How to Promote Your Music on Spotify with Facebook Ads (2025)

Welcome to The Ultimate Guide to learn how to use Facebook ads to promote your music on Spotify and other streaming services if you want to learn how to pull numbers like this with 9 million streams 3.6 million streams here 300,000 streams here and then 50,000 streams in the first month and a half using Facebook ads this is the video for you so just in case you have no idea how any of this works we show people clips of our song they see our ad they click listen now we take them to a landing page in

which they click one of these buttons to jump over to a streaming platform and that's Facebook counts it as a successful conversion so in this video I'm going to show you how to make a landing page just like this using a freely available platform that anyone can use I'm going to show you how to put your pixel on this page so that you can track conversions in your actual ad campaign and actually get results and cost per result here I'm going to show you how to build this campaign from scratch I'm going to show you

how to pick the audiences for it and I'm also going to show you how to set up your ad creatives what types of AD creators you can use and then how you can make this campaign a little more advanced further than the basic level I'm going to show you first for all of you newbies who are doing this for the first time all right so let's get into it I'm going to share my screen here and I'm starting from regular Facebook so that you know how to get into Facebook ads or meta ads you go

to Facebook you click these dots in the upper corner and you scroll down look for ads manager click on that it's going to take you to ads manager now there's a lot of different intricacies you might have a business account you might have a personal account I'm going to gloss over that for now because most of you are just going to be good to go but here you should have probably an empty ad account unless you've been in here before what we're going to be doing first is building our landing page just like this using

a platform called submit Hub links it's it's owned by submit Hub but it's a completely for free thing you can use on their site to make links that work super great for running ads for this exact purpose we're doing conversion campaigns it allows us to create a page that loads super fast and it can track pixel events to know when certain things are occurring on our page this is ADS manager but if you click this menu on the corner all tools you want to go to events manager the reason why we're going to events manager

is the first thing we're doing is we're building this page and we need to know when people actually take action on this page Facebook or meta doesn't own submit Hub links so they have no way of knowing what actions are occurring on the Page by us installing our pixel on our submit Hub page it allows meta to see when people actually click this button and when they don't click that button so now we're in events manager we're ready to start building our page so go over to Hub links or go over to submi hub.com I'll

have a link down below and make a free account go to Links here and then you'll be in this area so I'm going to go to links and you're going to want to click add a link Bo this is new one thing you'll learn about Facebook ads and all these platforms is they're changing constantly this is a new interface that's cool I'm going to do start with a Spotify URL in this case we're promoting a track all right so here I am on one of my band's pages and I'm just going to pick a song

let's say we're going to do claustrophobic I'm going to click these three dots I'm going to Click Share copy song link now keep in mind you can do this exact same thing for a playlist but for most of you it's going to make sense to do this with a track but if you want to see the differences in that you can watch this video here all right so now we have our link created we're going to click edit so we can go into the settings make sure all this correct make sure the links are fine

you know just double check things can go wrong here customize it to your heart's desire but the important thing we're going to do right off the bat is we're going to go down to this pixel section we're going to do includ a metap pixel and then this is where we need to go grab that pixel this is why I had you open up events manager now if your events manager glitches out like mine does and doesn't load if you go back to overview and then click on the pixel name sometimes that works for whatever reason

the past month I haven't been able to just click data Facebook's a glitchy platform more of the story but either way once you're here you're going to see the name of your pixel just up here in the corner and then your ID this is your pixel ID so all you have to do is copy that number jump over back to submit Hub links and paste it in bam now we have our pixel in there and this explains how it works so when people visit our submit Hub page just going to fire a page view when

people convert on their page or click a button like the Spotify play button here it's going to fire a view content event so I'm going to click save we're going to open up this page and I'm going to copy it and this is more of an educational exercise but if I go to test events and I paste this link into the test events area if I go back here we're going to see a page view and if I click on a platform we should see a view content and we do so this is what we

