Free AI Tools I Actually Use to Create Better Content (2025 Update)

there's really just no option there's those who are going to embrace Ai and there's those who are going to get left behind it doesn't just look at the closed caption file on YouTube this is a multimodal model Vision model which means it was trained to see and to read what are some of the tools and opportunities that creators can be looking at if they want to be generating graphics with AI and YouTube thumbnails I showed this to my team this morning and their minds were blown in the AI World who's going to be the next

big player and it's probably going to be one of these really big companies we're already familiar with because they're betting billions on it we're actually going to see how you can start using AI immediately to save time to boost the reach of your content and ultimately to grow your overall Creator business and online business and make more money and so today I've got Michael stellner the founder of social media marketing World social media media examiner and a brand new AI brand in podcast as well he's been researching this for the last two years he's been

in this online business and online marketing space for well over a decade and is one of the leading experts on this topic and so we're going to explore these three ways to use AI as a content creator Michael welcome back to the show thanks for having me I'm really excited to talk about this today I want to make a note that this is part two of our conversation and in part one we talked about three Mega Trends and we kind of also talked at about AI at a higher level but now we're going to go

super tactical so number one review YouTube videos with notebook LM by Google this is the to-do and Michael's going to break this down step by step right now okay so first of all let's just clear clarify what this thing is called notbook LM um Google invented the technology called GPT which chat GPT used ultimately and everybody knows what chat GPT is but Google is the one that invented the underlying technology and uh Google introduced this thing called notebook LM mostly for educational institutions originally to summarize um documents or big huge files in a way that

was easy for universities and students but recently they've kind of expanded it and it can now do lots of things some of the people watching or listening May heard have heard some of the these uh AI voices where it's a guy and a gal talking to each other have you heard this before Sean where it sounds like a human but it's not a human well that's all from notebook LM so one of the cool things about notebook LM is it is the only model as of today that can do what we're about to talk about

so what you can do with notebook LM and you go to notebook lm. gooogle to ultimately get into it you can go ahead and add any YouTube video to it now here's the trick the video needs to to be a few days old it can't it won't work if it's brand new video you can put any YouTube video into it and by the way the application here is let's say you don't have time to watch a 45 minute hour long or 30 minute video and you want to find out what the heck that whole thing

is about and you want to kind of understand it or let's say you want to do some competitive analysis on some other videos you can put a video you can put multiple videos into this thing and what it does is it doesn't just look at the Clos caption file on YouTube this is a multimodal model Vision model which means it was trained to see and to read and this is really important for a lot of people to understand so when you put this link in there it will watch the video and it will read the

subtitles of the video and as many of you know if you just look at the the transcript of a video you're missing a big part of the video right Sean because there's often times screen shares and all sorts of other stuff that's going on so when you go here what you can do is you can quite literally uh insert a link directly into a video and then you can begin querying the video for example Sean I took a video um from your channel called how to edit a YouTube video for beginners no skills needed full

disclosure this appeared to be a sponsored video uh for gling AI okay and I asked it what are some tweetable moments from this video and add time stamps so what it did was it identified a whole bunch of tweetable moments for example it said gling AI is like having your own video editing assistant exclamation point it cuts out bad takes removes silence and gives you a rough cut at no in in no time and it give me the time stamp 38 seconds to 48 seconds so what it did was it created six or seven different

tweetable moments right out of that video okay so this is an immediate application for people that want to share a short little something on X uh but I also asked what is the visual style of this video I also asked it where do you recommend chapter markers so this is kind of cool it recommended chapter markers in different places than where you actually had the chapter markers and it all and I also said if I were doing a similar video what sections would you suggest removing or you could ask it what sections would you suggest

expanding on because many YouTube creators do this they find a really popular video and they analyze it and they try to make something better well you can now go into notebook LM you can put that link in there and you can ask it to analyze the video to find Opportunities and it's going to say while we don't recommend you copy videos if you were to create something similar here's an area where you might not want to go and here's an area where you might want to go and it's really really cool now for a few

