How to Script a YouTube Video That Keep 'Em hooked

the first 30 seconds are the most important 30 seconds of the video you know why if you lose them here you have no chance of watching the rest of the video storytelling is I read a book on this story d laying see what it just did there I didn't tell the answer you want to know the answer I'll take even longer to write it storytelling is already laying because we want to create the tension about what happens we want to know what the outcome is so we're going to just delay it one episode another episode

like oh my God I need to know right now so what you need to know is this one thing when you're creating videos especially mid to long form videos all right is they're gone in 30 seconds we look at our retention graph and the first 30 seconds it's a massive drop off so everybody who watched the video if you've lost 60 70 of your audience now you only have 30 that's why you're not getting the views so you have to make sure you front load it with things that keep them involved think of this as

a mini teaser trailer for the rest of the content the first 30 seconds are the most important 30 seconds of the video you know why if you lose them here you have no chance of watching the rest of the video minute one if you watch minute 30 they can only watch minute three if they watch minute one you see how this goes so spend as much time as energy as possible writing crafting creating building props for the first 30 seconds to hook the person in and then the rest of it is you piecemeal out all

the answers what happens is if you start the thing with a big question you'll hook people they tend to be rhetorical questions that begin with the word why and you're trying to create some kind of pattern Interruption I'll give you some examples one of the most viewed TED Talks is by a guy named Simon sinek whenever you see a hot piece of content consume it inhale it break it down reverse engineer what works okay he goes something like this he walks up to a whiteboard right a blank piece of paper because have you ever wondered

why some companies outperform others is it because they have more resources more talents or something else why is it that people prefer Apple versus this and why is it the Wright brothers were able to Prevail so once you have those big questions there's a there's a technique that you can do it works but you can't use it that often because people will come to expect it I watched Brandon Kane's videos on Instagram and he does this thing where he goes successful people never ask for help and I gotta watch the video now and he'll go

in and for the first 15 seconds he was like here's what successful people do they do all the work themselves they never ask for help and when they hit a roadblock they just grind it out and figure out the answers of course this is not true you see what he just did there he he did a pattern interrupt by telling you something you didn't think was true he got you to watch it and then he bridged it to something that he wants to talk about and if he doesn't if he does that too often then

you'll say oh my God every video is the opposite I don't believe you anymore it's just a clickbait so you got to use that pretty sparingly but it got you to watch one of his weird videos which I didn't understand but we did have a conversation about with this video where locked off camera looking at a street vanishing point right in the center slightly overcast day but not inclement weather he walks into frame into the sensor frame he looks at camera and he opens up a red umbrella and he stands there and then Cash Money

starts raining on top of him until it stops he lowers the umbrella and that's the whole video I think he has like 700 000 views you know what he was able to do that video does anybody know why that video got 700 000 views suspense you would got you have gotten extra points if you said the words that I wanted you to use story delaying he just drew it out like you're like what what what and each time he would change the stakes why somebody walking in the frame with an umbrella why is the umbrella

open what's going to happen we expect rain to come down or water or something but instead cash comes on it's just weird so weird also works as long as you're able to draw them to the very end so we're going to create the patent Interruption of the hook the big rhetorical questions and then if you want to you can have a small or a soft call to action a soft call to action isn't like trying to do a hard pitch trying to sell anything it's more like hey before we go on uh if you like

and comment on the channel appreciate it it helps with the algorithm you'll see a lot of people doing that and those videos tend to do well because we forget or we've lost them and they forgot to do it and it's done so you can do a soft call to action okay other kinds of soft call to action is like a little bit sneaky stealth marketing where you wear a certain hat or something like that and you're not telling anybody to do anything but it's pretty apparent what's happening then what you want to do is you

want to get it right into the topic the what in the how so on this video we're going to talk about like why some companies are successful in a breakdown in three case studies I'm going to tell you how it's happened and what you can do to apply this same thinking in your company within your organization and now you have to deliver the goods this is where the value is delivered and then you can finish it off with your call to action and tease okay you don't need to have a call to action I prefer

that you don't like buy my product watch this course enroll in this boot camp it kind of negates the Goodwill that you just created how many of you guys have watched something thought it was super valuable and then realized you're being sold to in that video and your opinion and your trust changes so be careful about the call to action but if you have zero call to action you'll probably make no money so every once in a while you can have a call to action so the call to action that I ask in the end

is if you like this make sure you subscribe or make sure you turn the Bell on for notifications so that you can oh so you won't miss another video or hey if you like this listen to the podcast because we have a deeper conversation with Brandon Kane that's not edited you might enjoy that those are appropriate call to actions that won't alienate you from the audience because it's not related to this piece content I'm not trying to sell you anything