Performance Marketing Course | The Only Video You Need To Watch #performancemarketing

right so welcome guys welcome to this exclusive workshop on Performance Marketing in this exclusive video I'm going to explain complete A to Z of Performance Marketing we will cover end to end each and every topic without getting any delay let's jump in what is Performance Marketing so let me share my screen with you okay so quickly one two people or five people type yes in the comment box comment box if you can see my screen what is Performance Marketing all right perfect amazing 500 plus people in this Workshop great imagine 500 people good to know

that okay so first thing I want to tell you performance pm I'll type PM wherever I wrote pm you please understand PM is nothing but Performance Marketing okay okay very clear Performance Marketing is not different and digital marketing is not different you please understand it is a subset of digital marketing one part of digital marketing or one module of digital marketing it will comes under digital marketing only all right so let me tell you who is a performance marketer okay let us understand this by a clear life example okay let us take let us take

a real estate company okay let us take a real estate company okay now first thing a performance performance marketer PM does is like knowing about the company in and out okay I'm not giving you a definition I'm giving you a full-fledged about what does a performance marketer does okay so now I want to give you a small assignment as I've told you this we will continue as a workshop not like just theoretical based all right so if I have given you a project of Real Estate company what things you will observe or what things you'll

understand first about that real estate company let me know in the comment box for marketing Services a real estate company approached us okay and they want digital marketing Services as a performance marketer what is your first few steps to understand okay area price location trusted company or not reputation of the company benefits cost and reviews capital their target audience three services what type of clients location resources provided by them promoters Capital exactly so this this whatever you are seeing on the comment box okay this is nothing but the first step of a performance marketer that

is knowing about the company so in the knowing about the company what all comes in okay pounded year location or your area of service type of business like Flats open plots okay in real estate we have something right they can sell Flats they can sell open plots as well okay and type of business and next let's come to trust Factor okay previous audience or else you can call it as previous customers okay customers age group okay and uh customers location okay these are few examples I'm telling you if you go dive deep into the business

you need to understand from the ground rots as well like I'll tell you why did they started this business vision and mission of the business okay now is it clear what is the first step that a performance marketer does type CLR in the comment box see if you're working in a job as a performance marketer or you are getting a client on your own as a freelancer you have to do the same exact process that is knowing about the company first perfect okay next next what you need to know is like knowing about the company

products or Services okay what products they sell and at what services they sell and a subset of at what pricing they sell okay is it clear the second point about products and services knowing them in detail imagine knowing them about in detail example you are living in a top city and in that City example they are selling Flats of real estate like what is the average cost of a flat okay and what is the bhk like two 2 bhk 3 bhk k 4 BK square feet like 1200 square F feet 1300 Square fet in and

out of everything okay you need to do it okay why I did not kept this chat as private dxa because you will engage together everyone so that you will also see others answers as well so that is the reason I haven't kept this on private or else I would have made this private because this is a workshop let us make this as a group public only so that you'll understand other people answers as well because I may not read all the answers which people are posting here so that's the only reason okay and uh next

Point guess what is the next point that a performance marketer does any guesses let me know in the comment box to kishna not quality not approval that will comes under this knowing about the company knowing about the process and all analyzes trust Factor everything will be done here next okay he'll do competitor analysis which is a subset of research okay example who is your exact competitor okay at what pricing they are selling at and what is the square feet of the flat in which area they are selling who are the Target customers target audience how

they are building their brand online it ter in terms of like seeing like their Instagram channels social media channels websites analyzing their traffic analyzing their who are their potential target audience okay and also going to the Facebook ads Library FB ads library in testing what adds a exactly they are running okay this tool is called Mind note in that I'm explaining okay this is available on Mac okay so in Facebook ads Library so they can search for like uh who are their competitors and what advertisements they are doing do you want me to show this

practically type yes if in the comment box I will show you next two to three minutes like how this can be done like how we can see the other competitor ad so that we can get some idea perfect I will show you okay so uh share screen okay so this is the tool called a FB ads Library you can simply search for FB ads Library go to the first link and search for your competitor okay for example I've searched Here For Real Estate if you see in real estate in India exactly they found 45,000 results

and what advertisements they are placing for example if you see what is this epasa real estate okay and something they're selling at United States and so there are so many here you see real estate prop proper they are selling something it's completely in Hindi I don't know how to read Hindi by the way so this is like luminary real estate LLC luxury living awaits orbits motor cities near way gym explor or homes indulge so if you if you can also play this you can also play this you can see okay for that you can understand

something okay so these are the ads for example let us consider uh 2 bhk flats for sale in Hyderabad okay let us see who is this Raj pushpa okay let us go and type for Raj pushpa Raj pushpa what is this company name Raja pushpa okay Raja pushpa properties now you will see the ads of them okay so just now we've searched for 2bhk flat sale in Hyderabad we've got Raj pushpa okay and I've gone through Facebook at library and search for Raj pushpa okay here you see that you can also click on get code

you will redirect to this page so this is their landing page a performance marketer will also observe their landing page and what exactly they mentioned in the landing page this is the landing page of Raja pushpa a symphony of spaces and luxury so this is the landing page all right now let me know is it clear regarding Facebook ads Library like how to search for competitor ads type CLR in the comment box so that we'll proceed for the next thing and don't hate me like why Vu is always is asking type CLR CLR CLR because