more things notebook LM can do a thousand other things you can drop PDFs in there and you can query PDFs of anything that you've got and you can ask it questions you can drop huge legal documents in it and ask it to summarize it so it doesn't just work with Google files I mean with links to YouTube it works with actual files that you can upload you have any thoughts or questions on that one a bunch so one um we'll link these resources in the description the website is notebookthe letters lm. gooogle and I just

went there this might be a video version of the podcast that you want to check out and I uploaded my conversation with the Creator's attorney and was able to actually create like a quiz so it actually had if if you were GNA study the video oh cool it's got the questions then it has the answer key based on the conversation it has essay questions and then it has a glossery of terms that it even um defines did you do this literally while we were uh during the interview I did this why we were uh doing

it trying to follow along and I'm just now digging into this now this is free right is there a paid side of this free I think you just have to have a Google account to get into it yeah so if you have a Google account which you do if you have a YouTube channel you could start using this um I am curious if you've done something similar one of the reasons why I like using Gemini is because Gemini owned by alphabet who owns Google and YouTube is another place where you can post a YouTube link

and say hey can you give me why this video performed you know well what are what do you like okay here's the deal I have found that when I put a YouTube link into any of the other platforms they hallucinate and think the video is completely something different okay I've messed around with chat GPT I've messed around with well you can't even do it in Claude and I've messed around with uh AI Studio which is Google's Advanced model and for whatever reason it thinks the video is completely different so um I haven't really messed around

specifically with um Gemini but here's what I like about notebook you can create notes right so whatever whatever the answer is you can save it as a note you can create lots of notes you can create as many of these notebooks as you want to and it's just a really cool way to work with one thing does that make make sense it's like a it's designed to be really easy you can save it you can reference it later I'm really ex and you can create audio notes out of it as well which is the cool

thing so you can create quite literally a podcast episode if you really wanted to with the click of a button three minutes later you'll get like a 10-minute audio uh version that you could that are those two AI voices talking together about whatever the content is yeah so when you say you could create notes basically if you were to say I want to pull a bunch of things from one YouTube video I really want to study one video and look at it from this angle that angle that quiz could you could save it as a

note and will'll be there forever is what I'm trying to say got it and so whatever quer you make you hit save it as a note and it shows up there and it's there forever yeah that's incredibly and I mean we're just one tool in and you're talking about uh this is free so this is the kind of disruption that is coming from uh from Google Google and Ai and so and then also final tip on this one is one of your prompts you're suggesting is to say if I was to do a similar video

what sections would you uh do you have any other prompts like that I just that on but you could say hey this video I made this video is really popular help me recommend three or four other videos that you think are are worthy to be made and by the way I don't know if it's going to work with an entire Channel I think I don't think so I think it's designed to look at a single piece of content but what the AI will do and by the way the AI is ridiculously good at this what

it will do is it will find the essence of whatever the content is which is why these which is why notebook LM has gone viral because it's ridiculously good at at um with this podcast to kind of find the essence of what's important and it's designed for educators right so it's really good at explaining things in very easy to understand terms so you could say something like what are the weaknesses of this video is kind of another way to say that and and then you the these are prompts now that you're typing in and then

you can save them as notes so you you really can learn here so now I'm looking at okay um what sources uh weaknesses of the video content from this is just one YouTube video that I've put in here there's a bunch of stuff that it has uh added and I could save that to note and then I now have my collection of notes the quiz and it all stays in within your notebook yeah when it all stays within that notebook and then I can start a brand new one and categorize them however I want well

man this is so powerful and what a powerful tool and entirely free which uh brings us to the next one which is ways to use AI to repurpose content strategically what are your thoughts here okay for this one I'm going to recommend two tools that have free versions and paid versions and I think you need to use the paid versions to do what I'm about to do it's chat GPT which we've already talked about and it's claw. a um everybody probably knows chat GPT have you tried Claude ever Sean uh I personally have been recommended

