[Music] everybody's got a list of shs I should work out I should spend more time with my kids I should make more calls in my business I should I should I should you do your shoulds when it's easy when it's not you don't you just should all over yourself about not doing it right so what we want to do instead is get it to be a must so when you see someone who's extraordinary at anything they're not lucky they're doing something different than you if you see what they're doing and you do the same thing
if you plant the same seeds you reap the same reward whether you do it or not will have to do with some of your beliefs if you have a belief that says I should never earn more than my parents it'll humiliate them then every time you get close to doing really well you'll sabotage it subconsciously these stories get in our way if you're going to run a business or run your life I said it the other day you can't manage something if you don't measure it and the more you measure it the better it gets
cuz where focus goes energy so the one thing we've got to start to measure is where we around our standards and I want to give you four ways to look at it four standards to measure really simple think of it this way these are the standards there is the first standard for somebody which is poor poor standards are way down here somebody has poor standards they're willing to do a lousy job now when you have poor standards and you do a poor job what kind of rewards would you expect poor rewards if you're in a
relationship right now and you have lots of love but not enough passion which is the most common relationship C it's not not because you don't have enough passion because you have three kids and two soccer practices the problem is it's a must for you to be in love but it's not a must have passion if you're in a relationship where there's no love or passion where you're not happy and you're staying there you don't have love or passion you're staying there then what you really want is to be in a relationship no matter what cuz
being out of a relationship is too scary to you if you're not in a relationship you don't want to be in one because you've linked pain your relationship you want to avoid it see it's just a standard your finances are no different if you have enough money to pay your bills it's probably a must for you to do that some people that's not a must it's a must to pay their bills most of the time and that's what they do some people's mustard have more than they could spend so they can do share give as
much as they want to as many people they want as long as they want that's a different experience right so your standard shapes everything Michael stand everything so here are the different standards poor is way down here if you got poor standards you'll do a poor job in your relationship and be okay with you you'll do a poor job with your kids you'll do a poor job at your work and it used to be if you did a poor job you got what rewards poor but today the world is so competitive in the last 15
20 years because of the web it's a different world so today when you do a poor job it used to be poor job in a relationship people stayed together for 25 years even they weren't happy today people expect more they leave you do a poor job when you work you get let go you do a poor job with your kids used to be maybe they smoke cigarettes today they've got more information through the web and the least amount of supervision anytime in history if this is pour down here it's a giant jump to the next
standard which is good most people in Western cultures have been taught to be good be a good friend be a good bloke be a good mother be a good father you know be good and see the thing is good seems so wonderful because if you did a good job you got what kind of rewards good that's how it always was not anymore today the world's so competitive you do a really good job you get poor rewards if you do a good job at work you're probably going to get caned especially as the economy gets tightened
and and good people don't understand this I'm good how can they fire me cuz you're good cuz that's not enough anymore and they don't like that if you do a good job in your relationship your partner will taking energy somewhere else is a minimum or they may cheat on you or they may leave you cuz people expect a lot more than good now I remember I get stopped in the street every day and people tell me the most beautiful stories or they ask me questions and the most common question I'll get multiple times in a
month at least once or twice I know when are going to say it almost because I can tell by the state someone's in they say hey you're turn around hey and they'll eventually say can I ask you a question I'll say yeah and I'll say something like this I'm really a good man I'm really a good woman how come my husband how come my wife left me it's like and I know the answer I can't say it it would sound terrible it's because they're good CU they'll say I'm a good person I'm a good this
I'm a good that it's not enough anymore now you may not like that but you have to understand how life works you may not like gravity but you have to understand it or you pay the price see the rewards for good is poor now good people can't understand this so what they try to do is do a better job of being good and all they get is poor Rewards and then after a while they get pissed off and say well why do I even bother being good I'll do a poor job and then they get
pain so it's not the answer so it's a giant jump from way down here from poor giant jump to good now you wouldn't be with me here 3 days later with a kind of intensity you have today with little sleep if good was your standard if you're an overachiever you've jumped to that higher level called excellent and when you're excellent you won't settle for good you work your ass off when everybody goes home you go for more you go to the class you make it happen you push through you do what's necessary when you're really
