How to create a stand-out SOCIAL MEDIA STRATEGY for your small business how to film & edit videos

I recently grew my Instagram from 25 to 100K in just over a month and I broke every social media rule to do it so you're probably thinking Chantel how well let me tell you this I don't post 5 to 7 second videos in fact majority of my content is over a minute long I don't worry about using trending audios and this is the Shocker right I most definitely do not post consistently maybe once a week so what then sh how well let's get a different perspective it's not the how but the why because before we

talk about the how we need to figure out the why why are you even creating content why are you on this app because let me tell you it's not the social media strategy it's your social media strategy so let's Dive Right In hey guys welcome back to my Channel or welcome to my channel if you're new here my name's Chantel I'm a color artist and illustrator who is sharing her journey about creating her children's book online and today we are going to create your social media strategy because it is something that is so important if

you want to grow a community if you want to grow on the online space and actually reach your destination and your goals and this information is something that I would have killed to have at the beginning of my journey when I started posting on social media in February 2022 however I had no idea what I was doing and I struggled to find this information online especially because the social media gurus the people that are in the space that have this knowledge love to gatekeep and I thought I would come on here and share it with

you guys and you might say Chantel what is your credentials what is your knowledge well I started posting on social media yeah February 2022 and my videos on Tik Tok and Instagram would only reach a few hundred people and when I look at other creators that kind of share their knowledge online about having a social media strategy or how to film and edit uh videos for Tik Tok and Instagram they blew up from the get-go and I'm like why would I trust your knowledge I can't relate to you at all so I've really come from

a place where I knew nothing and I have grown into a space where I have recently found my content style and I've accumulated so much understanding in the space particularly to the art and creative community and I want to share it with you guys because as I said as as much value I can give to other people and help their Journey inspires my own so I'm going to share with you the four chapters in my own social media strategy so you can create your own for your own art business and I'm also going to share

a little bit behind the scenes of how I film and edit my videos for Tik Tok and Instagram one more thing I've also created a 25 five page booklet that goes in depth on all the chapters that we're going to go through today with lots more questions lots more advice ideas series all of that is in my 25 page booklet and it's something that I share with my one-on-one sessions that I do with people and I also do social media classes in my local community and people have said to me Shantel this information that you

have here needs to be available for everyone like it's so succinct it's so professional put and it's all in one place so everything that you need to know about a social media strategy to reach your goal and it's not hundreds of dollars like every social media strategy course that I ever see which is nuts so it's affordable let's get on to the video I have picked like the worst day to film because the Sun is going all the time but you know what sometimes the energy and the passion behind your video is more important than

the quality of it so we're going to continue guys if you're not having purpose behind the brand then why are you creating and what is your goal what is your destination and if you don't have strategy in place then you're never going to achieve your goals on social media so let's get into it what is your personal brand what is your brand identity in one sentence I want you to summarize who you are and why you are creating and that is one of the hardest things to do but is but it is so important because

your personal brand is going to underline and back up every video you create and it's so important to have this kind of thesis statement to back up every single post that you do because without it you're not going to have consistency and without consistency you're not going to have an Engaged following so it that is why it is so important so I'm going to share my own kind of brand identity and it can change it over time but it's something that needs to be longterm like longterm in a year in a future something that is

going to stay with you for quite a while because it is going to create that consistency so for me mine is Chantal leonart is a watercolor artist and illustrator inspiring you to connect with your inner child and chase your dreams now that is something that is an apparent in every single post that I put on either Tik Tok YouTube or Instagram now after your brand identity and after you've defined yourself who you are and what you are and why you are creating the the social media gurus like to come up with this term they call

pillars now every single person that I've watched and seen and heard and listened to has a different definition of pillars but they're mainly like subjects that back up subjects or areas of your brand identity that back up your thesis statement that we just created in that one sentence and your pillars do not have to be in every post that you make they are like making up the content of your posts and your feed so for my pillars I really kind of have I'm a children's book illustrator I'm a watercolor artist and I'm also a studio