Claude so much and I have not made it that far yet so back story on Claude real quick is um Amazon is a major investor in Claude so it's been trained on everything Amazon owns remember what Amazon owns they own a lot they own Whole Foods uh they own the largest shopping Marketplace in the world and Jeff bezos's Washington Post has also been trained on this and chat GPT is really really I mean Claude is really really good with writing and um you I'm not we could talk about it for a long time but in

this particular case to repurpose content this is a really fascinating thing you can do you can uh with chat GPT or Claude upload a PDF so you can go to a page save it as a PDF uh or you can copy and paste the content into into either one of these and what you can ask it to do is basically to say hey look at this content and help me figure out other creative types of content that I could make from this piece of content and I'll give you an example I recently did a live

master class on AI for marketers I wasn't even done with the deck yet and I uploaded a PDF into each of these two tools and I asked it to recommend to me what it could make from this content and what's really cool about this Sean this is going to blow your mind it didn't just look at the content but it understood the content before it made the recommendations and it said hey because you happen to host the AI explored podcast I think you should do a couple of special episodes on these topics that you talk

about inside the webinar so it's not just it's not just saying hey you can make a podcast out of this it's saying not only could you make a podcast about this but you should make a podcast for your podcast because it knows what my podcast is because I had a screenshot of my podcast in the deck and then it said here's a couple of special episodes you could do and then I went on to say well can you outline it for me and it came up with the script and everything in seconds so any piece

of content including a video or a YouTube video you could take the transcript because right now you cannot upload videos right now into chap GPT or CLA but you could take the transcript pop it in there and you could say what other types of content could could I create from this and it's going to come up with really strong recommendations based on the content that is there every day you want to start your YouTube channel is another day of missed opportunities and untap potential here's the truth YouTube reaches more 18 to 49 year olds than

all the cable networks combined the opportunity is massive and the think media team and I want to help you seize it I'm excited to announce our YouTube 1K challenge a free 5-day event that will give you the exact act blueprint to start and grow your YouTube channel in 2025 whether you're an entrepreneur business owner or somebody ready to grow their personal brand this challenge is your road map to success to register just go to tube 1K challenge.com we're going to be doing one training session a day for 5 days and you're going to learn how

to get your first 1,000 subscribers and start earning real income Insider strategies that make viewers want to click on your videos and keep watching multiple different ways to earn money from your YouTube channel even if you have a small audience and how to build an authentic personal brand that truly connects with people but it gets even better we are giving away prizes every single day of the challenge you could win professional microphones lighting kits and premium content creation software and during this challenge you're getting access to the exact training that we offer in our $44,000

coaching program but you're getting it completely for free and you can start with just your smartphone so if you're ready to turn 2025 into your YouTube breakthrough year go to tube 1K challenge.com to register that's tube 1K challenge.com or click the link in the show notes or YouTube description to register for our upcoming challenge if you want to get specific you could say help me create a email series based on this video maybe you want to have uh a welcome Series right based on a 30 minute presentation that you've done um anything that you do

you could you could do this and another application here is I I created a report that was like 38 pages long full of mostly uh graphs and charts and I uploaded the report into it and then I basically asked it to help me create the outline for the master class based on some of the key findings of the report so basically I took a really technical document it created an entire outline for a webinar for me and then ultimately I took that webinar back in and asked it to come up with new ideas so if

you can just get creative and start letting that you know your brain go a little bit here there's a million things you can do by taking something that you know is already successful for you and figuring out other applications for it in other kinds of areas so you can't use a YouTube link correct you can a little bit because quite literally a few days ago actually yesterday we're recording this on November 1st on October 31st chat GPT released what they call um chat GP PT search and I was messing around with it this morning I

haven't done enough testing on it but chat GPT search it might be possible that you could use a YouTube link um but I think it's better if you can take a actual um something like text or PowerPoint or PDF and upload the entire thing into it because then the AI is going to be able to work with it a little better my recommendation is to actually take the content either paste it in there if it's text or upload it in there because I think you're going to get better results a couple questions how do you

pull transcripts are you still paying for transcripts are you just exporting off of Google's close captioning of your videos I think the next tip is gonna address this okay so we'll get that tip in just a second I will I signed up for Claude while you were talking I might be the worst podcast host in the sense that like I'm just I take action I take fast action I'm like I'm there now I'm like verifying my text CL Claude is absolutely amazing you can do something called projects in inside of Claude and you can upload