I want you to engage to this Workshop that's it that is the only sole reason all right perfect thank you and uh let us go to our uh mind node back to my mind node okay now you tell me what is the next step after doing research analysis and all what will will be the next step of a performance Mark SWAT analysis correct target audience implementation okay so I'll tell you so for Google ads you can check for widq and there are there are some other tools as well so which I'll be giving it to

you so at this moment you can check it in vid IQ and you can see who are the people uh running YouTube ads especially in Google ads there is no point you for going for search ads for any other tool because you search for something in the Google ads you will find the list of people who are advertising in the Google so there is no separate software required for that okay right now I search for 2bhk flat for sale in Hyderabad you got the competitor ads right Raj Pusa etc etc okay so for video you

can watch for vid IQ okay and thank you Aran it means a lot preparing the strategies now let us understand how you need to prepare a strategies let let us consider one thing and uh here let us uh create or imagine a product to sell okay so let us imagine uh Center of City very good area to 11 POS City rich rich Colony okay and the product is 2 bhk brand new Flats which has Clubhouse gym swimming pool Etc badminton Etc whatever it is okay now you got it right so what we are going to

sell in this Workshop because I've just created this uh because I haven't prepared and came because I didn't like to I don't like to prepare and come so that is a reason just now I thought of real estate and we are going with this to bhk okay now let now you guys tell me whether you got this point or not we are going to create strategies for a real estate brand who is exactly selling 2 bhk in the center of City very good area to live in Rich Colony brand new 2bhk flat Clubhouse gym swimming

pool badminton Etc is it clear this is the product which we are going going to create as a performance marketer right now type c in the comment box perfect thank you thank you for engaging so people who are engaging in the comment box thank you so much it means a lot right now next uh let us go to Preparing strategies okay so now you tell me what is the first strategy we are going to prepare to sell this 2bhk brand and new flat for sale let me know in the comment box no RI I have

to poster Google ads advertisement awareness to customers advertisement image brand websites okay so let me let me give you first thing okay let's start with making changes in the website or creating a brand new website if client doesn't have one is it clear because whatever you want to showcase okay that is only possible online when it is compared to you need to have a website where in detail you need to talk about what is your product what is your offerings what is the price starting at and so on so forth okay so first let us

create a website do not worry about like what strategy we need to follow to bring in the traffic or to bring in the people or awareness whatever it is will that comes second first let us showcase what exactly we have through a website it's like a business card a door to your salesperson how he has a business card or a browser in his hand to show something in a similar way to online audience exactly the performance marketer main role is to have a portfolio of website like what he or she currently selling it could be

a product it could be a service okay first point is clear Su I use my personal brand to advertise you can search on my name you'll get it on Facebook ad Library all right done so Next Step preparing the strategy Next Step okay identifying the target audience okay let me know who can be our target audience because a schoolgoing kid will not purchase 2bhk flat a student will not going to purchase a flat right so you need to understand who can potentially purchase my 2bhk flat who okay okay let us start with i I'll make

it clear let us start with age on and above what age group people going to purchase above 25 decent enough okay mostly above 25 finalized a performance marketer finalized that about 25 people are going to purchase my 2bhk flat okay after age let us consider you said working professionals let us come one by one okay and then married people okay let us come one by one and the business owners okay anything would be lawyers doctors retired people okay okay anyone who is in maybe government sector okay now let us dig down the working professionals working

professionals means sales background is there marketing background is there ID is there like there are so many backgrounds so many designations to the people whom do you think that has a most potential to purchase let me know in the working professionals exactly it next only it sector people can purchase 2bk flat not so I I I will break it down who is a manager or above level okay it comes under software information Technologies I uh cosos comes under manager and above role okay is it clear first so now let us consider married people okay do

not Target people who has like it's aged with 10 years and above they will purchase that doesn't mean they'll not purchase parents with toddlers okay because they will newly get married either from uh girls side parents or from boys side parents they want to gift a flat to them correct so these might be parents with toddlers or new couples okay you can Target these people to understand exactly how they are reacting okay and next business owners okay so you can Target business owners simply you can have this don't business is a business okay so in

a good segment the business will perform better in a bad segment the business will perform low okay it doesn't matter like which Niche category business will perform any business can perform it depends on the founder it depends on the product and it depends on how well they're executing the business correct so you can Target directly business owners you can Target directly lawyers you can Target doctors and you can Target retired people anything which comes under government sector okay and very important Point uh thank you for reminding me Nas non-resident Indians like who is not residing