art gallery owner and that's something that makes up the content I post but it's not apparent in every post that I put up if that makes kind of sense my workbook I kind of go into like a bit more detail on what your purpose is on this app what inspires you fleshing out those juicy questions for you guys to understand how to create your thesis statement and furthermore create your social media goals but for now we're going to go on and move on to the social media goals that you might [Music] have so what is

your main goal on social media why are you posting on this platform and especially if you are a small business you are a creative you are a artist you will have very specific social media goals or business goals that can be trans ated into social media goals so I'm going to read some out which wrot in my workbook so maybe your social media goal is to collaborate with brands or companies to sell your art your accommodation to book out your services maybe it's to connect with your audience grow engage relationship with your community really knuckle

down on what your social media goal is and perhaps it's a variety of these goals as well so really kind of have a broad term of like sell educate you know collaborate whatever type of social media goal that you have have and then really put into detail um the spec the specifics of that goal maybe the time frame um and what it looks like to you in detail in order to create your social media goals you need to understand who you are creating content for AKA your target audience understand who are they where do they

live what are their interests their desires their dreams and when you begin to understand your target audience you're going to understand what type of content you need to create in order to reach them and make them want to stay so here's a few questions you can ask yourself in order to achieve your business AKA your social media goals can your target audience live anywhere in the world do they need to come and visit you in person what are their interests what are their likes and when you answer those questions you're going to begin to form

an idea of who you should create content for and when you understand who you are creating content for we can get into the specific F of the posting time the uh captions and hashtags and the algorithm so let's dive into those the number one question I get asked is what about the algorithm should tell and let me tell you right now as soon as someone says algorithm you should start posting for what the algorithm wants you should be flexible and learn the algorithm this is the rubbish bin right and you're going to put that advice

in the bin and let me tell you why that is so such advice to kind of follow the algorithm right let me say this very articulately if you are creating content for the algorithm and no longer creating content to achieve your social media goals then why are you creating content in the first place you're doing more harm than good for your overall business and your page like that's crazy and the thing is as well is that the algorithm is constantly changing and so if you're constantly changing your content style and your content form to fit

the algorithm people who are following you will have no idea what's going on and the lack of consistency in your page is going to make it's going to lead you to downfall later in the track because you're not going to be able to keep up so everybody that says oh my God algorithms changed to like this form now we should all go do that is absolutely nuts because it's absolutely crazy let me give you a great example I've had people say to me Chantel you need to start like posting 5 to 7c videos because at

the moment that is what the algorithm wants and I'm like are you crazy first of all my social media goal is is to get people emotionally invested in my art journey and illustrating my children's book let me tell you right now I cannot do that in a 5 to 7 second video and so posting 5 to 7 second videos even though they might get me exposure if I do it consistently it's not going to achieve my social media goal and in fact it's going to do me more harm than good on my page and for

my long-term project of putting my children's book out in the world so you know what that viice absolute trash bag also I love love love love creating content I love storytelling and I think the passion for my content Creation in that style really comes through my work and my most viewed videos that have like millions of views are over a minute long and I'm posting them when supposedly the algorithm is favoring 5 to 7 second videos so the advice that people give you that you should post for the algorithm absolute trash absolute in the bin

now don't get me wrong take this advice with a big fat grain of salt because if your social media goals line up with what the algorithm favors at the moment then by all means lucky you um post those 5 to 7 second videos but yeah be careful with like following the advice and following the algorithm because really if you are consistent with any type of content form the algorithm is going to favor you if you keep up that consistency and keep up that engagement so you might be asking yourself the lighting has gone again so

you might be asking yourself Shantel how do I even create a social media goal how do I translate a business goal to a social media goal and then take that into a short-term goal and an actionable step [Music] let's get into the most important chapter the chapter that you all have been waiting for which is content creation how do I film and edit videos first of all what is the structure of a good video or a the content creation that we or the content that we want to create usually a video falls into this basic

structure it starts with a hook then folds the value of your content and it ends with a CTA which is your call to action now your hook grabs the viewers attention because if they don't feel like they're part of your video or you're going to be offering enough value to come then they're going to scroll away so in the first 3 to 5 Seconds you need to grab the viewers attention otherwise they're gone so a hook can either be written it can be visual or it can be audio and I say if you have all