literally everything you've ever done okay so imagine imagine you take the transcripts of every video that's been your best performing video or all of your best performing emails or literally all the pages from your website you make PDFs and you upload it in there and then you say you are the world's leading expert at writing persuasive emails okay what I want you to do is model the context that's in here um and I want you to write me an email series first recommend um how many emails I should have over a two- week period go

ahead and write the first one it'll automatically write it I mean literally and it will use just the training data that you've given it it's it's gonna blow your mind so I will say this here's what I did is the way to get some data I went to my think media podcast YouTube channel uh I'll even show this I went to my YouTube channel I went to realtime analytics you could take a screenshot and put it in there by the way it will that screenshot okay I can actually see the screenshot that's cool so then

I went to videos only and I went to the best performing videos in the last 4 48 hours so this is this is excluding shorts and then I um am clearly going to have some of your newest videos of course are best performing but with the ethic of ranked videos there's videos on here from 2023 videos on here from 2021 um so it's a good snapshot I copied the on this entire page and I posted it into Claud saying here's the prompt uh these are my top performing videos in the last 48 hours what video

ideas should I follow up with that would perform well and then it said um looking at your performance here's some of the patterns and it said here's some strategic video idea ideas based on what's working well follow up on your top performers Evergreen topics with fresh angles and then looking at your data but then you can specifically if you give it more data you can get really specific with it now here's something you should know about Claude it does not search the web because clae is built on what's called ethical model so they they're really

strict on their drain training data but if you upload data into it it will work with anything this is why typically people will print PDFs of pages or they'll take screenshots and it can both Claude and chat GPT can read anything off of a screenshot but Claude in particular you really want to upload ideally PDFs into it and then and then it will be able to work with that data so you could just create a PDF out of a page you know or you could take screenshots from it and then you can ask it to

analyze it and Claude has some really cool ability to do real-time charting and all sorts of cool stuff that we're not going to get into that's genius one of the final thoughts here is it says looking at your data I noticed this news and update videos get four to five times more views than General tutorials content about risks changes and updates perform particularly well and your audience responds well to numbered lists and need to know information and then really strong yeah would you like to elaborate on any of these and to your point that was

within seconds I signed up I kind of just captured a page and I took it nowhere near to the depth of what you recommended now we do have the uh third tip here in a second but I want to remind people there is a part one of this episode uh where we talked about a lot of the trends creators need to know in 2025 in terms of social media macro in AI being one of them and I do think man I've personally learned I'm getting educated right now the ethic is to dive into this stuff

and to just start doing it to take baby steps to start doing it notice patterns I think it's not how much you do in one day but it's what you do every day little by little that compounds in terms of learning how AI thinks adding some of these new platforms to your understanding and it really does become second nature I feel like Gemini and chat GPT are like an appendage for me right now like I'm like we kind of have a relation ship developing because we're talking I'm kind of getting used to them and I'm

also learning about strengths and weaknesses of different platforms so I want to encourage listeners when this AI stuff feels overwhelming you know it's like one one little skill at a time one little test at a time learning not just how much can you shove into one day but but where could you be by learning a little bit about this every single day and it's too big to ignore so just kind of figuring out these tools and um yeah let me just say something before we transition to this next thing um if you really want to

learn more I've worked really hard to really bring some of the most brilliant people in the world on my AI explored podcast and they're so much smarter than me so I'm just I'm just a dabbler these people are the pros so our third tip is really exciting it's about um it it's going to blow your minds okay Google has this thing called AI Studio okay so just remember it's AI studio. goole.com again it is completely free does not cost any money at all and here's what's really cool about this this thing I uploaded an MP3

file right and anybody who has a YouTube channel knows that they can strip the audio out of their video if they want to I uploaded a MP3 file of a 45 minute interview that I did into Google studio and then I said write a summary optimized from YouTube I didn't give it any text I gave it an audio file it took about two minutes and here's what it came up with ever feel stuck creatively this episode is for you I'm Michael stellner and I'm talking with AI expert Jenny Nicholson about how to unleash your creative

potential using artificial intelligence I didn't say any of this okay um Jenny's story is amazing she went from being unemployed to an AI uh innovator and it just went on to talk about her favorite tools it it wrote this amazing summary optimized for YouTube I did not say any of these words okay the way AI learned this is it listened to the podcast episode and then it wrote this and it took it about two minutes it was a 45 minute interview okay so this is the part that's going to blow your mind um I'm guessing