here but uh earned a lot of money by going to different countries and want to invest in real estate okay they can also purchase and last segment who is looking for investing purpose okay and why viru why you have taken uh who is looking for investing purpose let us imagine okay let us Imagine One Thing uh you all have a money of let's say 80 to 90 lakhs or one CR in your hand okay and you already have your own house correct you already have your own house and uh you're well settled you have car

you have everything you have recurring income of salary or through business whatever it is now obviously what do you think the extra money you think of investing correct yes or no type it in the comment box if you have extra money you think of investing it could be anything okay now if I've shown you a property of advertisement like are you looking for something which can give you 10x return returns of your investment then look at this beat site vaa on in South Goa or in North Goa where it will comes under affordable of 89

lakh rupees this is an example okay Vu who will give 89 lakh rupees will in Goa don't don't tell me that now this is just an example so you'll invest right because why you'll invest in Goa again Goa is a tourist place and you can rent out your property very easily that to a beat side that to coming at only 90 lakhs you yourself feel like this will be a good investment and you will invest so you always need to look at people who are looking for investing as well okay okay now target audience is

done let us come to one more Point what do our target audience like like in terms of their activities or behavior okay now tell me like what exactly they look for no I'm asking target audience Behavior like what do they like most example let us give let me give you an example okay okay consider this okay a kid a 10 yearold kid or a 12 year old old kid who loves playing Cricket who loves playing Cricket always on the ground whom do you think that kid will idealize or watch out obviously you can Target verat

kohi correct because if a kid is so much interested in cricket okay he obviously likes vat kohi he obviously like lohit Sharma he obviously likes msoni he likes cricketing correct so that is a behavior and now you want to sell a bat to this kid you got my point now you want to sell a bat to this kid now you are understanding what the Kid Likes apart from this Cricket he might like vat kohi he might like interviews of cricketers whatever it is in the same way now I want to tell you something okay here

I want to know the activities or behavior of our target audience like what do they visit most what do they watch out most okay let me know in the comment box good amenities like swimming pool mini theater seral this is correct activities and behavior let us have one rather than activities let us have Behavior they shop a lot who shops a lot let us consider this not they shop a lot who shops a lot correct who shops a lot understand and rest who pups culture okay PBS culture okay uh frequent Hangouts shopping malls Metro connectivity

restaurants schools safety okay so now you got my point correct now you got my point correct so first we have identified our tar first we have we have created a website next we identified who is our target audience next we identified the behaviors of a target audience till now is it clear type c in the comment box they look for all access for indeed correct they look for all access nearby hospital the hospitality is very important who is selling it correct now let us go to to The Next Step let us go to the next

step next very simple desiging the ads okay designing the ads is very very important okay for ads what all we require okay so let us consider first ads for for for ads obviously a product or service to sell which we already have which is 2 bhk luxury flat okay next first thing which we need to have is like designing the landing page okay so what is designing the landing page okay bahubali B demo of 2bhk okay not like that okay not like that so don't hate me now what we are selling type it in the

comment box for a real estate brand correct thank you rames correct correct correct 2bhk okay okay now let us go to Google and search for same to bhk Flat for sale in Hyderabad let us open people who all advertised we'll open Raj pushpa we'll open Sam raak okay Rami pear Raha something okay no broker and all we don't require we we will only open ads mopa project and uh done more than enough okay now let's go to Raj Pusa and we will have a book and pen and we'll analyze okay so see this is the

book and Pen example let's start analyzing okay so first slide he showed the view of a apartment okay okay because why do you think that have shown view of a premium Tower which he is selling let me know in the comment box because we are coming to this landing page just because to see how our 2bhk flat is looking like and obviously this Raj pushpa showed the premiumness the attraction just because we are looking for two and 3bk so the first very important Point whenever we walk with a new brand to analyze is like okay

first slide would be showing a view of of a project okay and in the right side you have shown like uh launching Tower IV i v y IV okay premium lifestyle through MBK uh the price itself he's shown the price in the starting itself okay price also and next welcome to life abundance like Part of Life 2 and 3 bhk 9,000 square ft 23.75 two club houses 11 Town hours abundant 13760 electrical be more do more okay indoor whatever it is you have shown all the things like the this is also the four plan to

plan Amity is like home for everyone a so Seeker a family man a working parent a passionate nature lover okay Gallery Etc now let's go to this also same showing a view in this page also and also the remaining things project highlights and here same view now what did you understand my screen is visible right can you see my screen okay thank you okay so what did you identify the first common factor view of an apartment view attraction is important so we'll go to our designer and say hey as a performance Mark we analyze that

view is very important in every common advertisement landing page we found that I guess we have to implement that okay here also a small View and here also a view okay now as a performance marketer okay that doesn't mean I'm not saying that Raj pushpa and all do not have a performance marketers but I'm telling you as a performance marketer you always need to think out of the box okay it's not like a poor performance marketer is like without observing competitors he will Design the landing page and he will fail okay and midlevel performance marketer

