advice then click link below to nicko's Inner Circle thank you so much for watching

this video hope you have a good rest of you all day peace out