Sean that you could upload an mp4 to this thing I just haven't tried it yet okay and you could ask it anything now this is where it starts to get creative so many of us are verbal processors Sean you could take the notes app and you could record a note while you're out walking and I know people that do this and you can upload that audio file directly into AI studio and you can ask it to create a transcript as a matter of fact I asked it to create a transcript and it timed out a

couple times and then all of a sudden boom there it was on the screen I could see the transcript being written exactly word for word everything that I said completely for free from a 45 minute audio file now I should have been a little bit more precise and probably said in the transcript there are two guests I want you to isolate the name of the guest because it's listening to it it can tell the difference between my voice and my guest Nikki and if I did that I'm very confident it would have said Michael stellner

and then it would have said uh my guest name actually Jenny Nicholson I think is her name and it would have done everything that I wanted and I would have gotten a free transcript out of it in a couple minutes so this AI studio is your power tool where you can it's kind of a playground for lack of better words it's a little bit more technical than notebook LM you can pick different models and you can quite literally upload files into it and Sean you could probably upload a video file if you happen to have

one sitting around on your desk but the way it works is not on the bottom you're just going to basically uh see a plus sign and you just upload the file and you can upload images you can upload audio it doesn't say video in there so I'm not sure it handles um but maybe maybe it can do it but right now we're we're confident it'll handle images audio and files so this is where it could get really cool because you don't need anything other than the audio and I showed this to my team this morning

and their minds were blown because this is one of the struggles we as video creators have is writing a really good summary of the video um imagine just uploading the audio file when you're done with this interview and having it write a couple different variations for you you don't have to get a transcript you know it literally will do it for you which I think is kind of cool this is incredible now my question is if we just talk about Clos captions on YouTube um do you just let YouTube Auto do those right now or

are you transcripting your podcast on your to be honest with you I have a team and we've set up automations behind the scenes so the way it works when I'm done with my podcast I drop my podcast into a folder and automatically four different people in the company are emailed and automatically behind the scene scenes we're triggering um AI captioning and then when that's done other people are triggered so we've set up an entire AI automation sequence so that my team is pretty much got all the files and all the folders and Google Docs and

ready to rock and roll so what do you do for captions um they use um they're experimenting with this Google AI Studio thing because it has an API but we also use uh whisper whisper is by uh open AI it's an API the problem with whisper though is sometimes it can hallucinate and hallucinate means it can make stuff up and there's been some um uh professors at universities that have found the hallucination rate with um open AI whisper is kind of higher than what they want because if you're a scientist working at a university and

you don't want any hallucinations so uh but Google I think is kind of the sleeping giant here if there's one takeaway today we've talked a lot about Google and I want to tell everybody don't discount Google even though chat GPT is getting the Limelight right now they're a privately held company that's seeking a lot of money and Google has more money than we can ever imagine and they've got all the chips and all the technology and all the engineers behind the scenes and and and Google stuff right now is free um it's just not as

sexy looking as some of these other things but it's absolutely free and I think it's kind of fun and it should be your experimental playground I am curious about your take on that in terms of if we are uh betting on these different horses in the AI race um Claude chat GPT and Google I don't know if there's you think there's any other content Microsoft well Microsoft Microsoft is a lot meta Google um sorry Facebook has meta which is their open source model also known as llama so they're the other one in the race so

there's Facebook Amazon is behind anthropic Google's got their own model and anthropic is Claude yes no no yeah anthropic is Claude and then chat GPT so right now everyone all eyes are on chat GPT they're the predominant player right now they're the ones that kicked off the generative AI Revolution and they're the ones that are innovating faster than anybody else the the secondary players is anthropic a lot of people believe anthropic is a strong strong player as a matter of fact I'm constantly hearing in the AI World everyone talk about how they're using Claude by

