The Secret To A High Converting Landing Page in 2019

- Those who are just tuning in, my name's Russel Brunson. Right now we are answering a whole bunch of amazing questions about how to grow your companies, internet marketing, personal development, all sorts of stuff. And right now, the question for today is landing page Secrets.

So I'm gonna tell you guys a story, I learned from Daegan Smith, and it's brilliant. So, Daegan was telling me this story, I'm not the best doodler, but I'm gonna do my best, okay? Alright, in fact if you read either of my books, Dotcom Secrets book or Expert Secrets book, I doodle everything.

So I mean, I'm a doodler, 'cause I visually see things, but I'm not the best drawer. So here we go. So for this doodle, I need a tree.

So here's my blue tree, K. So there's the blue tree and in front of the tree, there's like this lake, which is also blue. There's some fish in the lake.

And over in the bushes, there is this deer that's coming. Okay, this is a deer. And the deer is like, I need a drink of water.

Now the deer represents your customer and the lake represents your landing page. Now I've seen a bunch of your landing pages. I've seen most of 'em.

Now as the owner of Click Funnels, right now we have over 65 thousand members who are in there using our software every single day and so I see most of your landing pages, okay? And this is the mistake you're making. I got a green marker now, thank you everybody.

Now we got a green tree, it's a lot better. So this is the problem, you guys are creating this landing page. You're like, oh my gosh, we need to attract all these customers.

So because of that, we're gonna do some crazy things. You're sitting out here and like you're dancing and your juggling and then you got a dude over here shooting off fireworks. It's all exciting and you're like, ah come over here to our lake.

Now what does that do to your customers? This deer over here, who's meeting you and your brand for the very first time ever. K, they see that and their like, oh my gosh and it's like a twig snapping and this deer runs away and is gone forever.

But that's what we all do because we're so excited about our new customers coming in. K, now if you want to make a landing page work, we have to understand that anything you do that's out of the ordinary, that's crazy, is gonna pull people away. Okay, there's two things on a landing page that are essential to it being successful.

Number one is it's gotta be simple. If you look at any of my landing pages, they are simple, there's not a lot happening. It's just very much like, okay this is what you want, you want this free book, you want this free video.

Here's the headline about what it's about. It's just very simple and easy. There's not distracting images and buttons and a whole bunch of stuff, it's very simple and easy.

The cleaner, the better, okay? Notice my landing pages. Notice just how simple they are.

Most of the time when people ask me to do website critiques, I log into their Click Funnels account and delete like 90% of the stuff on the page. Like, okay does that feel more simple? Like do I feel like my customer can now come to the lake and not get freaked out?

And then number two, and this is the key, I want you guys to understand this, number two is curiosity. Curiosity is the key, okay? I have some members of my inner circle, Mike and AJ, and they're awesome.

They had this webinar. I wish I had the stats in front of me right now, but they had this webinar registration page and it was costing them like $23, $24 to get somebody to register for the webinar. And I remember looking at the page and the page was simple, so they did that right, but I remember looking at the message and the headline explained exactly what was happening in the webinar.

It was like, register for our webinar to find out how to do local reviews for a company. And it cost 'em like $21, $22 per lead on Facebook, which is insane, like way too much. And they're like, what should we do?

And I looked at it and I said, I know exactly where the problem is. The problem is there's no curiosity. When I look at that page, I know exactly what's happening in the webinar.

So because of that, the registration rate is gonna be low and the show up rate's gonna be even lower. Because I can kinda guess, oh I think he's talking about, blah. If someone looks at you're page and they can answer the question in their mind, they're not gonna give you their contact information, they're not gonna go to the next step, they're not gonna show up to your webinar, they're gonna opt in for your free gift, or whatever that thing is for you.

You have to have curiosity. So for them, all we did is we changed it. Instead of saying, find out how to do local reviews, it was, find out how to get clients, whatever it said, and by the way this is not by doing Facebook Ads, it's not by doing Google Ads, it's not by doing all the things that people might think, but people didn't know what it was.

And people were like, oh my gosh what is it? I need to find out. They had so much curiosity, they had to put in the email address, they had to show up.

And his registration rate from like, $21, $22 per registrant down to like $3 or $4 per registrant. And they're show up rate went from like, 14-15% to like 30%, all by increasing the curiosity. So if you want you're landing pages to get better, higher converting landing pages, make them simple and add tons of curiosity.

This deer coming to the water's curious, like what's that water look like? What's it gonna taste like? Like what's the process, what's the experience gonna be?

So that's why they're tip toeing over, just like you're customer is. And you make it simple, get rid of all the flashy stuff around it, and then make it as curiosity based as possible. You're gonna come in and they're gonna take you up on your offer.

So that is my, probably my number one landing page secret. Hope that helps you guys when you're creating your landing pages inside of Click Funnels, because when you do it the right way, that's how you get tons of leads and how you grow your company really, really fast. Thank you so much for watching.

Every single week we publish new secrets just like this, so make sure you subscribe so you don't miss any of 'em. And I will see you on the next video.