is like now what we have done he'll go to all competitor landing pages and he'll observe what is there what needs to be there in the landing page and accordingly he will Design okay and this where you will fight with all the competitors like you'll fight in a bunch of like let's say WWE ring okay in that ring you can fight okay it's like uh four five people are fighting together and who is more strong who has more money who has more money to spend in who has good political background they can obviously survive and

you will be beaten up easily okay and what a good performance marketer great performance marketer does is like he will Design website or a landing page Way Beyond the competitors like you'll outbeat all the competitors example whenever you visit our landing page example this is just an idea okay don't think like we are going to do this this is just my idea after observing all the 2 bhk flat landing pages like there is nothing called a 3D technology which is embedded in this websites because now 3D is readily available I agree to this point yes

or not should be very Innovative yes 3D is everywhere available if you if you go to automobile Pages like Mahindra Tata and all you can rotate 360° of the car and you can go inside the car you can explore the exterior correct so but I haven't found anything uh similar to that on the 2bhk landing pages because I want to purchase a flat man okay why can't you open the main door and show me how the hall looks like how the how I can walk into that how can I see the bedroom how can I

see this what is the view of it how the kitchen looks like Etc Etc so that we can show it because we already have a floor plan okay we already have a designers in house so why can't we create that we can create it easily okay so that you can do that so whenever okay uh person Compares like me walking into all 2bk landing pages but I found something unique because you have shown me in 3D you have walked through you you have given me a walk through to this entire 2bhk I might have interest

to submit the lead okay so it's all about you got my point it's all about thinking creatively a performance marketer thingss creatively and understand the data Note down one point if you have the book and pen with you data is everything to a performance marketer data Is Like Oxygen okay I'll rout I'll write down this point as well data is like a oxygen for a performance marketer because he or she will work on the data okay Vu what is this data what you talking about I'll explain you do not worry okay now we've got designing

of the landing page like how to design uh landing page and what elements needs to be presented in the landing page okay now once after designing the landing pages next we need add creatives okay like video ads okay poster ads now I'm giving you an exam now I'm giving you an exercise for next 3 to four minutes okay so open your laptop's new tab and search for FB ads library and see what video ads in your city competitors like you can search for 2bk you'll find the names and search for Facebook ads Library go to

that and search what ads they are placing and come up with a creative ads what need to be presented as I've given here that 3D showing walk through is not available I will given you so now you go to this video ad and poster ads of the company and let us come up with some ideas this is an exercise people who are not at all interested in this no need to do but people who are really interested I'll be with you so just go through it let's have some exercise and we I'll tell you what

is good what is bad in that okay let's go now it's now 3:49 currently maybe for next 2 to 3 minutes okay so please repeat I'll show you in the Google only just go to FB ads Library as I've gone to and go to this first page okay and here category select all CL all C all ads and in your city search for like what city for example you are in Bangalore 2 bhk flat for sale in Bangalore first for example you are from Gujarat 2 bhk flat from Gujarat okay you search you will find

the list of people who are advertising in Google like this okay and and note down their names and C come here and search for this you'll find the advertisements of people who are advertising let's say this is a poster ad okay here you see the crown or neopolis Raj Pusa Kasa Lura okay poster ad and uh we'll also find video ads okay just go to them and let me know the creative ad ideas to be designed or to be shot I'll give you two to three minutes go and search I'll be here only I'll be

with you I'll be explaining you because Performance Marketing is in high demand you can crack the code so you can get a high paid salary or you can get high paid project in the freelancer so work for this yes you steal the show man perfect good one so I'll note it down here [Music] pre consultation to clear doubts but I'll remodify this but somewhat you can transport facility sir where when we do this work and earn please tell me jish I'll tell you because the workshop is not yet completed we are in the beginning stage

of what exactly is Performance Marketing then I'll tell you how to get find how to find clients in Performance Marketing and serve as a freelancer as well all right to know more in WhatsApp this is action you are talking about action like what action click on learn more come to Whatsapp this is action but before that always remember we need to provide value build awareness okay 0% stamp duty this these are features 0% stamp Duty eco-friendly swimming pool these are features I'm asking about ads let let me give you an example features versus value okay

let us consider this you want to purchase an iPhone okay that's where the iPhone features will come into play three cameras built-in iOS 17 no lag Pro Camera you can shoot movie these are all features but what if you do not have a intention to purchase iPhone do you listen to me that purchase because you have have three cameras you have this future you have that future when you do not have an interest in purchasing iPhone do you listen to my features type in the comment box no obviously so you you you are now advertising

features that's absolutely wrong do not go for features discount is also not worry because once you want to purchase iPhone if I give you a discount you will purchase okay overview of the flats low prices okay so so I will I will tell you how we are going to play as a performance marketer so type EX in the comment box if you are excited like what add copy I'm going to bring in perfect now I'll tell you now I'll tell you okay so answer my question okay we'll make this engaging please don't HTE me okay

answer my question we are selling to people who is willing to purchase 2bhk flat yes or no correct perfect perfect okay now okay now let us consider you yourself as a person who want to purchase 2bhk flat okay so when you want to purchase a 2bhk flat will you compare at least five six properties or else you at least you will see five six properties to purchase it's not like a small priced product right like giving it 10 Rupees and getting the product because you're investing in lacks or even crores also like 1.5 CR 2.5