anthropic more than they're using chat GPT so you know how this is once people find their tools and they love it they have no reason to switch but I strongly advocate putting these things head-to-head oftentimes I will use Claude to create something and then I'll use chat GPT to edit it because what chat GPT is really good at is simple tasks like ideation and editing and what Claude is really good at when you train it right is really good at creating output that is in your voice and your style and I've I've have a lot

of guests that have been on my AI explored podcast that go really deep on this if anybody wants to go deeper on that so would you say that the AI Revolution that we're in right now might kind of be like the Search revolution where Yahoo and Google and um we'll probably say remember chat GPT remember when everybody was talking about chat GPT because Google was not the first search engine right alista was the one everybody was talking about back alista Yahoo what is Microsoft's uh bing yes Bing and then and then really they're eventually what

what's interesting right is what maybe how markets work is Google just got so much market share but yet the the bottom 10% was still maybe had huge businesses just tiny in comparison because people still use Bing people still use Yahoo to this day and so this AI race is kind of a question of maybe who's going to be the next Google and it might not be Google is what your point is like it it might the AI it could be chat GPT they or it could be anthropic yeah I mean in the AI World who's

going to be the next big player and it's probably going to be one of these really big companies we're already familiar with because they're betting billions on it you know it could be apple it could be Google it could be Amazon it could be one of The Magnificent Seven Tesla you know Elon Musk they're all in a land race okay they're all they're all and that's great for consumers because there's all sorts of innovation happening right now this episode is brought to you by streamyard streamyard is our go-to platform here at think media for live

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are included just go to stream withth think.com that is streami think.com interesting well and kind of part two of this conversation we're covering uh images thumbnails titles descriptions and so when it comes to creating graphics and in the context of this podcast Maybe YouTube thumbnails maybe slides if people are getting graphics for presentations I know listeners and viewers know that I teach a lot from like PowerPoint decks or keynote and AI can generate images um what are some of the tools and opportunities that creators can be looking at if they want to be U generating

graphics with AI and YouTube thumbnails okay there's a million little little apps chat GPT has something built in called dolly3 and I believe you need the paid version to do this and it can create pretty good images um the problem with chat GPT stuff is it starts look all alike and anytime it introduces text it freaks out it's not very good that could be resolved in the future but anybody who's created images and chat GPT you know how frustrating it is when you just try to get it to to fix one thing and it does

something completely different so um one little tip is you can export these files out of chat GPT into Photoshop and this is where you can get creative Photoshop has all these cool Technologies called generative fil so you can quite literally highlight a section and then a prompt will pop up and you can tell it to fix it or to remove move it or to replace it and that's very very basic stuff if you want to go really really far mid journey is the is the tool that the pros are using right now mid journey is

kind of like photoshop on steroids it does photo realistic stuff that is so goodlook that you cannot tell generally speaking that it is AI generated now in between all of this there is something called flux and the latest model today is called flux 1.1 Pro and that's probably going to change in the future but if you have a x/ Twitter account and you pay for your check mark like I do this is free and you can go in there and you can start asking it to generate images and they will look real and it does

a really good job with hands um a lot of these AI images screw up hands you know and it's like you can tell there's something wrong with the hands this thing must have been trained on a library of photographs because it's ridiculously good um so um there are also third-party tools you can purchase um one of them is Magi M A AI um by my friend Dustin Stout and what's cool about this tool is it works with almost all of the models so you can pick your model but mid journey is the one that nobody

works with because mid Journey does not have an API so moral the story is the AI image thing is getting really really really good and you can't even tell the difference and if you want to go advanced um you can do research on face swapping so what that means is you can generate a person for example at a computer but it doesn't look like you and then there's face swapping software where you can train it on photographs of you and then essentially you can mold your face around that person and all of a sudden that