want to use in the campaign we don't care about how many link clicks we get on our ad we don't care how many page views we get in our landing page we only care but how many people go through the landing page to a music streaming platform now if you want to learn more about the Facebook pixel stuff if this is confusing and you want to understand better check out this video right here where I cover everything musicians need to know about the Facebook pixel it goes way deeper than this but this is really all

you need to understand going forward but if you want more info go check out that video so at this point we have our page we can go back to ads manager and we can start constructing our campaign take a deep breath it'll all be over soon and by the way if you're already feeling overwhelmed and you would much rather have a one-in-one conversation with some about this stuff I do have consult links down below with either me or someone from my team or if you prefer to have a course that walks through this entire thing

from start to finish I have a link for that below or if you'd rather just hire someone else to do it for you as well I also have that link down below but for those of you who are feeling good so far and want to keep on chugging let's keep on chugging so here we are in ads manager again again we just went all tools ads manager and then here we're going to click this green create button and do create we're going to choose engagement we don't want their automatic stuff so we're going to do

a manual engagement campaign and now we're cooking so the structure of a campaign is that we have a campaign level we have an adet level and we have an ad level we can have multiple ad sets in a campaign and we can have multiple ads in an adet in fact we you're going to want multiple ads in an adet so let's keep chugging you'll see what these different layers represent so I'm going to call this streaming this is how I would normally name such a thing the only other thing you're going to want to mess

around with on this campaign page page is the advantage campaign budget turn that on and set it to $10 a day that's the minimum I would recommend launching a campaign at after it's running and optimized you can pull it down to a dollar a day if you want but when you publish it for the first time I don't recommend going less than 10 a day unless you really really have to and of course the sky is the limit um I don't like launching higher than $50 a day but I will start like let's say at

40 and if I have a bigger budget for whatever I'm working on I might scale it I've I've had campaigns at $300 a day $400 a day so the sky is the limit there's just some care that goes into that so what I did is I clicked next down at the bottom that's going to take us into the ad set level the first thing is our conversion location we are not doing this on a messaging app our conversion location is on a website namely our landing page right that's a website so we're choosing website leave

the maximize number of conversions whatever pixel you installed in the page choose that pixel if you have more than one but if you recall submit Hub fires a view content event so in this conversion event the only thing submit Hub is goingon to fire is view content for for the action we care about so we need to choose view content if you're using hyped it it's not going to be this it's going to be a hyped at smart link click if you're using a feature FM it's going to be a feature FM click if you're

using smart noise it could be view content or it could be SN smart link click check out that pixel video I linked up above for more information on that because I cover all those platforms in that video including subit Hub links here we have audience and Advantage Plus audience I don't like Facebook's new Advantage Plus audience stuff I find it just ruins most of the campaigns that use it so we want to switch to original audience options at least for campaigns like this if you're doing a purchase campaign or a lead generation campaign trying to

get email addresses trying to sell products you can use Advantage Plus audiences but for these streaming campaigns you want to use original original audiences don't trust Facebook their Advantage Plus audiences suck for this type of campaign so now we have a regular old school audience set up and we want to go down to our locations we're going to click edit and I have a preset here I'm going to go browse and I'm going to add tier one to May 2023 I don't think I've changed my country since then and I'll scroll through this here so

you can see what countries I'm targeting tier one is essentially the most expensive countries on Earth but they're also more valuable for a lot of people and they actually pay significantly better on streaming tier two is countries that stream really really well for example Brazil and Mexico stream very very well but they also pay very very well but they're way cheaper to advertise to so this is the tier one tier 2 list here I do include a uh spreadsheet in my course that's down below that I update whenever my country list changes so if you

always want my up-to-day country list you can grab my course down below and that has it in there but that's my current one for you ages this is going to highly depend on your music as a broad rule if you have no idea just do like 18 to 50 and let Facebook sort it out if you have an older demographic maybe 18 to 55 but uh don't do 65 plus ever as your first campaign if you really think 65 plus makes sense at the very last resort cap it at 64 but for most of you