CR it is not like just because you'll just purchase just like that so that's why you need to understand the audience first okay like comparison okay so we can create a comparison ad and we can provide value to them okay and next important point I'll tell you this will be the game changer okay you know this right in real estate lot of frauds cheats will be happening okay they sell they say like 2,000 square ft but the actual square fet is 1,800 Square ft they said they tell they told they will tell like we have

used these cimons grade a cement but actually not okay you will doubt on Builder you will doubt on everything like you will have so many doubts right whether you invested in a right property or not whether it's Rara approved or not whether it's government approved property or not yes or no it's important correct now I'll tell you a simple ad to create which will be a Game Changer which I haven't seen yet okay okay so now is it attracted if somebody who is really looking to purchase a product like 2 bhk flat if they have

seen this advertisement like while purchasing a flat please avoid these five mistakes will they pay attention to that or not five mistakes that will save you crores of rupees while purchasing a flat obviously yes right that's how a performance Market will think it's not like regularly they go and advertise that's where I've said who performance marketer average performance marketer was a good performance marketer all right now here what you can do is like you can create a small ebook for them to download to download you can ask collect their name email and phone now you

got the leads isn't it isn't it amazing by actually rather than showing it like 2 bhk flat luxury swimming pool luxury Clubhouse built in 27 floors you can see at sit at 27th floor etc etc everybody is doing the same man okay so the people will not find this this is something unique got my point so that's how you need to design a video or else post adds the same whatever it is okay now next point is very simple add copy okay what is ADD copy okay for every video ad there will be a description

okay here let me show you that here you see uh in Raj pushpa what is there the copy see if you see explore Raj pushpa orela what is his name yeah exclusive 3 and 4 bhk Flats in tpur price increase alert book now discover unlimited luxury all Raj Pusa ads okay are trying to sell product always yes or no because if you see the ads they're trying to sell sell sell sell sell here you see live life in abundance premium 2 3bhk Kaza luxuri where is value book your 2 and 3bhk apartment Raj Pusa see

here you see they're they are trying to sell okay but we will write description very creatively okay I know you're I know you're looking to purchase a 2 BH flat but before you purchase read out these five lines which I've mentioned in the description so that it will be very creative okay now let me give you an example example yeah I know you are looking to purchase 2 bhk flat but wait if read the five important points which I have have mentioned below mentioned below to avoid lacks of losses whatever it is I'm giving a

context okay so but you might have a doubt how many of you have a same doubt Vu actually we've asked them to download an ebook correct so if you give Five Points straight away here itself okay how they'll download the ebook will not generate the leads right because in the ad descript description only we are mentioning the Five Points how many of you have the same doubt see the simple thing is like we asked in the in the video ad we tell them we told them five mistakes that will save you crores of rupees while

purchasing a flat but in the description only we are telling them yeah you know you're going to purchase a flat looking to purchasing a flat so wait read this five points but at the end and what you need to write is like for more five detailed points to avoid I have created a eBook especially for you okay Five Points we are writing in the description so that before they downloading the ebook only they are getting Five Points of value so if somebody wrote if somebody read that five lines they really interested to read five more

lines yes or no and then for five more points I've created an ebook because I don't want to create a lengthy description so I've created an ebook for you so go and download on the landing page so that's the performance marketer will analyze and will do it okay so do you think uh so what do you have learned today so far we have started here it's almost one year what is performance marketer and we have learned all these things by the way do you want this PDF okay all right all right okay so by the

way this is not the end of a Performance Marketing role okay please don't think like this is the end of a performance marketer role so now the next thing once the leads are generated PM will work with sales department okay so that doesn't mean PM will call to the sales depart PM will call to the leads PM PM will work with sales department not prime minister by the way performance marketer okay so why he will work with the sales department let me know in the comment box because this is very easy PDF I'll said send

at the end okay I'll send at the end sure miika Frank to close the deal to get sales lead generation for conversion to close the leads to approach CLI commission not at all for commission n uh approach CS no I'll tell you to check the quality of lead okay to check the quality of lead got it so because he's generating leads imagine he generated okay 10 leads out of which none converted then QC quality of lead is 0 you got my point then he will analyze okay that means if I'm giving Five Points in ebook

people are downloading it they're only downloading it the sake of it could be free okay it could be just for information that means I need to stop that ad or I need to create a eBook for 99 rupees so that only serious people will come in and download that ebook is it clear that's why he will work closely with sales department to understand the quality of lead so that he can improve let me give on it will take another half hour to 40 minutes abasha because it's not yet completed because I want to tell you