person looks like you it's pretty stellar stuff man I want to recommend in the show notes we had uh Matt wolf on the podcast and he training his thumbnails are trained on him to do these AI images using flux and some different things if you want to go a little bit deeper on that but you just blew my mind because not only is AI be becoming so great at generating images and maybe it's it's at a computer it's with a behind a camera or something but then once you have that image you're like well it's

not me you know it's it's just somebody else and so if you then generate that image face swap now you're kind of combining tools and the connection Point here becomes your creativity and your understanding what's possible and you were so showing me Magi M A AI yesterday Blown Away with how life likee and real these images are and what you were possible uh what you were able to create I do just want to clarify one question because I I believe I pay I think I pay for a level of X is is grock using flux

or is there a different place you go to use grock is grock is the AI solution from X and it IM its image images are powered by flux does that make sense so if you're in if you're using Gro on X and you ask it to generate an image that image is actually being powered by flux I got you okay so that's that's a tool and and somebody might have be paying for chat gbt and not realize that you could click Dolly um and not have to click anything you just ask it to create an

image and it will do it yeah so doll and Dolly is d a l l- e Dolly 3 is out now okay so that's some great tools if you want to start doing images for all kinds of use cases including thumbnails uh some of our students um and Community will still maybe have photos of themselves they'll use something like canva or photoshop and and they're that they're that prominent character so on the thumbnail but the backgrounds they're doing these different types of illustrative backgrounds these different types of images that AI will generate to kind of

reinforce um of course making a highly clickable and interesting thumbnail and then thing way real quick if anybody has an adobe license at all you got to start messing around with what adobe's got they have something called Firefly and Firefly is their AI generator and um it's not it does allow you a lot of creative control for example you can you can choose different kinds of uh of preset scenes and you can you can say that you want it to be at the golden hour for example if you want to create an image at the

golden hour which a lot of photographers understand is near Sunset with those orange Hues and tones you can even upload an image and and ask it to model it after that image and then of course Photoshop itself allows you to take any image that you generate out of any system whether it's photograph or Ai and selectively um regenerate sections of it so this is where you got to get a little creative utilizing all these tools but kind of you know there's no really bounds to what you can do and the most beautiful thing about Photoshop

is is something called generative expand so let's say that the image doesn't have enough room above the head and you want to put text above it you can literally just um pull their crop tool and make it bigger and then and then a prompt will come up if you just hit return it will guess what it should be but you can you can say you know um throw foilage above the head or whatever it will just create the image bigger uh the last thing I want to mention is there's also upscaler tools um a lot

of these AI images come out looking a little Wonky where like the teeth don't look right or the fingers look wrong and you can use ups scalers and Magi has an upscaler built into it and what upscaler will do is it will actually regenerate the image double the resolution but it will also enhance it as it goes through it adding details and special effects man that's some very nuanced tactical tips that we can apply okay finally um titles and descriptions obviously one of the most important things in fact what we're talking about here is the

power of making better thumbnails and if we're also then also writing better titles you talked about perhaps descriptions earlier as you talked about using AI studio. gooogle to write a summary of a YouTube video that reinforces it that gives you some good keyword Rich text Rich to help the video but what are you using for titles and descriptions and what are your additional TW tips there okay so many of us are pretty good at creating titles we feel like we've got it down we've done it plenty but you could quite literally take a title into

chat GPT or Claude and simply say enhance this and that's it it'll come up with 10 different variations and I would suggest doing it across both platforms and then what you can do is you can kind of kind of look at it and say all right which one do I like better which one do I not like um or if you want to you can add you can say enhance this so it's more relevant for this audience and it will take that and will actually come up with variations of it but let's say you've done

it kind of backwards let's say you created the video and you know Sean and a lot of other people often expound that it's really important to have the title in mind before you start the video but let's just say that's not how it rolled with you you could quite literally take your Clos caption file or you know the transcript or whatever you have access to or even the summary if you've already crafted the summary and you can ask it to create 10 headlines and it will go ahead and take that data and you could specifically

say create headlines for email create headlines for podcasts create headlines for YouTube it's going to understand the nuances of each of those things for example it'll know for email that there's a limited amount of characters that show up in the email before it gets cut off it'll know the same thing about YouTube so you can quite literally just have it be your creative playground ground to actually create better headlines um and often the descriptions is something we're really weak at a lot of times we have this template that we've been using forever that's horrible right