three you've got the golden Tri Vector but depending on your content creation style you might choose one or the other and you might have one that is more engaging then the other two which just back it up after your hook folds the value of your video whatever you want to say and that usually is content that is entertaining or educational or inspiring or it could be a mixture of all three after the um structure of your video or the value that you provide there is your call to action what do you want people to do

after they've watched this video and this can even be subconscious it doesn't have to be in your face like buy my book it can be like um even hidden the caption or you know it could be signing up to a mailing list it could be just following along the journey it could be buying a product or a service and it could even be written at the end of the video or said at the end of the video or even in the caption or maybe not even there at all it's just subliminally hinted at it and

sometimes that has the best effect as well so let's go into specific types of content creation how these types of content creation feed into your social media goals and allow you to achieve your social media goals because every type of content will have a different outcome so let's get into it now my little workbook has an entire list of all different types of content creation what kind of niches they fall into and their specific outcomes but because I don't want this video to be hours long I'm just going to share a few of them with

you guys especially that um creatives or art businesses can use so I'm going to read them out on my computer because like they're quite a long you know so of course you have your day in your life which you know brings people along a journey it gives a little bit of transparency which is great for building trust then we have videos that are usually called one shots because they are just one shot it doesn't have any breaks and they're usually great for making people take immediate action we can also have processes or behind the scenes

which kind of show people a little bit more Dimension to your brand of course my favorite is storytelling because this really allows you to kind of have an emotional connection with your viewer and because people buy an emotion not logic this is great if they want to if you want people to like invest in your journey which is what I love to do so let's get into the specifics of how to create great content and I'm going to talk about lighting audio camera equipment and Aesthetics the number one thing is that you need to have

great lighting at the moment I don't have great lighting because the clouds are covering up the sun which is really annoying me but I really wanted to film this video so I'm going to continue and see how bad the footage looks and see if I need to refilm it the other thing is that you need good quality audio you need good quality audio before you have good quality um visuals because if the audio is people will leave and so this little microphone that I'm using is not a $200 Road microphone that people have clipped on

shirt in fact it's I think a $25 little wired microphone that connects to my iPhone port and I'll link it in my description it's great I use it for doing all my voiceovers um anytime that I need to create a video speaking to you guys you'll see that I have this microphone as well and I just kind of put it up through my shirt so it's not annoying me the other thing is that I film everything on my iPhone and I always use the back camera because the back camera is so much more high quality

than the one on the front and yeah I think I have an iPhone 11 Pro so not even that new so your camera can do everything that you ever need you don't need any special camera equipment to film videos like that's crazy and the other thing is I have three different types of tripods you guys are sitting on one of them at the moment which is a concept tripod I've had it for years and honestly it's broken at the moment so you guys is actually like kind of taped to the tripod it's I need to

fix it but yeah that camera tripod is my ride or die it fits also my DSLR camera if I need to shoot like high quality um photos for my brand but it's what I use for my camera footage as well the other tripod that I have is this one which is just your $45 one from Amazon I'll link it in my storefront as well but she films all the angles that I need for illustrating my children's book or any painting that I'm doing or any um tutorials that I do on my patreon I can get

a pretty much vertical um bird ey view I can get sharp angles and she's pretty small as well the other tripod I also have is this little one that uh moft has just sent me and look how slim and compact it is and it works by um a magnet so I take the case off my iPhone and the magnet of the back of my iPhone stick sticks on the back of the moof tripod and I pretty much use it if I want to get up and close views of little details for my painting or if

you want to paint um you know you do a lot of filming in public on the go the last thing is your Aesthetics so because like Instagram is very an aesthetic app you need to have you know no clutter in the background of your video choose a font or two or maybe even more and have them stay consistent throughout your entire content creation because people just love consistency and if you're changing up fonts all the time it's just going to annoy them and it's going to annoy you too so really choose a font and perhaps

even a color that suits your theme and stick to it all right so you might be thinking Chantel how on Earth do I even film a video well I'm going to show you my setup and maybe that inspires you how you can set up your own so I have these gorgeous full window that are North facing and I'm on the southern hemisphere so I get beautiful light in my studio practically all year round and recently I've made use of that light by switching my desk around to have it directly facing the Sun and that means