how you can earn money with Performance Marketing as well how you can approach clients as well so if it is boring let me know we'll stop it no boring right thank you so much perfect okay it's awesome class wanala thank you it's very interesting topic thank you thank you so let us go back here okay so to understand the QC quality of a lead okay so now let me give you one more Point here okay let us consider add one add two add three add four add five here targeted it it professionals here targeted what

we have what we have discussed here it professionals married people okay here married okay here NRA who's looking for investment purpose listen to this point please stop everything what exactly you're doing if you're doing a multitasking please Focus for next 5 to 10 minutes this will be a gamechanging for you okay because whatever I am explaining it to you very rarely available on across the internet so please pay attention so we are create uh performance Mark will create five different ads people who are ready for investing and what else we have government sector we have

let us consider business owners you can create unlimited ads by the way it's not like only five you need to create you can create unlimited ads okay so here you see budget 1,000 rupees let's make it easy 1,000 rupees 1,000 rupees 1,000 rupees 1,000 rupees okay what is the total ads we add budget we spending on a daily basis let us consider this as a daily basis five different ads of performance marketer is running what is the total ad budget for the day the silly question you are asking like there there it is it is

showing like 5,000 why you are asking again just to make you engaging that's it I've told you to not hate me okay now if You observe again I'm telling you the product uh product is again 2bhk and the ad is same like five points in the description Five Points in the ebook Okay same as we are running for it married n investing in business bonus okay now here you see we've spent th000 we've got 10 leads nine leads eight leads seven leads six leads let me write leads when after you after this master class also

you will find easy to understand if I've given this PDF actually leads in the sense like people who downloaded ebook to purchase uh a flat leads are nothing but customers who are ready to purchase a flat we are offering them ebook so they downloaded okay here what is a cost per lead in let us consider in Facebook a performance marketer spent th000 rupees on a daily basis to advertise 2 bhk flat okay and he got 10 lead that means 10 inquiries from 10 different customers what is the cost per lead perfect here what is the

cost per lead 110 here what is the cost per lead I'm not calculating I'm just going blindly okay here let's say 1 113 or 120 whatever it is here let's say 150 okay here let's say let's say 190 okay see I'm just going randomly okay so if I want to calculate very clearly so see guys please tell me here what is the cost per lead here 110 okay what is here in uh 8 leads 120 and here whatever it is 125 or 150 or 190 okay so the context is clear right because I don't have

a calculator here I'm not good at maths by the way I'm not really good at mats so I do not have calculator if I have a calculator because I'm coming through my phone only my phone is my webcam right now okay okay this is 142 okay now let us let us let us imagine this okay read this point out once again what is so important for a performance marketer data okay now you got the data okay after spending 5,000 rupees from it I'm getting cost per lead is 100 uh for married I'm getting 12 one

for NRA I'm 120 investing 142 business owner I'm getting it 166 so next day let us consider after running four five days which ad you will turn off add 1 2 3 4 five from all these five which ads you want to turn off business owners okay okay perfect now now let me let me give you an example now tell me from this it we've got cost per lead 100 only but zero zero persons purchased flat here also married zero people purchased our 2bhk flat in NRA also zero people purchased our 2bhk flat but investing

we've got one plot booking for a flat and here we got two now do you think that you will turn off add four and five now which one you will turn turn off obviously add 1 2 three and you will increase the budget here three on four and five whatever the budget you are investing here you will make that budget here is that clear why the data is important that's how a performance Mark will work he'll observe the data if I if I want to if I want to dig down if I want to dig

down more you will see at what time the ads are showing in what platform the ads are showing it could be Facebook or Instagram in Instagram reals or story or feed in Facebook Facebook reals or story or feed okay at what time what age group people are more interested in this is the data okay and that's how a performance marketer will play I'll give you one more example now okay write audience for the pricing okay see uh you have listened almost to one you have listened almost to 1 hour now okay let me know for

this Workshop this is an example okay for this Workshop what pricing you will pay starting from 9 Rupees to 90,000 also example imagine from 9 Rupees to 90,000 how much you're going to pay for this Workshop observe the chat box guys everyone observe the chat box everyone please comment whatever the price you want to uh quote for this Workshop please let me know it could be from starting from 9 Rupees to 99 299 tri9 99 as well I'm not going to charge you by the way okay just just giving you an example okay done thank

you done thank you now let me know in the comment box did you got different pricings in the comment section or not everybody is same right you are living on Earth I'm living on Earth you are listening to this I'm teaching you this okay you came here to learn Performance Marketing but why the difference of pricing comes in the difference of pricing comes in various factors the commitments what exactly you have okay the money in the bank what you have right now and what Financial background you are coming from right now okay I am telling

you today very important Point very very important point for you to understand okay you keep 99 rupees people will ask for free yes or no type in the comment box correct take you keep tri9 rupees people will ask for one9 okay you keep 1.5 lakh people will ask for one lak okay what exactly you need to understand here is simple you are not selling to everyone in terms of 2bhk flat if you're focusing that people are saying that price is too high price is too high that doesn't mean you need to decrease the price of

