The ULTIMATE Guide to Pass EVERY Sales Job Interview | Tech Sales Interview Tips, B2B Sales Career

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Patrick Dang
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Video Transcript:
in this video you're going to learn some of my top tips when it comes to nailing your sales interview now I personally have sales job right out of college working at Oracle as an account executive and after that I was able to get a job at a y combinator back startup that was extremely hot and growing exponentially quick and literally over a hundred thousand people over the years have went through my sales training and I'm gonna show you some of the best tips I've learned and observes from my students and myself that I'm going to
give to you today on how to crush your sales interview so that you can get your sales dream job all right so the first thing you got to cover is when you are going into a sales interview you're gonna have to do some research right you can't just go in blind because if you're going blind you're literally not differentiating yourself from anybody else so what kind of impressed me especially for the last few people I hired is when we did the sales interview I remember some people they researched my company they watched my YouTube videos
they identify certain pain points that my company potentially could have based on outside looking in and then they gave me some solutions how they may be able to solve those paints right so that actually takes a lot of effort to do and so whether or not those Solutions actually solve the problem you know most likely they won't because they don't have full context but the fact that they actually did the research to offer a potential solution is enough for me to say yes so when you're thinking about a sales job specifically you want to think
about okay when you're a salesperson what problem are you solving the company needs to make more money how are they going to make more money and how do you fit in that well they need to make more money by generating more leads closing more deals so when you solve a company's problem from a sales perspective what you're doing is you're gonna say hey I'm gonna get you more leads by this so you're going to say I identified that these companies and these industries have this problem that I think your product can solve how I'm going
to get you more leads is I'm going to first code email them I'm going to call them I'm going to do this and that and try to sell your product and service in this specific way right so from there you're already showing the other person that you're taking initiative do outbound lead generation and generate more leads and close more deals and that creates immense value for a company research a company of course understand their industry understand what pains they solve who they serve and show them that you're going to be the person that generates leads
for this company company and for sure you're gonna get hired because you're basically saying like hey you know you're gonna hire me I'm gonna make you so much money how can they say no right of course you're not saying it like that you're just implying that by giving your case study by showing your research now you can talk about all your past experience that you had but the best way to show someone that you are the real deal is to sell them in the interview so during an interview the person that you are actually selling
or the product or service you're selling is actually yourself you have to convince this hiring manager this entrepreneur that you are a good fit for them because if you can't sell yourself you know everything about yourself then you're not going to be able to sell product and service so first thing is what is your strength how do you fit into this company what pains are you solving for this particular company why are you better than everyone else who may be applying for this job if you cannot answer those questions for yourself you probably don't deserve
the job so learning how to sell yourself is the key in showing someone that you can actually sell their products and services so if you want to get into these fix of how you actually sell yourself step number one body language tonality how do you sound how do you look would survive of when somebody actually meets you and shake your hand do they get a good feeling do they feel like you're just like them do they like you as a human being you know if they met you in passing on the street whether it be
like yo that person's pretty cool if you can create that feeling that's the first step the second step is once you create that feeling of likeliness or that that's really just building Rapport the next step is learning how to ask the right questions right so in an interview it's not about you just talking about yourself it's you asking the right questions to set up so that your answer hits so much more for example in the interview typically they'll say like so Patrick tell me about yourself and how I usually answer that question is sure I
can tell you a lot about myself but you know just curious to know is there anything in particular you're looking to learn about me right whether it's my previous sales experience or my personal life like what are you interested in and they usually say well anything you want and then you know basically I'm setting up right and so if they say anything I want usually I'll say like okay well let me start with this you know my mission in life is to inspire others and I go into the story about why that is so I
give them a taste of my personality but it would be kind of weird if I started off the interview like that if I just came in the room hi I'm Patrick I'm here to inspire everybody they're going to be like what the heck is going on right if I ask those right questions and set it up and earn the right to say something like that then it's going to be so much more potent now apply that into any aspect of an interview or sales call or whatever it is right so if I asked the recruiter
like you know just curious like for you guys you know what kind of sales person are you looking for right now are you looking for someone who's really good at closing you know really good at generating leads like I'm trying to see where I may be able to provide the most value and they're going to give you the answer they're going to be like oh that's a pretty interesting question well right now our main problem is generating leads you know our team's not that good at Cold emailing blah blah blah blah blah okay great so
now that you understand their opinion you're going to be like oh interesting that you say that you're having trouble with the outbound code emails do you mind if I tell you a bit about you know my experience at my last company where I was successfully able to do these outbound code email campaigns they're gonna say absolutely to ask those questions to understand the pains you know you're only going to really talk about yourself in the context of solving the other person's problem right if they have a problem with code emailing it doesn't make sense for