it'll be like 18 to 50 probably makes sense now this is where we start getting into fun stuff so if your eyes have been glossing over this whole time this is where things get a little more exciting so first we're going to do is I'm going to type in Spotify the purpose of this is we're trying to just get people that like music streaming or have a higher probability of being interested in Spotify now this is super important don't miss this you want to click Define further here see I'm going zoom in just to make

it more important defined further so it's Spotify and mustc also match this and section they have to like Spotify and whatever we put in here so what we're going to do is we're just going to put some bands who either you sound like or bands whose fans you think have a high prob ability of enjoying your music this can be not every band's in here if you're doing like some new genre it's probably not going to be in here so you have to get creative in some circumstances um for example every waking moment I might

put in Breaking Benjamin I might put in stained I might put in I Prevail I might put oh actually that's a there's two I prevails or whatever um I might put in uh North Lane I might put in tool and then once I have a couple in there I can click suggestions and I'm just kind of going down the list of grabbing bands that I think fans of these bands will like my band because I like a lot of these bands I know that my music is has a good overlap with all of them um

they're not perfect fits they're just reasonably close like looking at this list tool sounds nothing like Godsmack architect sounds nothing like brim The Horizon but the all in the ballpark and I would say in terms of where you're going um as a starting point there's no magic audience size like it's the audience size that works best for one person might not work back best for the next so as a broad rule have more than a million people here and have less than let's say 40 million just to give you a starting point the next thing

we need to do with our last thing on the ad set is we need to Define our placements and just start with Instagram only just to keep it simple Instagram I found is a higher traffic quality going to choose Instagram only but specifically the Instagram placements I want are feed explore stories and reals and that's it those four Instagram placements are it those are the most reliable they're places where people go to kill time and they're vertically formatted videos for the most part so the way I would name this is I'm going to call this

tier 1/2 for the countries IG for the fact it's running Instagram only I'm going to call this artist group one so the first thing is set your Facebook and Instagram Pages if they're not showing up you may have to link them and there'll be a button here to link them together but I already have mine we're creating an ad manual upload single imag or video if you remember turn off multi- Advertiser ads but it's not a big deal if you leave it on and then go down to add creative add media add video now I

already have videos uploaded if you need to upload them click the upload button but I'm going to C see all and we'll see the different types of videos I've used for this band so one style of video that we've tried is lyric videos we were making lyric videos for a lot of our stuff and so we had lyric video ads [Music] made so just a lyric video and these can actually work really well they might not work best for you but they also might so it might be worth trying them if you already have lyric

videos one thing that I tend to do most often is using just vocal performance Clips you can see I'm literally in the same room that I'm in this video in front of the same same everything except for a different shirt on it's just me singing in this room and that's the style I tend to go towards you can have like stock footage ads you can have visualizer ads you can use music videos as your ads you can use live footage as your ads but you want your videos to be engaging and you want there to

be movement it has to be a video it can't just be a static image that does not work in my experience it's boring as hell and it just doesn't work the videos that you're using your ads are the most important thing about the campaign aside from the song itself so don't skimp on the videos um I tend to turn off these Advantage Plus creative enhancements CU I don't trust meta to change my ads on my behalf without telling me and the next thing we need to do you could put in primary text I found this

actually is not that important so I might do something like for fans of alternative metal or I might do a call out lyric line like a really captivating lyric line or a single sentences description of who might like the song but if you go to website URL this is where we're going to put in our link down here website URL and then lastly are called to action this is the button that shows up on the ad is listen now and at this point we we actually have a publishable campaign I'm going to name this here

and I'm just going to call this verse one but we could publish this and get going but we don't want to publish it yet and the reason is we want multiple ads we have no way of knowing which videos are going to perform best so we're going to want multiple and the way we do that so if I click these three dots so I'm going to click duplicate and I'm going to make two more copies and if you're doing this I'm going to say do at least three videos you can do it with one but