a 2bh C flat that means you're not reaching out to a right potential audience who is willing to purchase your product is it clear never ever disappoint whether you are doing a job whether you are doing a freelancing or self-employed project look for people look for clients who are ready to pay you whatever the price you are charging for in return provide the same exact value or double down the value what they paid for okay so do not worry so that is the reason I keep on say to my audience like sir your course price

is high okay so I often tell one thing same to the person okay now imagine this example out of the context and out of this box okay you are living in an island okay you are living alone in the island or else a flight crashed and you stuck in an island okay and a boat came to you and asked for 1,000 rupees to take you to the people who is living in a city from Island to City where you can live your life now will you negotiate with the boat owner like stating I don't want

for thousand I want it for free or I don't want I want it for 100 bucks 200 bucks because you are in a dreep troubled right now so if you feel like one of the products of mine or whoever it is selling in the world that solves your problem you should not negotiate okay that means either you're not really interested in the product just leave it do not ever touch it if you're feeling like 5050 do not touch it but if you feel like worth it then don't negotiate this is from the customer perspective and

from our perspective through advertisement per perspective if you're providing so much of value if you feel like your product is amazing in the world compared to the all the markets never ever decrease the price reach out to the right potential audience that's how the performance marketer will come into play and will play the game clear type once again in the comment box don't hate me but so I just want to take a feedback till now how is it how the class is like rate out of five if you could like you have learned something today

like anything like if you learned something out of nothing okay because you don't know anything about Performance Marketing you know something about Performance Marketing now thank you perfect now now let us come to the last segment of this like how to earn money as a performance marketer excited type EX in the comment box that is the reason you should not unfollow me on the Instagram because I'll keep conducting these exclusive workshops on Saturdays especially just kidding okay correct so let us go to the last segment okay have to earn as a performance marketer okay first

how to find high paying clients and next how much should you charge them okay so let's go to how to find high paying clients okay I will share itaki in the class only I'll share it okay don't worry so what we have learned sometimes you know I have a habit of going to top and see like what I have trained people so far and I feel so happy if you see this these are the things which have trained you so far starting from here we've started the class with nothing okay what is Performance Marketing and

then see these all things we have learned related to Performance Marketing sometimes I feel so happy okay there are some people who still hate me but that's a a different story but people who at least love me I've trained you this so much without taking a single penny on this Workshop right so let us find high paying clients first okay so let us go to Google and search for same okay okay because we have explained product on 2bhk flat so that is the reason I'm revolving around 2bhk flat now don't hate me like we why

Always 2B flat so do you want me to take one more example like rather than 2bk flat give me anything you want I'll tell you how to find clients rather than this 2bk but if you're still okay with 2bk flat I I I'll explain you that because real estate people are high paying clients they'll pay you high because their product value is so much if you're okay type okay so I'll show you if not give me something ideas in that I I'll show it to you Financial Services Villa cars cars is like commod it's already

interior designers Financial Services immigration restaurant open plot apartment skin care too many I'm getting which one I need to choose now uh which is more popular right now which is more trending which is um oh guys uh we'll we'll go with this 2bk flat only right because see which I need to pick I'm I'm confused okay see there are so many things I'm coming up so right see whatever it is the process is same okay do not worry that weiru is not teaching saloons Vu is not teaching immigrations Financial Services the process is same the

process is very very much similar and same okay and also real estate clients are high paying clients because they have a lot of money their product cost itself in lags and they can pay you peanuts like 50 60,000 per month Aram say okay so let us consider 2bhk flat let us uh remove all these things existing ones which we have and now let us open one by one okay done now let us go to this uh rad constructions okay so observe this very clearly okay observe this R constructions okay and now observe this Westbrook doin

okay observe this where is this my home sayuk very good and observe this observe this is it all the landing pages are similar type yes if all the landing pages are almost similar if you feel like now let us give me an example okay of village with 100 houses I often give this example I don't know previously also have given this okay okay all the 100 houses will go to that one ratn deep yes or no a village with 100 houses and there is only one ratn ratn is a supermarket by the way let us

consider this why to unnecessarily complicate the supermarket okay so to purchase General items of something like daily uses or a village with 100 people will go to One supermarket yes or no type it in the comment box will make it more engaging please okay somebody identified this Gap are there are 100 houses and only one Supermarket I want to open One supermarket then eventually two supermarkets now at least 20 people will go to the second one 80 will remain still same with one Supermarket only first Supermarket only at least 20 people will try and see

for the second Supermarket Goodwill they'll go to the first one only Market is divided suddenly a third person came in suddenly fourth person came in suddenly fifth person suddenly sixth seventh eth nth okay now do you think that whatever the first month he's making will he make the same after nine stores done you got my answer you got the answer reach out to these Brands and tell the same because that is the problem they are facing I know it raising ad costs competition is too high when you are competing without having a meaning like let's

