AG1 Failed. Here's Why.

drink a1.com ag1 by athletic greens athletic greens it appears to be a supplement of some kind this episode is brought to you by athletic greens yeah [Music] that friends we know the world ised up everywhere we turn somebody is trying to do something to get you when you turn to those who presumably have your back it's important they do ag1 a nutrition company surely has your back don't they I'm now in the food business whether I like it or not I've built blueprint to try to help other people have the same nutrition that I do

I know I can make this product for less than $10 that's the cost of the actual ingredients they sell it for $99 for a single purchase that's a lot of margin to play with from 10 as a cost to 70 at your doorstep the point is ag1 is not what it's hyped to be it's overpriced it's over promised and it does not deliver the value you think it's delivering there's several other things you should be aware of first is their insane marketing strategy we all have Trauma from hearing that advertisement every day all day from

every influencer ag1 Works drink a1.com now to understand what's going on is they pay influencers between 20 and 30% every time you buy their product not just once but in a recurring fashion that means if 31,000 of you subscribe to my ag1 influencer link I'm going to make $500,000 a month per month in perpetuity that would only take me 2 months to make $1 million this is why it's so hard to trust those giving the recommendation ations now if I'm an influencer what does that cost me to read a script for 30 seconds and I

start racking up this money and now I making millions of dollars a year just by simply repeating a thing again and again which we all get suffer Trauma from follow the money and you find wisdom problem number three is Pixie dusting that means they list an ingredient that you may be familiar with and you think it's good for you but instead of giving you the amount that was shown to work in the clinical trial they give you a much lower amount and so the benefit is if you look at the ag1 nutritional panel you see

a bunch of words like I know this and that this sounds good that looks great but the problem is they're giving you doses that are insignificant they'll tell you things like a biotin which is 330 mcgs very clean but then they have this entire other section that has proprietary Blends where they have these long paragraphs of ingredients you don't know how much of each ingredient is in the product in fact of the ingredients that ag1 has 49 do not have a disclosed dose of the ingredient you're taking so you look at the top they do

have doses disclosed here the bottom where they have these long paragraphs you do not know what you're putting into your body that is insane let's go back to the original question where do we find Refuge before we do that this episode was brought to you by athletic greens I'm going to tell you my perspective I am in the food and supplement business I never imagined myself to be here I never set out to be here because when blueprint went viral and people wanted to do the blueprint stack with me it was too hard to buy

all the supplements put everything together and so the most common request I received was make this easy and consumable for all of us and I said you know what okay I'll do it so let me tell you what we do at blueprint we basically said if you can identify the best scientific evidence isolate those ingredients and then use a clinical grade dose and then build the protocol stack from there we did that we went out we found suppliers of every ingredient we asked them to provide us test for cleanliness we tested ourselves and then we

put together an entire stack now to give you an idea on how we approach transparency we list every single ingredient we have and the exact dose and we post the coas which means a third-party lab tests our ingredients and they have that summary sheet we post that everything's transparent in addition to that our prices are actually insanely competitive in fact people have gone out and tried to buy each ingredient individually they still can't buy it at a lower cost than what we've done so we are lower cost in anything anybody can do on their own

now contrast that with ag1 I can buy the cost of their materials for $10 I can sell it to you for about $30 that allows me to get it into manufacturing into the warehouse and ship it to your front door those are the kinds of margins we would deal with so that is how ridiculous and overpriced ag1 is in contrast blueprint Works upon scientific evidence clinical grade doses transparency in the full disclosure and we price it better than anything in the market now in doing this as we know everybody in health and wellness whether you're

an expert or non-expert disagrees with everyone about everything it is not the case that people are going to look at the blueprint stack and say you know what I agree with everything they said because the evidence is just so clear it's not you can give the same five scientists the same five papers and they will tell you five different things that's just State of Affairs currently so I don't expect people to jump on and say blueprint solve the entire equation what I do want to convey to you is we have been methodical and rigorous and

transparent in our process it's important that you know that I take the blueprint stack I don't make this product and then secretly take something else I'm in this with you my skin is in the game I'm sharing this all openly and transparently with you we are all trying to be our best selves we work very hard for the money we make and we want to trust those who we pay our hard in money to and I'm telling you ag1 does not deserve your trust or your money friends I'm with you in the trenches We Want

to Build a Better World where you don't have to watch your back everywhere you go let's build don't die together [Music]