excellent you're one of the very best and when you're really really excellent you would expect what kind of rewards excellent rewards and that's how it used to be but today when you're really excellent you get good rewards and this pisses off excellent people I know I should be grateful I have a great family and a great this and a great income but but I want more so then people go but I can't do anymore I can't push anymore well if this is poor way down here it's a giant jump to good it's a giant jump
to excellent and people at excellent go but I'm doing everything I can do there's no more of me I have nothing left don't lie to your creator don't slap the face of your creator by saying that's all you got there's another level in you but I know it seems insane to make another giant jump but you don't have to the level you're looking for with all the rewards is just 2 mlion me above all the others ladies and gentlemen and it's called outstanding ladies and gentlemen you're not one of the best you are the best
you have gone through where nothing worked you push and push and push and you're not getting word you want and you keep pushing and it's almost like the universe of God's testing you how hard will you go how long will you go and once the universe of God knows you will never give up the door opens you step up and you have it all the Joy the love the economics the freedom what Jerry mcquire called the Quan you get it all cuz you stand out from All the Rest by just a little bit it's just
not a giant jump it's just when everybody else says that's all I got you're not one of those you find another level and the people that find another level have all the rewards they get the joy the happiness the love the economics and by the way it's totally unfair and I I love it do you know why I love it because in every culture in the world we reward people disproportionately for being outstanding think about it even horse races there's a horse race 12 of the fastest horses in the world race and one wins by
a nose hair by a little nose hair a millisecond what do we give that first horse everything what do get the second horse little bit third horse what do you get the fourth horse what nothing not a squat zip and they're the fourth fastest horse in the world not very fair but when someone does something no one else has done before it changes everyone it's like Roger banister when he ran the 4minute mile no one in history done it within 3 months three people did within 3 years 22 people have now high school students run
a four minute month every four years we have an Olympics did you get the Olympics by being good can you get there by being excellent what do you have to be to get the Olympics totally completely what but by how much just a littlest much just a littlest bit few seconds by the way amongst the most outstanding some are more outstanding amongst them 12 of the fastest runners in the world run everybody on Earth watchs it billion and a half people watch the Olympics and they run as hard as they can run and one person
wins by a hundredth of a second what do we give them the gold medal what else do we give them when they're number one endorsements but what we really give them is a status called hero for life that's pretty wild and they're one 100th of the second faster than someone whose name you'll never know what do you give the second person silver what you give the third bronze what do you give the fourth what do we give them nothing not a squat zip zil and they're the fourth fastest human on earth Earth no one's even
going to remember they're there no one else will remember that's so unfair but it's amazing because every four years as a result of that human beings jump higher they run further they break is there new records every four years how's that possible because that standard gets set Higher and Higher and then somebody else believes it someone else experienced it now so you go well I'm screwed then cuz I'm not fast well here's the good news life is not not a sport it's not a win lose could every person in this room be an outstanding friend
yes or no could you have an outstanding family could you have an outstanding economic world yes or no could you be an outstanding lover how do you know because you know inherently outstanding is not just skill when there's something inside you that will not give up when there's something inside you that values something more than yourself and you want to serve it superhuman energy comes into your nervous system system so decide now decide now not to settle no matter what the hour no matter how tired we jump higher we use our voice more when we're
exhausted and think there's nothing left we go there's more in me you push through and you find your second win you do that enough times it's like lifting that weight that's so hard and you think oh I can't do one more but what's more important is your example for yourself so from this moment on make that choice nothing I'm going to do tonight's going to be good or excellent I'm going to give that extra ounce when there's nothing left there's still more and the muscles will expand not just the physical muscles the more important muscles
the emotional and spiritual muscles courage unused does not expand it shrinks passion unexpressed does not expand it shrinks love unshared does not grow it shrinks you don't use it you you use more of it you get more of it cuz it's already in you all we're doing is waking it and unleashing your true self