you're not going to want to ever do it with one because you just don't know what ads are going to work best and no matter what don't just try one part of the song so I would say try a course yes but also try verse and also try a precourse or buildup whatever different parts of the song you have you want to try them so basically in each of these ads you just go to them and you just delete the video and add a new video so you go in add video choose whatever other video

you're going to add I'm just going to click a random one because I don't I don't this is just an example for you and add it and then go to the next one and add it Etc right until you have all your three ads if you're getting errors like this um it could mean that there's actually a problem with your video but it could also mean that meta is just kind of a nightmare sometimes meta has a bunch of mistakes but I'm going to try just choosing a different one see if the error goes away

in this case the error went away but you look into those CU sometimes the errors are nonsense and sometimes they actually are very important so that's the ad side and this once you have the three ads in here this is a publish publishable campaign that I feel pretty confident having you try as your first attempt now before we get into how we can make this campaign a little more sophisticated a little more advanced I do want to encourage you to try this approach as your first campaign basically having one audience which a whole bunch of

stuff in it as your first run just because there's a lot to learn here I don't want you getting so overwhelmed dealing with so many moving parts that you have a really bad experience and don't do this again I'd rather you start here and then make it more complicated as you get comfortable for example the way we're going to complicate it here and make it more sophisticated um is I'm just going to go to this audience and I'm going to click these three dots again and quickly duplicate it and effectively what we've done you can

see we now have two audience if I close this out we have artist group one that's the one we already had and then we have artist group one- copy and that's our new one here so all we have to do to further complicate this campaign is uh come down to the targeting and delete all this stuff I'm going to do Define further again so now we have an empty Spotify and and I'm going to try alternative metal the genre they don't have every genre in here but just for perspective they have alt metal new metal

prag metal battal core alt Rock heavy metal Rock thrash metal Hard Rock pla metal post hardcore death metal Gothic Rock right so they have a lot of stuff you're not going to find emo hip hop it's just too new so you have to get a little creative in certain certain circumstances uh you won't find like shoe gaze I don't think uh it's just for whatever reason it's like too Niche or too new so you have to get creative in situations like that but remember you don't have to be accurate you don't have to be perfect

at least you need to just be in the general realm if you get a warning like this this is just kind of a a side tangent ignore it uh you will get this the first time you're running a campaign with a certain event so I don't use in this ad account I don't use submit Hub links I use feature FM so I've never actually used view content in in a campaign before so it's telling me like hey we don't know what this is going to do you might get zero if I switch this to feature

from click it's not going away but I feel like if I refresh the page it might it might prove me wrong make me look like an idiot but either way I know for a fact yeah it's making me look like an idiot either way I know for a fact that this would run and be reasonably accurate so ignore the messages like that um meta you know as you might have gotten across from my tone about meta they're they have a kind of a buggy platform and they don't make the best recommendations so the way I

would title this is alt metal and then we can further complicate it again duplicate now actually you want to typically I'll click on quickly duplicate just because it allows you to copy faster that's why it's called quickly duplicate and then we just literally do that again come down here maybe I'll try metal core sure you know obviously put put more thought into this what you'd want to do um try to keep your audience sizes roughly similar this is 15 million this one's 12 million this is 16 so all to me those are all basically the

same anything like 10 to 30 is the same anything 5 to 15 or 1 to 15 is the same you don't want to have a 5 million and a 50 million it's it's too big of a difference um you can do it in a pinch but ideally you would try to keep them somewhat similar so the purpose of doing this now we have these three audiences and if I close this out if we look at this graph here you're going to see we get all these data points on a per campaign basis meaning if I