say he's advertising like purchase 2bhk flat you're also doing the same he's also doing the same he's also doing the same the other compe is also doing the same the ad cost will keep high but you can reach out to the customers okay let us go to the site let us consider oh you you cannot see my screen okay share my screen let us go to this R constructions let's go to okay can you see the email ID here type yes if you can see the email ID you can also see the mobile number okay

reach out to them okay stating I know uh you are worried about the competition or uh fighting the competition and you want to have something uniqueness or whatever it is you write you draft a clear email that I can reduce your cper lead okay and I can make you different from the competition and I can guarantee you more leads if this sounds interesting here is my calendar you can book a meeting with me I'll explain what changes needs to be done including your preparation of strategies in terms of acquiring clients if that sounds interesting then

you can pay me that x amount of Rubes I can serve you as a performance marketer and I can increase your count of leads and the quality of leads okay clear type CLR in the comment box that doesn't mean like Vu I've mailed them but I did not got any response no you have to reach out to more people okay have a Target let us consider here our Target mailing to 10 people every day uh okay for next 30 days how many people you will mail in 30 days daily 10 your mailing consistently stating this

is the problem you facing I can help you fix these problems I can generate more leads quality leads and more income for you and this is my pricing okay worst case scenario 1% people agree to do a business with you how much it is 1% out of 300 okay three people even if you consider not even 1% or point 5% also still you have 1.5 people who are ready to have a business or at least one okay now how much should you chat any idea about how much you you can chat per monthly it is

monthly basis it's not like yearly basis it's a monthly basis T you don't know like how much you are going to charge I've explained you this much what a performance marketer does to a brand and you are considering yourself 5K 10K 15K 20K if I adverage I need a good performance marketer he will charge me at least a lakh rupees per month increase the pricing guys a good performance marketer with the average two to three years of experience will have a minimum 82,000 80,000 to 1 lakh rupees per month salary did you get this brands

are ready to pay for performance Market marketer because that's is that is where the business lies in starting from understanding about your company to delivering results to your company not a small task nobody will come at 20 25k as a job person nobody will do it okay as simple as it is start with PIR minimum 50,000 rupees per month that is a good pricing okay that is a good pricing and in the comment box ask me what is the justification for 50,000 I'll explain it I'm not telling you just like that charge 50,000 40,000 60,000

whatever the price I keep for my products okay whatever the paid products I have paid courses I have I have a complete justification and meaning to it okay J in the comment box if you need justification for 50,000 done okay let me know in the comment box whom we are reaching out to people who are advertising yes or no already they are spending x amount of rupees on advertisements on a monthly basis let us consider if they are spending at least bare minimum 10,000 rupees a day also they are spending three lakh rupees per month

okay and if they are not generating any good amount of results if you're hitting them on the pain point that I know the cost per result is high the qual quality of liels are low you're expecting something out of this you are expecting some good performance marketer or you are expecting something what if I can break this myth at just 50,000 Rupees per month people who is already investing so much of money on the advertisements if you can give them a guarantee if them give them an assurance they're ready to pay you 50,000 Rupees and

second show them the average salary of a performance marketer okay now there will be one more objection uh no uh in my office my performance marketer salary is only 30,000 rupees then he's not a performance marketer he's an acting marketer what he or she is doing till now you're are going into losses spending lots of amount what he has done something different to your brand got my point is it clear so the justification of 50,000 Rupees is very low people who know the value of advertisements value of data value of performance Market they are ready

to pay you even if they have a in-house performance marketer also they will give you Outsource ask me why not because he's not performing let us consider in-house performance marketer is performing exceptionally good but still they will give you Outsource of Performance Marketing project why d it will come when you have clearcut strategies it will come I have a solution for that as well I'll explain you that okay I'll tell you he will split test he will do AB testing either my in-house performance marketer is performing good or the Outsource which have given performance marketer

is performing good so they won't do a split test they will analyze who is performing good that's the reason they will still give on Outsource of Performance Marketing project okay now last doubt let us I I'll take Q&A don't worry let us come to the last doubt what if we are unable to keep up the promise how many of you having the same doubt we have given client that I can double your leads I can increase the quality of leads I'll give you everything for you but what if we are unable to keep up the

promise how many of you have the same do type yes that's where we are risking our 30 days we will work for free to the client okay here two things will happen one you don't feel pressurized because client did not pay you anything second once the results are working client will not any cost will not accept to lose you he wants you because he's seeing some results and three now you can charge 60 70,000 rupees also because client have seen some results 30 days is what you are risking yourself for one project once the project

is working once once you understand the fundamentals of the business next 11 months you're going to make money is it clear yes bar mostly now is it fine for you to work for 30 days for free because 11 months you're going to make money if not one month in the next 11 months you're going to make money okay now we've reached the end now let us put let me put a paid course to you right in front of you this is not that by the way I'm not going to sell anything to you in this

Workshop Workshop is completed I'm not going to sell anything for you so don't worry at all now just let us consider few things okay let me know in the comment box what doubts you have in this Performance Marketing Q&A till next 10 minutes we'll wind up the session at 4 445 all right