you to talk about how you're so good at closing deals because they're a problem at hand is the code email side so that's why you have to ask these questions first set it up so that your answers are going to be so much more potent and that's obviously a technique you can use in your interview when you're selling yourself but what about in a sales meeting is the exact same thing you ask a potential customer you say hey just curious what's your biggest hurdle right now when it comes to growing on social media they're gonna
say oh you know like we don't have an editing team to do do you mind if I tell you a little bit about you know some of the things that we did with our editing team there you go you see it's the exact same thing ask the question get them to talk about their problems and then ask permission to talk about your solution when they give you permission it's almost like the feeling of they're asking you for help not you begging to ask for their business you always want to reverse the situation people think as
if like the buyer is up here and the sellers here and the seller has to be like oh please please you know buy my product and service it's not like that guys I always tell people you know know like I run like advisory Consulting business right in the web through space and I always position it like look I don't have enough time to you know give my 100 to every single client there's only a hand of more people I want to work with I only want to work with the best I don't want to work
for any scammers I want people who are honest have integrity and they have the potential to do something really big and then so when I position myself like that they're actually thinking like damn I really want to work with Patrick right because he's so selective in who he works with and it's true so in that situation it's like people they feel lucky when they work with me and then if somebody feels lucky to work with me my negotiating power is so much more higher and I always tell people I'm like look like I'm not cheap
and I'm probably going to charge the highest prices out of any consultant that you're going to reach out to however here's the people I work with here are my results here are the things I can do for you and based on that conversation usually they will agree with it and they are willing to pay a premium to work with someone like me now it's all about positioning so if you're a salesperson how can you create a similar feeling where let's say you have a lot of options you got skills you have the ability to learn
on the Fly you have the right attitudes to succeed in any environment that's the characteristics all sales managers want so if you position yourself in that way they're going to want to hire you because they're going to be thinking damn man like finally somebody that actually gets it we gotta hire this guy Pronto now here's the thing if you are not the person or you don't have the characteristics to fit that bill then you actually have to improve yourself first in order to make that believable because you know you don't want to be someone who's
just smoking mirrors and just talks but can't actually walk the walk the best way to actually get clients or to get a sales job that pays you extremely well is to be that person that deserves that income because at the end of the day if you're helping a company generate an income and you're as a salesperson is less than the the amount that you bring in then you're extremely valuable right and that's the key to the game and getting hired just showing someone that you're willing to put in the work showing them that you're actually
competent at what you do and when you yourself are a good product right you think of yourself as a product or service right then it's going to be easy for people to hide actually you'll have options because everybody will want to hire you at that point right but you know obviously easier said than done these things you have to work on over time it's not something that you can just watch this YouTube video and suddenly become better you actually have to walk the talk all right so the final tip I have for you guys is
this you gotta show the employer your willingness to learn the reality of sales is that it's constantly changing like I remember when I was working at Oracle people who are older who had like 10 years five years of sales experience but they had a lot of trouble using the new technology and then sales is I see it changing even further with the rise of artificial intelligence like you don't have to be good at writing a cold email anymore you just have to know how to write the prompts put it into chat gbt and then it's
going to write the email for you the skill sets are changing what is a good sales person is constantly changing over time the technology is constantly changing over time learning how to connect all these tools and use them effortlessly that is a skill in itself so the key to being good at sales is learning how to be adaptable of course you know there's fundamentals of being a good communicator that's always going to stay in play but all the technology side of efficiency and flow and speeding things up and tripling your efficiency that is also very
important especially when it comes to prospecting I know a lot of you guys do sales prospecting as beginners in sales because that's usually where you start out so show the employer you have the willingness to learn show that you're willing to drop your ego in order to become a better person a better sales person right because growth is the name of the game and if you cannot grow and you're not learning from your mistakes you're not getting anywhere you're just pretty much stuck and you're just basically going to be an anchor in any team right
but if you're willing to just be like all right maybe I don't know as much as I thought right or maybe this guy maybe he knows what he's talking about maybe I should try some of the tips he gives right showing that vulnerability showing that you're willing to drop your ego and showing that you are willing to learn and improve over time that's one of the most important things because somebody who's like talented or good at what they do is is pretty dangerous right like they can do really good work but somebody that constantly improves
every single day they're a killer because even if they start lower than somebody else with that compound skill set development and that willingness to learn they're going to crush everybody they're even going to crush people who are talented so having the willingness to learn key you know you definitely 100 need to show the employer that you're going to do that because in sales especially at startups and stuff like that you're gonna have to learn new stuff every single day and if you cannot keep up with the pace then you're gonna get left behind so show
the person that you're not gonna get left behind that you're gonna be able to follow with the troops and hopefully lead as well because like all employers are looking for a talented people who can when they lead an organization if they have the capability to do that right and so show that you are that kind of person and you go very far in life alright so with that said guys that's everything we got to cover for this video if you want to learn more about how to take your sales game to the next level make
sure to check out my course sales Legacy at sales legacy.com link is also in the description and I will see you in the next one
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