go to one of these other campaigns I have let's say fear I guess I'll look at maximum data here so we see fear I spent about $11,000 well I have 1,042 and you can see for each of these audiences alt metal 22 cents metal hardcore bands 38 cents right way more expensive why who knows doesn't mean it was more accurate it just means for whatever reason it did better and that's why it can be good to try multiple things you can just throw everything in one but if you do that you don't know what actually

worked and what I mean by that is let's say this one uh was the winner if I look in here you're going to see that don't have just one Target in here I have all these bands so I don't actually know which one of these bands did the trick and that's fine you don't have to know exactly what what did the best but it's nice right like it's nice that I know that alt metal was one of the best winners here in fact I don't know why I turned alt metal off and kept band group

one on I must have had a reason or maybe the cost just grew over time that also happens as well but point being this is why you split it so you can see how different targets work for you then as you're doing campaigns over time for different songs or for the same song you start to learn a little bit about who likes your music who doesn't like your music and you can maybe apply some of this stuff to not only future campaigns but maybe to campaigns on other AD platforms so if you're going over to

run some YouTube ads you have some starting point of what to do if you're jumping over to Tik Tok ads you have some starting point of what to do if you're talking about your band you kind have a better feel for okay fans of these bands like me and fans of these bands don't like me and it might influence your your brand and your PR statements or whatever um you know don't obsess over this data because Facebook's an auction so it's not just about what's accurate it's also about what's cheap but it is great data

to know especially on meta and optimizing like improving your campaigns from song to song to song and just pulling up a different campaign here this one had three adsets 22 cents 27 and 84 cents right a pretty clear alt metal now we've seen alt metal show up twice so this is one of the reasons why I try alt metal for every single one of this band songs cuz it always works pretty well you can see that I have these two turned off and and so essentially what I recommend doing is as you're running this campaign

you know let's say you run this at a bare minimum when you publish it let it run for 2 to three days without touching a damn thing no matter how brutal it is commit to 2 to three days but after that 2 to three days maybe you turn off the worst one or two in terms of cost per result but then replace them so click duplicate on the other let's say you turn off these two come here and click duplicate and and then replace the two you turned off with new guesses cuz you don't know

which targets are going to work best if this is your first time so what you were trying to do is just kind of like keep trying stuff in as costeffective manner as possible and for me I found every every two to three days is kind of a good window turn some stuff off and add some new stuff in and that's a reasonably good amount of time to have enough data you you can wait more than that it's just what I don't want you to do is I don't want you to make a campaign and panic

after 12 hours because it's expensive and then tweak a bunch of stuff and then Panic again the next day because it's expensive that what happens is if you keep tweaking the campaign it keeps resetting the learning like it it literally needs multiple days those first the first day is almost always the worst by like a mile and the second day is also usually pretty brutal sometimes you can have great results in the first day but it's actually pretty rare uh in fact let me pull something up for you so take a look at this graph

right here this is a fairly typical graph sometimes it's more extreme than this sometimes it's more subtle than this but you can see the first day was 43 cents and the next day was 34 and then it kind of kept coming down and it plateaued around this kind of mid low 20s range and it'll kind of weave up and down over time and go up and down like if I extend this to the rest of September you see it eventually kind of crep back up in certain days but this this is all normal this is

normal behavior the first few days are pretty brutal usually things Plateau for a while there might have been other reasons why things went up and down like I don't know why this got turned off for a bit maybe Halloween had something to do with it maybe this was a fluke day but overall it's kind of this kind of like converging thing going on where the first few days like I've had campaigns where the first day is $150 the second day is 80 cents and by the third day everything's down to 30 cents and everything's hunky

dory so now as I said before if you're still really confused about all this pixel stuff check out this video right here to see everything you need to know about the Facebook pixel and as I said before if you prefer an organized course with access to a community where you can ask questions and my country list that's always up to date check out my course sptify growth right here or if you prefer oneon-one calls or just to hire someone else to do this for you check my links down in the description but I hope you

found this helpful thanks for watching smash that like button subscribe and I'll see you in the next video bye