I can get even sunlight across all of my artwork so I kind of set my little tripod up on the corner of my desk so that the corner of my room is going to be in the middle of my footage and this just really makes my content just nice nice even in balance and I kind of used like a grid of third so the top third will be kind of the roof where I'm going to put text uh the middle third is kind of me and the F Focus point and the bottom is kind of

my artwork and I don't want my artwork to be so far down the bottom that when I post it to Instagram or Tik Tok the caption is going to cover it so I kind of play around with that um shifting my tripod up and down depending on what I am filming I will go and pretend paint for an intro sorry social media is fake don't know who who's going to tell you that um otherwise I just fil me painting in the process as well so that's that's all natural when you the other two ways that

I capture content is with this tripod and you can kind of see how I've set it up here and I kind of just put my phone uh on top there and I kind of shift the angles to round and experiment to see what captures my painting best but yeah I definitely find on the left side is better I'm going to show you a few different videos I've taken Here For an upcoming reel next week and you can kind of see how I've experimented with kind of Shifting the angle of the camera up and down in

and out and I'm just going to kind of see which video Suits Me best and then I will go into cap cut which is a third party editing app so I can export the video in really high quality footage uh to YouTube shorts Instagram reals and Tik Tok and I'm going to kind of show you how I edit an intro so this is the intro to my third page which no one has seen before and I'm kind of cutting out all the spaces in between the big movements so I really want to capture big movements

something that's interesting for the audience and this is example of my second page I quickly edited those movements together and you can kind of see here and you can kind of see here how I've um created a bit of an intro uh that tells people how and why I'm illustrating my children's book and then I go into filming and editing the process of actually illustrating my children book I hope that was really helpful and inspired you guys new ways you could film and edit your own content so now you know your personal brand you have

your social media goals and you know how to create great content so how do you actually create a community of people that are are invested in what you do and how do you get exposure and go viral well let's dive in we want to nurture the community that we have and provide value to the audience and our little family you guys that are supporting my work so how do you do that and there are three things the number one thing of creating a community is being transparent in your work transparency creates trust and it creates

people that love you because you're sharing knowledge that they don't have number two is consistency being consistent in your art style in your content style in your business style and that consistency is going to to remind people who you are what your brand identity is and why you are creating number three is involvement your actual involvement with your community replying to comments replying to DMS replying to emails liking people's comments stories taking people behind the scenes having little polls having a broadcast channel you know having little secrets between your really good fans and you know

making people invested in what you do so that's kind of how those three things kind of build your community oh my God I am out of breath anyway guys of course when I finish talking the Sun is going to come out but I just want to say I just want to say before I love and leave you guys thank you so so much for watching I hope that this has shown you another side to social media strategy and you can take a lot of things back to the world book I hope this video was educational

entertaining and inspiring and I hope you learned something from it and if you want like three times the value than what I just said in this video and you would love examples behind the scenes advice specific to maybe your small business then I do have my little workbook which I don't know how many pages it's going to be because I'm still working on it but I'll put it up there and I show you some examples on the screen so if you kind of want to watch this video again with the workbook because that's the order

it's set out in as well and I go in depth with specific questions you need to ask yourself and specific advice and tips and tricks as well then you can find that in my shop if you want to invest in your social media strategy and yeah thank you so much for watching if you would like more tips and tricks on small business social media art business would like to follow along my journey of writing and illustrating my own children's book and if you want to follow along an artist from the the nearly the very beginning

to you know when she's going to produce this book and kind of see it come into action I'm going to take you guys along the entire Journey up until end of 2025 2026 when I actually put this book into the world and Beyond so if you want to see someone grow their business from like the beginning subscribe sub subscribe for all those reasons and follow along anyway I think I've said enough and I have a lot of stuff for you guys to ponder on and I love you until next time love [Music] you 2 2

[Music]