well if you want to create a description we we could use the example we talked about earlier with AI Studio to quite literally have it just listen to the darn thing and create a couple variations that are almost certainly going to be better than what you could come up with on your own I just uh posted a video on 25 major YouTube updates creators can't ignore um in a great video with a YouTube employee that is a mustat which I'll link into the show notes to really get you ready for 2025 but what I did

was as you described I took that title and I put it into Claude and said um uh enhance this YouTube title and it gave me four options and the original title was 25 new YouTube updates every Creator needs to know and then it updated with 25 major YouTube updates creators can't ignore parentheses 2025 changes and then it explains why adds urgency includes a year reference for freshness Can't Ignore creates more fomo than need to know really good the second option YouTube's 25 biggest changes that will impact your channel personal with your channel will impact I

see what you're saying in terms of it's like in terms of writing it's helping you learn why it's doing what it's doing which is kind of cool now CL now chat GPT will not do that chat GPT will just give you a list you know that that right yep and then 25 uh critical YouTube changes crats are missing of course then I have to use my intuition to filter that is Major to extreme or is it is it critical or they you know whatever but nevertheless YouTube just changed everything 25 updates you must need to

know uh in a way YouTube didn't really just change everything but if there can still be we often there's a tension between we call it want to give it that's where you would want to give it maybe more data right you only gave it the headline right so in an Ideal World if you give it the description or even the entire transcript it's going to give you better results and then you and so your prompt May then starts to include like um you know okay that's a little bit too much clickbait because really what these

are about is maybe some practical updates I still want as much urgency and clickability as possible it's only gonna be as good as the context you provide it so for example if you said you were a world-class YouTube title generator and I'm going to give you an entire transcript of this video and you don't even give it the title of the video if you did that um and then I want I want you to do is come up with like seven and I want you to rank them I mean however you want you know and

I want you to give me which one you think is going to have the greatest likelihood for this kind of audience the more context you give it the better it'll perform every single time that's that's genius and so um we talked about a lot of tools here and I've been implementing these in real time so I want to encourage listeners that's that's the next move is not to just you you know consume information but to not be afraid to punch fear in the face punch getting uncomfortable in the face and dive into these tools start

using them start posting some stuff in there you mention it's only as good as the context you give it but even without giving Claude context these are some incredible I'm actually in slack right now talking to Steph and Kyle and they're like these titles are strong um and so that's crazy and you didn't even really give it much Direction at all and I didn't give it much Direction at all so always getting a little bit better knowing that we we've actually kind of learned this in our community too like we mentioned in the last episode

Eric Reed the author of The Lean Startup said the only way to win is to learn faster than anybody else we've understood like in our coaching program that actually coaching is more essential now than ever before or being a part of a community or being a part of a mastermind or being in some kind of a membership because it's going so fast and so being plugged into ongoing learning knowledge transfer iron sharpens iron small tweaks lead to Giant Peaks and you've done that today I mean it's been one of the richest episodes with so many

tactical things that can help us Crush content in 2025 so I want you to shout out of course how people can stay connected with you you're going deep in Ai and by the way I mean I just clicked subscribed on your new podcast uh and YouTube channel because I was like I got to stay plugged in I need to know this stuff and um there's really just no opt option there's those who are going to embrace Ai and there's those who are going to get left behind yeah uh AI examiner AI examiner on YouTube is

is where you find it if you're a watcher of podcasts um if you are a listener it's called AI explored you can find it in apple podcast Spotify YouTube music and um Amazon music and uh I'd love it if you let me know what you think about this um uh you can find you can search my name and find me pretty much anywhere on the socials Michael ster thank you so much for adding massive today think media podcast wherever you watch or listen if you got value if you could like rate review or share and

if you're on YouTube leave us a comment of any future questions that you would have as we bring on future guests and even Michael stellner back my name is Sean canel your guide to building a profitable YouTube channel this is the thick media podcast we'll catch you in a future episode